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Revela

Full company profile

uuid0000vyv

Namestring
Revela
Legal namestring
Revela, Inc.
Websiteurl
revela.co
Company typeenum
Private
Founded yearint
2014
Short descriptiontext

Revela is a Detroit-based property management SaaS platform that unifies GAAP-grade accounting, AI-powered operations, and embedded banking for single-family, multifamily, and student housing operators across the United States.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersDetroit, United States
HQ citystring
Detroit
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
property management software, real estate accounting, AI property operations, embedded banking payments, portfolio management
Industry1 code
1Commercial Real Estate Asset Management
CodeBPAJAMABPrimaryYes
NAICS code1 code
  • Software Publishers513210
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Property Management Software
Social media profiles3 records
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model3 records
1SaaS Platform Subscription
TypeSubscription Recurring
Description

Property management software subscription with custom quote-based pricing tailored to portfolio size and desired features. Single platform fee covering accounting, AI, and all operations workflows.

revela.co
2Embedded Banking Services
TypeManaged Services
Description

Banking-as-a-service offerings through Thread Bank partnership, facilitating capital access for landlords and property managers through built-in lending solutions.

revela.co
3Financial Products
TypeSubscription Recurring
Description

Plans to expand financial product offerings including lending capabilities embedded into the platform.

finsmes.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Pricing details1 tier
1Custom Enterprise Pricing
ModelSubscriptionBilling cadenceAnnual
Notes

Quote-based pricing tailored to portfolio size and feature requirements. No tier names or public pricing disclosed.

revela.co
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Revela is a unified cloud-based SaaS property management platform built around GAAP-grade dual-entry accounting and an embedded AI assistant (Revela AI). Every transaction across management company, owners, vendors, and tenants automatically hits the right ledger, giving the AI complete operational context to catch discrepancies, route work orders, optimize listings, and automate workflows. The single subscription covers accounting, embedded banking, maintenance, vendor management, leasing, insurance, communication, and portfolio reporting for residential property managers.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Shortened month-end close cycles
+3 more records
Product overview1 text field

Revela is a unified property management platform that combines AI and accounting at its core. The flagship product is Revela AI (currently in beta), which operates as an autonomous agent built into the platform. Revela offers integrated modules for Accounting & Financial Reports (with GAAP-grade dual-entry accounting), Embedded Banking (through Thread Bank partnership), Maintenance & Work Orders (with AI-powered vendor routing), Insurance (risk management products), Reporting (real-time performance insights), Portfolio Management (multi-entity support), Vendor Management (AI-optimized vendor selection), Leasing (full pipeline with AI listing optimization), and Communication (centralized messaging with AI drafting). The platform is designed for single-family, multifamily, and student housing property managers, with all modules sharing a unified data foundation where every transaction ties to the appropriate ledger.

Product and service2 records
1Revela Platform
CategoryProperty Management Software
Description

Unified cloud-based property management SaaS platform that ties every transaction across management company, owners, vendors, and tenants to the right ledger automatically. Sold to property management companies managing single-family, multifamily, and student housing portfolios via custom quote-based annual subscription. Includes accounting, embedded banking, maintenance, vendor management, leasing, insurance, communication, reporting, and portfolio management modules.

2Revela AI
CategoryAI Property Management Assistant
Description

AI-powered assistant embedded in the Revela Platform that uses natural language prompts to create work orders, route to vendors, draft owner communications, surface ledger anomalies, write market-optimized listings, recommend rent pricing, and execute operational tasks. Currently in beta with general availability planned.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
Strategic tierCoreTypeTechnology or Integration
Description

Banking-as-a-service partner providing FDIC-insured deposits (up to $3M via sweep program), business deposit accounts, and Visa debit cards. Revela is a financial technology company and not an FDIC-insured bank; banking services provided by Thread Bank, Member FDIC.

Strategic tierCoreTypeTechnology or Integration
Description

Payment infrastructure provider for Revela's payment functionality. Users must open a white-label account provided by Dwolla, Inc. Funds held by Dwolla's financial institution partners.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

AppFolio is a leading cloud-based property management software platform serving residential, commercial, student housing, and community association markets. It directly competes with Revela in single-family and multifamily PM with a similar all-in-one SaaS approach and AI features (AppFolio Realm).

TypeDirect peer
Description

Buildium is a cloud-based property management platform owned by RealPage, focused primarily on residential property managers and HOAs. It directly competes with Revela in the single-family and small multifamily segments with accounting, maintenance, and leasing workflows.

