LiveEasy
LiveEasy is a Columbus, Ohio-based B2B SaaS company that provides a white-label, no-code home management concierge platform with integrated US-based human concierge services to real estate brokerages, mortgage, insurance, rental, and home services enterprises.
- Company typePrivate
- Founded2013
- HeadquartersColumbus, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LiveEasy does
LiveEasy (legal name: Live EZ, Inc.) is a Columbus, Ohio-based software and services company that operates a white-label, no-code home management concierge platform targeting B2B partners in the real estate, mortgage, insurance, rental, title, home inspection, moving, and proptech verticals. The platform delivers four integrated service modules — Moving Services, Home Protection, Home Finances, and Home Projects — exposed through three deployment options: fully hosted white-label solutions on either the partner's or LiveEasy's domain, embeddable widgets requiring minimal code, and deep API integrations for bespoke partner implementations.
The technical architecture pairs the SaaS platform with a US-based human concierge team of 55+ members that provides complimentary-for-life personalized assistance to end users, a labor-intensive service layer the company positions as its key differentiator against pure-software competitors. LiveEasy aggregates 40+ exclusive year-round discounts and a 360-degree client dashboard covering utility setup, vendor matching, home valuation insights, and maintenance reminders across the rental and homeownership lifecycle.
The business model is B2B enterprise SaaS sold via direct field sales, with quote-based annual subscription agreements. LiveEasy monetizes through platform licensing fees, customization/integration services, and partner-tier pricing, distributing exclusively through channel partnerships rather than direct-to-consumer. Flagship partners include Berkshire Hathaway HomeServices, RE/MAX, Century 21, Coldwell Banker, and Realty One Group — collectively representing 150,000+ real estate agents. The company has raised approximately $13M in venture funding across rounds from 2013 through 2022, with a Series 2 led by Moderne Ventures and Travelers Insurance. In 2025, LiveEasy was acquired by AppFolio and now operates as part of the AppFolio Platform within the broader FolioSpace product suite.
LiveEasy firmographics
Firmographics- Name
- LiveEasy
- Legal name
- Live EZ, Inc.
- Website
- https://moveeasy.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- LiveEasy is a Columbus, Ohio-based B2B SaaS company that provides a white-label, no-code home management concierge platform with integrated US-based human concierge services to real estate brokerages, mortgage, insurance, rental, and home services enterprises.
- Ownership category
- akta.pro rank
LiveEasy industry classification
Industry- Product category
- Real Estate Technology
- NAICS
- Services to Buildings and Dwellings (5617)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Co-Living Property Management (BPAJAFAJ)
Keywords
Where LiveEasy is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LiveEasy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- White-Label Platform Licensing: LiveEasy provides white-labeled, turnkey solutions to business partners enabling them to offer home management services under their own brand. Partners pay for platform access and customization capabilities.
- Partner Integration Services: Revenue generated through various integration options including fully hosted solutions, widget placements, and deep API integrations tailored to partner business needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise white-label partnership with customized pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
LiveEasy product offering
Product offeringCore offering
LiveEasy provides a full-service, white-labeled, no-code home management concierge platform that enables businesses to offer integrated moving, home protection, home finance, and home project services to their clients under their own brand. The platform is backed by a US-based human concierge team and is offered via fully hosted, widget, and API integration models.
Product overview
LiveEasy is a full-service home management concierge platform offering a unified suite of integrated services across four core modules: Moving Services, Home Protection, Home Finances, and Home Projects. The platform provides businesses with white-labeled deployment options—including fully hosted solutions, embeddable widgets, and deep API integrations—to enable partners to offer end-to-end home management experiences under their own brand. The platform is complemented by a US-based human concierge team available to assist users throughout their rental and homeownership journeys.
Differentiator
Problem solved
Functional benefit
Products and services
- LiveEasy White-Label Home Management Platform A fully hosted, white-labeled, end-to-end, no-code concierge platform that enables enterprise partners to offer integrated moving and home management services under their own brand. Targeted at real estate brokerages, mortgage, insurance, rental, title, home inspection, moving, and technology companies.
- Moving Services
Quantifiable outcome
- 96.7% 5-star ratings from customers
- +2 more outcomes
Companies that use LiveEasy
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles8 records
LiveEasy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LiveEasy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Berkshire Hathaway HomeServicesflagshipBerkshire Hathaway HomeServices, one of the largest real estate franchise networks, partners with LiveEasy to deliver value to franchise network clients across their entire journey and lifetime as homeowners. The partnership creates stronger engagement and loyalty with clients through LiveEasy's white-label home management platform.
