What Trajektory does

Trajektory (operated by Imogene Corporation, dba Trajektory) is a Chicago-based software-as-a-service platform that provides holistic, cross-channel sponsorship measurement for the sports and entertainment industry. The platform aggregates and analyzes brand exposures across digital and non-digital assets — social, TV broadcast, in-venue (LEDs, dasherboards, jerseys, helmets, arena signage, concourse, videoboards, backdrops, static signage), earned media, email, and mobile — and applies an "integrity-driven" valuation methodology that the company describes as the first consistent framework for valuing all sponsorship asset types under a single standard. Underlying technology combines computer vision (logo detection on video and still imagery), machine learning (campaign auto-tracking using location, brand, and caption signals), natural language processing (conversational data querying), and anomaly detection, with a multi-modal data layer drawing on third-party feeds including TiVo for TV viewership, YouTube/Meta for social, and a co-developed data partnership with Wakefield Research for sponsorship recall.

The product surface is organized into two tailored customer portals — Trajektory for Teams & Events (Partner Intelligence, Asset Intelligence, Campaign Management) and Trajektory for Brands & Agencies (Industry Insights syndicated benchmarking) — augmented by Professional Services bundled with every contract and a predictive Brand Recall module co-developed with Wakefield. The company serves three primary customer segments: professional sports rights-holders (nearly half of all major NA pro teams and 2/3+ of the NHL), Fortune 500 brands and sponsorship agencies optimizing portfolio spend, and leagues seeking aggregated benchmarking. Distribution is direct enterprise sales with a demo-led conversion path and quote-based pricing, with no public self-serve signup; each contract bundles professional services into the SaaS relationship, producing a hybrid subscription-plus-services revenue model. Trajektory has raised approximately $15.5M across a $4M seed led by TechOperators, a $3.5M extension including WISE Ventures (the NFL's Minnesota Vikings investment arm), and an $8M round closed May 19, 2026, and operates with a team of approximately 34 across engineering, data, customer strategy, and sales.

Name

Trajektory

Legal name

Imogene Corporation

Website

https://trajektory.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Trajektory is a Chicago-based SaaS platform that uses computer vision, machine learning, and proprietary valuation methodology to measure sponsorship performance across digital and non-digital assets for professional sports teams, leagues, Fortune 500 brands, and agencies in North America.

Ownership category

akta.pro rank

Product category

Sponsorship Analytics Software

NAICS

Media Buying Agencies (541830), Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

akta.pro secondary industries

Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

Keywords

• Sponsorship measurement platform
• Sports sponsorship analytics
• Sponsorship valuation software
• Partnership intelligence SaaS
• Marketing analytics software

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscriptions: Recurring subscription revenue from enterprise customers (professional sports teams, leagues, brands, agencies) for access to the holistic sponsorship measurement platform. Enterprise SaaS model with quote-based pricing.
2. Professional Services: Team partners with clients to interpret data, deliver custom reports, and provide out-of-platform insights. This hands-on support is included with every partnership — functioning as an add-on/managed-service layer to the SaaS contract.
3. Data Licensing / Syndicated Benchmarking: Syndicated benchmarking solution across social, broadcast, and in-venue generates data-licensing-style revenue by giving customers visibility into how their sponsorship performance ranks against competitors, leagues, and markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Trajektory sells an enterprise SaaS sponsorship intelligence platform that aggregates and analyzes sponsorship exposure across TV broadcast, social, digital, in-venue, LED, email, mobile, and earned media using AI (computer vision, machine learning, natural language querying, anomaly detection) combined with a proprietary integrity-driven valuation methodology. The platform is delivered through vertical portals for Teams & Events and for Brands & Agencies, augmented by Professional Services support, syndicated Industry Insights benchmarking, and a Brand Recall predictive module co-developed with Wakefield Research.

Product overview

Trajektory (operated by Imogene Corporation, dba Trajektory) offers a single unified, holistic Sponsorship Intelligence Platform delivered as a software-as-a-service solution that measures sponsorship performance across digital and non-digital assets under one integrity-driven methodology. The core platform is exposed through two tailored customer portals — Trajektory for Teams & Events (with Partner Intelligence, Asset Intelligence, and Campaign Management modules) and Trajektory for Brands & Agencies — augmented by Professional Services (custom reporting and strategic insights bundled with every partnership), the Industry Insights syndicated benchmarking module for cross-league/team comparison, and the Brand Recall predictive module developed with Wakefield Research. Together these products form an end-to-end, cross-channel sponsorship measurement stack covering social, broadcast, in-venue, and earned media for nearly half of all major professional North American teams and two-thirds of the NHL.

