Feals
Feals is a Denver-based direct-to-consumer wellness brand selling premium microdose CBD + THC gummies, mints, oil tinctures, and focus melts via a subscription e-commerce model to US consumers seeking stress relief, better sleep, and pain management without intoxication.
- Company typePrivate
- Founded2018
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Feals does
Feals is a Denver-based direct-to-consumer wellness brand operating under the legal entity Feals, INC., founded in 2018. The company sells premium microdose CBD + THC health supplements through its owned e-commerce storefront at feals.com, shipping nationwide across the United States via USPS Priority Mail from a Denver headquarters and a separate fulfillment center at 6750 E 46th Avenue Dr. Its portfolio comprises five core products — The Relax Gummies (THC+CBD for anxiety), The Sleep Gummies (melatonin-free, CBN/THC/CBD blend), The Mints (portable on-the-go calm), The Oil tinctures in 600mg/1200mg/2400mg strengths for customizable dosing, and The Focus Melts powered by the proprietary Tetracitrene ingredient — sold individually or packaged as The Relax Bundle.
Feals products are formulated with full-spectrum hemp extract produced via pressurized CO2 extraction, suspended in USDA certified organic MCT oil, and contain less than 0.3% THC to remain federally compliant under the 2018 Farm Bill. Every batch is validated by ISO 17025 certified third-party labs for cannabinoid potency, pesticides, heavy metals, microbiological contaminants, mycotoxins, and residual solvents, with a Certificate of Analysis accessible via QR code on packaging. The brand emphasizes a microdosing approach designed to deliver relaxation and sleep benefits without intoxication.
The business model is subscription-first recurring revenue, with 20-40% savings on auto-renewing orders at flexible 15/30/60/90-day delivery intervals, free shipping on subscriptions and orders over $70, a 30-day money-back guarantee, a 15-day welcome trial at $38.50, and 1:1 dosage consultations with Feals Specialists. Acquisition is product-led: customers arrive through a Product Finder Quiz, an extensive educational blog, organic social on Instagram/TikTok/Pinterest/LinkedIn/Facebook/Twitter, a $25/$25 referral program, earned media in Forbes, Cosmopolitan, Us Weekly, and similar outlets, and direct US shipping with no prescription required. Primary customer segments are stress and anxiety sufferers, sleep strugglers, pain management seekers, and health-conscious adults seeking alcohol alternatives.
Feals firmographics
Firmographics- Name
- Feals
- Legal name
- Feals, INC.
- Website
- https://feals.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Feals is a Denver-based direct-to-consumer wellness brand selling premium microdose CBD + THC gummies, mints, oil tinctures, and focus melts via a subscription e-commerce model to US consumers seeking stress relief, better sleep, and pain management without intoxication.
- Ownership category
- akta.pro rank
Feals industry classification
Industry- Product category
- CBD & Hemp Wellness Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
- akta.pro secondary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Feals is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Feals business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: One-time purchases and subscription orders sold directly through feals.com. Subscriptions auto-renew at selected intervals with no subscription fee - customers only pay for products and shipping.
- Subscription Revenue: Recurring subscription model offering 20-40% savings on all products. Subscriptions deliver at 15-day, 30-day, 60-day, or 90-day intervals. Includes free shipping and 1:1 dosage consultation with a Feals Specialist.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Relax Gummies - One-time purchase |
| Subscription | Monthly | Sleep Gummies - One-time purchase |
| Subscription | Monthly | The Mints |
| Unit Pricing | Monthly | The Oil - 600mg |
| Unit Pricing | Monthly | The Oil - 1200mg |
| Unit Pricing | Monthly | The Oil - 2400mg |
| Unit Pricing | Monthly | Relax Bundle |
| Subscription | Monthly | 15-Day Welcome Offer Trial |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Feals product offering
Product offeringCore offering
Feals manufactures and sells premium microdose CBD + THC wellness supplements directly to consumers via its own e-commerce site. The product line spans gummies, mints, oil tinctures, and focus melts designed for stress relief, sleep support, everyday pain management, and caffeine-free focus. Items are offered as one-time purchases or through a recurring subscription at 15-, 30-, 60-, or 90-day intervals with 20-40% savings and free shipping.
Product overview
Feals is a direct-to-consumer wellness brand offering a portfolio of microdose CBD + THC health supplements designed for stress relief, better sleep, and daily calm. The core product line consists of five distinct offerings: The Relax Gummies (THC+CBD melts for anxiety relief), The Sleep Gummies (CBN-based sleep support without melatonin), The Mints (fast-acting portable mints for on-the-go calm), The Oil/Tinctures (full-spectrum CBD in 600mg, 1200mg, and 2400mg strengths for customizable dosing), and The Focus Melts (caffeine-free focus support powered by Tetracitrene). These products are available individually or bundled through The Relax Bundle, which packages the gummies, mints, and highest-strength oil at discounted pricing. All products are hemp-derived, contain less than 0.3% THC, are third-party lab tested, and feature a subscription model with 20-40% savings.
