Gogolook

What Gogolook does

Gogolook is a Taiwan-headquartered TrustTech company founded in 2012 and publicly listed on the Taiwan Stock Exchange (TPE: 6902), which has built one of the world's largest proprietary anti-scam databases covering more than 1.6 billion phone numbers, tens of millions of fraudulent websites, and cryptocurrency wallet addresses. The company's core consumer product, Whoscall, is a caller ID, scam call blocking, and suspicious message filtering app with over 100 million cumulative downloads and 24 million monthly active users across markets including Taiwan, Japan, South Korea, Thailand, Malaysia, Hong Kong, the Philippines, and Brazil. Underlying the consumer franchise is an AI stack that layers large language models from major technology providers on top of Gogolook's first-hand threat data, with multimodal capabilities spanning voice, SMS, URLs, and screenshots; the company runs an internal R&D hub (TrustLab) and participates in the Global Signal Exchange alongside Google, GASA, and Oxford Information Labs.

Gogolook's enterprise offering is anchored by the 2023 acquisition of Netherlands-based ScamAdviser, the Watchmen brand protection service (adopted by the Taiwan Stock Exchange), the Anti-Scam Intelligence API used by financial institutions such as KGI Securities, and co-branded telecom offerings including ScamSafe with Singapore's StarHub. The fintech arm is Roo.Cash, Taiwan's leading consumer finance comparison platform by web traffic within four years of its 2020 launch, joined in 2025 by JUJI (inclusive finance) and crypto-wallet risk detection via the Chainsight investment. Revenue is generated through digital advertising in the consumer app (51-54% of 2024 revenue), subscription/SaaS for enterprise services (31-32%), transaction/lead-generation fees from Roo.Cash (14-21%), and technology licensing — a mix the company is actively rebalancing toward higher-quality recurring revenue. Reported 2024 revenue was NT$867M (approximately US$27M, 12% YoY, 44% five-year CAGR) with 90% gross margins and the first year of consecutive profitability; the company has offices in Taipei, Bangkok, Tokyo, and elsewhere, and is governed by a board chaired by co-founder Jackie Cheng with CEO and co-founder Jeff Kuo leading operations.

Name

Gogolook

Legal name

GOGOLOOK Co., Ltd.

Website

https://gogolook.com

Company type

Public

Founded year

2012

Operating status

Ipo

Headcount range

101–250 employees

Short description

Gogolook is a Taiwan-based TrustTech company providing AI-powered anti-scam and digital trust solutions to consumers (Whoscall app, 100M+ downloads) and enterprises (ScamAdviser, Watchmen, Anti-Scam Intelligence), with a fintech comparison arm (Roo.Cash) and active expansion across Southeast Asia.

Ownership category

akta.pro rank

Product category

Trust & Safety Software / Anti-Fraud Software

NAICS

Credit Bureaus (56145)

SIC

Finance Services (6199)

akta.pro primary industry

Fraud Detection & Prevention (payments fraud, account takeover, scams) (FSAGAFAE)

Keywords

• Anti-fraud software
• Caller identification app
• Brand protection services
• Fraud detection platform
• Consumer finance comparison

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Advertising: Revenue from digital ads displayed within Whoscall app. Primary monetization channel for consumer segment with global reach. Accounts for approximately 51-54% of total revenue.
2. Subscription/SaaS (Trust Cloud Services): Subscription-based enterprise solutions including Watchmen brand protection, Identity Suite, and ScamAdviser services. Targets B2B customers with recurring revenue model. Accounts for approximately 31-32% of total revenue.
3. Commercial Services (Roo.Cash): Revenue from financial product comparison platform including credit card applications, loan referrals, and financial product commissions. Accounts for approximately 14-21% of revenue.
4. Technology Licensing: Licensing of AI anti-scam database and technology to telecom operators (e.g., ScamSafe with StarHub), third-party payment platforms, and other enterprises for integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Gogolook builds AI-powered anti-scam and digital trust software for both consumers and enterprises. Its flagship consumer product, Whoscall, is a caller ID, spam-blocking, and suspicious SMS filtering mobile app with 100M+ global downloads and a database of 1.6B+ phone numbers. On the enterprise side, the company offers Watchmen (brand protection with fraud early warning), ScamAdviser (website risk assessment), and Anti-Scam Intelligence (B2B threat intelligence services and APIs). It also operates Roo.Cash, a consumer finance comparison platform, and a suite of complementary tools including JUJI, Call Defender, Message Checker, SpotOne, and ScamSafe.

