PERQ
- Company typePrivate
- Founded2008
- HeadquartersIndianapolis, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
PERQ firmographics
Firmographics- Name
- PERQ
- Legal name
- PERQ Multifamily Software, LLC
- Website
- https://perq.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where PERQ is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PERQ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription Fees: Recurring monthly platform fees for the AI Digital Marketing Platform bundle, with additional products selected per property. Platform Fees are invoiced monthly in advance. The platform includes Traffic Generation, Website, Leasing, and Intelligence modules.
- Paid Media Management: Flat-fee campaign management for paid search and advertising (Google Ads, Meta), not a percentage of spend. Customer authorizes Monthly Advertising Spend and PERQ retains 5% convenience fee for payment administration when processing media platform payments.
- Implementation Fees: Non-refundable one-time implementation fee for product configuration, payable promptly following contract execution
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AI Digital Marketing Platform - bundle pricing per property |
| Other | Pay-as-you-go | Flat-fee paid search management |
| Freemium | Pay-as-you-go | 90-day trial period |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
PERQ product offering
Product offeringCore offering
PERQ provides an AI-powered digital marketing platform purpose-built for multifamily property management companies. The platform connects four integrated layers — Traffic Generation (PPC, SEO, Google Business Profile management), Conversion Websites, AI Leasing Agent, and Pulse Marketing Intelligence — into one system that drives qualified renter demand, converts website visits into leads, and attributes marketing activity to signed leases. Revenue is generated through per-property monthly platform subscriptions, flat-fee paid media management, and implementation fees.
Product overview
PERQ is a multifamily digital marketing solutions partner offering a modular SaaS platform organized across four integrated layers: Traffic Generation (PPC advertising, SEO, Google Business Profile management, Google Bookings Agent, Google Post & Product Agent), Website (PERQ-hosted conversion websites with embedded lead capture), Leasing (AI Leasing Agent for 24/7 autonomous lead qualification and tour booking), and Intelligence (Pulse Marketing Intelligence for unified reporting and AI-powered insights). The platform connects paid search, organic search, local visibility, website conversion, and portfolio-wide analytics to help multifamily marketers generate more qualified leads and leases from their existing marketing investment while providing clear visibility into performance across the portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Pulse Marketing Intelligence: A marketing command center that unifies marketing and lease data, automates reporting, and delivers AI-powered insights for portfolio-wide performance tracking.
- PERQ Pulse
Products and services
- PERQ AI Digital Marketing Platform A modular SaaS platform connecting traffic generation, websites, leasing automation, and marketing intelligence into one unified system for multifamily property management companies. The platform is organized into four integrated layers: Traffic Generation, Conversion Websites, Leasing (AI Leasing Agent), and Pulse Marketing Intelligence, billed per property with recurring monthly platform fees.
- Traffic & Lead Generation One coordinated system that combines paid search (PPC), organic search (SEO), and Google Business Profile management — including the Google Bookings Agent and Google Post & Product Agent — to drive qualified renter demand for multifamily properties at a lower cost per community.
- Paid Search (PPC Management) Pay-per-click advertising management across Google Ads and Meta platforms, optimized for lease outcomes using a flat-fee management structure (not percentage of spend) and lease-level attribution. Covers $5M+ in annual PPC spend across 12,000+ multifamily units under management.
- Google Business Profile Tools Google Business Profile optimization suite including Book Now tour scheduling integration (the only such capability for multifamily), automated hyper-local posts, unit availability sync, and actionable insights for local SEO performance.
- Conversion Websites PERQ-hosted multifamily property websites with conversion-optimized design, real-time PMS data sync (pricing, floor plans, availability), embedded lead capture, technical SEO, and Generative Engine Optimization (GEO) for AI search engines. Designed to turn existing traffic into leases.
- Lead Capture Interactive website experiences embedded across PERQ-hosted property sites to engage renters at every stage of their search through contextual CTAs, floor plan matching, expense calculators, special-offer prompts, pre-qualification flows, and tour scheduling. Converts 2-3x more visitors than contact forms alone.
- Pulse Marketing Intelligence A marketing command center aggregating performance data across all platform products, providing unified dashboards, AI-powered insights, automated reporting, budgeting, campaign performance analysis, and cost-per-lease attribution across the portfolio.
- AI Leasing Agent An AI-powered 24/7 autonomous agent providing lead qualification, prospect engagement, and tour booking capabilities for the multifamily leasing workflow, generating chatbot responses, advertising copy, listing descriptions, and automated property posts.