Differentiator
Problem solved
Functional benefit
Products and services
- The Relax Gummies Microdosed THC + CBD gummies formulated to relax the mind and ease anxiety without paranoia or impairment, intended for adult consumers seeking stress relief.
- The Sleep Gummies Melatonin-free microdosed gummies combining CBN, THC, and CBD designed to help adults fall asleep faster, stay asleep longer, and wake up refreshed.
- The Mints Fast-acting peppermint-flavored mints providing a portable, on-the-go microdose of calm for adults who want quick relief during the day.
- The Oil (Tinctures) Full-spectrum CBD oil tinctures available in 600mg, 1200mg, and 2400mg strengths with a dropper for customizable dosing, targeted at adults seeking flexible daily CBD use for calm, sleep, or pain.
- The Focus Melts Caffeine-free focus product powered by the proprietary ingredient Tetracitrene, designed to deliver energy and concentration without the crash associated with caffeine.
- The Relax Bundle Curated bundle packaging The Relax Gummies, The Mints, and the 2400mg Oil at a 26-40% discount for buyers who want a multi-format relaxation regimen at lower per-unit cost.
Quantifiable outcome
- 30-day money-back guarantee on all products
- +1 more outcomes
Companies that use Feals
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Feals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Feals partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Feals competitors and assessment
Company assessmentBroad incumbents
- Charlotte's Web: Public, vertically integrated CBD wellness company selling tinctures, gummies, and topicals direct-to-consumer and through retail. Most directly comparable to Feals in product format, customer base, and subscription model, but operates at significantly larger scale with broader distribution.
- Green Roads: Established CBD wellness brand selling oils, gummies, capsules, and topicals DTC and through retail/pharmacy channels. Comparable to Feals in product breadth and pharmacist-formulated positioning, but larger and more retail-distributed.
Direct peers
- cbdMD: Public CBD brand offering tinctures, gummies, topicals, and sleep/relaxation formulations DTC with subscription pricing. Closely comparable to Feals across product mix, use-case positioning (sleep, calm), and direct e-commerce subscription model.
- Sunday Scaries: DTC CBD and wellness gummy brand targeting stress and anxiety relief with subscription bundles. Nearly identical target customer, product format (gummies), and brand voice to Feals, making it one of the closest direct competitors.
- Five CBD: DTC CBD brand selling full-spectrum gummies, oils, and sleep formulations with subscription discounts. Comparable to Feals in product portfolio, full-spectrum positioning, and use-case marketing around sleep, calm, and recovery.
- Medterra: DTC CBD wellness company selling tinctures, gummies, and topicals with subscription options. Comparable to Feals in target customer (wellness-seeking adults), use-case product lineup, and e-commerce subscription model.
- Lazarus Naturals: Vertically integrated DTC CBD brand selling tinctures, gummies, and capsules direct-to-consumer with strong value positioning. Comparable to Feals in full-spectrum product format and online subscription model, though positioned more on affordability.
- Joy Organics: DTC premium CBD brand offering tinctures, gummies, and topicals with USDA organic positioning. Comparable to Feals in premium pricing, organic and third-party-tested positioning, and direct-to-consumer subscription model.
Emerging players
- Cornbread Hemp: USDA organic full-spectrum CBD brand selling oils, gummies, and topicals direct-to-consumer. Comparable to Feals in organic, full-spectrum positioning and DTC subscription model, though smaller and more regionally focused.
- Wyld CBD: Cannabis-infused gummy and edible brand selling both hemp-derived CBD and THC products through dispensaries and DTC. Comparable to Feals in gummy-led product format and use-case branding (sleep, calm, focus), with broader cannabis exposure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Feals social profiles
Digital presenceFeals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feals leadership team
Management profileNumber of profiles
Profiles3 records
Feals funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feals
What does Feals do?
Feals manufactures and sells premium microdose CBD + THC wellness supplements directly to consumers via its own e-commerce site. The product line spans gummies, mints, oil tinctures, and focus melts designed for stress relief, sleep support, everyday pain management, and caffeine-free focus. Items are offered as one-time purchases or through a recurring subscription at 15-, 30-, 60-, or 90-day intervals with 20-40% savings and free shipping.
Is Feals a public or private company?
Feals is a private company. It is classified as venture growth investor backed and is currently operating.
When was Feals founded?
Feals was founded in 2018. It employs 1 to 10 people.
Where is Feals based?
Feals is headquartered in Denver, United States, in the North America region.
How does Feals make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Revenue.
Who are Feals's main competitors?
Broad incumbents on record are Charlotte's Web and Green Roads. Direct peers are cbdMD, Sunday Scaries, Five CBD, Medterra, Lazarus Naturals and Joy Organics. Emerging players are Cornbread Hemp and Wyld CBD.
Does Feals have an API?
No public API is recorded for Feals.
What industry is Feals in?
Feals's product category is CBD & Hemp Wellness Supplements. Its primary akta.pro industry code is CRANAHAC, CBD/Hemp Wellness & Supplements Retail, with a secondary code of CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots). Its NAICS code is 456191 and its SIC code is 2833.