Home Alliance

What Home Alliance does

Home Alliance operates a mobile-first, two-sided marketplace that connects homeowners with a network of 1,000+ vetted, background-checked technicians across 30+ U.S. cities for on-demand home services including HVAC, plumbing, electrical, appliance repair, air duct cleaning, cleaning, home inspection, handyman, roofing, construction/remodeling, and garage door work. The platform is accessible via iOS/Android apps, a self-serve website, and a 24/7 call center, and includes an order-tracking dashboard with unique tracking codes through the service lifecycle. In 2024 the company extended its service surface into solar (via a partnership with SOAR and Tarek El Moussa), launched Smart AC (an IoT HVAC monitor with predictive breakdown analytics and anomaly detection), and entered B2B facility management for property managers and commercial clients.

The company generates revenue through multiple streams: a three-tier membership subscription (Essential $19.95/mo, Value $49.95/mo, Preferred $99.95/mo) with 15,000+ paying members; per-visit service call fees of $75-$150 (waived for higher tiers); Remote Assistance sessions at $9.99; contractor financing transaction fees from a network of 1,500+ lenders (with a reported 16% average uplift in deal sizes); and the Home Alliance Academy training program. Its customer base totals 502,400+ lifetime customers served, with a 4.9/5.0 average rating across 12,574 reviews and a 70% Net Promoter Score. The company is privately held, founder-led by CEO Sardor Umrdinov, headquartered in Los Angeles, California, and raised a $5 million funding round from Lago Innovation Fund in June 2024.

Name

Home Alliance

Legal name

Home Alliance

Website

https://homealliance.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Home Alliance operates a mobile-first marketplace connecting homeowners with 1,000+ vetted technicians across 30+ U.S. cities for on-demand home services, supported by tiered membership subscriptions, remote assistance, contractor financing, and a 2024-launched B2B facility management offering.

Ownership category

akta.pro rank

Product category

Home Maintenance Services

NAICS

Appliance Repair and Maintenance (811412)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Home Services Coordination & Vendor Management (HSACAIAI)

akta.pro secondary industry

Smart Home Troubleshooting, Maintenance & Ongoing Support (HSAHADAK)

Keywords

• Home repair services
• HVAC maintenance
• Appliance repair
• Plumbing services
• Home maintenance platform

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Three-tier monthly subscription model (Essential, Value, Preferred) providing exclusive discounts, waived service call fees, extended warranties, priority scheduling, and free inspections. Annual subscription with automatic renewal.
2. Service Call Fees: Per-visit fees ranging from $75-$150 for non-members or Essential tier members. Waived for Value and Preferred members. Service fees cover diagnostic visits.
3. Remote Assistance: $9.99 per session for remote technical guidance and troubleshooting, with 15-minute initial sessions at $45 and $3 per additional 2 minutes. 89% of issues resolved remotely.
4. Contractor Financing: Financing platform for contractors enabling customers to pay for projects over time. Home Alliance earns fees from financing partnerships (1500+ lenders) and reports 16% average increase in deal sizes.
5. Academy Training Programs: Online training courses for aspiring technicians and home service professionals. Three tiers: Beginner (self-paced), Specialist (live webinars, certifications), and Expert (contractor/LLC training). Generates revenue from course subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Home Alliance operates a mobile-first platform that connects homeowners with a nationwide network of 1,000+ vetted, certified technicians for on-demand home services including appliance repair, HVAC, plumbing, electrical work, and air duct cleaning. The company monetizes through per-visit service fees, three-tier membership subscriptions (Essential, Value, Preferred), Remote Assistance sessions at $9.99 each, and contractor financing fees from a 1,500+ lender network.

Differentiator

Problem solved

Functional benefit

Brands

• SOAR (Solar Partnership): Residential solar solutions partnership with Tarek El Moussa providing solar panel installation and energy cost reduction services.
• Home Alliance Academy
• Home Alliance Financing
• Alliance Business Club (ABC)

