What Arcturus does

Arcturus is a private volumetric video technology company that captures and reconstructs live sports action in full 3D for downstream use in broadcast, interactive 3D applications, and immersive AR/VR experiences. The company originated from a merger of Microsoft's volumetric business with a prior Arcturus team, combining research-grade capabilities in 3D computer graphics with commercial product execution. Its core technology, branded 4D Lightfield Capture, uses synchronized sensor arrays deployed around a venue to capture multi-view imagery and then estimates radiance fields (stored as 'splats') to reconstruct shape and appearance from any viewpoint, including impossible camera angles and athlete POV perspectives. Arcturus is led by CEO Steve Sullivan and CTO Devin Horsman, supported by a COO, VP of Engineering, VP of BD/Sales, and Head of Production, and is headquartered in Santa Monica, California.

The product portfolio centers on 4D Lightfield Capture and complementary Interactive Editorial Tools that turn raw volumetric captures into broadcast replays, social highlights, and XR studio analysis. Arcturus packages these capabilities into four solution offerings targeting distinct enterprise segments: broadcasters, leagues and rightsholders, teams and owners, and brands and agencies. Underlying technology claims include custom calibration, learning supervision, and venue-specific tuning developed over a decade, allowing operation in challenging real-world conditions such as moving rigs, variable lighting, crowds, sensor jostling, and occlusions with fewer cameras than alternative 4D approaches.

The business model is enterprise software licensing delivered through custom quote-based pricing and a consultative direct sales motion, with a website-driven 'Book A Demo' funnel. Arcturus has raised $5M in seed funding led by BITKRAFT Ventures in May 2021 and a follow-on $2.3M seed led by LDV Capital in late 2025, totaling approximately $7.3M in confirmed capital. The company operates in a market for volumetric video projected to reach $13.87B by 2030 at a 31.3% CAGR, with team-credited outputs spanning hundreds of productions, thousands of captures, and millions of viewers across the team's cumulative body of work.

Name

Arcturus

Legal name

Arcturus Studios Holdings, Inc.

Website

https://arcturus.studio

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Arcturus provides 3D volumetric video capture and reconstruction technology for live sports, serving broadcasters, leagues, teams, and brands with custom enterprise solutions for immersive replays, performance analysis, and fan engagement.

Ownership category

akta.pro rank

Product category

Volumetric Video Technology

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Camera Tracking, Motion Capture & Performance Capture (MPAHADAC)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Real-Time Environment/Asset Creation & Photogrammetry (MPAHADAI), Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB), Real-Time Rendering & Game Engine Tooling (MPAHADAB)

Keywords

• Volumetric video capture
• 3D sports broadcasting
• Lightfield rendering technology
• Immersive fan engagement
• Interactive 3D experiences

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Volumetric Video Technology Licensing: Licensing of proprietary volumetric video capture and delivery technology for sports broadcasting, fan engagement, and performance analysis applications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Arcturus captures real sports action in 3D volumetric video using synchronized sensors distributed around a venue, an AI-driven radiance field pipeline, and novel view synthesis to reconstruct a navigable 3D digital twin of the play. It packages this capture-and-delivery capability as ready-to-deploy solutions for sports broadcasters, leagues, teams, and brands, producing broadcast 2D highlights, interactive 3D experiences on phones, tablets, consoles, and AR/VR headsets, and player performance data.

