Eilla AI
Eilla AI is an AI-native M&A advisory firm combining generative AI with senior ex-Jefferies and Citibank bankers to deliver sell-side advisory to SMBs ($1M-$50M revenue). It operates on a success-fee-only model, scanning a 9M+ company database to identify acquirers and complete deals in under six weeks.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Eilla AI does
Eilla AI is an AI-native M&A advisory firm that combines generative AI with senior M&A advisors (ex-Jefferies and Citibank) to deliver sell-side advisory services to small and medium businesses (SMBs) with $1M-$50M in revenue. The company was founded in Bulgaria in 2022 and is headquartered in London at 251 Southwark Bridge Road, with a Sofia office supporting Central and Eastern European deal execution. The platform targets SMBs across sectors including Tech & Software, Agencies, Consumer & Hardware, Financial Services, Business Services, and Home Services, addressing the structural inaccessibility of traditional boutique M&A advisory to smaller deals.
The core product is an end-to-end deal workflow platform built on a proprietary database of 9M+ companies. AI capabilities include a buyer-discovery engine that matches acquirers based on acquisition history, sector fit, strategic synergies, company size, and market cap; NLP-driven document creation; market intelligence surfacing comparable transactions; and valuation analysis claiming 25-50% higher outcomes versus market. The company completed Europe's first AI-powered M&A transaction in April 2026, facilitating White Pearl Technology Group's acquisition of CreateX and Native Digital. Approximately 40+ funds and banks also use the platform for workflow automation on the buy-side.
Eilla AI operates on a success-fee-only model with no upfront client costs, positioning incentives alongside client outcomes. Go-to-market is sales-led through dedicated M&A advisors with website CTAs as primary demand-generation, supplemented by PR coverage in Forbes, Bloomberg, and Business Insider. As of April 2026 the company had approximately 20 active M&A mandates and a fee pipeline of approximately €20 million, a 15-fold increase from €1.6 million at the start of 2026. The company is venture-backed, having raised $1.5M (€1.4M) in seed funding from Eleven Ventures and Fuel Ventures in November 2023, and is GDPR and CCPA compliant. Eilla AI Ltd explicitly operates outside the scope of FCA regulation, as services are limited to advising on sell-side control sale transactions.
Eilla AI firmographics
Firmographics- Name
- Eilla AI
- Legal name
- Eilla AI Ltd
- Website
- https://eilla.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eilla AI is an AI-native M&A advisory firm combining generative AI with senior ex-Jefferies and Citibank bankers to deliver sell-side advisory to SMBs ($1M-$50M revenue). It operates on a success-fee-only model, scanning a 9M+ company database to identify acquirers and complete deals in under six weeks.
- Ownership category
- akta.pro rank
Eilla AI industry classification
Industry- Product category
- AI M&A Advisory Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Investment Advice (6282), Services-Management Consulting Services (8742)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Eilla AI is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Eilla AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Success Fee / Transaction-based: No upfront fees charged to clients. Company only earns fees upon successful deal completion. This aligns incentives between the company and clients, and positions Eilla as a true partner in the transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Success Fee Only - No upfront costs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Eilla AI product offering
Product offeringCore offering
Eilla AI runs an AI-native M&A advisory platform that pairs senior investment bankers (ex-Jefferies and Citibank, each with 50+ closed deals) with generative AI to automate end-to-end sell-side M&A workflows for SMBs. Its proprietary 9M+ company database is scanned by AI to surface hundreds of strategically relevant buyers within 24 hours, and the platform automates document creation, market intelligence on comparable transactions, and valuation analysis. Clients are onboarded via a single meeting and made buyer-ready in days, with a success-fee-only pricing model.
Product overview
Eilla AI offers a unified AI-native M&A advisory platform for small and medium businesses. The platform combines top-tier M&A advisors with proprietary AI technology to deliver faster, higher-value exit outcomes. Core capabilities include automated buyer identification (scanning 9M+ companies), AI-powered document creation, market intelligence for comparable deal analysis, and end-to-end deal workflow automation. The company operates on a success-fee-only model with no upfront costs, targeting businesses with $1M-$50M in revenue across sectors including tech/software, agencies, consumer, financial services, and business services.
Differentiator
Problem solved
Functional benefit
Products and services
- Eilla AI Platform AI-native M&A advisory platform combining experienced dealmakers with AI technology to automate end-to-end sell-side deal workflows for SMBs ($1M-$50M revenue). Features include AI-driven buyer identification from a proprietary 9M+ company database, automated document creation, AI-powered market intelligence on comparable deals, AI-driven valuation analysis, and a frictionless preparation system that makes clients buyer-ready in days.