Differentiator

Problem solved

Functional benefit

Products and services

• Trajektory Sponsorship Intelligence Platform Holistic, unified software-as-a-service sponsorship measurement platform that aggregates and analyzes exposures across digital and non-digital assets (social, TV broadcast, in-venue, earned media, email, mobile) under a single integrity-driven valuation methodology. Tracks over $180 billion in annual sponsorship value across nearly half of all major professional North American teams and two-thirds of the NHL.
• Trajektory for Teams & Events Customer-tailored view of the Trajektory platform for professional sports teams, leagues, and events. Includes Partner Intelligence (holistic partnership rank/performance), Asset Intelligence (drill-down across all sponsorship assets), and Campaign Management (auto-tracked branded social campaigns).
• Trajektory for Brands & Agencies Customer-tailored view of the Trajektory platform for brands and agencies to optimize sponsorship investments across all teams in a season. Includes Industry Intelligence/Industry Insights for cross-league benchmarking, centralized real-time reporting, and comparative performance analysis across social, broadcast, and in-venue.
• Industry Insights (Industry Intelligence) Syndicated benchmarking module providing brands, agencies, and rights holders with a trusted view of team and brand performance across leagues and markets. Broadcast data spans local, national, and away feeds; social data covers the platforms that matter most — enabling competitive ranking, growth opportunity identification, and ROI proof for every activation.
• Brand Recall (Trajektory x Wakefield) Predictive recall module combining Trajektory sponsorship performance data with Wakefield sponsorship recall research. Forecasts Predicted Recall vs Actual Recall, surfaces monthly social recall performance, supports creative/frequency optimization, and enables forecasting on bundling and mix to maximize revenue and recall simultaneously.
• Professional Services Hands-on strategic support bundled with every Trajektory partnership. The Trajektory team partners with clients to interpret data, deliver custom reports, and provide out-of-platform insights that help maximize sponsorship value.

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature9 records

Partnerships

Six partnerships are on record, tiered flagship co-development partner, core data partner, core gtm partner and minor partner.

• Wakefield Researchflagship co-development partnerStrategic or Co-development PartnerTrajektory x Wakefield — a predictive model that combines Trajektory's sponsorship performance data with Wakefield's sponsorship recall research to enable forecast of predicted vs. actual recall. Co-branded 'Brand Recall' / 'Insight' product on trajektory.com/insight. Featured jointly in a webinar with Alex Kerr (Trajektory) and Kirk Wakefield (Wakefield CRO).
• TiVo (now Xperi)core data partnerTechnology or IntegrationTrajektory purchases aggregated TV viewership data from TiVo to power the Service, per the Privacy Policy's third-party sources section. This enables cross-platform broadcast exposure measurement that Trajektory combines with social, in-venue, and digital data.
• Google (YouTube API Services, Google Analytics, Google Advertising)core data partnerTechnology or IntegrationTrajektory uses YouTube API Services (bound by YouTube Terms of Service and Google Privacy Policy) and Google Analytics for site measurement; Google advertising cookies are used for ad delivery per the Cookie Notice.
• Multipliercore gtm partnerGTM or Marketing PartnerCo-marketing partner on the October 2025 webinar 'How Innovative Brands Are Using Sponsorship Data to Re-Evaluate Their Sponsorship Portfolio' featuring Lauren Allison (VP Insights & Analytics, Multiplier) and Alex Kerr (Trajektory). Multiplier also deploys Trajektory with clients (e.g., GEODIS naming rights case study), making the relationship both a GTM and co-delivery partnership.
• Next-Up Partnersminor partnerGTM or Marketing PartnerJoe Dupriest (Managing Partner, Next-Up Partners) co-presented with Alex Kerr on a 'Sports Sponsorship Deep Dive' video, discussing successful sponsorship reporting, data-driven decision-making, and ROI maximization.
• Vision Mark Consultingminor partnerGTM or Marketing PartnerMike Ording (founder, Vision Mark Consulting) co-presented with Alex Kerr on a video about measuring on-site activations and their role in sponsorship reporting.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• SponsorUnited: Sports and entertainment sponsorship intelligence platform providing data on sponsorships, endorsement deals, and media valuations. Comparable to Trajektory in serving both rights-holders and brands with sponsorship analytics.
• Zoomph: Sponsorship analytics platform measuring media value and exposure across social and broadcast for sports properties, brands, and agencies. Overlaps directly with Trajektory's social/broadcast valuation and competes for the same teams and brand-side buyers.
• Blinkfire Analytics: AI-powered sponsorship and media valuation platform tracking exposure across social, broadcast, and digital channels for sports teams, leagues, brands, and agencies. Closest direct competitor in sponsorship intelligence analytics serving the same North American enterprise buyer base.
• Relo Metrics: Sports marketing analytics platform using computer vision to quantify broadcast and social sponsorship exposure for brands, agencies, and rights holders. Highly comparable AI/cv-based approach to logo detection and valuation.
• Hookit: Sponsorship and athlete endorsement measurement platform quantifying media value, social engagement, and ROI for sports marketers and brands. Competes with Trajektory on social and digital sponsorship analytics for brand-side buyers.

Broad incumbents

• iSpot.tv: Cross-platform TV and video measurement provider with real-time advertising attention and outcome analytics. Adjacent incumbent whose broadcast measurement capabilities could compete with parts of Trajektory's valuation stack.
• Nielsen Sports: Division of Nielsen offering broad-based sports media measurement, sponsorship evaluation, and fan insights. Represents a large established incumbent that could expand its holistic methodology to challenge Trajektory's positioning.
• Stats Perform (Opta): Sports data and AI company providing performance data, broadcast graphics, and media solutions to leagues, teams, and broadcasters. Adjacent incumbent with established league relationships that could bundle sponsorship analytics into its offering.

Emerging players

• Captiv8: Influencer and content marketing analytics platform that overlaps with Trajektory on social sponsorship valuation and brand-side ROI measurement, though focused more on creator/influencer sponsorships than traditional sports assets.
• Influexer: Sports sponsorship marketplace and analytics platform connecting brands with sponsorship opportunities and tracking performance. Partially overlapping offering for brand-side sponsorship discovery and measurement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trajektory

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trajektory