Homebase
Homebase is a San Francisco-based SaaS platform providing employee scheduling, time tracking, payroll, hiring, HR compliance, and team communication for hourly teams at small businesses, serving 150,000+ locations across food service, retail, home services, and other verticals.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Homebase does
Homebase, operated by Pioneer Works, Inc. and headquartered in San Francisco, is an all-in-one employee management platform purpose-built for hourly teams at small businesses. The company was founded in 2014 and currently serves over 150,000 hourly-team locations across verticals including food and beverage, retail, home and repair, beauty and wellness, hospitality, medical and veterinary, education and caregiving, and general services. The platform unifies employee scheduling, time tracking with GPS verification, timesheets, full-service payroll with automatic tax filing, hiring and onboarding, HR and compliance, team communication, task management, tip management, and employee financial wellness (including earned wage access and Next Day Pay) into a single mobile-first application available on iOS and Android.
The underlying technology is a cloud-based, multi-tenant SaaS platform integrating with more than 30 third-party systems including Toast, Square, Lightspeed, Clover POS, Shopify, QuickBooks Online, ADP, Gusto, and PayAnywhere. The platform's AI Assistants layer (Hiring Assistant, Scheduling Assistant, Payroll Assistant) provides process automation and anomaly detection on top of the core scheduling and payroll engines, and was awarded Inc. Magazine's 'Best in Business for Best AI Implementation' in 2025. Homebase also operates a Trust Center, holds GDPR, CCPA, and PIPEDA-aligned privacy practices, and has referenced SOC 2 Type II-style independent audits and annual penetration testing.
Homebase makes money through a tiered, per-location subscription model: a free tier with basic scheduling and time tracking, an Essential plan starting at $39/month plus $6 per active employee, and an All-in-One plan at $80/month plus payroll add-on fees. Additional recurring revenue comes from Tip Manager ($25/location), HR Pro ($80/month annually), and Next Day Pay ($49/month + $9 per person). The go-to-market is product-led growth via self-serve signup with no credit card required, supplemented by an inside-sales motion for larger teams, deep content marketing (150+ blog articles and 19 competitor comparison pages), and partnership-sourced distribution through POS, payroll, and accounting ecosystems. Homebase has raised approximately $189 million across eight disclosed rounds, most recently a $60 million Series E in April 2024 led by L Catterton.
Homebase firmographics
Firmographics- Name
- Homebase
- Legal name
- Pioneer Works, Inc.
- Website
- https://joinhomebase.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Homebase is a San Francisco-based SaaS platform providing employee scheduling, time tracking, payroll, hiring, HR compliance, and team communication for hourly teams at small businesses, serving 150,000+ locations across food service, retail, home services, and other verticals.
- Ownership category
- akta.pro rank
Homebase industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Workforce Management & Scheduling (BPACAPAI)
- akta.pro secondary industries
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
Keywords
Where Homebase is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Homebase business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Base Platform: Homebase charges a base monthly fee plus per-employee pricing. The platform offers a free tier with basic scheduling and time tracking features. Paid plans include all-in-one capabilities with payroll, hiring tools, HR compliance, and AI assistants. Pricing is per location/team rather than per user, making it economical for small teams.
- Payroll Processing: Additional revenue from payroll processing at $6 per active employee per month. Includes unlimited payroll runs, automatic tax filing, and tip management. No per-payroll charges unlike competitors.
- Tip Management: Tip pooling and distribution services at $25 per location per month, enabling compliant tip allocation across hourly teams.
- HR Pro Services: Live support from certified HR advisors available with all-in-one plans for $80/month annually, providing proactive compliance updates and HR guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free tier with basic scheduling and time tracking |
| Subscription | Monthly | Essential plan starting at $39/month |
| Subscription | Monthly | All-in-one plan with payroll at $80/month |
| Subscription | Monthly | Tip management add-on at $25 per location |
| Subscription | Annual | HR Pro add-on for $80/month annually |
| Subscription | Monthly | Next Day Pay available for eligible businesses |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Homebase product offering
Product offeringCore offering
Homebase is a mobile-first, all-in-one workforce management SaaS platform for small businesses with hourly teams. It unifies employee scheduling, GPS-verified time tracking, timesheets, full-service payroll with automated tax filing, hiring and onboarding, HR and labor-law compliance, team communication, task management, tip management, and AI Assistants for automated scheduling, candidate screening, and payroll error detection in a single app. The platform is priced per location with a free tier and targets SMBs typically with 1 to 50 employees across food & beverage, retail, home & repair, hospitality, beauty, medical, and education verticals.