- Eilla AI Advisory Practice Sell-side M&A advisory service delivered by senior ex-Jefferies and Citibank investment bankers, augmented by Eilla AI's proprietary platform. Advisors focus on strategy, positioning, buyer outreach, and closing while AI handles buyer sourcing, document creation, and market intelligence, all on a success-fee-only basis with no upfront fees.
Quantifiable outcome
- 25-50% higher valuations achieved for clients vs market value
- +3 more outcomes
Companies that use Eilla AI
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles1 record
Eilla AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Eilla AI partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights6 records
Eilla AI competitors and assessment
Company assessmentDirect peers
- BizBuySell: Largest online marketplace for SMB business-for-sale listings, particularly in the lower middle market. Comparable as a primary SMB M&A marketplace though it operates more as a listings platform than an end-to-end advisory.
- Acquire.com (formerly MicroAcquire): Tech-enabled marketplace for buying and selling SaaS and SMB businesses, founded by Andrew Gazie. Directly comparable as a platform-driven M&A service targeting similar SMB sellers and acquirers with low/no upfront fees.
- Flippa: Online marketplace for buying and selling SMBs including websites, SaaS, and ecommerce businesses. Comparable as a self-serve + advisor-hybrid marketplace targeting SMB M&A transactions in the same revenue range Eilla serves.
- Axial: Network and deal platform for lower middle market M&A, connecting business owners with buyers and advisors. Comparable in its use of technology to source buyers and facilitate lower middle market M&A deals.
- FE International: M&A advisory specializing in SaaS, ecommerce, and tech SMBs in the same $1M-$50M revenue band Eilla targets. Comparable as a tech-enabled advisory firm combining human expertise with software tools for SMB M&A transactions.
- Quiet Light Brokerage: M&A advisory focused on ecommerce and SaaS SMBs in the $1M-$50M range. Comparable as a specialized advisory firm serving the same SMB seller segment with success-fee based engagement models.
- Empire Flippers: Marketplace and advisory for buying/selling online businesses and SaaS SMBs. Comparable in targeting SMB exits and acquisitions with a tech-enabled brokerage model serving similar customer profiles.
Broad incumbents
- Ansarada: Deal management and virtual data room platform serving M&A transactions across the broader market. Comparable as a technology provider supporting M&A workflows, though positioned as infrastructure rather than an AI-native advisory firm.
Emerging players
- Dealroom.co: European-headquartered data platform for M&A, VC, and PE deal intelligence. Comparable as a tech-enabled deal intelligence platform with European focus and overlap in M&A/VC/PE workflow support.
Others
- Firmex: Virtual data room provider for M&A due diligence and deal execution. Comparable as enabling infrastructure for SMB M&A workflows, though not directly competing as an advisory or buyer-sourcing platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eilla AI social profiles
Digital presenceEilla AI compliance and trust
Trust signalCompliance2 records
Eilla AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eilla AI leadership team
Management profileNumber of profiles
Profiles2 records
Eilla AI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eilla AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eilla AI
What does Eilla AI do?
Eilla AI runs an AI-native M&A advisory platform that pairs senior investment bankers (ex-Jefferies and Citibank, each with 50+ closed deals) with generative AI to automate end-to-end sell-side M&A workflows for SMBs. Its proprietary 9M+ company database is scanned by AI to surface hundreds of strategically relevant buyers within 24 hours, and the platform automates document creation, market intelligence on comparable transactions, and valuation analysis. Clients are onboarded via a single meeting and made buyer-ready in days, with a success-fee-only pricing model.
Is Eilla AI a public or private company?
Eilla AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Eilla AI founded?
Eilla AI was founded in 2022. It employs 11 to 50 people.
Where is Eilla AI based?
Eilla AI is headquartered in London, United Kingdom, in the Europe region.
How does Eilla AI make money?
One revenue line is on record: success Fee / Transaction-based.
Who are Eilla AI's main competitors?
Direct peers on record are BizBuySell, Acquire.com (formerly MicroAcquire), Flippa, Axial, FE International, Quiet Light Brokerage and Empire Flippers. Ansarada is listed as a broad incumbent. Dealroom.co is listed as an emerging player. Firmex is listed as an others.
Does Eilla AI have an API?
No public API is recorded for Eilla AI.
What industry is Eilla AI in?
Eilla AI's product category is AI M&A Advisory Platform. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 523940 and its SIC code is 6282.