What Goody does

Goody is a Miami-based, venture-backed corporate gifting platform founded in 2020 that enables businesses to send gifts and branded merchandise to recipients without requiring their addresses up front. The platform's core technical differentiator is a recipient-managed address collection flow in which the gift-giver only needs an email or phone number; the recipient subsequently provides shipping details and can select their own gift ("Gift of Choice") from a curated catalog within a price point set by the sender. The platform supports bulk sends of 1,000+ gifts via CSV upload, on-demand branded swag with no minimums fulfilled through premium brand partners (Nike, YETI, The North Face, Apple), Company Stores for self-checkout branded merchandise, and automated employee gifting tied to HRIS data.

Goody monetizes through a three-tier pricing model: a free Starter plan (unlimited gift sends to US/UK/Canada), a Pro plan at $20 per user per month billed annually (international gifting to 140+ countries, digital branding, Calendly and Gmail integrations), and a custom-priced Team plan for enterprises (unlimited seats, Salesforce integration, 30+ HRIS integrations, SAML SSO, Company Stores, multi-year contracts). Additional revenue streams include pay-per-accepted gift transaction fees and Commerce API licensing for partners. The company has raised approximately $32 million across funding rounds in 2021, with SoftBank's Latin America Fund, New Enterprise Associates, Index Ventures, Craft Ventures, and Global Founders Capital as named investors. The platform serves 25,000+ companies and integrates with Salesforce, Calendly, Gmail, Zapier, and 30+ HRIS platforms.

The company operates as an all-remote organization with approximately 30 employees, is headquartered in Miami, and serves customers across technology (Gong, Intercom), consumer goods (Rothy's), and marketing (Tinuiti). Recent strategic moves include the December 2025 launch of AI Gifting (an AI assistant for personalized recommendations) and a July 2025 partnership with Edible Arrangements to power a digital marketplace for non-perishable gifts via Goody's Commerce API. Goody holds SOC 2 Type 2 certification and was named the #1 fastest-growing gifting company in America by Inc. Magazine in 2025.

Name

Goody

Legal name

Goody Technologies, Inc.

Website

https://ongoody.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Goody is a Miami-based corporate gifting platform founded in 2020 that enables businesses to send gifts and branded swag without requiring recipient addresses. It serves 25,000+ companies through a freemium SaaS model with HRIS, CRM, and AI integrations.

Ownership category

akta.pro rank

Product category

Corporate Gifting Software

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Help Supply Services (7363)

akta.pro primary industry

Gift Sourcing & Procurement (Local & Online) (HSACANAB)

akta.pro secondary industries

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC), Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)

Keywords

• Corporate gifting platform
• Business gift solutions
• Employee recognition software
• Digital gift delivery
• Gift API integration

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Starter: Free tier providing unlimited gift sends to US, UK, and Canada with 600+ curated brands, on-demand custom swag, CSV uploads, and basic tracking. No subscription cost but monetizes through gift transaction volume.
2. Subscription - Pro: Per-user subscription at $20/month (billed annually) adding international gifting to 140+ countries, digital gift cards, custom digital branding, Calendly integration, custom cards, Gmail integration, and advanced analytics.
3. Subscription - Team: Per-company pricing with unlimited seats for entire organization. Includes budget management, Salesforce integration, 30+ HR platform integrations, Company Stores, Smart Links, and priority support.
4. Gift Transaction Fees: Pay-per-accepted-gift model where companies only pay when recipients select and accept a gift. No charge if recipient does not redeem.
5. API/Commerce Partnerships: Revenue from Commerce API partnerships where partners like Edible Arrangements use Goody's fulfillment infrastructure for last-mile delivery of non-perishable gifts.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Goody is a digital gifting platform that enables businesses and individuals to send curated gifts from multiple brand partners through a single interface. It combines a web and mobile app for direct gift sending with a Gift API and Commerce API that allow companies to embed gifting into their own products and workflows. The platform supports same-day delivery in select markets and recently introduced AI-driven gifting and an MCP for agent-based gifting.