TypeDirect peer
Description

Propertyware is a single-family residential property management platform with accounting, maintenance, leasing, and tenant portals. It is a direct competitor to Revela in the single-family rental PM segment and shares the same target customer profile.

TypeBroad incumbent
Description

Yardi is a privately held, multi-billion-dollar enterprise real estate software provider offering the Yardi Suite across residential, commercial, and specialized property types. It is a broad incumbent competing with Revela in residential property management but serving a much wider portfolio of real estate verticals.

TypeBroad incumbent
Description

RealPage is a large enterprise SaaS provider for the real estate industry, serving multifamily, single-family, commercial, and vacation rentals. It is a broad incumbent that overlaps with Revela in residential PM but operates across a much broader real estate tech stack.

TypeEmerging player
Description

DoorLoop is a cloud-based property management software for residential and commercial landlords. It is an emerging player competing with Revela for small-to-mid-market property managers, with an all-in-one platform and AI features.

TypeEmerging player
Description

TenantCloud is a property management platform for landlords and property managers handling small-to-mid portfolios. It is an emerging player targeting similar customer segments as Revela with accounting, maintenance, and tenant screening features.

TypeEmerging player
Description

RentRedi is a landlord software platform focused on small landlords managing single-family rentals. It is an emerging player with partial overlap to Revela's single-family segment, competing on simpler, mobile-first workflows.

TypeBroad incumbent
Description

MRI Software is a global provider of real estate software serving residential, commercial, and public sector markets with property management, accounting, and analytics. It is a broad incumbent competing with Revela in residential PM at the enterprise end of the market.

TypeEmerging player
Description

Hemlane is a property management software platform for small-to-mid-sized landlords with leasing, maintenance, and accounting tools. It is an emerging player competing with Revela in the small landlord and single-family segment with a focus on hybrid self-management.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration2 records

Each record includes

Title, Type, Description, Source

AI capability8 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature8 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors4 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Revela

Property Management Softwarerevela.co

Revela is a Detroit-based property management SaaS platform that unifies GAAP-grade accounting, AI-powered operations, and embedded banking for single-family, multifamily, and student housing operators across the United States.

Revela firmographics

Firmographics
Name
Revela
Legal name
Revela, Inc.
Website
https://revela.co
Company type
Private
Founded year
2014
Operating status
Operating
Headcount range
11–50 employees
Short description
Revela is a Detroit-based property management SaaS platform that unifies GAAP-grade accounting, AI-powered operations, and embedded banking for single-family, multifamily, and student housing operators across the United States.
Ownership category
akta.pro rank

Revela industry classification

Industry
Product category
Property Management Software
NAICS
Software Publishers (513210)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Commercial Real Estate Asset Management (BPAJAMAB)

Keywords

  • Property management software
  • Real estate accounting
  • AI property operations
  • Embedded banking payments
  • Portfolio management

Where Revela is headquartered

Location

Headquarters

HQ city
Detroit
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Revela business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

  1. SaaS Platform Subscription: Property management software subscription with custom quote-based pricing tailored to portfolio size and desired features. Single platform fee covering accounting, AI, and all operations workflows.
  2. Embedded Banking Services: Banking-as-a-service offerings through Thread Bank partnership, facilitating capital access for landlords and property managers through built-in lending solutions.
  3. Financial Products: Plans to expand financial product offerings including lending capabilities embedded into the platform.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualCustom Enterprise Pricing

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Revela product offering

Product offering

Core offering

Revela is a unified cloud-based SaaS property management platform built around GAAP-grade dual-entry accounting and an embedded AI assistant (Revela AI). Every transaction across management company, owners, vendors, and tenants automatically hits the right ledger, giving the AI complete operational context to catch discrepancies, route work orders, optimize listings, and automate workflows. The single subscription covers accounting, embedded banking, maintenance, vendor management, leasing, insurance, communication, and portfolio reporting for residential property managers.

Product overview

Revela is a unified property management platform that combines AI and accounting at its core. The flagship product is Revela AI (currently in beta), which operates as an autonomous agent built into the platform. Revela offers integrated modules for Accounting & Financial Reports (with GAAP-grade dual-entry accounting), Embedded Banking (through Thread Bank partnership), Maintenance & Work Orders (with AI-powered vendor routing), Insurance (risk management products), Reporting (real-time performance insights), Portfolio Management (multi-entity support), Vendor Management (AI-optimized vendor selection), Leasing (full pipeline with AI listing optimization), and Communication (centralized messaging with AI drafting). The platform is designed for single-family, multifamily, and student housing property managers, with all modules sharing a unified data foundation where every transaction ties to the appropriate ledger.