Product overview

Arcturus offers a unified volumetric video platform centered on its 4D Lightfield Capture technology and Interactive Editorial Tools. The platform processes multi-view video from distributed sensors to reconstruct 3D volumetric representations of live sports action, outputting content for 2D broadcast, interactive 3D on phones/tablets/consoles, and immersive VR/AR experiences. The portfolio is organized into customer-specific solution offerings: Broadcast Solutions (with Immersive Studio Analysis), League and Rightsholder Solutions, Team and Owner Solutions, and Brands and Agencies Solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• 4D Lightfield Capture Proprietary volumetric video capture technology that uses synchronized multi-sensor arrays and radiance field reconstruction to create a navigable 3D digital twin of live sports action for sports broadcasters, leagues, teams, venues, and brands.
• Broadcast Solutions Enterprise offering for sports broadcasters combining volumetric capture, novel view synthesis, and XR studio analysis to deliver impossible camera angles, athlete POVs, immersive replays, and premium sponsored content.
• League and Rightsholder Solutions Solution package for sports leagues and IP rights holders enabling dynamic fan perspectives, customizable 2D and 3D content from every key moment, and new revenue streams beyond traditional broadcast video.
• Team and Owner Solutions Solution package for sports teams and ownership groups covering in-venue media, fan engagement experiences, immersive player performance analysis, and brand amplification through 3D volumetric content.
• Brands and Agencies Solutions Solution package for sports-focused brands and agencies offering impossible camera angles, athlete POVs, immersive 3D experiences, and social/sponsored content for marketing campaigns and live activations.

Quantifiable outcome

• Volumetric video market projected to reach $13.87 billion by 2030 with 31.3% CAGR
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• Microsoft (Volumetric Business)foundationalStrategic or Co-development PartnerArcturus emerged from a merger of Microsoft's volumetric business and a prior Arcturus team. This merger combined Microsoft's research capabilities with Arcturus's commercial expertise.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Microsoft Mixed Reality Capture Studios: Microsoft's in-house volumetric video capture studio that produced volumetric content for film, TV, and sports. Directly comparable as a volumetric capture operator; notably, Arcturus emerged from this very business via merger, making it both a heritage source and a continuing commercial peer.
• Intel True View (Replay Technologies): Intel acquired Replay Technologies and built True View, the most prominent prior volumetric sports broadcast technology used in NBA and NFL broadcasts. It is the canonical historical competitor in volumetric sports capture and serves as the benchmark Arcturus must displace.
• Canon Free Viewpoint Video System: Canon's volumetric/free-viewpoint video system deployed at sports venues (notably at soccer stadiums) to enable 3D replay and immersive viewing. Comparable as a well-capitalized incumbent using multi-camera rigs to deliver volumetric sports broadcasts.
• Second Spectrum: Sports analytics and tracking company using computer vision and 3D spatial data for broadcast, teams, and leagues (NBA official partner). Comparable in serving the same enterprise sports customer segments with computer-vision-derived data and content, though focused on analytics rather than volumetric replay.

Direct peers

• Dimension Studio: Volumetric video capture and production company producing 3D holograms for music, sports, fashion, and entertainment. Directly comparable volumetric capture specialist serving similar enterprise media customers with similar novel-view-synthesis technology.
• Metastage: Volumetric video capture company enabling immersive 3D content for sports, entertainment, and enterprise applications. Closely comparable volumetric capture technology and customer base, focused on similar impossible-camera-angle and athlete/performance use cases.
• 4DViews: Volumetric video capture technology provider using multi-camera arrays to produce 3D holographic content for broadcast, sports, and live events. Directly comparable in capture methodology and target verticals, with similar novel-view-synthesis output.
• Beyond Sports: Virtual sports broadcast and visualization company using 3D tracking data to create immersive sports content for broadcasters and rights holders. Comparable in producing novel-view and immersive 3D sports content for the same enterprise customer base.

Emerging players

• KinaTrax: Markerless 3D player tracking and biomechanics company for MLB and other sports, deriving detailed motion data from in-venue camera systems. Comparable in using in-venue computer vision for sports, though focused on biomechanical data products rather than volumetric replay.
• TetaVi: Volumetric video capture technology company using a smaller number of cameras to produce 3D holographic content for entertainment and sports. Comparable in volumetric capture technology and target verticals, with a focus on reducing hardware footprint per capture.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/arcturusxr

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds4 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arcturus