Intelligems
- Company typePrivate
- Founded2020
- HeadquartersMiddletown, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Intelligems firmographics
Firmographics- Name
- Intelligems
- Legal name
- Intelligems, Inc.
- Website
- https://intelligems.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Intelligems industry classification
Industry- Product category
- E-commerce A/B Testing and Profit Optimization Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Intelligems is headquartered
LocationHeadquarters
- HQ city
- Middletown
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Intelligems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Intelligems operates as a subscription-based SaaS platform with multiple pricing tiers. Plans include AI optimization capabilities, targeting, analytics, and visual builder features. The platform is available through the Shopify App Store with free trial options. Enterprise features like checkout testing are limited to Shopify Plus merchants, suggesting tiered pricing based on merchant scale.
Go-to-market motion4 records
Distribution channels3 records
Marketing channels10 records
Intelligems product offering
Product offeringCore offering
Intelligems provides a profit optimization engine for Shopify e-commerce merchants that bundles A/B testing, personalization and analytics into a single platform. The product lets brands run controlled experiments on product pricing, subscription pricing, multi-currency pricing, shipping rates, free-shipping thresholds, offers, on-site content, and Shopify Plus checkout experiences, with AI-powered test recommendations and a no-code visual builder. Revenue is generated through tiered SaaS subscriptions distributed primarily via the Shopify App Store and direct enterprise sales.
Product overview
Intelligems is a Profit Optimization Engine for Shopify e-commerce brands, delivered as a unified all-in-one platform. The core platform encompasses six integrated testing modules — Price Testing, Shipping Rate Testing, Offers, Content Testing, Checkout Testing, and Combination Testing — supported by Personalization capabilities for audience-targeted experience delivery. Built on top are AI-powered intelligence tools including Smart Test Recommendations, an @intelligems Slack Bot (Charlie) for conversational analytics in Slack, an MCP Server connecting Intelligems data to Claude/ChatGPT/Gemini, and a Visual Builder for code-free onsite modification. Sitewide Analytics provides aggregate store performance insights. The platform also hosts GEM Academy, a free community for e-commerce experimentation education.
Differentiator
Problem solved
Functional benefit
Brands
- G.E.M. by Intelligems: A free community where e-commerce teams learn to test beyond the page, with courses, live sessions, and a community forum for growth operators.
- Charlie
Products and services
- Price Testing A/B testing module that lets Shopify merchants find the price point maximizing profit per visitor by testing product prices, subscription prices, and multi-currency prices. Designed for direct-to-consumer e-commerce brands.
- Shipping Rate Testing Testing module that turns shipping into a profit lever by A/B testing shipping rates, free-shipping thresholds, and delivery options on Shopify stores.
- Offers Personalization and testing module for discounts, quantity discounts, threshold discounts, progress bars, gift with purchase, and offer messages aimed at driving higher AOV without code leakage on Shopify stores.
- Content Testing Testing module for landing pages, on-site edits, themes, elements, and split URL tests to optimize the on-site content experience on Shopify.
- Combination Testing Module for running combined tests across pricing, shipping, offers, and content simultaneously to understand interaction effects across the full funnel on Shopify.
- Checkout Testing Module for testing and personalizing Shopify Plus checkout experiences including trust badges, upsell blocks, header images, urgency messaging, and dynamic checkout upsells. Available only to Shopify Plus merchants.
- Personalization Audience-targeted experience delivery system that serves the right content, pricing, or offer to specific visitor segments without requiring a full A/B test, for Shopify merchants.
- Post-Purchase Upsells Module for presenting targeted product offers immediately after checkout to increase order value on every transaction; announced as a coming-soon post-purchase capability for Shopify merchants.
Quantifiable outcome
- Individual price tests driving seven figures in gross profit to the bottom line for enterprise customers
- +3 more outcomes
Companies that use Intelligems
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles3 records
Intelligems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability9 records
Feature8 records
Intelligems partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SlackcoreIntelligems Slack Bot (Charlie) integration brings testing, personalization, and analytics data directly into Slack channels. Users can ask questions, receive alerts, and escalate support without leaving Slack.
- KlaviyocoreNative integration enabling customer segment targeting into tests and personalizations. E-commerce brands can use Klaviyo segments for audience targeting, connecting email marketing data with on-site experimentation.
- ShopifycoreCore platform partnership. Intelligems is a native Shopify app running on Shopify Functions (post-Scripts deprecation). Deep integration with checkout, pricing, offers, and analytics. Shopify Plus required for advanced features like checkout testing.
- Anthropic (Claude)coreMCP server integration allowing users to query Intelligems data directly within Claude. Plain language questions about test results, personalization performance, and sitewide analytics.