Differentiator

Problem solved

Functional benefit

Products and services

  • Revela Platform Unified cloud-based property management SaaS platform that ties every transaction across management company, owners, vendors, and tenants to the right ledger automatically. Sold to property management companies managing single-family, multifamily, and student housing portfolios via custom quote-based annual subscription. Includes accounting, embedded banking, maintenance, vendor management, leasing, insurance, communication, reporting, and portfolio management modules.
  • Revela AI AI-powered assistant embedded in the Revela Platform that uses natural language prompts to create work orders, route to vendors, draft owner communications, surface ledger anomalies, write market-optimized listings, recommend rent pricing, and execute operational tasks. Currently in beta with general availability planned.

Quantifiable outcome

  • Shortened month-end close cycles
  • +3 more outcomes

Companies that use Revela

Customer profile

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Revela technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature8 records

Revela partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

  • Thread BankcoreTechnology or IntegrationBanking-as-a-service partner providing FDIC-insured deposits (up to $3M via sweep program), business deposit accounts, and Visa debit cards. Revela is a financial technology company and not an FDIC-insured bank; banking services provided by Thread Bank, Member FDIC.
  • DwollacoreTechnology or IntegrationPayment infrastructure provider for Revela's payment functionality. Users must open a white-label account provided by Dwolla, Inc. Funds held by Dwolla's financial institution partners.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Revela competitors and assessment

Company assessment

Direct peers

  • AppFolio: AppFolio is a leading cloud-based property management software platform serving residential, commercial, student housing, and community association markets. It directly competes with Revela in single-family and multifamily PM with a similar all-in-one SaaS approach and AI features (AppFolio Realm).
  • Buildium: Buildium is a cloud-based property management platform owned by RealPage, focused primarily on residential property managers and HOAs. It directly competes with Revela in the single-family and small multifamily segments with accounting, maintenance, and leasing workflows.
  • Propertyware: Propertyware is a single-family residential property management platform with accounting, maintenance, leasing, and tenant portals. It is a direct competitor to Revela in the single-family rental PM segment and shares the same target customer profile.

Broad incumbents

  • Yardi: Yardi is a privately held, multi-billion-dollar enterprise real estate software provider offering the Yardi Suite across residential, commercial, and specialized property types. It is a broad incumbent competing with Revela in residential property management but serving a much wider portfolio of real estate verticals.
  • RealPage: RealPage is a large enterprise SaaS provider for the real estate industry, serving multifamily, single-family, commercial, and vacation rentals. It is a broad incumbent that overlaps with Revela in residential PM but operates across a much broader real estate tech stack.
  • MRI Software: MRI Software is a global provider of real estate software serving residential, commercial, and public sector markets with property management, accounting, and analytics. It is a broad incumbent competing with Revela in residential PM at the enterprise end of the market.

Emerging players

  • DoorLoop: DoorLoop is a cloud-based property management software for residential and commercial landlords. It is an emerging player competing with Revela for small-to-mid-market property managers, with an all-in-one platform and AI features.
  • TenantCloud: TenantCloud is a property management platform for landlords and property managers handling small-to-mid portfolios. It is an emerging player targeting similar customer segments as Revela with accounting, maintenance, and tenant screening features.
  • RentRedi: RentRedi is a landlord software platform focused on small landlords managing single-family rentals. It is an emerging player with partial overlap to Revela's single-family segment, competing on simpler, mobile-first workflows.
  • Hemlane: Hemlane is a property management software platform for small-to-mid-sized landlords with leasing, maintenance, and accounting tools. It is an emerging player competing with Revela in the small landlord and single-family segment with a focus on hybrid self-management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revela social profiles

Digital presence

Revela compliance and trust

Trust signal

Compliance1 record

Revela financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Revela leadership team

Management profile

Number of profiles

Profiles5 records

Revela funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Revela M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revela

What does Revela do?

Revela is a unified cloud-based SaaS property management platform built around GAAP-grade dual-entry accounting and an embedded AI assistant (Revela AI). Every transaction across management company, owners, vendors, and tenants automatically hits the right ledger, giving the AI complete operational context to catch discrepancies, route work orders, optimize listings, and automate workflows. The single subscription covers accounting, embedded banking, maintenance, vendor management, leasing, insurance, communication, and portfolio reporting for residential property managers.