Product overview

Gogolook is a TrustTech (trust and safety technology) company offering a multi-product portfolio organized around digital anti-scam services, corporate risk management, and fintech. The consumer-facing lineup centers on Whoscall, the flagship personal anti-scam app providing caller ID, scam call blocking, and SMS filtering with over 100 million downloads globally. Supporting the consumer suite are sub-products including JUJI (美玉姨), a suspicious message verification chatbot; Call Defender for call blocking; Message Checker for SMS filtering; and SpotOne for AI-driven recruitment. On the enterprise side, Gogolook provides Watchmen商譽保護服務 (brand protection with certified phone numbers and fraud early warning systems), the ScamAdviser platform (acquired in 2023, enabling website risk assessment and international expansion), and Anti-Scam Intelligence (B2B API-level threat intelligence). The fintech arm is anchored by Roo.Cash (袋鼠金融), Taiwan's leading consumer finance comparison platform, with co-branded products like ScamSafe (with StarHub in Singapore). The portfolio is held together by TrustLab, Gogolook's R&D hub for AI-driven anti-scam innovation.

Differentiator

Problem solved

Functional benefit

Brands

• Whoscall: Personal digital anti-scam app providing caller identification, spam blocking, and message filtering
• ScamAdviser
• Roo.Cash
• Watchmen
• TrustLab
• JUJI
• ScamSafe

Products and services

• Whoscall Personal digital anti-scam mobile application providing unknown caller identification, spam/scam call blocking, and suspicious SMS filtering. With over 100 million global downloads and 1.6 billion phone numbers in its database, Whoscall is the flagship consumer product across 7 active Asian and Brazilian markets. Offers a freemium model with premium subscription tier and serves as the primary surface for in-app digital advertising.
• ScamAdviser
• Watchmen Brand Protection (Watchmen 商譽保護服務)
• Roo.Cash (袋鼠金融)
• JUJI (美玉姨)
• ScamSafe (with StarHub)
• SpotOne
• Anti-Scam Intelligence (企業 AI 防詐情資服務)
• Number Identification Connection Service (號碼辨識串接服務)

Quantifiable outcome

• 10 billion+ scam attempts successfully blocked
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature6 records

Partnerships

15 partnerships are on record, tiered strategic, core and minor.

• KGI Securities (凱基證券)strategicChannel Partner/ Reseller/ Distributor · 16 October 2025First securities firm in Taiwan to adopt Gogolook's AI Anti-Scam Intelligence service. KGI Securities integrated fraud intelligence query into their anti-scam zone on official website, providing investors free access to check phone and website risk levels.
• StarHubcoreChannel Partner/ Reseller/ Distributor · 18 August 2025Singapore's leading telecom operator partnered with Gogolook to jointly launch ScamSafe app in Singapore. Gogolook provides AI-powered anti-scam database and technical support, representing a pivotal entry point into Southeast Asia's telecom ecosystem.
• ECPay (綠界科技)strategicStrategic or Co-development Partner · 26 May 2025Taiwan's largest third-party payment platform signed MOU with Gogolook for brand verification services. Gogolook will extend certification services from phone numbers to websites, integrating with ECPay's ecosystem of 41+ merchants.
• Global Signal Exchange (GSE)coreStrategic or Co-development Partner · 29 April 2025GSE is the world's first clearing house for threat signals, founded in 2024 by Global Anti-Scam Alliance (GASA), Oxford Information Labs (OXIL), and Google. Gogolook joined to enable systematic data sharing with international partners, leveraging its proprietary first-hand scam intelligence database to help track latest scam trends and train AI models.
• GooglecoreStrategic or Co-development PartnerCollaboration through Global Signal Exchange (GSE) for joint anti-scam data sharing and AI technology. ScamAdviser's anti-scam technology has been adopted by Google. Partnership enables Gogolook's technology to be part of Google's broader trust ecosystem.
• Global Anti-Scam Alliance (GASA)coreStrategic or Co-development PartnerFoundation member of GASA, the international coalition against scams. Gogolook contributes funding, research, and technology to bring anti-scam solutions to life. Partnership positions Gogolook as a leader in the Asian anti-scam movement.
• Taiwan National Police Agency Criminal Investigation BureaustrategicStrategic or Co-development PartnerLong-standing partnership for scam prevention and public education. Collaborated on multiple annual fraud reports and coordinated efforts to block scam messages at source.
• Foxconn (鴻海)strategicStrategic or Co-development PartnerGogolook integrated into Foxconn's ecosystem to support smart city development with anti-scam technology. Contributes to Foxconn's CityGPT smart city solutions.
• ScamAdvisercoreTechnology or IntegrationNetherlands-based enterprise anti-scam solution provider acquired by Gogolook. Provides website domain verification and fraud detection services globally. Now being expanded to European and U.S. markets under Gogolook ownership.
• ChainsightminorStrategic or Co-development PartnerGogolook invested in blockchain security startup Chainsight for cryptocurrency wallet risk detection. Chainsight provides Web3 risk detection capabilities integrated into Gogolook's services (美玉姨 chatbot).
• South Korea Financial Supervisory ServicestrategicStrategic or Co-development PartnerPartnership with Korean financial regulator for anti-scam cooperation and information sharing.
• Thailand Royal Police & National Cyber Security AgencystrategicStrategic or Co-development PartnerPartnership with Thai law enforcement for anti-scam initiatives. Gogolook participated as official partner in Thai Royal Police's Cyber Vaccine Campaign.
• Japan Fukuoka City GovernmentminorStrategic or Co-development PartnerPartnership with Japanese municipal government for anti-scam cooperation.
• Malaysia Royal Police & Selangor State GovernmentstrategicStrategic or Co-development PartnerPartnership with Malaysian law enforcement and state government for anti-scam initiatives.
• Philippines Cybercrime Investigation CenterminorStrategic or Co-development PartnerPartnership with Philippine law enforcement for cross-border scam detection cooperation.