Product overview
Homebase is an all-in-one hourly team management platform built for small businesses, combining scheduling, time tracking, timesheets, payroll, hiring & onboarding, HR & compliance, team communication, task management, and AI assistants into a single unified app. The platform also includes Tip Manager, Employee Happiness features (earned wage access), and a Switch Payroll migration service for competitors. Core products are priced per location (free to $120/month) with payroll add-on at $39/month plus $6 per active employee. Available via web, iOS, and Android apps, serving industries including food & beverage, retail, home & repair, beauty & wellness, hospitality, medical, and education.
Differentiator
Problem solved
Functional benefit
Products and services
- Employee Scheduling Automated and manual employee shift scheduling with availability tracking, shift swapping, multi-location support, and AI-assisted schedule building for small businesses with hourly teams.
- Time Clock Mobile GPS-verified time clock with photo capture to prevent buddy punching, break management, automatic overtime calculation, and direct syncing of hours into payroll-ready records for hourly employees.
- Timesheets Digital timesheets capturing employee hours, breaks, and overtime that flow automatically into payroll-ready records, with mobile timesheet access for employees and managers.
- Payroll Full-service payroll for hourly teams including automatic federal, state, and local tax calculation and filing, direct deposit, tip management, multiple pay rates, unlimited payroll runs with no per-run fees, and W-2/1099 processing, priced at $39 per month plus $6 per active employee per month.
- Hiring & Onboarding All-in-one hiring suite for hourly workers covering job posting, candidate screening, background checks, interview booking, new hire packet, onboarding documents, and employee training, augmented by an AI Hiring Assistant.
- HR & Compliance HR tools for small businesses including labor law compliance, FLSA guidance, employee handbook builder, performance management, team management, proactive compliance alerts, and access to certified HR Pro advisors.
- AI Assistants AI-powered automation including a Hiring Assistant that automates job posting, candidate screening, and interview booking; a Scheduling Assistant that builds smart schedules in seconds; and a Payroll Assistant that detects and flags timecard errors before payroll runs.
- Team Communication Team messaging and communication tools including team chat app, instant messaging, manager log, and business messaging, replacing informal group texts with a dedicated work channel separate from personal messaging.
- Task Manager Task and shift management for hourly teams to assign, track, and complete tasks alongside scheduling and communication in a single app.
- Tip Manager Tip management for pooled and individual tip distribution, keeping payroll and tip reporting accurate and compliant, priced at $25 per location with unlimited employees.
- Employee Happiness Employee perks and financial wellness tools including earned wage access, on-demand pay, and financial wellness and budgeting tools for hourly workers, with Next Day Pay available for eligible businesses at $49 per month plus $9 per person.
- Switch Payroll Dedicated payroll migration service that transfers employee records, payroll history, and tax details from Gusto, QuickBooks, Paychex, or Square directly into Homebase Payroll through a guided 4-step onboarding process.
Quantifiable outcome
- Managers save 20 hours per month on average with integrated scheduling, time tracking and payroll
- +5 more outcomes
Companies that use Homebase
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles2 records
Homebase technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature4 records
Homebase partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- QuickBookscoreQuickBooks integration allows Homebase time tracking and scheduling data to sync with QuickBooks Online for combined payroll and accounting workflow. Users can combine Homebase with QuickBooks Online for easy payroll processing.
- LightspeedcoreLightspeed integration connects Homebase scheduling and time tracking with Lightspeed's retail and restaurant point-of-sale systems. Part of Lightspeed's partner ecosystem for comprehensive small business operations.
- ToastcoreToast POS integration enables restaurants to connect their point-of-sale system with Homebase scheduling and time tracking for unified restaurant operations management.
- SquarecoreSquare integration connects Homebase with Square POS for retailers and restaurants, enabling unified management of sales, scheduling, and payroll from connected systems.
- ShopifycoreShopify integration allows e-commerce and retail businesses using Shopify to connect their online operations with Homebase scheduling and team management.
- ADPcoreADP integration enables businesses using ADP for larger-scale payroll to connect with Homebase for scheduling and time tracking, supporting hybrid workforce management approaches.