Product overview

Goody is a digital gifting platform that operates as both a consumer app and an enterprise B2B solution. The core Goody platform offers two main channels: Personal Gifting for individual consumers and Business Gifting for companies. Key product modules include Bulk Gifting for mass sends, Custom Collections for branded curated gifts, Company Stores for branded swag storefronts, and Branded Swag for on-demand printed merchandise. The Gift of Choice feature lets recipients pick their own gifts. Goody also provides API products (Gift API, Gifting MCP) and AI-powered features (AI Gifting) for enterprise partners. Pricing tiers include Starter (free), Pro ($20/user/month), and Team (enterprise). The platform integrates with Salesforce, Calendly, Gmail, Zapier, and 30+ HRIS platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Goody+: Premium version of the gift-giving app offering enhanced features for users.

Products and services

• Business Gifting

Quantifiable outcome

• Trusted by 25,000+ companies
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Edible ArrangementscoreTechnology or Integration · 29 July 2025Edible Arrangements partnered with Goody to launch a digital marketplace offering curated non-perishable third-party gifts including Carbone, Ghia, and Homesick Candles. Goody provides its Commerce API and handles last-mile fulfillment. Edible aims to expand geographically beyond physical storefronts while exploring consumer trends.
• SalesforcecoreTechnology or IntegrationCRM integration enabling sales teams to send gifts directly from Salesforce, supporting sales prospecting and client appreciation workflows. Part of Team plan features.
• CalendlycoreTechnology or IntegrationIntegration with Calendly to book meetings and increase show rates through gift outreach. Available on Pro plan, enabling sales teams to combine gifting with meeting scheduling.
• HR Platform Partners (ADP, BambooHR, Gusto, Rippling, Workday, UKG, Justworks, and 21 more)coreTechnology or Integration30+ HRIS platform integrations enabling automated employee gifting for birthdays, work anniversaries, and onboarding. Integrations include ADP, BambooHR, Gusto, Rippling, Workday, UKG, and Justworks.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sendoso: Sendoso is a leading B2B sending platform offering direct mail, gifts, and eGifts to help sales and marketing teams drive engagement. It is the most direct competitor to Goody in the corporate gifting space with overlapping product capabilities (gift links, swag, integrations) and target customers (Sales/HR/Marketing teams).
• Reachdesk: Reachdesk is a B2B gifting and direct mail platform targeting ABM, sales, and customer success teams, with CRM integrations and global fulfillment. Directly comparable to Goody's business gifting offering for enterprise customers.
• Snappy: Snappy is a digital gifting platform focused on personalized gift recommendations and reward/recognition use cases, with a recipient-choice model. Comparable to Goody in targeting HR teams and employee recognition use cases with a 'no address required' approach.
• Alyce: Alyce is an AI-powered direct mail and gifting platform enabling sales teams to send personalized gifts and swag at scale. Competes directly with Goody in the sales prospecting and B2B gifting category with similar CRM integrations.
• Loop & Tie: Loop & Tie offers group gifting and corporate gifting solutions with a recipient-choice model, similar to Goody's Gift of Choice feature. Targets HR and customer success teams with bulk gifting capabilities.
• SwagUp: SwagUp is a branded merchandise and corporate swag platform offering on-demand printing, kitting, and global fulfillment. Directly comparable to Goody's Branded Swag and Company Stores product modules.
• Giftbit: Giftbit is a digital gift card platform for businesses to send rewards, incentives, and gifts at scale. Comparable to Goody's digital gift card and rewards use cases for sales and customer success teams.

Broad incumbents

• Amazon Business: Amazon Business serves enterprise procurement including corporate gifting at massive scale with broad product selection. Represents a broad incumbent threat in the gifting space, though it lacks Goody's curated branding, gift-of-choice UX, and HRIS workflow integration depth.
• 1-800-Flowers: 1-800-Flowers is a large established gifting and floral delivery company serving both consumer and corporate gifting markets. A broad incumbent with corporate gifting offerings that overlap with Goody's catalog-based approach.

Others

• Edible Arrangements: Edible Arrangements is both a current channel partner (uses Goody's Commerce API for non-perishable gift fulfillment) and an adjacent operator in the gifting space. Listed as a peer/ecosystem participant given the strategic partnership and overlapping corporate gifting offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/goodygifting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goody