Gogolook
Gogolook is a Taiwan-based TrustTech company providing AI-powered anti-scam and digital trust solutions to consumers (Whoscall app, 100M+ downloads) and enterprises (ScamAdviser, Watchmen, Anti-Scam Intelligence), with a fintech comparison arm (Roo.Cash) and active expansion across Southeast Asia.
- Company typePublic
- Founded2012
- HeadquartersTaipei, Taiwan
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Gogolook does
Gogolook is a Taiwan-headquartered TrustTech company founded in 2012 and publicly listed on the Taiwan Stock Exchange (TPE: 6902), which has built one of the world's largest proprietary anti-scam databases covering more than 1.6 billion phone numbers, tens of millions of fraudulent websites, and cryptocurrency wallet addresses. The company's core consumer product, Whoscall, is a caller ID, scam call blocking, and suspicious message filtering app with over 100 million cumulative downloads and 24 million monthly active users across markets including Taiwan, Japan, South Korea, Thailand, Malaysia, Hong Kong, the Philippines, and Brazil. Underlying the consumer franchise is an AI stack that layers large language models from major technology providers on top of Gogolook's first-hand threat data, with multimodal capabilities spanning voice, SMS, URLs, and screenshots; the company runs an internal R&D hub (TrustLab) and participates in the Global Signal Exchange alongside Google, GASA, and Oxford Information Labs.
Gogolook's enterprise offering is anchored by the 2023 acquisition of Netherlands-based ScamAdviser, the Watchmen brand protection service (adopted by the Taiwan Stock Exchange), the Anti-Scam Intelligence API used by financial institutions such as KGI Securities, and co-branded telecom offerings including ScamSafe with Singapore's StarHub. The fintech arm is Roo.Cash, Taiwan's leading consumer finance comparison platform by web traffic within four years of its 2020 launch, joined in 2025 by JUJI (inclusive finance) and crypto-wallet risk detection via the Chainsight investment. Revenue is generated through digital advertising in the consumer app (51-54% of 2024 revenue), subscription/SaaS for enterprise services (31-32%), transaction/lead-generation fees from Roo.Cash (14-21%), and technology licensing — a mix the company is actively rebalancing toward higher-quality recurring revenue. Reported 2024 revenue was NT$867M (approximately US$27M, 12% YoY, 44% five-year CAGR) with 90% gross margins and the first year of consecutive profitability; the company has offices in Taipei, Bangkok, Tokyo, and elsewhere, and is governed by a board chaired by co-founder Jackie Cheng with CEO and co-founder Jeff Kuo leading operations.
Gogolook firmographics
Firmographics- Name
- Gogolook
- Legal name
- GOGOLOOK Co., Ltd.
- Website
- https://gogolook.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Ipo
- Headcount range
- 101–250 employees
- Short description
- Gogolook is a Taiwan-based TrustTech company providing AI-powered anti-scam and digital trust solutions to consumers (Whoscall app, 100M+ downloads) and enterprises (ScamAdviser, Watchmen, Anti-Scam Intelligence), with a fintech comparison arm (Roo.Cash) and active expansion across Southeast Asia.
- Ownership category
- akta.pro rank
Gogolook industry classification
Industry- Product category
- Trust & Safety Software / Anti-Fraud Software
- NAICS
- Credit Bureaus (56145)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Fraud Detection & Prevention (payments fraud, account takeover, scams) (FSAGAFAE)
Keywords
Where Gogolook is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices3 records
Markets served
Gogolook business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Advertising: Revenue from digital ads displayed within Whoscall app. Primary monetization channel for consumer segment with global reach. Accounts for approximately 51-54% of total revenue.
- Subscription/SaaS (Trust Cloud Services): Subscription-based enterprise solutions including Watchmen brand protection, Identity Suite, and ScamAdviser services. Targets B2B customers with recurring revenue model. Accounts for approximately 31-32% of total revenue.
- Commercial Services (Roo.Cash): Revenue from financial product comparison platform including credit card applications, loan referrals, and financial product commissions. Accounts for approximately 14-21% of revenue.
