What Treasure does

Treasure is a decentralized autonomous organization (DAO) operating a Web3 gaming and NFT ecosystem founded in 2021 and registered in the Cayman Islands. The platform is built on the Arbitrum blockchain and is anchored by the $MAGIC token, which functions as utility "mana" powering ecosystem interactions. Treasure underwent financial challenges in 2025, including layoffs and a strategic pivot toward AI-driven initiatives, repositioning itself around agent-based gaming infrastructure.

The company's product portfolio centers on the Mage AI agent launchpad, launched December 2025 and built on the Eliza agent framework and Treasure Development Kit (TDK), which enables developers to deploy AI agents within gaming contexts using $MAGIC tokens. Treasure Agents extend this capability onto the Ronin blockchain, allowing NFTs to function as AI assistants for crypto research and game integrations. Supporting products include Summon, Smol Clyde, Spellguard, 402 Facilitator, and Halo Finance, alongside integrated gaming projects (Smolworld, Variance, Zeeverse, Wanderers). TEE-backed non-custodial wallets provide the security layer for AI agent operations.

Treasure serves two primary segments: gaming developers and studios integrating AI agents into Web3 games, and Web3-native gamers and NFT collectors seeking AI-enhanced interactive digital collectibles. Go-to-market is product-led, distributed globally through the treasure.lol native platform and gaming project integrations. Revenue mechanics are token-based and usage-driven through $MAGIC, with no publicly disclosed pricing, revenue figures, or enterprise anchor customers; specific monetization details for Mage and Treasure Agents are not yet disclosed.

Name

Treasure

Legal name

Treasure DAO

Website

https://treasure.lol

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Treasure is a Cayman Islands-based DAO operating a decentralized Web3 gaming and AI agent ecosystem on the Arbitrum blockchain, serving gaming developers and NFT collectors through its $MAGIC token-powered platform.

Ownership category

akta.pro rank

Product category

Blockchain Gaming Platform

NAICS

Securities and Commodity Exchanges (523210), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)

akta.pro primary industry

In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)

akta.pro secondary industries

Gaming NFTs & In-Game Asset Marketplaces (FSADANAF), NFT Custody, Wallets & Asset Management (collectibles wallets, vaults, portfolio tools) (FSAPAFAF), Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ)

Keywords

• Decentralized gaming platform
• AI agent launchpad
• Web3 gaming infrastructure
• Blockchain NFT ecosystem
• Crypto gaming marketplace

Headquarters

HQ city

Grand Cayman

HQ country

Cayman Islands

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. MAGIC Token: The native cryptocurrency of the Treasure ecosystem, a decentralized gaming and NFT platform built on the Arbitrum blockchain. The token serves multiple utilities including powering AI agents, gaming interactions, and marketplace transactions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Treasure is a decentralized gaming and NFT ecosystem built on the Arbitrum blockchain, governed by TreasureDAO. Its core offering is the Mage AI agent launchpad, which enables developers to create and deploy AI agents without managing technical complexities, using the Eliza agent framework and the Treasure Development Kit (TDK). The platform also offers Treasure Agents that allow NFTs to function as AI assistants for crypto research and game integrations, with $MAGIC tokens serving as the utility 'mana' powering ecosystem transactions.

Product overview

Treasure is a decentralized gaming and NFT platform built on the Arbitrum blockchain, governed by TreasureDAO. The ecosystem is anchored by the $MAGIC token and includes a portfolio of interconnected products: the Mage AI agent launchpad enables developers to create AI agents using the Treasure Development Kit (TDK); Treasure Agents are AI-powered NFTs that function as assistants for crypto research and game integrations; and multiple interactive applications (Summon, Smol Clyde, Spellguard, 402 Facilitator, Halo Finance) form the consumer-facing layer of AI-native physical and digital collectibles designed for an agentic universe.

