Pixocial

Name

Pixocial

Legal name

Pixocial Technology (Singapore) Pte. Ltd.

Website

https://pixocial.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Consumer App Subscriptions: Products like BeautyPlus, AirBrush, and BeautyPlus Cam operate on a freemium model with premium subscription tiers offering advanced features. The 2M+ valid paying customers indicate subscription or in-app purchase revenue.
2. Professional Tools (AirBrush Studio): AirBrush Studio, described as 'Lightroom for Portrait,' serves prosumer and semi-industrial markets with web and desktop AI-portrait editing tools, likely generating subscription revenue from professional users.

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pixocial develops and distributes a portfolio of GenAI-powered photo and video editing applications for consumers, influencers, and creators. Its core offerings include mobile apps (BeautyPlus, BeautyPlus Cam, AirBrush, ZAWA, Passure) for viral social media content, web/desktop tools (AirBrush Studio, Visual Cloud) for prosumer portrait editing, and developer-facing API/SDK/Plug-in services that integrate Pixocial's AI editing capabilities into third-party software systems.

Product overview

Pixocial operates as a multi-product AI creative technology company offering a portfolio of consumer and prosumer-focused tools. The Visual Cloud platform serves as the core infrastructure supporting consumer and entertainment photo/video editing. The product suite includes BeautyPlus (viral photo editing for social media), BeautyPlus Cam (selfie camera), AirBrush (AI productivity tool for influencers and creators), AirBrush Studio (web/desktop portrait editing), ZAWA (next-gen video creation with AR effects), and Passure (passport/professional photos). Products target both B2C users and prosumer/semi-industrial segments across mobile and web platforms.

Differentiator

Problem solved

Functional benefit

Brands

• BeautyPlus: AI-powered virality and campaign-driven photo editing tool with entertaining features and effects.
• BeautyPlus Cam
• AirBrush
• AirBrush Studio
• Visual Cloud
• ZAWA
• Passure

Products and services

• BeautyPlus AI-powered, virality and campaign-driven photo editing tool with entertaining features and effects aimed at social media users seeking to enhance selfies and create shareable content.
• BeautyPlus Cam Selfie camera version of BeautyPlus providing AI-powered photo capture with built-in editing and enhancement features for casual social media content creation.
• AirBrush AI-powered productivity tool for influencers and creators to generate and edit social media content, with AI features for retouching, background editing, and photo enhancement.
• AirBrush Studio Web and desktop toolkit specialized in AI-portrait editing, positioned as 'Lightroom for Portrait' for prosumer and semi-industrial users requiring high-resolution portrait editing.
• ZAWA Mobile app for next-gen video creators providing viral edits, creative effects, and AR-powered content creation tools.
• Passure AI-powered passport photo and professional photo ID app for creating compliant identity photos.
• Visual Cloud Photo/video editing platform serving as the underlying infrastructure for consumer and entertainment users, providing high-resolution portrait editing and generation capabilities for prosumer and semi-industrial use.
• Pixocial Developer API/SDK/Plug-in API Service, SDK Integration, and Plug-in offerings enabling external developers and enterprise software teams to integrate Pixocial's AI photo/video editing capabilities into their own software systems.

Quantifiable outcome

• 40M+ monthly active users across product ecosystem
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Design+ Program MemberscoreStrategic or Co-development PartnerDesign+ is a worldwide partnership initiative and creative community fostering ongoing and expandable cooperation among local designers, design studios, and artists. The program enables designers to partner with Pixocial's product ecosystem for collaborative creative initiatives.
• External DeveloperssupportingTechnology or IntegrationPixocial offers API Service, SDK Integration, and Plug-in services enabling external developers to integrate and maximize Pixocial functionalities within their own software systems while maintaining flexibility and efficiency.

Scale indicators4 records

Recent moves3 records

Expansion highlights7 records

Direct peers

• Meitu: Meitu operates a portfolio of AI-powered beauty camera and photo editing apps (Meitu Xiuxiu, BeautyCam) targeting consumers and creators in Asia. It is a direct competitor to BeautyPlus and AirBrush, and is also a strategic investor in Pixocial, making it the most comparable peer on product, customer, and capital dimensions.
• Picsart: Picsart is a global AI-powered photo and video editing platform serving consumers, creators, and businesses with editing tools, templates, and generative AI features. It competes directly with Pixocial across consumer and prosumer segments and shares a freemium, mobile-first distribution model.
• FaceApp: FaceApp is a consumer AI photo editing app known for AI-driven face transformations, aging, and style filters. It directly competes with BeautyPlus and AirBrush in the viral AI photo editing category and shares a similar mobile-first, freemium model.
• Remini: Remini provides AI-powered photo enhancement, restoration, and generation for consumers, popular for face and portrait upscaling. It overlaps directly with AirBrush's portrait enhancement use cases and competes for the same social-media-oriented consumer base.
• VSCO: VSCO is a consumer and creator photo/video editing app with a strong subscription model and aesthetic, filter-driven brand. It is a direct competitor to BeautyPlus and AirBrush in the mobile creator editing category.
• Snow Corporation (B612): Snow Corporation, a Naver subsidiary, operates B612 and Snow — leading AI-powered beauty camera and selfie apps in Korea and Asia. It is a direct regional competitor to BeautyPlus and ZAWA in the same consumer selfie-editing category.

Broad incumbents

• Snap: Snap integrates AR lenses, filters, and AI camera effects natively into Snapchat and distributes tooling (Lens Studio) to creators. It competes with Pixocial for selfie-driven editing attention and benefits from owning the social distribution layer that Pixocial depends on.
• Adobe: Adobe offers Photoshop, Lightroom, and Photoshop Express — covering consumer, prosumer, and professional photo editing across mobile and desktop. Adobe Express and Photoshop Express are the closest direct overlap with Pixocial's consumer and prosumer products.
• Canva: Canva is a broad design platform with AI photo editing, Magic Studio, and template-driven content creation serving consumers, creators, and enterprises. It competes with Pixocial for SMB/prosumer design-and-editing workflows and bundles photo editing into a wider creative suite.

Emerging players

• PhotoRoom: PhotoRoom provides AI photo editing focused on background removal, product photography, and ecommerce imagery for SMBs and creators. It overlaps with Pixocial's background removal and prosumer/semi-industrial use cases, particularly Visual Cloud and AirBrush Studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixocial