Grotto AI

What Grotto AI does

Grotto AI (legal entity: Grotto, Inc.) is a vertical AI SaaS company building a real-time coaching and conversation analytics platform exclusively for multifamily leasing teams. The platform is structured as two integrated modules feeding a shared analytics layer. Call Guidance provides live, heads-up conversational coaching during inbound leasing calls, surfacing prospect information, objection-handling prompts, and tour-booking guidance to agents in real time, along with post-call performance scorecards. Tour Coaching extends this to in-person apartment tours, arming agents with pre-tour prospect context from the CRM, enabling frictionless recording, and delivering post-tour personalized coaching, automated guest cards, and follow-up drafting. Both modules feed Grotto Intelligence, a portfolio-level analytics layer that aggregates renter-preference and objection data to inform asset management and marketing decisions. The underlying technology combines a proprietary LLM platform with third-party AI models, NLP pipelines for transcription and conversation analysis, audio processing across both phone and in-person interactions, and predictive analytics trained on millions of leasing interactions.

The company sells annual subscription contracts on a quote-based, portfolio-size model to large institutional multifamily owners and operators (5,000+ units) through a direct enterprise field sales motion, with a dedicated deployment lead and deployment engineer assigned to each customer. Named enterprise customers include Weidner Apartment Homes (72,000+ units, 12th-largest US apartment owner), Hillpointe, and Sentral. The platform integrates natively with the dominant property management systems (Yardi, Entrata, Funnel) and uses Twilio for telephony. Revenue is subscription-recurring processed through Stripe in US Dollars; pricing is not publicly disclosed.

The company was founded in 2025 by Nick Deveau (CEO) and Ben Epstein (CTO), who previously built core AI technology at EvolutionIQ that contributed to its $730M acquisition in 2024. Headquartered in New York City (215 Park Ave S), the company has raised roughly $14M in total funding, including a $10M seed round in February 2026 led by ICONIQ Growth with Asymmetric Capital Partners. The company holds SOC 2 Type II and ISO 27701 certifications and embeds Fair Housing compliance monitoring into the product.

Name

Grotto AI

Legal name

Grotto, Inc.

Website

https://grotto.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Grotto AI builds a vertical AI SaaS platform that delivers real-time call and tour coaching for multifamily leasing agents, sold as an annual subscription to large institutional apartment operators with 5,000+ units (e.g., Weidner, Hillpointe, Sentral). The platform integrates with Yardi, Entrata, and Funnel PMS systems.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Subscription-based SaaS platform with annual or multi-year subscription contracts. Paid Services provided on subscription basis with automatic renewal. Payment processed through Stripe third-party processor. All fees in US Dollars.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Grotto AI provides an AI-powered real-time coaching and analytics platform built exclusively for multifamily leasing teams. The platform analyzes leasing calls and in-person apartment tours to identify behaviors that drive lease conversions, surfaces live guidance to agents during interactions, and delivers post-interaction coaching alongside portfolio-level renter preference analytics. It integrates natively with property management systems such as Yardi, Entrata, and Funnel to automate guest card creation, follow-up drafting, and CRM data capture.

Product overview

Grotto AI is a purpose-built, vertical AI platform for multifamily leasing teams, architected as a unified platform with two primary product modules — Call Guidance and Tour Coaching — unified under the Grotto Intelligence analytics layer. Call Guidance is the real-time call coaching product (the original product), providing live conversational guidance during inbound leasing calls plus post-call scorecards. Tour Coaching followed as the second major module, covering in-person apartment tours with pre-tour prep, frictionless recording, and post-tour coaching. Both modules feed data into Grotto Intelligence, which aggregates portfolio-wide renter preference and performance analytics. The platform is designed exclusively for multifamily operators, integrating natively with Yardi, Entrata, and Funnel PMS/CRM systems, and automating administrative tasks like guest card creation and follow-up drafting.

Differentiator

Problem solved

Functional benefit

Products and services

• Grotto AI Platform Unified AI-powered real-time coaching and post-call/tour analysis platform for multifamily leasing teams that delivers live guidance during leasing interactions, post-interaction coaching, automated guest card creation, and portfolio-level renter preference analytics for large multifamily operators.
• Call Guidance Real-time conversational AI guidance for leasing agents during inbound calls. Surfaces prospect information and objection-handling prompts live on a heads-up display, auto-captures rich prospect data into the CRM/PMS, and includes post-call coaching with performance scorecards for multifamily leasing teams.
• Tour Coaching AI-powered coaching for in-person apartment tours that prepares agents with prospect details from the CRM, enables seamless tour recording, and delivers personalized post-tour coaching, auto-logged guest cards, drafted follow-ups, and portfolio-level renter preference insights for multifamily leasing teams.

Quantifiable outcome

• 80% increase in call-to-tour conversion
• +7 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered integration partner.

• Yardiintegration partnerTechnology or IntegrationGrotto integrates with Yardi property management system as part of its ecosystem. Integration allows automatic data flow and compatibility with existing operator workflows.
• Entrataintegration partnerTechnology or IntegrationGrotto integrates with Entrata property management system. Integration enables seamless data synchronization and workflow compatibility for operators using Entrata.
• Funnelintegration partnerTechnology or IntegrationGrotto integrates with Funnel property management system. Partnership enables operators using Funnel to leverage Grotto's AI coaching capabilities within their existing tech stack.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EliseAI: EliseAI is an AI leasing assistant for multifamily operators that automates prospect communication across email, SMS, and voice — directly competitive with Grotto's call/tour coaching thesis and targeting the same institutional customer base.
• Funnel Leasing: Funnel is a CRM and renter-experience platform purpose-built for multifamily, used by large operators to manage leasing workflows. It is both a direct competitor in workflow software and a Grotto integration partner, with co-founder Caren Maio also investing in Grotto.

Broad incumbents

• RealPage: RealPage is one of the dominant software platforms for the multifamily industry, spanning PMS, revenue management, and AI-driven pricing. Its breadth and incumbent position make it a potential disintermediator as well as a complementary vendor to Grotto.
• Yardi: Yardi is a leading multifamily PMS vendor and a current Grotto integration partner. Given its ownership of operator workflow and data, Yardi could either remain a partner or choose to bundle native AI coaching functionality directly.
• Entrata: Entrata is a major multifamily property management platform and current Grotto integration partner. Like Yardi, its incumbent workflow position makes it both a partner and a potential vertical AI competitor.
• AppFolio: AppFolio provides property management software for multifamily and other residential portfolios and acquired Knock (a multifamily CRM/AI leasing platform) in 2023, making it a broad incumbent with both workflow control and emerging AI capabilities.
• Compass: Compass is a large residential real estate technology platform (sales, brokerage, agent productivity). It is adjacent rather than directly competitive with Grotto, but its co-founder Avi Dorfman is a personal investor, signaling strategic adjacency.

Emerging players

• PERQ: PERQ is a multifamily marketing AI platform that helps operators convert leads through automated nurture, website chat, and marketing workflows — overlapping with Grotto's leasing-conversion thesis at a different layer of the funnel.
• Apartment List: Apartment List is a major multifamily rental marketplace that has been expanding into AI-driven lead conversion and operator tools. It competes for the same operator budget and prospect funnel that Grotto targets.
• Gong: Gong is a horizontal sales-conversation intelligence platform that records, transcribes, and coaches sales calls. While not multifamily-specific, it represents the category of horizontal AI that could extend vertically into real estate leasing workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/grottoai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grotto AI