What Batch does

Batch (legal entity BATCH Labs LLC) is a privately held, direct-to-consumer hemp wellness company founded in 2018 by three lifelong friends, including chemical engineers Andy and Griff. The company operates exclusively through its own e-commerce storefront at hellobatch.com, shipping to 48 US states (with documented exclusions for Alabama, Alaska, California, Idaho, Minnesota, Tennessee, Vermont, and Washington on CBD products, and additional THC restrictions). It sources organic, sun-cultivated, hand-harvested hemp from a generational Wisconsin farm and controls every step through GMP-certified manufacturing and ISO-accredited third-party lab testing.

The product portfolio spans five categories: THC products (Recreation THC Gummies in Mellow, Hybrid, and Uplift blends with 5 mg THC plus CBD; Social THC Seltzers at 5 mg THC; and Micro Mints at 1 mg THC + 1 mg CBD with stackable dosing), CBD Gummies (Original 25 mg, Nighttime with CBN, and Gold Reserve with CBG at 50 mg/25 mg), CBD Tinctures (Dream, Calm, Clarity, and ultra-high-potency Gold Reserve at 4000 mg CBD + 2000 mg CBG), CBD Topicals (Fire & Ice Balm, Original Balm, and CBD Cream), and functional Mushroom Gummies (Brain Boost with lion's mane and Energy). Specialty lines include Pet CBD (THC-free oil tinctures 375-1500 mg and 25 mg treats) and CBD Softgels. Pricing ranges from $18.40 (Micro Mints 5-pack) to $110 (Gold Reserve Oil Tincture), with most core SKUs priced $40-$65.

The business model is direct-to-consumer e-commerce with a subscription layer (Subscribe & Save) offering progressive discounts up to 42% off and free shipping on all subscription orders. One-time purchases are supported with free shipping above $75, a 30-day money-back guarantee, and pause/cancel flexibility on subscriptions. Customer acquisition leans on content marketing (Insights blog), earned media placements (Forbes, Rolling Stone, Leafly, Healthline, Buzzfeed, Observer, Merry Jane, People, Pop Sugar, Cosmopolitan), and organic social (Instagram, TikTok, Facebook). The company was recognized as one of the fastest growing private companies in 2025. Key risks include a small team (firmographics lists 1-10 employees; one source cites 20 dedicated employees), no disclosed external funding, US-only geographic reach with state-level product restrictions, and a referenced potential nationwide hemp ban in November 2026.

Name

Batch

Legal name

BATCH Labs LLC

Website

https://hellobatch.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Batch is a privately held, direct-to-consumer hemp wellness brand selling CBD, THC, functional mushroom, and pet CBD products through hellobatch.com, serving US adults seeking natural solutions for sleep, stress, recovery, and social use.

Ownership category

akta.pro rank

Product category

Hemp Wellness Products

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

akta.pro secondary industries

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)

Keywords

• CBD wellness products
• Hemp supplements
• THC gummies
• Functional mushroom gummies
• Pet CBD products

Headquarters

HQ city

Sussex

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sale of hemp-derived wellness products including THC gummies, CBD gummies, tinctures, topicals, mushroom gummies, and pet CBD. One-time purchase or subscription options available.
2. Subscribe & Save Program: Recurring subscription model offering 20% off first order, 2% off additional orders, progressive discounts up to 42% off, free shipping on all orders, out-of-stock protection, exclusive sample offerings. Customers can pause, modify or cancel anytime.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BATCH is a direct-to-consumer hemp wellness company that manufactures and sells full-spectrum CBD, THC, and functional mushroom products through its own e-commerce storefront (hellobatch.com). Offerings span gummies, tinctures, topicals, beverages (THC seltzers), microdose mints, softgels, and pet products — all formulated in-house by chemical engineers using organic Wisconsin-grown hemp and manufactured under GMP-certified conditions with third-party lab verification.