- GustocoreGusto integration connects Homebase scheduling and time tracking with Gusto's payroll platform, enabling seamless data flow between the systems for small business payroll processing.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Homebase competitors and assessment
Company assessmentDirect peers
- When I Work: When I Work provides employee scheduling, time tracking, and team messaging for hourly workforces, targeting the same small-business customer profile as Homebase. Both compete head-to-head on mobile-first shift management for restaurants, retail, and service businesses.
- 7Shifts: 7Shifts is an employee scheduling and team management app specialized for restaurants. It is Homebase's primary restaurant-vertical direct competitor and is one of the named comparison targets on Homebase's own comparison pages.
- Gusto: Gusto is a leading SMB payroll, benefits, and HR platform that directly overlaps with Homebase's payroll and HR & compliance modules. Both target small and midsize employers and integrate with each other, but increasingly compete for the same wallet share.
- Deputy: Deputy is a workforce management platform for hourly and shift-based teams, offering scheduling, time tracking, and task management. It is one of Homebase's closest direct competitors in the SMB hourly-team segment, with overlapping verticals in retail, hospitality, and healthcare.
- Square Payroll: Square Payroll (part of Block) is an SMB payroll product tightly integrated with Square's POS, directly overlapping Homebase's payroll and time-tracking offering for retail and restaurant customers. Square is both a partner and a competitor, listed as a Homebase integration and comparison target.
- Sling: Sling is an employee scheduling and shift management tool for restaurants and shift-based small businesses. It competes with Homebase on the scheduling core product and targets the same food-and-beverage vertical.
Broad incumbents
- Rippling: Rippling is a unified workforce management platform combining HR, payroll, IT, and spend management for SMB and mid-market. It competes with Homebase's full-stack ambitions at the upper end of Homebase's customer size range and brings significant venture capital funding to the category.
- Toast: Toast is a leading restaurant POS platform that includes scheduling, payroll, and team management as part of its broader suite. It overlaps directly with Homebase's restaurant vertical and is simultaneously a key integration partner and a competitive threat.
- ADP RUN: ADP RUN is the small-business payroll and HR offering from ADP, one of the largest incumbents in payroll. It is explicitly listed as a Homebase comparison target and serves overlapping SMB customers with a broader enterprise brand.
Emerging players
- BambooHR: BambooHR is an SMB-focused HR and people-operations platform. It overlaps with Homebase's HR & compliance offering and is named as a comparison target, but focuses more on the HRIS layer than on shift scheduling or hourly workflows.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Homebase social profiles
Digital presenceHomebase compliance and trust
Trust signalCompliance4 records
Homebase financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homebase leadership team
Management profileNumber of profiles
Profiles9 records
Homebase funding detail
Funding detailFunding overview
Funding rounds8 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homebase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homebase
What does Homebase do?
Homebase is a mobile-first, all-in-one workforce management SaaS platform for small businesses with hourly teams. It unifies employee scheduling, GPS-verified time tracking, timesheets, full-service payroll with automated tax filing, hiring and onboarding, HR and labor-law compliance, team communication, task management, tip management, and AI Assistants for automated scheduling, candidate screening, and payroll error detection in a single app. The platform is priced per location with a free tier and targets SMBs typically with 1 to 50 employees across food & beverage, retail, home & repair, hospitality, beauty, medical, and education verticals.
Is Homebase a public or private company?
Homebase is a private company. It is classified as venture growth investor backed and is currently operating.
When was Homebase founded?
Homebase was founded in 2014. It employs 101 to 250 people.
Where is Homebase based?
Homebase is headquartered in San Francisco, United States, in the North America region.
How does Homebase make money?
Four revenue lines are on record. Subscription - Base Platform is the primary driver. The others are payroll Processing, tip Management and HR Pro Services.
Who are Homebase's main competitors?
Direct peers on record are When I Work, 7Shifts, Gusto, Deputy, Square Payroll and Sling. Broad incumbents are Rippling, Toast and ADP RUN. BambooHR is listed as an emerging player.
Does Homebase have an API?
No public API is recorded for Homebase.
What industry is Homebase in?
Homebase's product category is Workforce Management Software. Its primary akta.pro industry code is BPACAPAI, Workforce Management & Scheduling, with a secondary code of BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS). Its NAICS code is 54121 and its SIC code is 7370.