Dreamdata
Dreamdata is a B2B activation and attribution platform that unifies go-to-market data into a single account-based customer journey map, serving B2B marketing teams, marketing operations, and agencies with multi-touch attribution, AI intent detection, and ad audience activation.
- Company typePrivate
- Founded2018
- HeadquartersCopenhagen, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Dreamdata does
Dreamdata is a B2B activation and attribution platform founded in Copenhagen in 2018 by former Trustpilot executives and headquartered at Kalvebod Brygge 39, with a regional office at 535 8th Avenue in New York. The company serves B2B marketing teams, marketing operations functions, and agencies with a unified account-based data model that ingests, cleans, and joins go-to-market data from CRM, marketing automation, ad platforms, sales tools, and website tracking into a single customer journey view. Its product portfolio centers on Customer Journeys, Performance Attribution (multi-touch models including First Touch, Linear, Last Touch, U-Shaped, W-Shaped, and Data-Driven), Revenue Analytics, Audience Hub, and the AI-powered Signals intent-detection module, supplemented by Digital Analytics, Content Analytics, Activation (offline conversion sync to ad platforms), Tracking, and the June 2026 launch of Analytics Hub for custom reporting. Differentiated integrations include official LinkedIn Marketing Partner status (with LinkedIn Company Intelligence API, Conversions API, and offline-conversion access) and Certified HubSpot App Partner status, alongside connectors to Salesforce, Google BigQuery, Segment, 6Sense, Clearbit, and other intent and data sources. The platform is SOC 2 Type II compliant for four consecutive years and stores all data in EU infrastructure to meet GDPR requirements.
Dreamdata firmographics
Firmographics- Name
- Dreamdata
- Legal name
- Dreamdata
- Website
- https://dreamdata.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dreamdata is a B2B activation and attribution platform that unifies go-to-market data into a single account-based customer journey map, serving B2B marketing teams, marketing operations, and agencies with multi-touch attribution, AI intent detection, and ad audience activation.
- Ownership category
- akta.pro rank
Dreamdata industry classification
Industry- Product category
- B2B Marketing Attribution and Analytics
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
- akta.pro secondary industry
- Enterprise Service Bus (ESB) & Message-Oriented Middleware (HDAEACAE)
Keywords
Where Dreamdata is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Dreamdata business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Revenue: Subscription-based SaaS model with usage-based pricing elements. The company offers tiered plans including Free, Team, Business, Activation, and Attribution tiers. Sustainable growth is achieved while maintaining a lean team of 50 employees.
- Usage-Based Components: Hybrid SaaS model combining subscription tiers with usage-based pricing elements, reflecting sustainable growth under a SaaS model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Permanent free plan with core attribution capabilities |
| Subscription | Monthly | Analytics Hub included on all paid plans |
| Subscription | Annual | Activation & Attribution tier with custom pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Dreamdata product offering
Product offeringCore offering
Dreamdata provides a B2B activation and attribution platform that unifies go-to-market data from CRM, marketing automation, ad platforms, and website tracking into a single account-based customer journey. The platform delivers AI-driven multi-touch attribution, audience activation synced to ad networks, AI-powered intent detection, and revenue analytics, sold as tiered SaaS subscriptions with a permanent free tier and enterprise contracts.
Product overview
Dreamdata is a B2B Activation and Attribution Platform providing the most complete B2B customer journey map. The platform operates on a unified Data Platform that gathers, cleans, and joins all revenue-related data across the go-to-market tech stack under an account-based data model. The core product portfolio centers on Customer Journeys (interactive journey timelines), Performance Attribution (AI-driven channel/campaign analytics), Revenue Analytics (pipeline metrics), Analytics Hub (custom reporting dashboards), Audience Hub (ad audience sync), and Signals (AI-powered intent detection). Supporting modules include Digital Analytics (B2B website analytics), Content Analytics, Activation (offline conversion sync), Tracking (visitor identification), and Data Hub (raw data access). The platform integrates deeply with LinkedIn (Marketing Partner), HubSpot (Certified App Partner), Google Ads, and major ad networks, storing all data in GDPR-compliant EU infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Dreamdata Customer Journeys Interactive customer journey timelines that reveal every touchpoint behind every account, providing a single source of truth for shared understanding across marketing, sales, and customer success teams at B2B companies.
- Dreamdata Analytics Hub Custom reports and dashboards built directly on Dreamdata's account-based data model, enabling B2B marketers to answer any question on marketing impact with drill-down to contacts, companies, and deals. Included on all paid plans at no additional cost.
- Dreamdata Performance Attribution AI-driven attribution analytics that reveals the revenue-generating performance of activities across channels, campaigns, and content, supporting multi-touch attribution models including First Touch, Linear, Last Touch, U-Shaped, W-Shaped, and Data-Driven.
- Dreamdata Revenue Analytics Pipeline analytics dashboard providing time-to-revenue metrics, top campaigns, and average sessions per pipeline stage, with company segmentation by industry, employee count, and annual revenue for B2B revenue teams.
- Dreamdata Audience Hub Audience creation and synchronization tool that builds precise B2B audiences from go-to-market data and syncs them daily to major ad platforms including LinkedIn, Google, and Meta for AI-driven targeting.
- Dreamdata Signals AI-powered intent detection that reveals high-intent buying signals from across the go-to-market tech stack and automatically notifies sales teams via Slack and Microsoft Teams.
