Plattar
Plattar is a cloud-based 3D and AR product experience platform that lets brands, retailers, agencies and industrial manufacturers build, manage and publish interactive product viewers, configurators, webAR, Virtual Try-On and virtual showrooms via a no-code CMS, monetised through SaaS subscriptions, content services and a whitelabel partner channel.
- Company typePrivate
- Founded2015
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Plattar does
Plattar is a cloud-based 3D and augmented reality platform that enables brands, retailers, agencies and industrial manufacturers to build, manage and publish interactive product experiences across web, eCommerce, mobile and in-store touchpoints. The platform is built around a no-code drag-and-drop experience builder backed by a proprietary high-fidelity rendering engine, an integrated CMS and an API/SDK layer, with named modules covering interactive 3D viewers, 3D product configurators, browser-delivered webAR (Plattar XR, launched 2018), face-tracking Virtual Try-On, virtual 3D showrooms, branded AR apps and an in-platform Photo & Video Studio. Hosting is on AWS global edge networks, and the platform is designed to work natively across iOS, Android and desktop browsers using Apple ARKit, TrueDepth/LiDAR and Google ARCore.
The company monetises through tiered SaaS subscriptions sold via direct enterprise sales (booked demos, quote-based pricing) complemented by a 30-day self-serve free trial and a channel partner program that enables agencies, system integrators and resellers to whitelabel and resell the platform with multi-account admin. Recurring revenue is supplemented by 3D content production services and managed services where Plattar's in-house team and creator network operate the platform and produce 3D assets on behalf of clients. Documented customers span defence (SAAB), commercial refrigeration (SKOPE), furniture (BROSA, Snooze, Accent Group), leisure (Spa World), eyewear (Bailey Nelson), modular housing (Euca), bicycles (Single Speed Cycles), artisan lighting (David Trubridge), coffee equipment (La Marzocco) and food/beverage (Hell Pizza), with named enterprise relationships measured in years rather than months.
Plattar was founded by Rupert Deans and operates dual headquarters in Melbourne, Australia and Christchurch, New Zealand. Following a 2016 seed round led by News Corp Australia (AUD ~1.1M) and a 2019 Singapore Tourism Accelerator tranche, the company grew organically before being acquired by UK-based immersive technology firm Blippar in March 2026 for an undisclosed sum, making Blippar the parent operating company.
Plattar firmographics
Firmographics- Name
- Plattar
- Legal name
- Plattar Pty Ltd
- Website
- https://plattar.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Plattar is a cloud-based 3D and AR product experience platform that lets brands, retailers, agencies and industrial manufacturers build, manage and publish interactive product viewers, configurators, webAR, Virtual Try-On and virtual showrooms via a no-code CMS, monetised through SaaS subscriptions, content services and a whitelabel partner channel.
- Ownership category
- akta.pro rank
Where Plattar is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Plattar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Plattar SaaS Platform Subscription: Recurring SaaS subscription fees for access to the Plattar cloud-based 3D & AR platform, with tiered plans offered to brands, retailers, agencies and integrators. Pricing is not publicly disclosed and is provided via sales contact.
- 3D Content Production Services: Professional services revenue from end-to-end 3D model production, including planning, CAD-to-3D conversion, annotation and animation creation, leveraging in-house team and partner creator network.
- 3D Managed Services: Recurring managed services offering where Plattar's team operates the platform and content on behalf of the client, providing ongoing platform management and content deployment.
- Partner / Reseller Program: Channel revenue from agencies, system integrators and resellers who license/whitelabel Plattar to deliver solutions to their end clients, including multi-account structures and white-label rights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Multi-year contract | Free 30-day trial |
| Subscription | Annual | Custom paid plans (quote-based) |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Plattar product offering
Product offeringCore offering
Plattar provides a cloud-based SaaS platform that lets brands, retailers, manufacturers and agencies build, manage and publish interactive 3D and augmented reality product experiences (3D Viewers, Product Configurators, WebAR via Plattar XR, Virtual AR Try-On, Virtual Environments, and AR Apps) across web, eCommerce, branded apps and in-store touchpoints from a single no-code CMS. Around the core platform, Plattar monetises end-to-end 3D Content Services and recurring 3D Managed Services, and exposes the platform through APIs, SDKs and a whitelabel partner program for agencies and integrators. The platform is hosted on AWS global edge networks and serves a global blue-chip enterprise client base.