- Technology Licensing: Licensing of AI anti-scam database and technology to telecom operators (e.g., ScamSafe with StarHub), third-party payment platforms, and other enterprises for integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ScamSafe app free trial for 6 months, then subscription-based |
| Subscription | Annual | Enterprise anti-scam solutions (Watchmen, Identity Suite) |
| Freemium | Monthly | Whoscall premium subscription tiers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Gogolook product offering
Product offeringCore offering
Gogolook builds AI-powered anti-scam and digital trust software for both consumers and enterprises. Its flagship consumer product, Whoscall, is a caller ID, spam-blocking, and suspicious SMS filtering mobile app with 100M+ global downloads and a database of 1.6B+ phone numbers. On the enterprise side, the company offers Watchmen (brand protection with fraud early warning), ScamAdviser (website risk assessment), and Anti-Scam Intelligence (B2B threat intelligence services and APIs). It also operates Roo.Cash, a consumer finance comparison platform, and a suite of complementary tools including JUJI, Call Defender, Message Checker, SpotOne, and ScamSafe.
Product overview
Gogolook is a TrustTech (trust and safety technology) company offering a multi-product portfolio organized around digital anti-scam services, corporate risk management, and fintech. The consumer-facing lineup centers on Whoscall, the flagship personal anti-scam app providing caller ID, scam call blocking, and SMS filtering with over 100 million downloads globally. Supporting the consumer suite are sub-products including JUJI (美玉姨), a suspicious message verification chatbot; Call Defender for call blocking; Message Checker for SMS filtering; and SpotOne for AI-driven recruitment. On the enterprise side, Gogolook provides Watchmen商譽保護服務 (brand protection with certified phone numbers and fraud early warning systems), the ScamAdviser platform (acquired in 2023, enabling website risk assessment and international expansion), and Anti-Scam Intelligence (B2B API-level threat intelligence). The fintech arm is anchored by Roo.Cash (袋鼠金融), Taiwan's leading consumer finance comparison platform, with co-branded products like ScamSafe (with StarHub in Singapore). The portfolio is held together by TrustLab, Gogolook's R&D hub for AI-driven anti-scam innovation.
Differentiator
Problem solved
Functional benefit
Brands
- Whoscall: Personal digital anti-scam app providing caller identification, spam blocking, and message filtering
- ScamAdviser
- Roo.Cash
- Watchmen
- TrustLab
- JUJI
- ScamSafe
Products and services
- Whoscall Personal digital anti-scam mobile application providing unknown caller identification, spam/scam call blocking, and suspicious SMS filtering. With over 100 million global downloads and 1.6 billion phone numbers in its database, Whoscall is the flagship consumer product across 7 active Asian and Brazilian markets. Offers a freemium model with premium subscription tier and serves as the primary surface for in-app digital advertising.
- ScamAdviser
- Watchmen Brand Protection (Watchmen 商譽保護服務)
- Roo.Cash (袋鼠金融)
- JUJI (美玉姨)
- ScamSafe (with StarHub)
- SpotOne
- Anti-Scam Intelligence (企業 AI 防詐情資服務)
- Number Identification Connection Service (號碼辨識串接服務)
Quantifiable outcome
- 10 billion+ scam attempts successfully blocked
- +5 more outcomes
Companies that use Gogolook
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Gogolook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature6 records
Gogolook partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered strategic, core and minor.
- KGI Securities (凱基證券)strategicFirst securities firm in Taiwan to adopt Gogolook's AI Anti-Scam Intelligence service. KGI Securities integrated fraud intelligence query into their anti-scam zone on official website, providing investors free access to check phone and website risk levels.
- StarHubcoreSingapore's leading telecom operator partnered with Gogolook to jointly launch ScamSafe app in Singapore. Gogolook provides AI-powered anti-scam database and technical support, representing a pivotal entry point into Southeast Asia's telecom ecosystem.
- ECPay (綠界科技)strategicTaiwan's largest third-party payment platform signed MOU with Gogolook for brand verification services. Gogolook will extend certification services from phone numbers to websites, integrating with ECPay's ecosystem of 41+ merchants.
