Exer Labs
Exer Labs (dba Exer AI) is a Denver-based clinical AI platform that delivers sensor-free musculoskeletal and motion-disorder assessments to healthcare providers via proprietary on-device computer vision running on standard cameras.
- Company typePrivate
- Founded2019
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Exer Labs does
Exer Labs, Inc. (commercial name Exer AI) is a Denver-based clinical AI platform founded in 2019 that delivers objective, sensor-free musculoskeletal (MSK) and motion-disorder assessments to healthcare providers via ordinary cameras on smartphones, tablets, laptops, and webcams. The platform centers on a proprietary, in-house-trained convolutional neural network run on-device, using computer vision to perform pose analysis, form-error detection, and automated rep counting without wearables, hardware, or cloud round-trips. It is registered as an FDA Class II Medical Device (software) and is HIPAA-compliant.
The product portfolio is delivered as Exer Scan (in-clinic assessment), Exer Health (at-home patient monitoring), Exer Hands (hand/wrist specialty suite), the Exer Gait beta program, and a growing library of Validated Evaluation Modules (Gait, Balance, Sit-to-Stand, Fall Risk, Knee, Shoulder, Hip, Range of Motion, Posture). On top of this core, Exer monetizes an Automated Care Pathways workflow engine and a Remote Therapeutic Monitoring (RTM) product mapped to CMS CPT codes 98975, 98977, 98980, and 98981. Solutions are packaged for six buyer segments: orthopedics (with Mayo Clinic and Wake Orthopedics endorsements), senior living (Legacy Healthcare deployment), neurology, primary care, rehab, and health plans. Mayo Clinic collaboration was announced via PR Newswire in 2024, and clinical validation studies were presented at ASSH and CNS in October 2025.
The business model is enterprise SaaS sold exclusively through a demo-led, quote-based sales motion (pricing is not publicly disclosed), supported by inside-sales follow-up, content marketing (a deep clinical blog organized by Neuro, 65+, Fall Risk, Orthopedics, Gait, PT, and Tech categories), PR/earned media, and organic social. RTM reimbursement enablement is a core monetization lever, turning the product into a revenue-generating workflow rather than a cost center. Exer is venture-backed across three disclosed rounds (2019: $2.5M; 2020: $2.0M; 2022: $6.5M) totaling approximately $11 million from more than six institutional investors including Signia Venture Partners, LifeX, AME Cloud Ventures, Range Ventures, Morado Venture Partners, and Operator Partners, with three co-founders (Zaw Thet as CEO, Clint Gehde as CXO, Sean Cook as CTO) leading a 11-50-person hybrid team based in Denver, Colorado.
Exer Labs firmographics
Firmographics- Name
- Exer Labs
- Legal name
- Exer Labs, Inc.
- Website
- https://exer.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exer Labs (dba Exer AI) is a Denver-based clinical AI platform that delivers sensor-free musculoskeletal and motion-disorder assessments to healthcare providers via proprietary on-device computer vision running on standard cameras.
- Ownership category
- akta.pro rank
Exer Labs industry classification
Industry- Product category
- Clinical AI Software for Musculoskeletal Care
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- eCOA/ePRO/eDiary & Patient-Facing Data Collection (HLACAOAB), EHR Extensions, APIs, App Marketplaces & SMART-on-FHIR Apps (HLACAAAN)
Keywords
Where Exer Labs is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Exer Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Healthcare Provider SaaS Subscriptions (Exer Scan, Exer Health, Exer IQ): Recurring SaaS access to the Clinical AI platform for healthcare organizations across orthopedics, senior care, neurology, primary care, rehab, and health plans. Sold via "Request a demo" / "Book a demo" enterprise sales motion. Pricing is not publicly disclosed.
- Remote Therapeutic Monitoring (RTM) Enablement & Billing: Platform enables providers to bill CMS RTM CPT codes (98975, 98977, 98980, 98981) by capturing the required non-physiologic/self-reported data and 16+ days of monitoring per 30-day period. Generates automated billing reports and EHR-friendly outputs, making reimbursement a core monetization lever.
- Automated Care Pathways & Modules Library: Tiered access to validated evaluation modules and customizable, automated care pathway templates for hundreds of acute and chronic MSK conditions, typically sold as part of the platform subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise SaaS pricing (not publicly disclosed) |
| Other | Pay-as-you-go | RTM CPT-code reimbursement reference (informational, not Exer's price) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Exer Labs product offering
Product offeringCore offering
Exer Labs sells a Clinical AI platform (commercial name Exer AI) that turns ordinary smartphone, tablet, laptop, and webcam cameras into objective musculoskeletal (MSK) motion assessment tools without sensors, hardware, or wearables. The platform combines a proprietary on-device convolutional neural network and computer vision with mobile and web applications for in-clinic scanning, at-home patient monitoring, specialty hand/wrist assessment, automated care pathways, and Remote Therapeutic Monitoring billing — registered as an FDA Class II Medical Device (software) and marketed under HIPAA-compliant architecture.