Product overview
Plattar offers a single unified platform — the Plattar 3D & AR Product Experience Platform — built around a no-code content management system and a unified publish layer that connects a suite of named modules: the 3D Viewer, 3D Product Configurator, WebAR (augmented reality), Virtual AR Try-On, Virtual Environments (interactive 3D spaces), the Photo & Video Studio, and AR Apps. The webAR sub-platform Plattar XR extends the core platform with browser-delivered AR. Around this core, Plattar also monetises 3D Content Services (production) and 3D Managed Services (operations), and exposes the same capabilities through an API and SDKs so partners and integrators can build custom solutions, with the platform hosted on AWS cloud infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Plattar XR: Web-based augmented reality platform launched in 2018; marketed as 'the first AR platform to bring web based augmented reality to retailers and brands', eliminating the need to download an app.
Products and services
- Plattar 3D & AR Product Experience Platform Flagship end-to-end cloud-based SaaS platform that lets brands, retailers, manufacturers and agencies build, manage and publish 3D and AR product experiences (viewers, configurators, webAR, virtual try-on and virtual environments) across web, eCommerce, apps and in-store touchpoints from a single no-code CMS, with inbuilt analytics, an API/SDK for custom integrations, multi-tier whitelabel accounts and AWS-hosted global delivery.
- Plattar XR Web-based augmented reality sub-platform that delivers AR experiences directly through the browser (Chrome/ARCore on Android, Safari/AR Quick Look on iOS), eliminating the need for users to download a dedicated app and extending the core Plattar platform with WebXR reach.
- 3D Content Services End-to-end 3D content production service covering planning, CAD-to-3D conversion, annotation, animation, optimisation and quality assurance, run by Plattar's network of in-house and partner creators for clients needing high-quality 3D assets at scale.
- 3D Managed Services Recurring managed services offering where Plattar's team operates the platform and content deployment on behalf of clients, providing ongoing platform management, content updates and support for customers lacking internal capacity to self-manage.
Quantifiable outcome
- 134% increase in online customer conversion for Spa World
- +9 more outcomes
Companies that use Plattar
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
Plattar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature8 records
Plattar partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, minor, core and core strategic (ecommerce integration).
- BlipparflagshipPlattar was acquired by UK-based immersive technology company Blippar for an undisclosed sum. The acquisition combines two companies focused on spatial computing and AR commerce, positioning Blippar to strengthen capabilities in the AR commerce and retail visualisation space. (2026-04-21) references the deal among recent immersive tech acquisitions.
- REA GroupminorREA Group (Australian property technology company) is referenced as a launch partner for the Plattar XR web-AR platform, with CIO Nigel Dalton providing a public endorsement quote about AR reaching an 'indistinguishable from magic moment'.
- Amazon Web Services (AWS)corePlattar is hosted on AWS cloud and global edge networks for secure, fast performance worldwide; AWS provides the underlying infrastructure powering the Plattar 3D & AR platform.
- Apple (ARKit, TrueDepth, LiDAR)corePlattar leverages Apple's ARKit framework, TrueDepth camera and LiDAR scanner on supported iPhone/iPad devices to power its face tracking Virtual Try-On solution used by Bailey Nelson. Plattar explicitly markets 'powered by Plattar and Apple' for the eyewear try-on use case.
- Shopifycore strategic (ecommerce integration)Plattar integrates with Shopify-powered eCommerce stores (e.g., Bailey Nelson's site) via API/SDK to embed 3D viewers, configurators and Virtual Try-On directly into product pages without custom builds.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Plattar competitors and assessment
Company assessmentDirect peers
- Threekit: Threekit is a 3D and AR product visualization and configuration SaaS platform for eCommerce, directly comparable to Plattar's 3D Viewer, Configurator and WebAR modules. Both target brands and retailers seeking to embed 3D/AR in product pages to lift conversion and reduce returns, and both offer enterprise integrations with eCommerce platforms.
- Marxent: Marxent provides 3D/AR product visualization solutions for retail and home goods categories (furniture, appliances, kitchen/bath), directly overlapping Plattar's core verticals and customer segments. Both platforms power View-in-Your-Space AR, in-store configurators and eCommerce 3D viewers with measurable conversion outcomes.
- Obsess: Obsess builds immersive 3D virtual stores and AR shopping experiences for retail and brand websites, closely mirroring Plattar's Virtual Environments and WebAR solutions. Both sell to retailers and brands looking to differentiate digital storefronts through 3D/AR, with similar omnichannel deployment models.
