What Shoplift.ai does

Shoplift.ai (legal entity: Plurality Digital Inc.) is a Shopify-native conversion rate optimization (CRO) and A/B testing platform founded in 2022 and headquartered in New York. The company builds testing infrastructure purpose-built for the Shopify ecosystem, offering Template Testing, Theme Testing, Price Testing, and Subscription Price Testing, with a 1:1 order-matching attribution engine and a Bayesian statistical methodology that calculates lift against observed rather than modeled baselines. The platform supports no-code variant creation, theme-level integration, one-click application of winning variations, and tracking across 612 parameters, with 2.1B sessions analyzed and a reported median conversion rate lift of 21.7% across the customer base.

The product portfolio includes Lift Assist™, an AI-assisted variant recommendation feature that automates test design, and a deep native integration with Recharge that extends testing into the subscription commerce workflow used by approximately 71% of Shopify subscription merchants. The platform is Shopify Plus Certified and holds SOC 2 Type 2, GDPR, and CCPA compliance, qualifying it for enterprise procurement processes. It supports testing across 130+ currencies, signaling international merchant applicability.

Shoplift.ai operates a SaaS subscription business model with three pricing tiers (Core, Advanced, Pro) sold via a product-led growth motion through the Shopify App Store (4.9/5 rating across 547 reviews) combined with inside sales for Shopify Plus enterprise accounts. The customer base spans more than 1,000 merchants across $5.3B in cumulative GMV, with named logos including Supergoop!, Liquid Death, Skullcandy, MESHKI, Haus Labs, Health-Ade, Casper, and Our Place. The company has raised $2.5M in seed funding (2023, Loeb.nyc) and operates with 11-50 employees.

Name

Shoplift.ai

Legal name

Plurality Digital Inc.

Website

https://shoplift.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Shoplift.ai is a Shopify-native A/B testing and conversion rate optimization platform serving Shopify and Shopify Plus merchants, offering template, theme, price, and subscription testing via a Bayesian statistical engine and Recharge integration across 1,000+ merchants.

Ownership category

akta.pro rank

Product category

E-commerce Conversion Rate Optimization Software

NAICS

General Merchandise Retailers (455), Retail Trade (44-45)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industry

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

Keywords

• A/B testing platform
• Conversion rate optimization
• Shopify experimentation
• Price testing software
• Subscription analytics

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based SaaS with tiered plans (Core, Advanced, Pro) providing access to A/B testing, price testing, and subscription testing capabilities. Pricing based on plan tier with Advanced and Pro including subscription testing features.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Shoplift is a CRO platform purpose-built for Shopify merchants, providing A/B testing, price testing, subscription testing, and template/theme-level experimentation directly within Shopify's native infrastructure. It uses Bayesian statistical modeling and 1:1 Shopify order matching to deliver attribution-accurate conversion optimization without developer involvement. The platform integrates natively with Shopify themes, templates, and the Recharge subscription engine.

Product overview

Shoplift is a unified CRO platform purpose-built exclusively for Shopify Plus brands, offering the first Shopify Plus Certified A/B testing solution. The platform combines core testing capabilities (Template Testing, Theme Testing, URL Redirect Testing, and JavaScript API Testing) with specialized features (Price Testing supporting up to 500 products, Subscription Testing with native Recharge integration, and Personalization). Lift Assist™ provides AI-powered recommendations for high-impact experiments. All capabilities integrate natively at the theme level within Shopify's infrastructure, providing near-zero latency and 1:1 order attribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Shoplift CRO Platform Unified CRO and A/B testing platform purpose-built exclusively for Shopify merchants, providing experimentation across templates, themes, URLs, and storefront elements with near-zero latency and 1:1 order attribution.
• Price Testing Price testing product that enables Shopify brands to validate pricing strategies across up to 500 products simultaneously, supporting margin optimization, tariff response, and premium positioning validation through controlled experiments.
• Subscription Testing Subscription-focused testing product built for subscription commerce brands, providing subscription analytics on every test and subscription price testing through native Recharge integration.

Quantifiable outcome

• 21.7% median CVR lift across merchant base
• +9 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• RechargecoreTechnology or IntegrationNative API integration enabling real A/B testing on subscription prices for the first time on Shopify. Shoplift creates test selling plans through the Recharge API automatically. One-time configuration connects accounts; all subscription price tests run through the same workflow thereafter. Recharge powers 71% of subscriptions on Shopify.
• Google, Inc.minorOthersSub-processor for infrastructure, storage, crash reporting, and DNS services per DPA documentation.
• Amazon Web Services, Inc.minorOthersSub-processor for supplemental storage services per DPA documentation.
• Atlassian Pty, Ltd.minorOthersSub-processor for bug tracking services per DPA documentation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Intelligems: Shopify-native price testing and profit optimization platform directly competing with Shoplift's price testing module. Intelligems targets the same Shopify Plus merchant base with a focus on margin and pricing optimization, and is named as a competitor in Shoplift's comparison pages.
• Visually (Convert.com): A/B testing and personalization platform explicitly positioned against Shoplift in Shopify-focused comparison pages. Visually serves e-commerce brands with testing capabilities, directly overlapping Shoplift's core offering of CRO for Shopify merchants.
• Rebuy: Shopify App Store personalization and product recommendation engine serving the same DTC merchant segment. Rebuy competes with Shoplift's personalization capabilities and operates in the same Shopify Plus AOV/CR optimization category.
• LimeSpot: Shopify-native personalization, product recommendations, and upsell platform targeting DTC brands. LimeSpot competes with Shoplift's personalization features and serves the same Shopify Plus customer base.
• Nosto: AI-powered personalization and CRO platform for e-commerce brands, including deep Shopify Plus integration. Nosto overlaps with Shoplift's personalization and conversion rate optimization capabilities for the same merchant profile.

Broad incumbents

• Optimizely: Large enterprise experimentation and CRO platform with a much broader scope across web, product, and content testing. Optimizely competes for the same Shopify Plus enterprise testing budget but offers a far wider feature set and serves non-Shopify platforms.
• AB Tasty: Enterprise A/B testing and personalization platform serving large e-commerce brands. AB Tasty overlaps with Shoplift's CRO capabilities but operates across multiple platforms and targets larger enterprise customers.
• VWO (Visual Website Optimizer): Established A/B testing, heatmaps, and CRO platform serving mid-market and enterprise customers across industries. VWO competes with Shoplift's testing capabilities but lacks Shoplift's Shopify-native depth and subscription integration.
• Kameleoon: AI-driven A/B testing and personalization platform for enterprise e-commerce and digital brands. Kameleoon competes with Shoplift's experimentation and personalization capabilities but serves a broader, non-Shopify-specific market.
• Convert.com: Privacy-focused A/B testing and experimentation platform serving enterprise customers across multiple CMS and e-commerce platforms. Convert.com competes with Shoplift's testing capabilities at the broader CRO category level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoplift.ai