Differentiator

Problem solved

Functional benefit

Brands

• Mage: AI agent launchpad and platform designed for gaming and entertainment, leveraging the Eliza agent framework and Treasure Development Kit (TDK), utilizing $MAGIC tokens as mana to enable developers to create and deploy AI agents
• Summon
• Smol Clyde
• Spellguard
• 402 Facilitator
• Halo Finance
• Treasure Agents
• MAGIC

Products and services

• Mage AI agent launchpad platform for gaming and entertainment built on the Eliza agent framework and TDK, enabling developers to create and deploy AI agents without managing technical complexities, with $MAGIC tokens used as 'mana'.
• Treasure Agents AI-powered agents that enable NFTs to function as AI assistants for crypto research and game integrations within the Web3 gaming ecosystem.
• Summon A dApp / interactive IP platform linked from Treasure.lol, part of the AI-native physical and digital collectibles ecosystem.
• Smol Clyde An interactive application linked from Treasure.lol, part of the AI-native physical and digital collectibles ecosystem.
• Spellguard An AI-related platform / application linked from Treasure.lol.
• 402 Facilitator A facilitator tool / platform linked from Treasure.lol, associated with the Treasure ecosystem's transaction layer.
• Halo Finance A product / platform within the Treasure ecosystem listed in the navigation, associated with finance functionality.
• Treasure Development Kit (TDK) Development kit used by the Mage platform to enable developers to create and deploy AI agents within the Treasure ecosystem.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• LitProtocolcoreTechnology or Integration · 2 December 2025Collaboration with LitProtocol to decentralize key agent components within the Mage platform. This partnership enhances security and decentralization of AI agent operations.
• Ronin BlockchaincoreTechnology or Integration · 2 December 2025Strategic integration of Treasure Agents on the Ronin blockchain, enabling NFTs to function as AI assistants for crypto research and game integrations.
• SmolworldminorStrategic or Co-development PartnerGaming project integrated with the Mage AI agent launchpad platform.
• VarianceminorStrategic or Co-development PartnerGaming project integrated with the Mage AI agent launchpad platform.
• ZeeverseminorStrategic or Co-development PartnerGaming project integrated with the Mage AI agent launchpad platform.
• WanderersminorStrategic or Co-development PartnerGaming project integrated with the Mage AI agent launchpad platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• ai16z (Eliza Framework): Open-source AI agent framework (Eliza) and associated DAO/launchpad — Treasure's Mage is explicitly built on the Eliza framework, making this both a technology dependency and the most direct competitor in the AI agent launchpad category.
• Virtuals Protocol: Decentralized protocol for launching and co-owning AI agents, particularly in gaming and entertainment contexts. Direct competitor to Treasure's Mage AI agent launchpad on the AI-agent-in-gaming axis.
• Magic Eden: Leading multi-chain NFT marketplace with a strong focus on gaming NFTs and in-game assets. Highly comparable to Treasure's NFT marketplace layer and ecosystem of integrated gaming projects.
• Gala Games: Web3 gaming ecosystem with its own native token, multiple game studios, and NFT-based in-game assets. Comparable as a DAO-structured, token-driven gaming platform with a portfolio of integrated games.
• Sky Mavis (Ronin / Axie Infinity): Operator of the Ronin blockchain and Axie Infinity; Treasure's December 2025 Ronin integration makes Sky Mavis both a partner and the dominant Web3 gaming ecosystem whose developer mindshare Treasure must win on Ronin.

Others

• Alchemy: Leading Web3 developer infrastructure and node provider, and an investor in Treasure's 2022 round. Comparable as an enabling infrastructure layer for the Treasure developer ecosystem.
• Offchain Labs (Arbitrum): Core developer of the Arbitrum L2 stack on which Treasure is built, and an investor in Treasure's 2022 round. Critical infrastructure provider/enabler rather than direct competitor.

Broad incumbents

• Yuga Labs: Crypto-native owner of major NFT IP (Bored Ape Yacht Club, Otherside) and Otherside metaverse. Comparable at the NFT-IP-and-gaming-ecosystem layer that Treasure is also pursuing via Summon and AI-native collectibles.
• Immutable: Established Web3 gaming platform and L2 (Immutable zkEVM) powering games like Gods Unchained and Illuvium. Broader incumbent in the same Web3 gaming infrastructure category, with deeper institutional backing.
• The Sandbox: Decentralized virtual world / GameFi platform with NFT land and in-game assets, built by Animoca Brands. Comparable as a large, established Web3 gaming/metaverse ecosystem competing for the same developer and gamer audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/treasure_dao

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treasure