- Global Signal Exchange (GSE)coreGSE is the world's first clearing house for threat signals, founded in 2024 by Global Anti-Scam Alliance (GASA), Oxford Information Labs (OXIL), and Google. Gogolook joined to enable systematic data sharing with international partners, leveraging its proprietary first-hand scam intelligence database to help track latest scam trends and train AI models.
- GooglecoreCollaboration through Global Signal Exchange (GSE) for joint anti-scam data sharing and AI technology. ScamAdviser's anti-scam technology has been adopted by Google. Partnership enables Gogolook's technology to be part of Google's broader trust ecosystem.
- Global Anti-Scam Alliance (GASA)coreFoundation member of GASA, the international coalition against scams. Gogolook contributes funding, research, and technology to bring anti-scam solutions to life. Partnership positions Gogolook as a leader in the Asian anti-scam movement.
- Taiwan National Police Agency Criminal Investigation BureaustrategicLong-standing partnership for scam prevention and public education. Collaborated on multiple annual fraud reports and coordinated efforts to block scam messages at source.
- Foxconn (鴻海)strategicGogolook integrated into Foxconn's ecosystem to support smart city development with anti-scam technology. Contributes to Foxconn's CityGPT smart city solutions.
- ScamAdvisercoreNetherlands-based enterprise anti-scam solution provider acquired by Gogolook. Provides website domain verification and fraud detection services globally. Now being expanded to European and U.S. markets under Gogolook ownership.
- ChainsightminorGogolook invested in blockchain security startup Chainsight for cryptocurrency wallet risk detection. Chainsight provides Web3 risk detection capabilities integrated into Gogolook's services (美玉姨 chatbot).
- South Korea Financial Supervisory ServicestrategicPartnership with Korean financial regulator for anti-scam cooperation and information sharing.
- Thailand Royal Police & National Cyber Security AgencystrategicPartnership with Thai law enforcement for anti-scam initiatives. Gogolook participated as official partner in Thai Royal Police's Cyber Vaccine Campaign.
- Japan Fukuoka City GovernmentminorPartnership with Japanese municipal government for anti-scam cooperation.
- Malaysia Royal Police & Selangor State GovernmentstrategicPartnership with Malaysian law enforcement and state government for anti-scam initiatives.
- Philippines Cybercrime Investigation CenterminorPartnership with Philippine law enforcement for cross-border scam detection cooperation.
Scale indicators15 records
Recent moves9 records
Expansion highlights6 records
Gogolook competitors and assessment
Company assessmentBroad incumbents
- Trend Micro: Trend Micro is a major Japan-headquartered cybersecurity incumbent offering consumer and enterprise security products including anti-phishing and scam protection. It overlaps with Gogolook's anti-scam portfolio at the consumer messaging security level and is a relevant Asia-Pacific incumbent peer for the cybersecurity category Gogolook competes in.
- Norton / Gen Digital: Norton (Gen Digital) is a global consumer cybersecurity incumbent offering identity protection, scam/fraud alerts, and device security. It competes with Whoscall at the consumer scam-protection layer, especially in markets outside Asia, and serves as a broader incumbent benchmark for Gogolook's expansion into U.S./European consumer markets.
Direct peers
- Sift: Sift is a digital trust and safety SaaS platform providing AI-driven fraud detection, account takeover prevention, and content abuse detection for enterprise customers. It competes with Gogolook's Watchmen and Anti-Scam Intelligence offerings in the enterprise fraud-prevention category, serving fintechs, e-commerce, and financial institutions with similar ML-based risk scoring.
- Nomorobo: Nomorobo is a U.S.-focused robocall and scam-call blocking service offering consumer protection and carrier-level integration. It directly competes in the spam-call blocking category that Gogolook's Whoscall and Call Defender address, sharing similar AI-driven detection and telco partnership models.
- Truecaller: Truecaller is the global market-leader in caller-ID and spam-blocking apps, operating in similar consumer use cases (unknown caller identification, spam filtering, fraud alerts) with freemium and premium subscription models. It is the closest direct competitor to Whoscall globally and shares the same core business model of monetizing a caller-ID user base via ads and subscriptions.
