What Gesture does

Gesture operates a dual-sided gifting platform consisting of a consumer mobile application and the REACH360 B2B marketing platform, both headquartered in New York. The consumer app enables individuals to send physical gifts to friends and family using only a recipient's phone number, eliminating the need for a physical address; recipients are matched to a delivery network of independent contractors (G-Runners) who handle fulfillment. Payment processing is handled through Stripe, and the iOS app supports Siri and iMessage integrations that allow gifts to be sent via voice or messaging.

The REACH360 platform serves as a data-driven physical marketing engine for B2B clients across three verticals: CPG/consumer brands (REACH360 CPG), higher education (REACH360 EDU), and hospitality (REACH360 Hospitality). The platform uses Gesture's first-party consumer data to target high-value recipients for brand sampling, influencer marketing, customer acquisition, and retargeting campaigns. AI and automation are used for personalization and process automation, though proprietary AI capabilities are not deeply described in available materials.

Gesture generates revenue through a mix of transaction fees on consumer gifting, enterprise and campaign-based pricing for REACH360 deployments, and subscription-style relationships with universities and hospitality operators. The company is privately held, has raised approximately $3.08M in disclosed equity funding (primarily from Expert Dojo and New Age Capital) plus non-dilutive revenue-based financing from Decathlon Capital Partners in April 2024, and operates with 11-50 employees. Customer evidence includes Red Bull, Snapchat, Blue Ridge Spirits, and five named universities, alongside 125+ brands using REACH360.

Name

Gesture

Legal name

Gesture US, Inc.

Website

https://gesture.vip

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Gesture is a New York-based gifting platform offering a consumer mobile app for address-free gift sending via phone number, plus the REACH360 B2B platform that delivers targeted physical product campaigns for CPG brands, universities, and hospitality operators using first-party data.

Ownership category

akta.pro rank

Product category

Digital Gifting Platform

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Direct Mail Advertising (541860)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

akta.pro secondary industries

Consumer Messaging Apps (BPAMACAA), Customer Engagement & Messaging Platforms (In-App, WhatsApp/RCS, Chat) (THALAKAH)

Keywords

• Social gifting platform
• Address-free gift delivery
• Physical marketing campaigns
• Student engagement gifting
• Product sampling platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Consumer Gifting Transactions: Gesture charges users transaction fees when they send gifts through the platform. The platform facilitates orders between consumers and merchants/vendors, with Gesture retaining a portion of each transaction. Payment processing is handled through Stripe.
2. Brand Partnerships and Sponsored Gifts (REACH360 B2B): REACH360 generates revenue from brands paying to deliver real products to targeted consumers through the platform. Brands pay for customer acquisition campaigns, influencer marketing, and retargeting services using Gesture's first-party data and fulfillment network.
3. Educational Institution Subscriptions (REACH360 EDU): Universities pay for REACH360 EDU campaigns to send welcome kits, retention gifts, and alumni engagement packages. Pricing is quote-based and likely involves platform or campaign fees.
4. Hospitality Partner Subscriptions (REACH360 Hospitality): Hotels, resorts, restaurants, and hospitality brands pay for REACH360 campaigns to deliver personalized tangible experiences to guests, driving retention and loyalty.
5. Referral Program Credits: Gesture offers promotional credits (Gesture Cash/G-Cash) to users who refer friends. While credits are used for free gifts, they represent a customer acquisition cost that drives platform engagement and subsequent paid transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Gesture operates a dual-sided gifting platform. The consumer-facing mobile app (iOS and Android) enables individuals to send tangible physical gifts to recipients using only a phone number, eliminating the need for a physical address. The B2B platform, REACH360, enables brands, universities, and hospitality companies to deliver curated physical product experiences to targeted consumers using first-party data, with industry-specific modules for CPG, higher education, and hospitality sectors.

Product overview

Gesture operates as a dual-sided platform consisting of a consumer mobile application and the REACH360 B2B marketing platform. The Gesture App enables consumers to send tangible gifts to recipients using only a phone number—no address required—with built-in social engagement features. REACH360 is a modular platform with industry-specific verticals (EDU, CPG, Hospitality) that helps brands and institutions create personalized physical product experiences driven by first-party data, aiming to outperform digital advertising with measurable conversion rates. The platform unifies data enrichment, product curation, fulfillment orchestration, and ROI tracking into a single engagement engine.

