House of Wise

What House of Wise does

House of Wise Inc. is a privately held, direct-to-consumer luxury CBD and cannabis-adjacent wellness brand founded in 2021 by Amanda Goetz and headquartered in Charlotte, North Carolina. The company sells a portfolio of hemp-derived products—gummies, tinctures/drops, candles, serums, and more recently Delta 9 THC and THCA flower/pre-rolls—formulated around four benefit pillars: Sleep (CBD + melatonin and L-theanine), Stress (CBD + L-theanine), Sex/Libido (CBD + ashwagandha, maca, horny goat weed), and Strength (CBD + caffeine, beetroot). Products contain full-spectrum hemp-derived CBD at 15-25mg per serving with ≤0.3% THC, sourced from USDA Organic farms in Denver, CO, and extracted via supercritical CO2; every batch is third-party tested for cannabinoids, terpenes, microbials, residual solvents, and heavy metals with lab reports publicly accessible since 2020.

The core technology is the formulation layer—original blends of full-spectrum CBD with targeted functional actives—and the packaging of these SKUs into a recognizable women's wellness brand identity. The catalog spans roughly a dozen core SKUs plus bundles/kits priced from $10 (candles) to $89.90 (curated kits), sold both as one-time purchases and via a 20%-discounted subscription. The brand has not developed proprietary AI, data, or platform IP; operations are built on Shopify with off-the-shelf integrations for subscriptions (Loop), personalization (Rebuy), BNPL (Sezzle), and order tracking (TrackingMore).

The business model combines DTC e-commerce with a community-led affiliate motion. Revenue is generated primarily through direct online product sales at AOVs in the $35-$50 range, supplemented by subscription recurring revenue. The Wise Woman ambassador program (600+ members) earns up to 20% commission on referred sales with no upfront costs or quotas, effectively turning the customer base into a low-cost acquisition and distribution channel. The company has reported 100K+ satisfied customers on its flagship Sex Gummies and 2 billion+ earned media impressions with no paid ad spend, relying instead on editorial coverage in Well+Good, Motherly, Discover, and a celebrity placement in Kourtney Kardashian's Poosh mailer. Distribution is US-only via USPS, with no physical retail, marketplaces, or international shipping.

Name

House of Wise

Legal name

House of Wise Inc.

Website

https://houseofwise.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

House of Wise is a Charlotte-based DTC luxury CBD wellness brand targeting women with full-spectrum CBD gummies, tinctures, candles, and THC products formulated for sleep, stress, and sexual wellness, sold online and through a 600+ ambassador affiliate program.

Ownership category

akta.pro rank

Product category

CBD Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (4561)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

Sleep, Stress & Mood OTC (Sleep Aids, Melatonin OTC, Calm/Stress Relief) (CRADAMAJ), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)

Keywords

• CBD wellness products
• Hemp-derived supplements
• Women's wellness
• CBD gummies
• CBD tinctures

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Direct E-commerce Product Sales: House of Wise sells CBD wellness products (gummies, drops, candles, serums, kits, pre-rolls, flower) directly through its e-commerce website (houseofwise.co). Both one-time purchases and subscription models are offered. Pricing ranges from $10 (candles) to $89.90 (kits), with volume discounts up to 20% off for buying 3+ items.
2. Affiliate / Ambassador Program (Wise Woman): Wise Woman ambassadors earn commission on sales they refer. Commission rate is up to 20% per sale plus access to a community of fellow ambassadors. No upfront costs, no sales quotas, and no recruiting required to join.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

House of Wise sells full-spectrum hemp-derived CBD wellness products (gummies, tinctures/drops, candles, serums, chocolates, pre-rolls, and flower) directly to consumers through its own e-commerce site. Products are formulated with complementary active ingredients such as melatonin (Sleep), L-theanine (Stress), and ashwagandha/maca/horny goat weed (Sex/Libido), and are sold individually or in bundled kits on a one-time or subscription basis.

Product overview

House of Wise is a luxury CBD wellness brand offering a portfolio of hemp-derived products across three core benefit categories: Sleep, Stress, and Sex/Libido. The product line is structured around edibles (gummies), tinctures (drops), and candles, with occasional bundled kits. Sleep products feature CBD combined with melatonin; Stress products combine CBD with L-theanine; Sex/Libido products feature CBD with natural aphrodisiacs like Horny Goat Weed, Maca Root, and Ashwagandha. Most products contain 15-25mg of full-spectrum hemp-derived CBD with ≤0.3% THC. The company also offers some non-CBD items (Delta 9 THC gummies, THCA flower/pre-rolls) and topical serums. Products are sold individually, as curated kits, or via subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• Sex Gummies

Quantifiable outcome

• 2 billion+ earned media impressions generated without spending on paid advertising
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Foria Wellness: Foria is a cannabis- and hemp-forward sexual wellness brand offering CBD intimacy products, lubes, and suppositories aimed at women. It is the closest direct competitor to House of Wise's sex-and-libido category, with overlapping target customer and ingredient philosophy.
• Feals: Feals is a DTC full-spectrum CBD brand selling tinctures, gummies, and sleep aids directly to consumers. It mirrors House of Wise's DTC-first, formulation-led approach with similar wellness pillars (sleep, calm) and subscription mechanics.
• Kush Queen: Kush Queen is a premium CBD wellness brand with a strong female-skewing customer base, selling gummies, topicals, and bath products. It directly overlaps with House of Wise on premium positioning, gummy/tincture format, and women's wellness narrative.
• Sagely Naturals: Sagely Naturals offers CBD-infused capsules, topicals, and sleep/calm formulations marketed at a wellness-oriented female demographic. Comparable to House of Wise on formulation strategy (CBD paired with active botanicals) and sleep/stress benefit pillars.
• Lord Jones: Lord Jones is a luxury CBD wellness brand (now owned by Cronos Group) known for premium positioning, celebrity placement, and edible/topical SKUs. Comparable to House of Wise on luxury positioning, celebrity-driven earned media, and women's-leaning product catalog.
• Cann: Cann is a cannabis-infused social tonic and wellness brand positioned around microdosed THC/CBD beverages. It overlaps with House of Wise on female-skewing millennial wellness branding, premium pricing, and DTC distribution.
• batch CBD: batch (formerly Batch CBD) is a Wisconsin-based premium CBD brand offering gummies, tinctures, balms, and softgels with strong third-party testing. Comparable to House of Wise on premium positioning, lab-tested transparency, and full-spectrum formulation strategy.

Broad incumbents

• cbdMD: cbdMD is a publicly-traded, broad-line CBD wellness company selling tinctures, gummies, topicals, and pet products across multiple retailers. Comparable to House of Wise on product format (gummies, tinctures) but operates as a broader incumbent with much wider distribution.

Emerging players

• Ritual: Ritual is a women's-focused DTC supplement brand selling multivitamins and women's health essentials (perimenopause, pregnancy). It overlaps with House of Wise on female wellness consumer, subscription model, and DTC premium branding, but operates in non-CBD supplements.
• Dame Products: Dame Products is a female-founded sexual wellness brand offering vibrators, lubricants, and intimate care products. It overlaps with House of Wise on the women's sexual wellness category and DTC premium positioning, but not on ingestible CBD formulations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/house__of__wise
• Facebookfacebook.com/officialhouseofwise
• Instagraminstagram.com/house__of__wise
• Pinterestpinterest.com/houseofwise
• TikToktiktok.com/@house_of_wise?_t=8lAlhnCWbVr&_r=1
• LinkedInlinkedin.com/company/house-of-wise

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Wise