Product overview
Exer Labs (commercial name "Exer AI") sells a single Clinical AI platform — branded internally as Motion AI / Proprietary Clinical AI — that turns ordinary smartphone, tablet, laptop and webcam cameras into objective MSK assessment tools without sensors or wearables. The platform is delivered through two primary user-facing apps: Exer Scan (in-clinic) and Exer Health (at-home), plus the specialty Exer Hands suite for hand and wrist disorders and the beta Exer Gait capability. On top of that core, Exer monetizes a library of Validated Evaluation Modules (Gait, Balance, Sit-to-Stand, Fall Risk, Knee Health, Shoulder Health, Hip Health, Range of Motion, Posture), an Automated Care Pathways workflow engine, and a Remote Therapeutic Monitoring (RTM) billing product mapped to CPT codes 98975/98977/98980/98981. Solutions packaged for specific buyer segments include Orthopedics, Senior Care (with Pre-Op Joint Evaluations, Fall Risk Assessments and Fall Prevention Programs for Medicare / value-based care), Neurology, Primary Care, Rehab and Health Plans. Everything is unified by an on-device convolutional neural network with computer vision and machine-learning-based pose, form-error and rep-count analysis, and is positioned as HIPAA-compliant and FDA Class II registered.
Differentiator
Problem solved
Functional benefit
Brands
- Exer Scan: In-clinic AI-powered motion assessment product for assessing and monitoring patients for MSK-related issues without sensors, hardware, or human error.
- Exer Health
- Exer Hands
- Exer IQ
- Exer Gait
Products and services
- Exer Scan In-clinic computer-vision scan app that lets clinicians assess and monitor patients for musculoskeletal (MSK) issues without sensors, hardware, or wearables; produces objective, real-time motion assessments and standardized outcome measures for orthopedic and MSK practices.
- Exer Health At-home AI-based monitoring app that engages patients with real-time guidance on exercise form and protocol adherence, sends daily prompts for patient-reported outcomes, and feeds longitudinal motion data back to providers for telehealth and remote care.
- Exer Hands Specialty suite supporting management of dozens of acute and chronic hand and wrist disorders (e.g., rheumatoid arthritis, carpal tunnel syndrome) with computer-vision measurement of range of motion, total active motion, Kapandji scores, pronation, and supination.
- Exer Gait Beta-program gait analysis capability for clinics, fitness centers, and community residences that uses AI to record and measure a patient's gait with high accuracy for fall risk and rehabilitation use cases.
- Validated Evaluation Modules Modular library of evidence-based MSK assessment modules — Gait Analysis, Balance, Sit-to-Stand, Fall Risk, Knee Health, Shoulder Health, Hip Health, Range of Motion, and Posture — built on Exer's camera-based motion AI and exposed through the Scan, Health, and Care Pathways products.
- Automated Care Pathways Customizable workflow engine that takes structured MSK protocols and automatically moves patients through validated care plans based on AI-measured progress milestones, with a template library of care programs for a broad set of MSK conditions.
- Remote Therapeutic Monitoring (RTM) AI-based Remote Therapeutic Monitoring software that captures auditable motion data to satisfy public and private payors under CPT codes 98975, 98977, 98980, and 98981 while monitoring patient progress and outcomes and producing automated billing reports.
- Pre-Op Joint Evaluations AI-based pre-operative mobility and strength evaluation program that screens hip, knee, spine, and shoulder risk indicators in the clinic or at home to inform pre-op treatment plans and reduce recidivism rates.
- Fall Risk Assessments Preventative fall-risk screening program for senior living communities that combines daily patient surveys, in-clinic scans, and hosted fall-risk events using gait, balance, TUG, and sit-to-stand measurements, with instant fall alerts.
- Fall Prevention Programs AI-based population fall-prevention program for value-based care that delivers ongoing screening for gait, balance, and strength impairments, auditable objective data to adjust care plans, and population-level longitudinal fall-risk insights.
Quantifiable outcome
- 90%+ of senior living residents check in with the care team at least weekly after Exer deployment (Legacy Healthcare)
- +3 more outcomes
Companies that use Exer Labs
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles4 records
Exer Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature9 records
Exer Labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mayo ClinicflagshipExer AI collaborates with Mayo Clinic to advance the standard of care for hand and wrist disorders using AI. The collaboration was announced via a PR Newswire press release (referenced on Exer's homepage). Dr. Steven L. Moran, Surgical Director of Hand Transplantation at Mayo Clinic's Essam and Dalal Obaid Center for Reconstructive Transplant Surgery, publicly endorsed Exer's ability to "revolutionize musculoskeletal care" and expand access "for millions of patients."