- Emersya: Emersya is a 3D product visualization and real-time configuration platform for eCommerce, directly comparable to Plattar's 3D Product Configurator and 3D Viewer modules. Both target brands and manufacturers needing interactive 3D/AR product experiences with API/SDK-based integration into existing commerce stacks.
- Vntana: Vntana is a 3D/AR platform for eCommerce and product visualization, offering 3D asset optimization, configurators and AR experiences. It directly competes with Plattar's 3D Viewer, Configurator and WebAR modules for the same brand/retailer buyer, with comparable integration into Shopify and other eCommerce platforms.
- Augment: Augment is an AR commerce and 3D product visualization platform serving manufacturers, retailers and brands with View-in-Space AR and 3D configurators. It directly overlaps Plattar's AR commerce capabilities and target customer base, including the same B2B sales enablement and eCommerce use cases.
- 8th Wall (Niantic): 8th Wall is a WebAR development platform (now part of Niantic) enabling browser-based AR experiences via WebXR, directly comparable to Plattar XR. Both provide tooling for developers and brands to build and deploy web-native AR using ARKit/ARCore, targeting the same zero-download AR use case.
Broad incumbents
- Nextech AR Solutions (now ARway / Toggle3D): Nextech AR Solutions (spun out as ARway for AR Wayfinding and Toggle3D for 3D commerce) is a broader AR platform company offering 3D/AR solutions across multiple verticals. While broader than Plattar's product commerce focus, it overlaps on AR commerce, 3D visualization and SaaS distribution models.
- Adobe Aero: Adobe Aero is Adobe's AR authoring and viewing platform, part of a much larger creative and digital experience suite. While it overlaps with Plattar's WebAR and 3D scene creation capabilities, Adobe Aero is a free authoring tool within Adobe's broader ecosystem rather than a dedicated commerce SaaS — competing for the same end-user AR mindshare.
- Snap (Snapchat AR / AR Studio): Snap operates a broad AR platform (AR Lenses, AR Studio, Shopping Suite) reaching hundreds of millions of consumers. While Snap is a broader platform incumbent rather than a head-to-head commerce SaaS competitor, its AR Shopping and Try-On features compete with Plattar's Virtual Try-On (e.g., Bailey Nelson) for brand AR budgets and consumer attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Plattar social profiles
Digital presencePlattar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plattar leadership team
Management profileNumber of profiles
Profiles2 records
Plattar funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plattar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plattar
What does Plattar do?
Plattar provides a cloud-based SaaS platform that lets brands, retailers, manufacturers and agencies build, manage and publish interactive 3D and augmented reality product experiences (3D Viewers, Product Configurators, WebAR via Plattar XR, Virtual AR Try-On, Virtual Environments, and AR Apps) across web, eCommerce, branded apps and in-store touchpoints from a single no-code CMS. Around the core platform, Plattar monetises end-to-end 3D Content Services and recurring 3D Managed Services, and exposes the platform through APIs, SDKs and a whitelabel partner program for agencies and integrators. The platform is hosted on AWS global edge networks and serves a global blue-chip enterprise client base.
Is Plattar a public or private company?
Plattar is a private company. It is classified as corporate owned and is currently acquired.
When was Plattar founded?
Plattar was founded in 2015. It employs 1 to 10 people.
Where is Plattar based?
Plattar is headquartered in Melbourne, Australia, in the Oceania region.
How does Plattar make money?
Four revenue lines are on record. Plattar SaaS Platform Subscription is the primary driver. The others are 3D Content Production Services, 3D Managed Services and partner / Reseller Program.
Who are Plattar's main competitors?
Direct peers on record are Threekit, Marxent, Obsess, Emersya, Vntana, Augment and 8th Wall (Niantic). Broad incumbents are Nextech AR Solutions (now ARway / Toggle3D), Adobe Aero and Snap (Snapchat AR / AR Studio).
Does Plattar have an API?
Yes. Plattar offers a public API and SDKs along with an in-built script editor that allow developers to build custom 3D and AR product experiences and integrate the platform with existing IT systems, eCommerce platforms and business applications. The API/SDKs support building custom integrations and connecting Plattar to other enterprise systems; no specific auth method, versioning, rate limits or sandbox availability is documented in the available source material. Developer documentation is at www.plattar.com/resources/developers-2.