Hippo Harvest
Hippo Harvest is a controlled environment agriculture company that uses greenhouses, machine learning, and robotics to grow and sell organic leafy greens to West Coast retailers, including Amazon Fresh and regional grocers, targeting health-conscious consumers.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hippo Harvest does
Hippo Harvest is a controlled environment agriculture (CEA) company founded in 2019 and headquartered in Pescadero, California, that grows and sells organic leafy greens using greenhouse infrastructure combined with plant science, machine learning, and robotics. Its technology stack centers on precision water delivery, root-targeted nutrient dosing across plant life stages, and controlled greenhouse environments with deep cleaning between grow cycles, yielding claimed reductions of 92% in water usage, 61% in food waste, 55% in fertilizer usage, and 80% in food miles versus traditional farming. The product portfolio comprises two lines — an Organic line (Spring Mix, Spinach, Arugula, 50/50 Blend, Baby Kale, Power Greens) sourced from greenhouse and field operations, and a Greenhouse Organic line (Tender Greens, Baby Romaine, Crispy Leaf) sourced exclusively from controlled greenhouses for extended shelf life and sweeter flavor — packaged in 100% post-consumer recycled materials. The company sells through a product-led retail motion, distributing on the West Coast via Amazon Fresh and a network of regional grocers (Gus, Rebyl Food, Draeger, Zanottos, Aptos, Oceana), targeting health-conscious consumers seeking fresher, pesticide-free, sustainably grown greens. The company has raised approximately $34M across seed, Series A, and Series B rounds, with strategic investors including Standard Investments, Amazon's Climate Pledge Fund, Hawthorne Food Ventures, Energy Impact Partners, Collaborative Fund, and Congruent Ventures, and joined the Climate Pledge in 2024 with a Net Zero by 2040 commitment.
Hippo Harvest firmographics
Firmographics- Name
- Hippo Harvest
- Legal name
- Hippo Harvest, Inc.
- Website
- https://hippoharvest.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hippo Harvest is a controlled environment agriculture company that uses greenhouses, machine learning, and robotics to grow and sell organic leafy greens to West Coast retailers, including Amazon Fresh and regional grocers, targeting health-conscious consumers.
- Ownership category
- akta.pro rank
Hippo Harvest industry classification
Industry- Product category
- Packaged Leafy Greens
- NAICS
- Food Crops Grown Under Cover (11141), Other Food Crops Grown Under Cover (111419), Vegetable and Melon Farming (1112)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)
- akta.pro secondary industries
- Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA), Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA), Organic Greenhouse & Protected Crop Farming (High Tunnels, Greenhouses) (AFAGAKAD)
Keywords
Where Hippo Harvest is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hippo Harvest business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Infrastructure, Technology or R&D, Personnel
Revenue model
- Fresh Produce Sales: Sale of indoor-grown leafy greens and produce through retail grocery partners including Amazon Fresh and local West Coast retailers
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Hippo Harvest product offering
Product offeringCore offering
Hippo Harvest grows and sells packaged leafy greens (Spring Mix, Spinach, Arugula, Baby Kale, Power Greens, 50/50 Blend, Tender Greens, Baby Romaine, Crispy Leaf) using controlled environment agriculture in greenhouses located in Pescadero, California. The company leverages plant science, machine learning, and robotics to deliver greenhouse-quality produce at outdoor prices, with sustainability claims including 92% less water, 61% less food waste, and 55% less fertilizer versus traditional farming.
Product overview
Hippo Harvest is a controlled environment agriculture company that operates a unified product portfolio of two greenhouse-grown leafy greens lines: the Organic line (Spring Mix, Spinach, Arugula, 50/50 Blend, Baby Kale, Power Greens) sourced from both greenhouse and field operations, and the Greenhouse Organic line (Tender Greens, Baby Romaine, Crispy Leaf) sourced exclusively from controlled greenhouses for extended shelf life and enhanced sweetness. Both lines are sold as retail packaged greens with no modular software products or platform offerings. The company grows in Pescadero, California and distributes on the West Coast through retailers including Amazon Fresh and local grocery stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Spring Mix (Organic) A refreshing salad blend of Green Baby Lettuce and Red Baby Lettuce with seasonal varieties of Spinach, Arugula, Baby Chard, and Baby Kale; sold as packaged retail greens for health-conscious consumers via grocery stores.
- Spinach (Organic) Tender Baby Spinach greens sold as packaged retail produce for salads and cooking.
- Arugula (Organic) Bold, peppery Baby Arugula greens sold as packaged retail produce for salads and garnishes.
- 50/50 Blend (Organic) Balanced blend of crisp spring mix and nutritious spinach made from Green Baby Lettuce, Red Baby Lettuce, and Baby Spinach; sold as packaged retail greens.
- Baby Kale (Organic) Hearty, nutritious Baby Kale greens with a savory flavor; sold as packaged retail produce.
