Walk15

What Walk15 does

Walk15 is a Lithuania-based sustainable activity platform that converts physical movement — primarily walking — into digital engagement data, rewards, and ESG impact metrics. The company serves three customer segments: enterprises seeking employee wellness, engagement, and sustainability programs; government and municipal bodies running public-health and behavior-change campaigns; and individual consumers via a freemium mobile application. Named enterprise customers include AstraZeneca, DHL, Nestlé, Circle K, Swedbank, SEB, ERGO (Munich Re group), and REWE, and the company reports 1,000-2,000 B2B clients across more than 40 countries, alongside approximately 1.3 million consumer app users.

The platform's core technology stack consists of a mobile application (iOS and Android) that tracks step counts via device sensors, an integration layer connecting to 10+ third-party health platforms (Apple Health, Google Fit, Garmin, Fitbit, and others), a gamification engine that runs structured walking challenges and corporate competitions, and — as of March 2026 — an AI-powered campaign generation module that automates challenge design and participant engagement workflows. Cumulative reported impact includes 45 billion steps tracked and 101,000 tons of CO2 emissions attributed to platform-orchestrated activity. The product surface spans the Walk15 consumer app, the Walk15 Plus premium subscription, a "For Companies" B2B dashboard, the Walk15 Events module, the annual Sustainable Business League corporate competition, and EuroSteps — a euro-awareness initiative developed with the European Central Bank.

Walk15's revenue model is multi-stream: B2B challenge subscriptions sold to enterprises and SMEs form the core, complemented by government and municipal contracts for public-health and sustainability programs, Walk15 Plus consumer premium subscriptions, and transaction fees generated through its Step Wallet feature. Reported annual revenue is approximately €1M against a 30+ person team and a €30M post-money valuation (February 2024), implying an early-stage commercial profile relative to its installed user and customer base. The company is headquartered in Vilnius, Lithuania, with a German subsidiary established in Berlin in February 2024 to support DACH expansion.

Name

Walk15

Legal name

UAB Walk15

Website

https://walk15.app

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Walk15 is a Lithuania-headquartered sustainable activity platform that converts walking into engagement data, rewards, and ESG impact metrics for enterprises, governments, and individual consumers via a mobile app and B2B dashboard.

Ownership category

akta.pro rank

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Challenge Subscriptions: Organizations pay for customized step challenges including branding, team setup, progress tracking, and reporting. Pricing scales by number of participants with all-inclusive packages covering platform access and sustainability reports.
2. Walk15 Plus Premium Subscription: Individual users pay for enhanced features including exclusive challenges, detailed step statistics and history, dog challenges, and larger rewards in Step Wallet. Free 7-day trial available.
3. B2G Government Contracts: Partnerships with government entities including National Mobility Challenge supported by Lithuanian President, Baltic Schools Walk program, and healthcare step prescription initiatives.
4. Transaction Fees (Step Wallet): Step Wallet enables users to exchange steps for partner discounts. Walk15 likely earns referral fees or transaction margins from redeemed rewards at partner retailers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Walk15 is a sustainable activity platform that provides B2B and B2G organizations with a SaaS tool to create customized step and bicycle challenges for employees and citizens, combined with a free consumer mobile app. The platform converts physical steps into digital rewards through a Step Wallet system, tracks CO2 emissions avoided, and delivers gamified engagement with team features and detailed reporting. It is also offered directly to individual consumers as a freemium health and walking app.

Product overview

Walk15 is a sustainable mobility platform centered around step-based challenges that convert physical activity into digital rewards. The core offering is the Walk15 App, a B2B/B2G engagement platform where organizations pay to create customized step and bicycle challenges with gamification, team features, and real rewards through the Step Wallet system. Premium features are available through Walk15 Plus subscription. The platform also operates specialized sub-brands including the Sustainable Business League (annual international corporate challenge) and EuroSteps (in partnership with the European Central Bank), along with event management capabilities and charitable initiatives through the Gasol Foundation partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Walk15 App Mobile application that converts physical steps into digital rewards through gamified challenges with real-life prizes, featuring step tracking, challenges, leaderboards, and step redemption for discounts. Available on iOS and Android for individual users worldwide.
• For Companies (Walk15 B2B Platform) B2B and B2G engagement platform where organizations pay to create customized step and bicycle challenges with real rewards, team features, detailed reports, and sustainability impact tracking. Serves enterprises, governments, and educational institutions.
• Walk15 Events Event management platform for organizing walking events, challenges, and community initiatives with participant tracking, audio guides, and integration with the main Walk15 app.
• Sustainable Business League Annual international corporate step challenge exclusively for businesses, featuring competitive team formats, sustainability reporting, and awards for the most active companies by size category.
• EuroSteps Corporate wellness initiative combining step tracking with financial literacy education and country-competitions across Europe, developed in partnership with the European Central Bank and Eurosystem.
• Walk15 Shop Online store for Walk15 branded merchandise and related products.