Quantifiable outcome
- 3x more leases from website traffic
- +6 more outcomes
Companies that use PERQ
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
PERQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability6 records
Feature5 records
PERQ partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- YardicoreDeep PMS integration ensuring accurate, real-time property data (pricing, floor plans, availability) across all marketing channels and prospect interactions
- RealPagecorePMS integration partner for property management system connectivity and data synchronization
- EntratacorePMS integration partner providing real-time data sync for pricing, availability, and property information
- KnockcoreCRM integration enabling automated leasing workflows, tour scheduling based on availability, and complete prospect journey visibility for leasing teams
- RentCafemajorCRM and website experience integration for lead management and prospect engagement
- Apartments.comcoreILS integration partner for capturing and nurturing leads from major listing platforms with automatic syncing
- Zillow GroupcoreILS integration partner for lead capture and nurturing from Zillow rental listings
- Google Business ProfilecorePERQ is the only provider of tools for multifamily Google Business Profile that can book tours from GBP directly. Provides Google Bookings integration for seamless tour scheduling from search and maps.
- Apartment ListmajorILS partner for lead capture from Apartment List listing platform with intelligent follow-up
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
PERQ competitors and assessment
Company assessmentDirect peers
- Knock: Knock is a multifamily CRM platform with AI-powered leasing automation, tour scheduling, and resident engagement, directly competing with PERQ's leasing automation and lead capture capabilities for the same multifamily customer base.
- G5: G5 is a marketing platform purpose-built for multifamily combining website, SEO, paid media management, and reputation management, directly overlapping with PERQ's traffic generation, conversion website, and paid search offerings.
- Leasehawk: Leasehawk provides AI-driven call center and leasing agent solutions for multifamily, directly comparable to PERQ's AI Leasing Agent for 24/7 prospect engagement, lead qualification, and tour booking.
- Funnel (Renter Centric): Funnel (formerly Renter Centric) is a multifamily CRM with integrated leasing workflows and marketing automation, competing with PERQ's lead capture and leasing automation modules for property management customers.
- Engrain: Engrain provides interactive property mapping, 3D tours, and digital marketing experiences for multifamily, overlapping with PERQ's website experience and lead capture offerings.
- Criterion B: Criterion B is a multifamily marketing agency offering website design, SEO, paid media, and reputation management, with overlapping offerings to PERQ's traffic generation and conversion website products.
Broad incumbents
- RentCafe (Yardi): RentCafe is Yardi's multifamily marketing and resident portal platform, offering websites, ILS syndication, and CRM as part of the broader Yardi ecosystem, competing with PERQ's website and lead capture products.
- RealPage: RealPage is a dominant multifamily property management software provider offering marketing, CRM, and analytics solutions across its portfolio (including LeaseLabs), competing with PERQ across multiple product lines.
- LeaseLabs (RealPage): LeaseLabs, owned by RealPage, provides apartment marketing websites, SEO, and lead generation services for multifamily, directly overlapping with PERQ's conversion website and traffic generation capabilities.
- Yardi: Yardi is a major property management software provider whose RentCafe platform and broader suite include marketing and lead management features that compete with PERQ's platform across multiple product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PERQ social profiles
Digital presencePERQ compliance and trust
Trust signalCompliance2 records
PERQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
PERQ leadership team
Management profileNumber of profiles
Profiles7 records
PERQ funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PERQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PERQ
What does PERQ do?
PERQ provides an AI-powered digital marketing platform purpose-built for multifamily property management companies. The platform connects four integrated layers — Traffic Generation (PPC, SEO, Google Business Profile management), Conversion Websites, AI Leasing Agent, and Pulse Marketing Intelligence — into one system that drives qualified renter demand, converts website visits into leads, and attributes marketing activity to signed leases. Revenue is generated through per-property monthly platform subscriptions, flat-fee paid media management, and implementation fees.
Is PERQ a public or private company?
PERQ is a private company. It is classified as venture growth investor backed and is currently operating.
When was PERQ founded?
PERQ was founded in 2008. It employs 51 to 100 people.
Where is PERQ based?
PERQ is headquartered in Indianapolis, United States, in the North America region.
How does PERQ make money?
Three revenue lines are on record. Platform Subscription Fees are the primary driver. The others are paid Media Management and implementation Fees.
Who are PERQ's main competitors?
Direct peers on record are Knock, G5, Leasehawk, Funnel (Renter Centric), Engrain and Criterion B. Broad incumbents are RentCafe (Yardi), RealPage, LeaseLabs (RealPage) and Yardi.
Does PERQ have an API?
No public API is recorded for PERQ.