Product overview

BATCH is a direct-to-consumer hemp wellness company offering a unified portfolio of functional wellness products centered on full-spectrum CBD, THC, and functional mushroom formulations. The core product line spans five categories: THC products (Recreation THC Gummies in Mellow, Hybrid, and Uplift blends, plus Social THC Seltzers and Micro Mints), CBD Gummies (Original, Nighttime with CBN, and Gold Reserve with CBG), CBD Tinctures (Dream, Calm, Clarity, and Gold Reserve with varying CBD/CBG concentrations), CBD Topicals (Fire & Ice Balm, CBD Cream, and Original Balm in varying potencies), and functional Mushroom Gummies (Brain Boost and Energy). Specialty lines include Pet CBD (oil tincture and treats) and CBD Softgels. All products are formulated in-house by chemical engineers, manufactured at GMP-certified facilities, third-party lab tested, and shipped directly to consumers. The company positions itself as a vertically integrated operation from Wisconsin hemp farming through final delivery, emphasizing precise dosing, therapeutic efficacy, and transparency through lab reports.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreation THC Gummies Best-selling full-spectrum THC gummies available in three functional blends — Mellow (5 mg THC + 25 mg CBD) for relaxation, Hybrid (5 mg THC + 10 mg CBD) for balance, and Uplift (5 mg THC + 5 mg CBD) for uplifting creativity. 10-count package of 5 mg chews, positioned for stress relief and as an alcohol alternative.
• Original CBD Gummies Full-spectrum CBD gummies delivering 25 mg CBD per serving for daily balance and wellbeing. Contains naturally occurring minor cannabinoids for the entourage effect. Vegan and gluten-free.
• Nighttime Gummies Sleep-focused CBD + CBN gummies available as Original (25 mg CBD + 15 mg CBN) or Extra Strength (50 mg CBD + 30 mg CBN). Formulated to support restful sleep without grogginess.
• Gold Reserve Gummies High-potency full-spectrum gummies with 50 mg CBD and 25 mg CBG per serving, positioned as BATCH's premium recovery and enhanced-benefit product.
• Dream CBD Oil Tincture Full-spectrum CBD tincture for natural sleep support with a fast-acting, therapeutic-dose formulation. Available in multiple concentrations for personalized dosing.
• Calm CBD Oil Tincture Full-spectrum CBD tincture designed for relaxation without sedation, supporting stress relief while maintaining alertness and daily functionality.
• Clarity CBD Oil Tincture Full-spectrum CBD tincture for mental sharpness and cognitive support, designed to aid focus and clarity without intoxication.
• Gold Reserve Oil Tincture BATCH's most potent CBD blend with 4000 mg CBD and 2000 mg CBG per bottle, aimed at experienced users seeking maximum therapeutic effects.
• Fire & Ice CBD Balm Dual-action topical CBD balm with 1250 mg full-spectrum CBD, 6.6% camphor, and 6.7% menthol for warming/cooling sensation. Mess-free twist-up applicator with lemongrass aroma.
• CBD Cream Skincare-focused CBD cream with 1500 mg full-spectrum CBD in a 60 mL container. Fast-absorbing, non-greasy formula with organic aloe, jojoba oil, and essential oils.
• Original CBD Balm Daily-use CBD topical with 1250 mg full-spectrum CBD infused with lavender and tea tree oils. Mess-free twist-up applicator, non-GMO and paraben-free.
• Brain Boost Mushroom Gummies Functional mushroom gummies with lion's mane extract for focus and clarity. Non-hemp nootropic product in BATCH's lineup.
• Energy Gummies Clean-energy functional gummies with a natural nootropic blend for sustained daytime energy without crash.
• Pet CBD Oil Tincture THC-free broad-spectrum CBD tincture for dogs in 375-1500 mg concentrations, formulated for anxiety, joint discomfort, and general pet wellness.
• CBD Pet Treats Peanut-butter CBD treats for dogs with 25 mg CBD per treat. Natural calming support with precise dosing per treat.
• Social THC Seltzers Limited-time THC seltzer beverages with 5 mg THC + 5 mg CBD per can, available as a 4-pack in Blackberry Lemon, Ginger Lime, and Strawberry Rose flavors. Designed for controlled, social drinking experiences.
• Micro Mints Stackable microdose THC mints delivering 1 mg THC + 1 mg CBD per mint. Sugar-free, vegan, gluten-free formula with 30 mints per tin and a fast 15-30 minute onset.
• CBD Softgels Daily-wellness softgels with 25 mg full-spectrum CBD per capsule in an easy-to-swallow format for consistent supplementation.

Quantifiable outcome

• 30-day money-back guarantee on all products
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Lazarus Naturals: Vertically integrated DTC CBD brand offering full-spectrum CBD tinctures, gummies, topicals, and pet products at value/premium positioning. Closely comparable to BATCH on product mix, vertical integration thesis, and target use cases (sleep, stress, recovery), with stronger emphasis on affordability programs.
• Koi CBD: CBD wellness brand selling tinctures, gummies, topicals, vapes and pet products with strong retail/wholesale distribution. Comparable to BATCH on SKU breadth, use-case segmentation, and third-party lab testing emphasis, with broader retail penetration.
• Charlotte's Web: Largest US-focused CBD wellness brand with full-spectrum hemp extract tinctures, gummies, and topicals sold via DTC plus major retail. Directly comparable to BATCH in category (full-spectrum CBD wellness), product formats (gummies, tinctures, topicals), and target consumer (health-conscious adults), though Charlotte's Web operates at far larger scale.
• Green Roads: Established CBD wellness brand with pharmacist-formulated tinctures, gummies, topicals, and pet products sold via DTC and retail. Comparable to BATCH on formulation-led brand authority, full SKU portfolio, and pharmacist/engineer credibility positioning.
• Sunday Scaries: DTC CBD/cannabinoid wellness brand built around gummies and tinctures targeting stress and sleep in young adults. Highly comparable to BATCH's Recreation THC Gummies and social/stress use-case positioning, with a similar playful branding tone and millennial-targeted GTM.
• Wyld CBD: Cannabinoid edibles brand offering gummies (CBD and THC) with broad retail and DTC distribution. Comparable to BATCH on the recreational/social THC gummy SKU and natural-flavor positioning, though Wyld is significantly larger with established dispensary distribution.
• Joy Organics: DTC CBD wellness brand selling premium tinctures, gummies, topicals and softgels with USDA-organic certification. Comparable to BATCH on premium positioning, broad-spectrum/full-spectrum SKU mix, gummies-plus-tinctures format strategy, and family/founder-led brand narrative.
• cbdMD: Public CBD wellness company offering tinctures, gummies, topicals, and pet CBD across DTC and retail channels. Directly comparable to BATCH on product formats and use-case segmentation (sleep, calm, recovery), though cbdMD operates at meaningfully larger scale and via broader distribution.
• Medterra: DTC CBD brand selling isolate- and broad-spectrum tinctures, gummies, topicals, and pet products. Comparable to BATCH on multi-format SKU strategy, use-case segmentation, and emphasis on third-party lab testing, with more mass-market positioning.
• Cornbread Hemp: DTC full-spectrum CBD brand selling USDA-organic gummies, oils, topicals and pet products. Directly comparable to BATCH on organic sourcing, full-spectrum positioning, GMP-style quality messaging, and Kentucky-derived hemp sourcing — effectively a regional/Southern analog to BATCH's Wisconsin farm story.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/batch.by.whs
• Instagraminstagram.com/helllobatch
• TikToktiktok.com/@batchsupplements
• LinkedInlinkedin.com/company/wisconsin-hemp-scientific

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Batch