Snow Corporation

What Snow Corporation does

Snow Corporation (SNOW Corp.) is a South Korea-based mobile application company and wholly-owned subsidiary of Naver, founded in 2015 and headquartered in Seongnam-si, Gyeonggi-do. The company develops and operates the SNOW camera and video-sharing application, which offers localized filters, stickers, AI-powered profile and avatar generation (AI Profile), and social sharing capabilities targeted at individual consumers and content creators globally. Snow's product portfolio also includes VITA, a standalone video editor and maker application available on iOS, extending the company's reach into adjacent content-creation workflows. The company employs 251-500 people and distributes its apps through Google Play and Apple App Store on a freemium model with in-app purchases, supported by organic social media presence on Facebook and Instagram.

Snow operates within the broader user-generated content (UGC) platforms market projected to reach USD 388 billion by 2030 at 11.0% CAGR, and the short-form video platform market projected to reach USD 132.9 billion by 2035 at 10.6% CAGR. As a Naver subsidiary, Snow benefits from integration into South Korea's dominant internet ecosystem, including access to creator economy monetization tools (creator funds, virtual gifts, brand partnerships) and social commerce infrastructure. In August 2024, Snow divested its 77.59% stake in vegan beauty brand AMUSE to Shinsegae International for KRW 53.3 billion (USD 42.1 million), signaling a strategic refocus on its core camera and video application business. No venture capital or institutional funding rounds have been disclosed since 2018, consistent with Snow operating as a strategically-funded subsidiary rather than an independently scaling venture.

Name

Snow Corporation

Legal name

SNOW Corp.

Website

https://snow.me

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Snow Corporation is a Naver subsidiary that develops the SNOW camera and video-sharing app and the VITA video editor, serving global individual consumers and content creators through freemium mobile app distribution with AI-powered photo, video, and avatar features.

Ownership category

akta.pro rank

Headquarters

HQ city

Seongnam

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. App Distribution and In-App Monetization: SNOW generates revenue through its consumer mobile application distributed via app stores. As a camera and social media app in the broader user-generated content (UGC) platforms market—projected to reach USD 388 billion by 2030 at 11.0% CAGR—and the short video platform market—valued at USD 53.7 billion in 2025 and projected to reach USD 132.9 billion by 2035 at 10.6% CAGR—SNOW participates in monetizing creator content, brand collaborations, and creator empowerment through its platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Snow Corporation develops and operates the SNOW mobile camera and social sharing application, which enables users to capture, edit, and share photos and videos with localized filters, stickers, and AI-powered effects. The company also offers VITA, a standalone video editor and maker app that supports more advanced video content creation for consumers and creators.

Product overview

SNOW Corporation offers a mobile-first product portfolio centered around its flagship SNOW camera and video sharing app, supplemented by VITA, a dedicated video editing tool. The SNOW app serves as the primary platform for content creation and social sharing, while VITA functions as a complementary video editing application for more advanced content production needs.

Differentiator

Problem solved

Functional benefit

Brands

• VITA: Video Editor & Maker application by SNOW Corporation

Products and services

• SNOW (app)

Quantifiable outcome

• The global UGC platforms market is projected to grow from USD 184.15 billion (2023) to USD 388.01 billion (2030) at 11.0% CAGR, and the short video platform market is projected to grow from USD 53.7 billion (2025) to USD 132.9 billion (2035) at 10.6% CAGR, indicating a large and growing addressable market for SNOW's offerings.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Shinsegae InternationalminorStrategic or Co-development Partner · 2 August 2024SNOW (a Naver subsidiary) sold its entire 77.59% stake in vegan beauty brand AMUSE to Shinsegae International for KRW 53.3 billion (USD 42.1 million). Shinsegae International acquired 100% of shares including stakes held by other investors for a total of KRW 71.3 billion (USD 56.3 million). This transaction represents a divestiture of a business unit by SNOW rather than a new partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• VSCO: VSCO is a photo and video creation app with curated filters and editing tools, competing with SNOW's premium creation and editing positioning among creator and prosumer users.
• TikTok (ByteDance): TikTok is the global leader in short-form video creation and discovery, directly competing with SNOW's social camera/video offering and absorbing much of the creator-economy activity SNOW targets.
• B612: B612 is a Korean-origin camera and beautification app historically linked to the same lineage as SNOW; it remains a direct peer in the mobile selfie/beauty camera category in Asia.
• Snap Inc. Snap (Snapchat) operates a camera-first social platform with AR lenses, filters, and short video, competing head-to-head with SNOW on creation tools, AR filters, and social sharing among younger demographics.
• Meitu: Meitu is a China-based photo and video beautification app with AI-powered portrait enhancement and editing tools; directly comparable to SNOW's AI Profile and beautification-driven camera positioning in Asian markets.
• Picsart: Picsart provides AI-driven photo and video editing tools to a large global creator base, competing directly with VITA in the mobile video editing category.

Emerging players

• Triller: Triller is a short-form video and AI-powered creation platform with creator monetization tools, comparable to SNOW's positioning in the creator-economy and short-video stack.
• Likee (Bigo Technology): Likee is a short-video and live-streaming platform focused on emerging markets, competing with SNOW for creator attention in Asia, LATAM, and other non-Western geographies.

Regional players

• KakaoStory (Kakao): KakaoStory is the Korean social and content-sharing platform from Kakao, overlapping with SNOW in Korean consumer photo/video sharing and representing a strong regional incumbent.

Broad incumbents

• Instagram (Meta): Instagram offers photo sharing, Stories, Reels, and a deep suite of creative filters/editing tools, serving as a broad incumbent that overlaps significantly with SNOW's camera, editing, and social sharing features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/snowapp
• Instagraminstagram.com/snow_global_official
• Xx.com/snow_kr_snow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snow Corporation