- Power Greens (Organic) Supercharged blend of Spinach, Arugula, and Baby Kale with seasonal varieties of Baby Chard, Mustard Greens, Mizuna, Tatsoi, and Baby Bok Choy; sold as packaged retail greens.
- Tender Greens (Greenhouse Organic) Mild, delicate greenhouse-grown greens sold as a base for gourmet salads; sourced exclusively from greenhouse for extended shelf life and sweeter flavor.
- Baby Romaine (Greenhouse Organic) Crisp, clean-tasting Green Romaine for salads and sandwiches, sourced exclusively from greenhouse.
- Crispy Leaf (Greenhouse Organic) Craveable-crunch Green Crispy Leaf for salads and sandwiches, sourced exclusively from greenhouse.
Quantifiable outcome
- 92% less water used than traditional farming
- +4 more outcomes
Companies that use Hippo Harvest
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Hippo Harvest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hippo Harvest partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Hippo Harvest competitors and assessment
Company assessmentDirect peers
- Bowery Farming: Largest U.S. indoor vertical farming operator growing packaged leafy greens and herbs for grocery retail using proprietary sensor and software stacks — the most direct competitor to Hippo Harvest on product, channel, and technology.
- Plenty: Vertical farming company using robotics and data-driven growing systems to produce leafy greens and other crops for retail, comparable to Hippo Harvest in CEA methodology, ML/robotics emphasis, and grocery-channel GTM.
- Gotham Greens: Operator of greenhouses producing leafy greens, herbs, and salad dressings for grocery retail across multiple U.S. regions; directly comparable to Hippo Harvest on greenhouse production, leafy greens portfolio, and supermarket distribution model.
- BrightFarms: Indoor/greenhouse leafy greens grower supplying packaged salads to regional grocery chains, sharing Hippo Harvest's greenhouse production model, leafy greens SKU set, and regional grocery retail distribution strategy.
- AeroFarms: Vertical farming operator using aeroponic technology and data analytics to grow leafy greens at scale for retail and foodservice; comparable to Hippo Harvest on CEA technology and grocery/foodservice GTM, despite different growth mechanics.
- Revol Greens: Greenhouse-grown leafy greens producer supplying retail grocery with packaged salads; directly comparable to Hippo Harvest on greenhouse growing model, leafy greens product portfolio, and supermarket distribution.
- 80 Acres Farms: Indoor vertical farming company producing leafy greens, herbs, and microgreens using controlled environment agriculture with proprietary technology; comparable to Hippo Harvest on CEA methodology and packaged leafy greens retail channel.
- Living Greens Farm: Indoor vertical farm growing leafy greens, herbs, and microgreens using aeroponic systems for retail and foodservice; comparable to Hippo Harvest on CEA production, leafy greens portfolio, and grocery channel GTM.
Broad incumbents
- AppHarvest: Public CEA operator using controlled-environment greenhouses for tomatoes, leafy greens, and berries at larger scale with national retail distribution; broader incumbent in CEA versus Hippo Harvest's leafy-greens-focused model.
Others
- Driscoll's: Largest U.S. berry producer pursuing controlled environment agriculture for strawberries and other crops; relevant ecosystem/technology peer given parallel sustainability investments and retail grocery footprint, though not a direct leafy-greens competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hippo Harvest social profiles
Digital presenceHippo Harvest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hippo Harvest leadership team
Management profileNumber of profiles
Profiles4 records
Hippo Harvest funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hippo Harvest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hippo Harvest
What does Hippo Harvest do?
Hippo Harvest grows and sells packaged leafy greens (Spring Mix, Spinach, Arugula, Baby Kale, Power Greens, 50/50 Blend, Tender Greens, Baby Romaine, Crispy Leaf) using controlled environment agriculture in greenhouses located in Pescadero, California. The company leverages plant science, machine learning, and robotics to deliver greenhouse-quality produce at outdoor prices, with sustainability claims including 92% less water, 61% less food waste, and 55% less fertilizer versus traditional farming.
Is Hippo Harvest a public or private company?
Hippo Harvest is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hippo Harvest founded?
Hippo Harvest was founded in 2019. It employs 11 to 50 people.
Where is Hippo Harvest based?
Hippo Harvest is headquartered in San Francisco, United States, in the North America region.
How does Hippo Harvest make money?
One revenue line is on record: fresh Produce Sales.
Who are Hippo Harvest's main competitors?
Direct peers on record are Bowery Farming, Plenty, Gotham Greens, BrightFarms, AeroFarms, Revol Greens, 80 Acres Farms and Living Greens Farm. AppHarvest is listed as a broad incumbent. Driscoll's is listed as an others.
Does Hippo Harvest have an API?
No public API is recorded for Hippo Harvest.
What industry is Hippo Harvest in?
Hippo Harvest's product category is Packaged Leafy Greens. Its primary akta.pro industry code is AFAGAHAJ, Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms), with a secondary code of AFAGAHAA, Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens). Its NAICS code is 11141 and its SIC code is 100.