What Plain Sight does

Plain Sight (legally Get to Work, Inc., a Delaware corporation) is an Atlanta-based software company that operates an AI-powered sponsorship infrastructure platform for global brands deploying event sponsorship capital. Founded in 2019, the company targets corporate event marketers and sponsorship teams that need to source, fund, and measure ROI across fragmented event portfolios. Its named customers and event participants include Meta, Microsoft, LinkedIn, Diageo, LVMH, Zoom, SXSW, Bloomberg, Roc Nation, and Tribeca, and the company claims brands deploying sponsorship capital in 15+ countries.

The core product is a Sponsorship Portfolio Management System composed of four integrated modules: Curated Discovery (AI predictive matching of brands to event organizers based on sponsorship objectives), Predictive Opportunity Scoring (a dashboard for one-click approve, decline, or request-more-info on inbound sponsorship requests, with automatic notifications to event creators), Seamless Capital Deployment (Plain Sight acts as invoicing party to reduce procurement friction for both brands and event creators), and Portfolio-level Performance Insights (post-event data aggregation including photos, surveys, and guest lists). The platform is complemented by the Event Marketers Dinner, a recurring private networking series held during major industry events such as Tribeca, World Cup, Adweek, and Art Basel, with additional 2026 dinners scheduled for NYC, Newark, and Miami.

Revenue is generated through SaaS subscription fees under a freemium model (a free base tier plus paid monthly subscriptions for premium features) and through transaction fees tied to capital deployment, though specific pricing is not publicly disclosed. The go-to-market motion is enterprise-focused and consultative: prospective customers initiate contact via a website form and receive tailored discovery calls rather than self-service onboarding. The company reports a headcount of 1-10 employees, suggesting limited sales capacity relative to the enterprise footprint claimed.

Name

Plain Sight

Legal name

Get to Work, Inc.

Website

https://plainsightevents.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Plain Sight operates an AI-powered sponsorship infrastructure platform that enables global brands to source, fund, deploy, and measure ROI across event sponsorship portfolios, primarily serving enterprise sponsorship teams across 15+ countries.

Ownership category

akta.pro rank

Product category

Sponsorship Management Software

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

akta.pro secondary industries

Attendee Acquisition & Delegate Marketing (THAHAGAE), Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN)

Keywords

• Sponsorship management software
• Event sponsorship platform
• Sponsorship analytics tools
• Brand sponsorship ROI
• Event marketing software

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription Fees: Plain Sight generates revenue through subscription fees for access to its sponsorship management platform. The platform offers accounts with and without monthly subscription fees, suggesting a freemium model where basic features may be free with premium features requiring payment.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Plain Sight sells an AI-powered Sponsorship Portfolio Management System that enables enterprise brands to discover right-fit events, score and approve sponsorship requests, deploy capital through handled payouts, and measure ROI across their entire sponsorship portfolio. The platform is offered as a SaaS subscription with freemium and premium tiers, and is complemented by the Event Marketers Dinner, a private networking program for global event marketers.

Product overview

Plain Sight offers a unified AI-powered sponsorship portfolio management platform for enterprise brands, combining four core capability modules: (1) Curated Discovery for AI-powered opportunity sourcing and matching, (2) Predictive Opportunity Scoring for automated request ranking and workflow, (3) Seamless Capital Deployment for payout handling and procurement simplification, and (4) Portfolio-level Performance Insights for post-event measurement and reporting. The platform is sold as a SaaS subscription and also generates revenue through capital deployment transaction fees. In addition to the core platform, Plain Sight operates the Event Marketers Dinner program as a complementary networking event series for brand executives and community builders.

Differentiator

Problem solved

Functional benefit

Products and services

• Sponsorship Portfolio Management System AI-powered SaaS platform for enterprise brand sponsorship teams to source right-fit event opportunities, score and approve incoming sponsorship requests, deploy capital through handled payouts, and capture post-event ROI across the entire sponsorship portfolio.
• Event Marketers Dinner

Quantifiable outcome

• Brands can scale resources provided to developer communities across various countries
• +1 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• SponsorUnited: Sponsorship sales, valuation and analytics platform serving brands, properties and agencies. Most directly comparable to Plain Sight's sponsorship matching and analytics value proposition.
• Dossier: Sponsorship management SaaS for brand marketers that consolidates sponsorship workflows, similar in product scope to Plain Sight's portfolio management system.
• Relo Metrics: AI-powered sponsorship measurement and analytics platform for brands and rights holders. Overlaps directly with Plain Sight's performance insights and predictive scoring.

Broad incumbents

• Octagon: Global sports marketing and sponsorship agency representing brands and rights holders. Larger incumbent offering managed services that compete with parts of Plain Sight's value proposition.
• IEG (Engine Group / ESP Properties): Legacy sponsorship advisory and valuation firm offering benchmarking, consulting and analytics across sponsorship. A larger, broader incumbent in the same sponsorship intelligence category.

Emerging players

• Hookit: Sports and entertainment sponsorship analytics platform measuring earned media and sponsorship ROI. Comparable analytics-first approach with narrower sports vertical.
• Zoomph: Sponsorship analytics platform measuring media value, social engagement and audience for sponsorship activations. Comparable analytics and measurement focus.
• Trajektory: Sports sponsorship valuation and analytics platform providing ROI measurement for brand sponsorship deals. Closely comparable in measurement and scoring capability.

Others

• Bizzabo: Event experience platform for in-person, hybrid and virtual events. Adjacent competitor in the broader event-marketing technology stack where Plain Sight sells sponsorship workflows.
• Cvent: Enterprise event management platform covering registration, venue sourcing and event marketing. Adjacent because Plain Sight operates in event-adjacent workflow tooling for brand teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plain Sight