- OpenAI (ChatGPT)coreMCP server integration connecting Intelligems data to ChatGPT. Users can access test analytics and insights through OpenAI's AI assistant platform.
- Google (Gemini)coreMCP server integration connecting Intelligems data to Google Gemini. Enables AI-powered analytics access through Google's Gemini platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Intelligems competitors and assessment
Company assessmentDirect peers
- Rebuy: Personalization and upsell engine purpose-built for Shopify merchants. Directly comparable to Intelligems' Offers and post-purchase upsells modules and shares the same Shopify-native, mid-market D2C customer base.
- Nosto: AI-powered personalization platform for e-commerce, with on-site personalization, product recommendations, and UGC. Competes with Intelligems' personalization and content testing capabilities for the same Shopify Plus and DTC merchant segment.
- Octane AI: AI-driven personalization and quiz funnel platform for Shopify merchants, including product recommendations and segmentation. Overlaps directly with Intelligems' audience targeting, personalization, and AI-recommendation positioning.
- LimeSpot: Personalization and product recommendation engine for Shopify and Shopify Plus merchants. Competes with Intelligems' Offers, personalization, and audience targeting modules for the same Shopify merchant segment.
Broad incumbents
- Optimizely: Large-scale web experimentation and feature experimentation platform serving enterprise digital teams. Competes with Intelligems' content testing and personalization capabilities at the upper enterprise end but is not Shopify-native.
- VWO (Visual Website Optimizer): Established A/B testing and conversion optimization platform with strong e-commerce and personalization features. Competes with Intelligems across funnel testing and personalization for mid-market and enterprise e-commerce.
- AB Tasty: A/B testing and personalization platform serving enterprise retail and e-commerce brands. Comparable to Intelligems on personalization, audience targeting, and experimentation depth, though typically deployed at larger enterprise retailers.
- Klaviyo: Dominant email/SMS and customer data platform for Shopify and Shopify Plus merchants, with whom Intelligems has a deep integration. Adjacent rather than direct — Klaviyo owns email personalization and could expand further into on-site testing.
- Shopify: The platform Intelligems is built on. Shopify is also a strategic risk: any native experimentation, pricing, or personalization features it ships directly competes with Intelligems and could be preferentially surfaced to merchants.
Emerging players
- Justuno: Conversion optimization platform offering pop-ups, personalization, and A/B testing for e-commerce. Adjacent competitor to Intelligems' content testing and offers modules, primarily focused on lead capture and onsite personalization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Intelligems social profiles
Digital presenceIntelligems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intelligems leadership team
Management profileNumber of profiles
Profiles3 records
Intelligems funding detail
Funding detailFunding overview
Funding rounds10 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intelligems M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intelligems
What does Intelligems do?
Intelligems provides a profit optimization engine for Shopify e-commerce merchants that bundles A/B testing, personalization and analytics into a single platform. The product lets brands run controlled experiments on product pricing, subscription pricing, multi-currency pricing, shipping rates, free-shipping thresholds, offers, on-site content, and Shopify Plus checkout experiences, with AI-powered test recommendations and a no-code visual builder. Revenue is generated through tiered SaaS subscriptions distributed primarily via the Shopify App Store and direct enterprise sales.
Is Intelligems a public or private company?
Intelligems is a private company. It is classified as venture growth investor backed and is currently operating.
When was Intelligems founded?
Intelligems was founded in 2020. It employs 51 to 100 people.
Where is Intelligems based?
Intelligems is headquartered in Middletown, United States, in the North America region.
How does Intelligems make money?
One revenue line is on record: saaS Subscription.
Who are Intelligems's main competitors?
Direct peers on record are Rebuy, Nosto, Octane AI and LimeSpot. Broad incumbents are Optimizely, VWO (Visual Website Optimizer), AB Tasty, Klaviyo and Shopify. Justuno is listed as an emerging player.
Does Intelligems have an API?
Yes. Intelligems offers a public External API (REST, JSON, token-authenticated) and a client-side JavaScript API accessible via the window object. The External API covers sitewide analytics endpoints (snapshot, timeseries, conversion funnel, order distribution), experience data fetch/create/update/actions, and test results export. All Sitewide Analytics data is also available programmatically through MCP tools. The JavaScript API enables custom tests via programmatic experiment assignment, exposure tracking, and custom event tracking. API keys can be generated directly from the Integrations page by all users. Developer documentation is at docs.intelligems.io/developer-resources/external-api.
What industry is Intelligems in?
Intelligems's product category is E-commerce A/B Testing and Profit Optimization Software. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its SIC code is 7372.