Quantifiable outcome

• 41% increase in physical activity among app users
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and strategic.

• European Central BankcoreStrategic or Co-development PartnerWalk15 developed and powers the EuroSteps challenge for ECB and Eurosystem - a continent-wide walking challenge for ECB employees and family members, combining physical activity with financial literacy education (April 2026).
• REWE GroupstrategicGTM or Marketing PartnerLong-term partnership with major European retailer for employee wellness and sustainability initiatives.
• ERGO / Munich RestrategicGTM or Marketing PartnerLong-term partnership with major insurance company for wellness programs and sustainable mobility promotion.
• Euroleague BasketballstrategicGTM or Marketing PartnerOneTeam partnership providing walking challenges to Euroleague fans and teams, promoting health and sustainability.
• EAPM (European People Management Association)strategicGTM or Marketing PartnerPartnership with European HR association for employee wellness and people management initiatives.
• European Central Bank (EuroSteps)coreStrategic or Co-development PartnerECB partnership for EuroSteps challenge - Walk15 developed exclusive walking challenge connecting financial literacy with physical activity. Challenge runs April 1-30, 2026 with country rankings and prizes.
• Gasol FoundationstrategicStrategic or Co-development PartnerJoint initiative combining Walk15's wellness platform with Gasol Foundation's childhood obesity prevention expertise. Companies can create challenges where steps convert to donations (e.g., 10,000 steps = €1 to Gasol Foundation).

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Limeade: Limeade is an established corporate wellbeing platform offering a broader engagement suite including wellbeing, engagement surveys, and inclusion. It competes with Walk15 for HR/wellness budgets but bundles walking as one feature within a much wider portfolio.
• Virgin Pulse / Personify Health: Personify Health (formerly Virgin Pulse) is the largest incumbent in corporate wellness, offering activity tracking, challenges, biometrics, and mental health benefits to enterprises globally. Walk15 competes against Virgin Pulse's MoveSpring product specifically for activity challenge deals.
• Calm Business: Calm Business provides meditation, sleep, and wellbeing content as an enterprise employee benefit. It competes for the same HR/wellness budget line items as Walk15 but focuses on mental rather than physical wellbeing, positioning it as an adjacent incumbent.
• Vitality: Vitality is a global health and wellness program provider integrated with insurance products, rewarding physical activity through premium discounts and partner offers. Its insurance-linked model is conceptually similar to Walk15's ERGO/Munich Re partnership and Step Wallet reward mechanism.
• Headspace Health: Headspace Health (combining Headspace and Ginger) is a major B2B mental wellness platform that increasingly competes for the same corporate wellbeing budgets. While mental-health focused, it competes holistically for HR wellness wallets against activity-led platforms like Walk15.

Direct peers

• MoveSpring: MoveSpring (now part of Personify Health, formerly Virgin Pulse) provides step and activity challenges for organizations with leaderboards, rewards, and wellness integrations. It is one of the most established direct peers in the corporate activity challenge category that Walk15 competes in for B2B deals.
• YuMuuv: YuMuuv is a direct competitor offering B2B step challenges and activity-based wellbeing programs for companies. Both Walk15 and YuMuuv target HR/wellness buyers with gamified walking challenges, team leaderboards, and corporate ESG reporting — making them the closest product-and-model analog in the European mid-market.
• Sweatcoin: Sweatcoin is a step-based rewards app that converts physical activity into digital currency redeemable for partner offers. Like Walk15's Step Wallet, it monetizes walking through partner referral fees, making it a direct functional comparable for Walk15's B2C rewards engine.
• Wellable: Wellable offers a corporate wellness platform with activity challenges, step tracking, rewards, and health content for employers. It targets the same HR/wellness buyer as Walk15 with a similar subscription model and challenge-based engagement approach.
• Charity Miles: Charity Miles converts steps into charitable donations via corporate sponsorship. Walk15's Gasol Foundation partnership mirrors this exact mechanic (e.g., 10,000 steps = €1 to charity), positioning Charity Miles as a thematic peer in step-for-purpose programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/walk15app
• LinkedInlinkedin.com/company/walk15
• Instagraminstagram.com/walk15.lt
• Xx.com/walk15_app

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds8 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walk15