- Dreamdata Data Platform Unified data infrastructure that gathers, cleans, and joins all revenue-related data from across the go-to-market tech stack under a single account-based data model, storing data in GDPR-compliant EU infrastructure.
- Dreamdata Digital Analytics B2B-specific website analytics product providing account-based tracking, pipeline impact analytics, GDPR-compliant data collection with EU storage, and cross-device tracking, positioned as a B2B alternative to Google Analytics.
Quantifiable outcome
- 81% of B2B customer journey occurs before sales pipeline begins
- +12 more outcomes
Companies that use Dreamdata
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Dreamdata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability8 records
Feature8 records
Dreamdata partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- LinkedIncoreLinkedIn Marketing Partner with deep integration including Ads Attribution, LinkedIn Company Intelligence API, and LinkedIn Conversions API (CAPI). Dreamdata is the only attribution tool with LinkedIn offline conversions and has achieved up to 10x increase in companies reached through the new Company Intelligence API.
- Google (BigQuery)coreGoogle Cloud Partner with BigQuery integration enabling customers to query and analyze their Dreamdata in Google's data warehouse.
- HubSpotcoreCertified HubSpot App Partner with certified integration connecting HubSpot Marketing Hub and Sales Hub data with Dreamdata's attribution platform. Dreamdata is positioned as filling gaps in HubSpot's native reporting.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Dreamdata competitors and assessment
Company assessmentDirect peers
- Attribution App: B2B marketing attribution tool providing multi-touch attribution, customer journey analysis, and ad platform integrations. Direct competitor in the same category serving similar B2B marketing teams.
- Bizible (Adobe Marketo Measure): Adobe's multi-touch B2B attribution product (formerly Bizible), the incumbent in B2B marketing attribution. Directly competes with Dreamdata in the same product category serving B2B marketing teams with multi-touch attribution, account-based tracking, and ROI reporting.
- Ruler Analytics: Multi-touch marketing attribution platform focused on B2B marketers. Provides closed-loop reporting connecting marketing touchpoints to revenue, comparable in customer segment and core offering to Dreamdata.
- Wicked Reports: Multi-touch attribution and marketing analytics platform with similar B2B focus, providing revenue attribution and customer journey analytics. Comparable product offering and target buyer to Dreamdata.
Broad incumbents
- 6sense: Established B2B account-based marketing and intent data platform with broader ABM capabilities. Dreamdata integrates 6sense as an intent data source, indicating overlap in the B2B revenue intelligence category.
- Demandbase: Major ABM platform with attribution and account-based analytics capabilities. Competes indirectly with Dreamdata in B2B revenue attribution while offering a wider ABM/advertising platform.
- HubSpot Marketing Hub: Major B2B CRM and marketing automation platform that Dreamdata integrates with. Provides native attribution/reporting that Dreamdata explicitly positions to 'fill gaps' in. Represents both a partner and a platform-level competitive threat.
- Salesforce Marketing Cloud Attribution: Enterprise CRM leader's native attribution offering integrated with Marketing Cloud and Pardot. Competes for the same enterprise B2B marketing attribution budget as Dreamdata at a much larger scale.
Emerging players
- CaliberMind: B2B revenue analytics and attribution platform providing multi-touch attribution, customer journey insights, and pipeline analytics. Comparable product offering to Dreamdata, serving similar B2B marketing operations personas.
- HockeyStack: AI-powered B2B marketing analytics and attribution platform with similar account-based journey mapping and multi-touch attribution focus. An emerging competitor with overlapping features including AI-driven attribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights8 records
Customer concentration
Dreamdata social profiles
Digital presenceDreamdata compliance and trust
Trust signalCompliance2 records
Dreamdata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dreamdata leadership team
Management profileNumber of profiles
Profiles5 records
Dreamdata funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dreamdata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dreamdata
What does Dreamdata do?
Dreamdata provides a B2B activation and attribution platform that unifies go-to-market data from CRM, marketing automation, ad platforms, and website tracking into a single account-based customer journey. The platform delivers AI-driven multi-touch attribution, audience activation synced to ad networks, AI-powered intent detection, and revenue analytics, sold as tiered SaaS subscriptions with a permanent free tier and enterprise contracts.
Is Dreamdata a public or private company?
Dreamdata is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dreamdata founded?
Dreamdata was founded in 2018. It employs 101 to 250 people.
Where is Dreamdata based?
Dreamdata is headquartered in Copenhagen, Denmark, in the Europe region.
How does Dreamdata make money?
Two revenue lines are on record. SaaS Subscription Revenue is the primary driver. The others are usage-Based Components.
Who are Dreamdata's main competitors?
Direct peers on record are Attribution App, Bizible (Adobe Marketo Measure), Ruler Analytics and Wicked Reports. Broad incumbents are 6sense, Demandbase, HubSpot Marketing Hub and Salesforce Marketing Cloud Attribution. Emerging players are CaliberMind and HockeyStack.
Does Dreamdata have an API?
Yes. Dreamdata offers developer documentation and API access. The developer portal (developer.dreamdata.io) is referenced on the website. The platform provides integrations that connect go-to-market data across the tech stack. Developer documentation is at developer.dreamdata.io.
What industry is Dreamdata in?
Dreamdata's product category is B2B Marketing Attribution and Analytics. Its primary akta.pro industry code is BPAMADAH, App Analytics, Attribution & Deep Linking Platforms, with a secondary code of HDAEACAE, Enterprise Service Bus (ESB) & Message-Oriented Middleware. Its NAICS code is 513210 and its SIC code is 7372.