Is Revela a public or private company?

Revela is a private company. It is classified as venture growth investor backed and is currently operating.

When was Revela founded?

Revela was founded in 2014. It employs 11 to 50 people.

Where is Revela based?

Revela is headquartered in Detroit, United States, in the North America region.

How does Revela make money?

Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are embedded Banking Services and financial Products.

Who are Revela's main competitors?

Direct peers on record are AppFolio, Buildium and Propertyware. Broad incumbents are Yardi, RealPage and MRI Software. Emerging players are DoorLoop, TenantCloud, RentRedi and Hemlane.

Does Revela have an API?

Yes. Revela offers an API that enables integration providers to access and use the Revela Platform and Outbound Data. Integration providers can access the Revela API using access codes (password, key, tokens), subject to Revela's terms and restrictions. The API is designed for mutual property management company clients to access Integration Services through the Revela Services. Revela reserves the right to limit the number and/or frequency of API requests.

What industry is Revela in?

Revela's product category is Property Management Software. Its primary akta.pro industry code is BPAJAMAB, Commercial Real Estate Asset Management. Its NAICS code is 513210 and its SIC code is 7372.

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Live signals
American City Business JournalsSenior living provider Cedarhurst will manage former Revela at O'FallonCedarhurst, a senior living provider based in St. Louis, has taken over the management of a former Revela community located in Metro East. This acquisition marks an expansion of Cedarhurst's operational presence in the region.PR NewswireRevela Doubles Down on Commitment to Detroit and Donates Former Office to Community OrganizationsRevela, a property management software company, is donating its former office space in Detroit's Corktown neighborhood to the Detroit Police Athletic League, which will share the facility with the Southwest Detroit Immigrant and Refugee Center. The donation, covering lease costs through December 2027, is valued at more than $275,000 and will support legal aid services and youth enrichment programs for Detroit residents. The company relocated to expanded offices earlier this month following a Series A fundraise completed late last year.VatorNewsRevela removes blind spots in property management with its all-in-one APIProperty management platform Revela has raised $9 million in Series A funding led by FirstMark Capital, marking its first institutional round in nine years. The startup plans to use the capital to expand its product suite by integrating a banking-as-a-service platform and additional financial products into its existing all-in-one API. Revela, which has been profitable since 2014, aims to streamline operations for property managers while providing owners with faster payments and access to credit.Pulse 2.0Revela: Property Management Solution Company Raises $9 MillionRevela raised $9 million in Series A funding led by FirstMark Capital, with participation from Detroit Venture Partners, MetaProp, and Assurant Ventures. The bootstrapped company has doubled revenue annually for three years and will use the funds to add embedded lending capabilities to its property management platform.InmanProperty Management Solution Revela Revels In $9 Million Series ARevela raised $9 million in Series A funding, led by FirstMark Capital, to enhance its property management solutions. The company's revenue has doubled annually for the past three years, and it aims to improve liquidity in the rental market by providing built-in lending solutions for property managers and landlords. The funding will strengthen Revela's banking capabilities and expand its suite of services.VC News DailyRevela Raises $9M in Series ARevela has raised $9 million in a Series A funding round led by FirstMark Capital. The company intends to use the capital to expand its property management solution suite and address the needs of the real estate industry.FinSMEsRevela Raises $9M in Series A FundingRevela, a Detroit-based property management software provider, has raised $9 million in Series A funding led by FirstMark Capital with participation from Detroit Venture Partners, MetaProp, and Assurant Ventures. The company plans to utilize the capital to strengthen existing operations and launch a banking-as-a-service platform alongside other financial products.Venture Capital Access OnlineRevela Raises $9M in Series A Funding Round Led by FirstMark CapitalRevela announced the closing of a $9 million Series A funding round led by FirstMark Capital, with participation from Detroit Venture Partners, MetaProp, and Assurant Ventures. The company plans to utilize the capital to expand its product suite and launch an embedded banking-as-a-service platform for property managers. This investment validates Revela's proprietary API-driven solution as it seeks to provide liquidity to the real estate market.BenzingaRevela Raises $9M in Series A Funding Round Led by FirstMark CapitalRevela announced the closing of a $9 million Series A funding round led by FirstMark Capital to expand its property management software suite. The company plans to utilize the capital to establish a banking-as-a-service platform and embed lending capabilities directly into its proprietary API-driven solution. This investment validates Revela's growth strategy as it transitions from being fully bootstrapped to offering embedded fintech products for real estate owners.