Differentiator

Problem solved

Functional benefit

Products and services

• Gesture App A consumer-facing mobile application (iOS and Android) that enables users to send real, tangible gifts to friends and family without requiring a physical address. Recipients can be reached via phone number, with fulfillment, delivery tracking, and curated marketplace of products handled by the platform.
• REACH360 A data-driven physical marketing platform that delivers real products to targeted consumers, helping brands break through digital noise. Enables customer acquisition, influencer marketing, go-to-market campaigns, and retargeting through tangible product experiences powered by first-party data.
• REACH360 EDU A vertical-specific module of REACH360 for higher education institutions. Enables universities to create meaningful touchpoints across the student lifecycle — from first contact to graduation and beyond — through personalized, branded welcome kits, retention gifts, and alumni engagement campaigns.
• REACH360 Hospitality A vertical-specific module of REACH360 for the hospitality industry, including hotels, resorts, restaurants, cruise lines, and casinos. Delivers personalized, tangible guest experiences that bridge digital campaigns to real-world moments, driving retention, loyalty, and revenue.

Quantifiable outcome

• 42% average conversion rate—7x higher than typical digital ad benchmarks
• +8 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe processes all credit card payments for services rendered on the Gesture platform. Gesture uses Stripe's payment infrastructure to handle transactions between consumers, brands, and the platform.
• Chimmy Q CareminorStrategic or Co-development PartnerChimmy Q Care is a woman-owned small business providing handcrafted self-care products (hand-poured candles, natural skincare, herbal tea blends) for Gesture's curated gift boxes. The partnership enables Gesture to offer authentic, small-batch wellness products rather than mass-produced alternatives.
• Blue Ridge SpiritsminorStrategic or Co-development PartnerBlue Ridge Spirits partnered with Gesture's Reach360 platform for a product sampling campaign in NYC. Women aged 21–45 received free bottles of Prosecco and Pinot Grigio, resulting in new customer acquisition, repeat purchase intent, and social media engagement.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sendoso: Sendoso is a leading B2B sending platform that enables sales, marketing, and customer success teams to send personalized physical gifts and direct mail at scale. It directly competes with Gesture's REACH360 in the same product category with comparable first-party data, integration, and ROI tracking capabilities.
• Reachdesk: Reachdesk is a B2B gifting and direct mail platform with a gift marketplace, first-party data targeting, and ROI measurement similar to REACH360. It targets the same enterprise marketing and sales use cases and competes head-to-head for the same brand and enterprise budget.
• Alyce: Alyce is a direct mail and gifting platform for B2B revenue teams that delivers personalized gifts to prospects and customers without requiring addresses. It shares Gesture's core friction-removal thesis and serves overlapping buyer personas in sales and marketing.
• Postal.io: Postal.io is a B2B direct mail automation platform for sales and marketing teams, offering gift sending, swag, and dimensional mail campaigns. It is closely comparable to REACH360 in functionality, target market, and gifting-led positioning.
• Snappy Gifts: Snappy is a digital gifting platform that lets senders choose from curated gift collections sent via recipient link, serving both B2B (corporate gifting) and consumer use cases. It overlaps with Gesture's consumer app and B2B gifting marketplace.
• Giftogram: Giftogram is a corporate gifting platform that delivers e-gift cards and physical gifts to recipients via email or text without requiring addresses. It is comparable to Gesture on the address-free friction-removal thesis and serves similar B2B use cases.
• Loop & Tie: Loop & Tie is a sustainable corporate gifting platform that lets recipients choose from curated gift collections via a link. It targets enterprise B2B gifting similar to REACH360 with comparable recipient-choice UX and ROI measurement.

Broad incumbents

• 1-800-Flowers: 1-800-Flowers is a large, established consumer gifting retailer with a broad product assortment (flowers, gifts, gourmet food) and a corporate gifting business. It overlaps with Gesture's consumer gifting marketplace and competes for B2B gifting budgets at the high end.
• BloomNet (FTD): BloomNet is a floral and gift network serving retail florists and corporate customers with wire-service gifting. It represents the legacy incumbent model of professional florist fulfillment that Gesture's address-free delivery model attempts to disrupt.

Emerging players

• Goody (formerly Cratejoy Gifts): Goody is a gift-sending platform that enables users to send gifts via a link or text without an address and powers product imagery embedded in Gesture's site. It is closely comparable to Gesture on the address-free consumer gifting thesis and serves overlapping use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sendagesture
• Facebookfacebook.com/sendagesture
• LinkedInlinkedin.com/company/gogesture

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gesture