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Exer Labs competitors and assessment
Company assessmentDirect peers
- Sword Health: Direct digital MSK care competitor combining AI motion analysis with virtual physical therapy. Targets similar enterprise and payor buyers with a sensor/wearable-based platform, competing head-to-head with Exer in the digital MSK space.
- Hinge Health: Largest digital MSK platform combining AI-powered exercise therapy, wearable sensors, and care teams. Competes with Exer across enterprise health plans and employers with similar value-based care and RTM positioning.
- Kaia Health: Digital MSK and chronic pain platform offering AI-based motion tracking via smartphone camera (no wearables), serving employers and health plans. Closest direct competitor to Exer's sensor-free, camera-based MSK positioning.
- Omada Health: Public digital chronic care company with a digital MSK program combining AI motion analysis, coaching, and RTM enablement. Competes with Exer in employer/payor channels for value-based MSK contracts.
- RecoveryOne: Digital MSK platform offering AI-personalized physical therapy programs with motion tracking, sold into health plans and providers. Directly comparable to Exer's care pathways and Exer Health at-home monitoring offering.
Emerging players
- IncludeHealth: AI-powered MSK and orthopedic platform offering computer-vision-based exercise tracking without wearables. Smaller competitor with similar technology approach to Exer's on-device CV engine.
- One Step (Swift): Smartphone-based gait and motion analysis platform used in rehab and senior care settings for remote patient monitoring. Overlaps with Exer Gait and fall-risk screening use cases.
- Vori Health: Provider-led digital MSK care company combining virtual PT, physicians, and AI motion insights for value-based MSK contracts. Competes with Exer for health system and employer contracts.
- Wellinks: Digital MSK platform using computer-vision motion tracking for hybrid in-clinic and at-home care. Closely comparable to Exer's hybrid care delivery model across orthopedic and rehab segments.
Broad incumbents
- DarioHealth: Public digital chronic condition platform with a digital MSK solution integrated into its broader cardiometabolic and MSK suite. Overlaps with Exer's value-based care and chronic MSK positioning for payors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Exer Labs social profiles
Digital presenceExer Labs compliance and trust
Trust signalCompliance4 records
Exer Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exer Labs leadership team
Management profileNumber of profiles
Profiles3 records
Exer Labs funding detail
Funding detailFunding overview
Funding rounds3 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exer Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exer Labs
What does Exer Labs do?
Exer Labs sells a Clinical AI platform (commercial name Exer AI) that turns ordinary smartphone, tablet, laptop, and webcam cameras into objective musculoskeletal (MSK) motion assessment tools without sensors, hardware, or wearables. The platform combines a proprietary on-device convolutional neural network and computer vision with mobile and web applications for in-clinic scanning, at-home patient monitoring, specialty hand/wrist assessment, automated care pathways, and Remote Therapeutic Monitoring billing — registered as an FDA Class II Medical Device (software) and marketed under HIPAA-compliant architecture.
Is Exer Labs a public or private company?
Exer Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Exer Labs founded?
Exer Labs was founded in 2019. It employs 11 to 50 people.
Where is Exer Labs based?
Exer Labs is headquartered in Denver, United States, in the North America region.
How does Exer Labs make money?
Three revenue lines are on record. Healthcare Provider SaaS Subscriptions (Exer Scan, Exer Health, Exer IQ) is the primary driver. The others are remote Therapeutic Monitoring (RTM) Enablement & Billing and automated Care Pathways & Modules Library.
Who are Exer Labs's main competitors?
Direct peers on record are Sword Health, Hinge Health, Kaia Health, Omada Health and RecoveryOne. Emerging players are IncludeHealth, One Step (Swift), Vori Health and Wellinks. DarioHealth is listed as a broad incumbent.
Does Exer Labs have an API?
Yes. Exer Labs states its platform is "EHR Friendly" and offers "APIs to streamline integrations and billing. No extra hardware, no sensors." Use cases include barcode charting in clinic and automated billing report generation. No public documentation portal, SDK downloads, or detailed developer-facing API specification (auth, rate limits, versioning) is referenced in the source content.
What industry is Exer Labs in?
Exer Labs's product category is Clinical AI Software for Musculoskeletal Care. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HLACAOAB, eCOA/ePRO/eDiary & Patient-Facing Data Collection. Its NAICS code is 334510 and its SIC code is 3845.