Scale indicators15 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Trend Micro: Trend Micro is a major Japan-headquartered cybersecurity incumbent offering consumer and enterprise security products including anti-phishing and scam protection. It overlaps with Gogolook's anti-scam portfolio at the consumer messaging security level and is a relevant Asia-Pacific incumbent peer for the cybersecurity category Gogolook competes in.
• Norton / Gen Digital: Norton (Gen Digital) is a global consumer cybersecurity incumbent offering identity protection, scam/fraud alerts, and device security. It competes with Whoscall at the consumer scam-protection layer, especially in markets outside Asia, and serves as a broader incumbent benchmark for Gogolook's expansion into U.S./European consumer markets.

Direct peers

• Sift: Sift is a digital trust and safety SaaS platform providing AI-driven fraud detection, account takeover prevention, and content abuse detection for enterprise customers. It competes with Gogolook's Watchmen and Anti-Scam Intelligence offerings in the enterprise fraud-prevention category, serving fintechs, e-commerce, and financial institutions with similar ML-based risk scoring.
• Nomorobo: Nomorobo is a U.S.-focused robocall and scam-call blocking service offering consumer protection and carrier-level integration. It directly competes in the spam-call blocking category that Gogolook's Whoscall and Call Defender address, sharing similar AI-driven detection and telco partnership models.
• Truecaller: Truecaller is the global market-leader in caller-ID and spam-blocking apps, operating in similar consumer use cases (unknown caller identification, spam filtering, fraud alerts) with freemium and premium subscription models. It is the closest direct competitor to Whoscall globally and shares the same core business model of monetizing a caller-ID user base via ads and subscriptions.
• Hiya: Hiya provides enterprise and consumer caller-ID, spam-blocking, and phone-reputation services via its AI-based voice security platform. It serves telecom carriers (similar B2B2C motion to Gogolook/StarHub) and competes directly in scam-call detection, with comparable technology stack and customer segments including financial institutions.
• RoboKiller: RoboKiller is a leading U.S. consumer call-blocking and scam-prevention app using AI-based audio fingerprinting to identify and block robocalls. It competes with Whoscall in the consumer scam-call blocking category and uses a similar freemium/subscription monetization approach.

Emerging players

• Chainalysis: Chainalysis is the leading blockchain analytics and crypto compliance platform, providing wallet risk scoring and transaction monitoring. Gogolook extends into this space via the Chainsight investment and JUJI chatbot crypto-wallet detection, making Chainalysis a relevant emerging-overlap peer in Gogolook's Web3 anti-fraud initiatives.
• Ping An OneConnect: Ping An OneConnect provides AI-driven fraud detection, anti-scam intelligence, and risk-scoring services to financial institutions across Asia, with overlap to Gogolook's enterprise Anti-Scam Intelligence and KGI Securities-style financial-institution integrations. It serves as a relevant Asia-focused peer in the financial fraud-detection category.

Others

• Kakao Corp: Kakao is a Korean internet conglomerate (NAVER's sibling within the Korean tech ecosystem) whose TalkChat/Mail products include scam and phishing detection. It is relevant as an adjacent ecosystem player with comparable anti-scam functionality within messaging, and given NAVER's relationship with Gogolook, represents a potential partnership/integration peer for Korean market expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WhosCall.Taiwan
• LinkedInlinkedin.com/company/gogolook-mobile
• Xx.com/whoscall_app

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gogolook