- Hiya: Hiya provides enterprise and consumer caller-ID, spam-blocking, and phone-reputation services via its AI-based voice security platform. It serves telecom carriers (similar B2B2C motion to Gogolook/StarHub) and competes directly in scam-call detection, with comparable technology stack and customer segments including financial institutions.
- RoboKiller: RoboKiller is a leading U.S. consumer call-blocking and scam-prevention app using AI-based audio fingerprinting to identify and block robocalls. It competes with Whoscall in the consumer scam-call blocking category and uses a similar freemium/subscription monetization approach.
Emerging players
- Chainalysis: Chainalysis is the leading blockchain analytics and crypto compliance platform, providing wallet risk scoring and transaction monitoring. Gogolook extends into this space via the Chainsight investment and JUJI chatbot crypto-wallet detection, making Chainalysis a relevant emerging-overlap peer in Gogolook's Web3 anti-fraud initiatives.
- Ping An OneConnect: Ping An OneConnect provides AI-driven fraud detection, anti-scam intelligence, and risk-scoring services to financial institutions across Asia, with overlap to Gogolook's enterprise Anti-Scam Intelligence and KGI Securities-style financial-institution integrations. It serves as a relevant Asia-focused peer in the financial fraud-detection category.
Others
- Kakao Corp: Kakao is a Korean internet conglomerate (NAVER's sibling within the Korean tech ecosystem) whose TalkChat/Mail products include scam and phishing detection. It is relevant as an adjacent ecosystem player with comparable anti-scam functionality within messaging, and given NAVER's relationship with Gogolook, represents a potential partnership/integration peer for Korean market expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gogolook social profiles
Digital presenceGogolook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gogolook leadership team
Management profileNumber of profiles
Profiles10 records
Gogolook subsidiaries and ownership
Company hierarchySubsidiaries1 record
Gogolook funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gogolook M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gogolook
What does Gogolook do?
Gogolook builds AI-powered anti-scam and digital trust software for both consumers and enterprises. Its flagship consumer product, Whoscall, is a caller ID, spam-blocking, and suspicious SMS filtering mobile app with 100M+ global downloads and a database of 1.6B+ phone numbers. On the enterprise side, the company offers Watchmen (brand protection with fraud early warning), ScamAdviser (website risk assessment), and Anti-Scam Intelligence (B2B threat intelligence services and APIs). It also operates Roo.Cash, a consumer finance comparison platform, and a suite of complementary tools including JUJI, Call Defender, Message Checker, SpotOne, and ScamSafe.
Is Gogolook a public or private company?
Gogolook is a public company. It is classified as public and is currently ipo.
When was Gogolook founded?
Gogolook was founded in 2012. It employs 101 to 250 people.
Where is Gogolook based?
Gogolook is headquartered in Taipei, Taiwan, in the Asia region.
How does Gogolook make money?
Four revenue lines are on record. Digital Advertising is the primary driver. The others are subscription/SaaS (Trust Cloud Services), commercial Services (Roo.Cash) and technology Licensing.
Who are Gogolook's main competitors?
Broad incumbents on record are Trend Micro and Norton / Gen Digital. Direct peers are Sift, Nomorobo, Truecaller, Hiya and RoboKiller. Emerging players are Chainalysis and Ping An OneConnect. Kakao Corp is listed as an others.
Does Gogolook have an API?
Yes. Gogolook offers an API service for phone number identification and caller ID integration that businesses can connect to. Known as the Number Identification Connection Service (號碼辨識串接服務), it allows enterprise clients to integrate Gogolook's phone number lookup, scam call blocking, and caller identification capabilities into their own platforms, CRM systems, contact centers, or mobile applications. The API draws on Gogolook's proprietary database of over 1.6 billion phone numbers and AI-powered scam detection. Availability is described as a B2B/enterprise offering.
What industry is Gogolook in?
Gogolook's product category is Trust & Safety Software / Anti-Fraud Software. Its primary akta.pro industry code is FSAGAFAE, Fraud Detection & Prevention (payments fraud, account takeover, scams). Its NAICS code is 56145 and its SIC code is 6199.