Products and services

• On-Demand Home Repair Services On-demand dispatch of certified, background-checked technicians to homeowner residences for HVAC, plumbing, electrical, appliance repair, and air duct cleaning services, with same-day availability in 30+ U.S. cities.
• Home Alliance Membership Three-tier subscription program (Essential at $19.95/mo, Value at $49.95/mo, Preferred at $99.95/mo) providing discounts on services, extended warranties (3-10 years), Home Alliance Guarantees ($10K-$100K), priority scheduling, free inspections, and waived service call fees.
• Smart AC IoT-enabled HVAC monitoring device and app that predicts breakdowns via real-time system health monitoring, air filter health tracking, water leak detection, freeze alerts, and breakdown risk scoring.
• Remote Assistance On-demand video and phone diagnostic sessions with Home Alliance technicians for troubleshooting home repair issues, priced at $9.99/session with an 89% resolution rate and 24/7 availability.
• B2B Facility Management Services Enterprise-grade facility management contracts for property managers, landlords, and commercial businesses covering large-scale maintenance, repair, preventive maintenance programs, and facility upkeep.
• Home Alliance Financing Customer financing platform enabling payment for home improvement projects over time through 1,500+ lender partners, with plans up to $200K, 0% promotional options, and instant pre-approvals.
• Home Alliance Academy Online training academy offering three subscription tiers (Beginner self-paced, Specialist with live webinars and certifications, Expert for contractor/LLC training) covering appliance repair, HVAC, plumbing, customer service, sales, and business development.
• Residential Solar Installation (SOAR Partnership) Residential solar installation and energy solutions delivered through a strategic partnership with SOAR and celebrity home expert Tarek El Moussa, including proprietary client-update technology and integrated solar financing.
• Cleaning and Home Inspection Services Residential cleaning and home inspection services delivered by Home Alliance technicians, expanding the platform's service portfolio beyond core HVAC, plumbing, electrical, and appliance repair.

Quantifiable outcome

• 4.9/5.0 average rating based on 12,574 reviews
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• SOARcoreStrategic or Co-development PartnerStrategic partnership with SOAR and Tarek El Moussa to transform the residential solar industry. SOAR built proprietary technology for client updates via calls, texts, and emails. Offers 75% increased energy output, solar financing with guaranteed buyer transfer, and free battery valued at $8,000. Operating in CA, AZ, and FL within 30 days.
• 1500+ Lenders (Financing Network)coreChannel Partner/ Reseller/ DistributorNetwork of 1500+ active lenders enabling financing for projects up to $200K. Partners include major appliance brands: Asko, KitchenAid, JennAir, Goodman, Samsung, Amana. Provides 0% promotional financing options and instant pre-approvals for customers.
• Handyman, Roofing, Construction, Remodeling, and Garage Door Service PartnerssupportingChannel Partner/ Reseller/ DistributorStrategic partnerships extending service offerings to include handyman, roofing, construction and remodeling, and garage door services. These partnerships enable Home Alliance to serve as a one-stop solution for homeowners.
• Tarek El MoussacoreStrategic or Co-development PartnerCelebrity home expert partnership for solar services, bringing industry expertise and brand credibility to the residential solar offering through the SOAR partnership.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• TaskRabbit: TaskRabbit is an on-demand marketplace for handyman, cleaning, and home repair tasks using vetted independent contractors—comparable business model and target customer as Home Alliance.
• Angi: Angi (formerly Angie's List) is the largest US home services marketplace connecting homeowners with pre-screened local pros across plumbing, HVAC, electrical, and cleaning—directly overlapping Home Alliance's core offering and membership model.
• Thumbtack: Thumbtack is an on-demand local services marketplace with deep coverage of home repair, maintenance, and improvement categories, competing for the same homeowner customers and contractor supply as Home Alliance.
• HomeAdvisor: HomeAdvisor (now part of Angi Inc.) operates a pro-matching platform for home services including HVAC, plumbing, and appliance repair—directly comparable to Home Alliance's homeowner-technician matching model.
• Handy: Handy (owned by Angi) is a home services platform specializing in cleaning, furniture assembly, and home improvements with vetted professionals—closely aligned with Home Alliance's on-demand service categories and booking model.

Broad incumbents

• Frontdoor: Frontdoor is a publicly-traded home warranty and on-demand home services company with a national contractor network and subscription plans—an established incumbent competing for similar recurring-service revenue.
• American Home Shield: American Home Shield is one of the largest US home warranty providers, offering annual plans that bundle repair and replacement coverage—a broader-scale, subscription-based analog to Home Alliance's membership tiers.
• Porch Group: Porch is a home services platform connecting homeowners with contractors across multiple categories and offering software tools to pros—an adjacent incumbent with overlapping marketplace and software elements.
• Neighborly: Neighborly (formerly Dwyer Group) is a large franchised home services platform covering HVAC, plumbing, electrical, and appliance repair—competing with Home Alliance's technician network through franchise density rather than tech platform.

Emerging players

• Puls: Puls is a venture-backed on-demand home services startup focused on appliance repair, smart home installation, and HVAC—directly competing in Home Alliance's core trade categories with a tech-forward approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/homealliancecom
• Instagraminstagram.com/homealliancecom
• LinkedInlinkedin.com/company/homealliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Alliance