- RE/MAXflagshipRE/MAX partners with LiveEasy to deliver incredible value and flexibility to RE/MAX agents while empowering their clients with a 360 dashboard that helps them seamlessly handle all moving and home improvement needs. The partnership provides agents with comprehensive client home management tools.
- Multiple Real Estate BrokeragescoreLiveEasy partners with the largest real estate brokerages in the country representing more than 150,000 agents. These partners use LiveEasy's white-labeled platform to provide end-to-end home management solutions to their agents and clients.
- Mortgage CompaniescoreMortgage lenders and brokers partner with LiveEasy to maintain client relationships throughout the homeownership journey, offering home management services as part of their client retention strategy.
- Insurance CompaniescoreInsurance companies partner with LiveEasy to offer home protection services, insurance comparisons, and ongoing home maintenance support to their policyholders.
- Rental CompaniescoreProperty management and rental companies partner with LiveEasy to support tenants through moves and ongoing living needs including utility setup and moving services.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
LiveEasy competitors and assessment
Company assessmentBroad incumbents
- Compass: Tech-forward national real estate brokerage with proprietary agent tools and consumer services; comparable as a large brokerage exploring integrated post-transaction homeowner services.
- Thumbtack: Marketplace connecting homeowners with local service professionals across moving, maintenance, and home projects; comparable as a broader incumbent in the home-services discovery and booking layer.
- Zillow: Largest US real estate platform offering search, agent connections, mortgages, and increasingly integrated home services; comparable as a broad incumbent with the distribution and capital to build white-label home-services tooling.
- Hippo Insurance: Tech-enabled home insurance provider that bundles proactive home-care and maintenance services into its policies; comparable as an adjacent insurance-vertical player building services-led homeowner engagement.
- Frontdoor: Public home-services and home-warranty company offering on-demand repair, maintenance, and concierge-like services to homeowners; comparable as a broad incumbent competing for the same homeowner wallet with an integrated services offering.
Emerging players
- Dwellsy: Rental-housing marketplace serving property managers and renters with a free listing platform; comparable as an emerging player adjacent to LiveEasy's rental-company segment.
- Latch (now DOOR): Smart-building and resident-experience platform for multifamily properties offering access, management, and resident services; comparable as an emerging resident-services platform competing for the rental-vertical wallet.
- Homebase: Employee management and operations platform for small businesses including home services; comparable as a vertical SaaS serving home-services workflows, though focused on internal operations rather than consumer-facing concierge.
Direct peers
- Knock: Home-trade-in and real estate services platform enabling consumers and agents to coordinate moves, financing, and listings; directly comparable in bundling move-related services into the real estate transaction flow.
- HomeLight: Real estate technology platform providing tools, agent matching, and ancillary home-services offerings to brokerages, agents, and consumers; directly comparable in selling tech-enabled home-services workflow tools to real estate brokerages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LiveEasy social profiles
Digital presenceLiveEasy financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiveEasy leadership team
Management profileNumber of profiles
Profiles7 records
LiveEasy funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiveEasy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiveEasy
What does LiveEasy do?
LiveEasy provides a full-service, white-labeled, no-code home management concierge platform that enables businesses to offer integrated moving, home protection, home finance, and home project services to their clients under their own brand. The platform is backed by a US-based human concierge team and is offered via fully hosted, widget, and API integration models.
Is LiveEasy a public or private company?
LiveEasy is a private company. It is classified as corporate owned and is currently acquired.
When was LiveEasy founded?
LiveEasy was founded in 2013. It employs 1 to 10 people.
Where is LiveEasy based?
LiveEasy is headquartered in Columbus, United States, in the North America region.
How does LiveEasy make money?
Two revenue lines are on record. White-Label Platform Licensing is the primary driver. The others are partner Integration Services.
Who are LiveEasy's main competitors?
Broad incumbents on record are Compass, Thumbtack, Zillow, Hippo Insurance and Frontdoor. Emerging players are Dwellsy, Latch (now DOOR) and Homebase. Direct peers are Knock and HomeLight.
Does LiveEasy have an API?
No public API is recorded for LiveEasy.
What industry is LiveEasy in?
LiveEasy's product category is Real Estate Technology. Its primary akta.pro industry code is BPAJAFAJ, Co-Living Property Management. Its NAICS code is 5617 and its SIC code is 6531.