YuMuuv
- Company typePrivate
- Founded2019
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What YuMuuv does
YuMuuv OÜ is an Estonian private limited company that operates a cloud-based corporate wellness challenge platform. The platform enables organizations to run team-based wellness competitions across 19 challenge types including steps, sleep, running, cycling, yoga, plank, walking, mindfulness, swimming, water intake, distance, activity index, exercise minutes, wellness points, book reading, finance tracking, car-free days, and fully custom challenges. Underlying the product is the proprietary Activity Index formula, which normalizes steps, moderate-to-high intensity minutes, and calorie burn against individual parameters (age, gender, height, weight) so that participants of differing fitness levels can be compared fairly.
The platform integrates with eight major wearable and health ecosystems, namely Apple Health, Google Fit, Garmin, Fitbit, Polar, Suunto, Android Health Connect, and Wear OS by Google, and is delivered through a web application and native iOS (4.9/5) and Android (4.5/5) apps. It supports 40+ languages and operates across 100+ countries, with documented SOC 2 Type 2, GDPR, and CCPA compliance. The customer base of more than 1,000 organizations spans Fortune 500 enterprises (Microsoft, AWS, Salesforce, Shell, PayPal, DHL, Carlsberg, McKinsey, BCG, Deloitte, Boston Scientific, ABB, Fred Perry, Bolt, NYPD) and smaller companies, with the platform engaging over 100,000 employees.
YuMuuv generates revenue through subscription contracts priced on the number of registered participants and challenge duration, with tiers spanning 25 to 10,000+ users and multi-currency billing in USD, EUR, GBP, AUD, CAD, AED, and BRL. The go-to-market blends enterprise field sales anchored on a Calendly-driven demo motion with self-serve sign-up through app stores and the web platform, supplemented by case-study-led content marketing. The company is founder-led (CEO Jakob Remmel, CTO Kristjan Lilleoja, COO Claus Tikki, CCO Keitlin Kääpakaust), operates with a 1-10 employee headcount from Tartu, Estonia, and has raised approximately $584,814 across three disclosed rounds from Excellent Business Solutions and Silberauto.
YuMuuv firmographics
Firmographics- Name
- YuMuuv
- Legal name
- yuMuuv OÜ
- Website
- https://yumuuv.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
YuMuuv industry classification
Industry- Product category
- Corporate Wellness Software
- NAICS
- Information (51), Fitness and Recreational Sports Centers (713940), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Membership Sports & Recreation Clubs (7997), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH), Health, Wellness & Patient Communities (MPACAJAL), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where YuMuuv is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
YuMuuv business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-based Platform Access: YuMuuv charges based on registered participants (not total employee headcount) and challenge duration. Companies select the number of users who will join and access period (1 month, 1 year, or custom). This model provides predictable recurring revenue with expansion opportunities as more employees join.
- Enterprise Custom Plans: Larger organizations with 10,000+ users or multi-year needs receive custom pricing quotes. The company offers co-branding opportunities as part of premium enterprise packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 25 registered participants |
| Subscription | Multi-year contract | 50-500 registered participants |
| Subscription | Multi-year contract | 750-5000 registered participants |
| Subscription | Multi-year contract | 10,000+ registered participants |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
YuMuuv product offering
Product offeringCore offering
YuMuuv is a cloud-based corporate wellness challenge platform that aggregates activity data from multiple wearable devices (Apple Health, Google Fit, Garmin, Fitbit, Polar, Suunto, Health Connect, Wear OS) into a unified system where organizations can run team-based wellness competitions. The platform offers 19+ challenge types — including step, sleep, plank, yoga, running, mindfulness, water, distance, cycling, activity (via proprietary Activity Index formula), book reading, swimming, wellness points, finance tracking, car-free days, and custom challenges — billed per registered participant. It targets HR departments and wellness program administrators at organizations ranging from small teams to Fortune 500 enterprises across 100+ countries.
Product overview
YuMuuv is a corporate wellness challenge platform that enables organizations to organize team-based wellness competitions. The core YuMuuv Platform aggregates activity data from wearable devices (Apple Health, Google Fit, Garmin, Fitbit, Polar, Suunto, Health Connect) into a unified dashboard where employees can participate in various challenges. The platform offers 19 distinct challenge types including Step Challenge, Sleep Challenge, Plank Challenge, Yoga Challenge, Running Challenge, Exercise Minutes Challenge, Walking Challenge, Mindfulness Challenge, Water Drinking Challenge, Distance Challenge, Cycling Challenge, Activity Challenge (using the proprietary Activity Index formula), Book Reading Challenge, Swimming Challenge, Wellness Points Challenge, Finance Tracking Challenge, Car-Free Days Challenge, and Custom Challenge. Pricing is based on registered participants and challenge duration, with features including unlimited challenges, team management tools, integrated chat, detailed statistics, and co-branding opportunities.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Average YuMuuv user is 54% more active than the average adult
- +2 more outcomes
Companies that use YuMuuv
Customer profileNamed customers19 records
Segments2 records
Ideal customer profiles2 records
YuMuuv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
YuMuuv partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Apple HealthcoreIntegration partnership allowing YuMuuv to sync activity data from Apple Health ecosystem including iPhone, Apple Watch, and Health Connect. This is a core technical integration enabling seamless data flow from Apple devices to the YuMuuv platform.
- Google FitcoreIntegration with Google Fit allowing data synchronization from Android devices and Wear OS by Google smartwatches. Enables broad compatibility across Android ecosystem.
- GarmincoreDirect integration with Garmin fitness trackers and smartwatches for automatic activity data synchronization including steps, heart rate, and workout data.
- FitbitcoreIntegration with Fitbit devices enabling users to sync their wellness tracking data including steps, sleep, and activity metrics.
- PolarcoreIntegration with Polar fitness watches and heart rate monitors for comprehensive activity data synchronization.
- SuuntocoreIntegration with Suunto sports watches enabling activity tracking data sync including GPS, heart rate, and exercise metrics.
- Health ConnectcoreIntegration with Health Connect by Android for comprehensive health data aggregation from multiple apps and devices.
- Wear OS by GooglecoreDirect support for Wear OS smartwatches enabling activity tracking and data synchronization from Google-powered wearable devices.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
YuMuuv competitors and assessment
Company assessmentDirect peers
- Wellbeats: Wellbeats delivers virtual fitness, wellness, and lifestyle content with corporate challenge programming for employers. Overlap with YuMuuv on virtual fitness challenges, wearable data use, and corporate wellness procurement.
- MoveSpring: MoveSpring (formerly DIET ID's challenge platform) provides step, activity, and wellness challenges for workplaces with wearable integrations. It is one of the closest direct competitors to YuMuuv on challenge types, wearable aggregation, and B2B wellness positioning.
- Wellable: Wellable is a corporate wellness platform that offers step challenges, activity tracking, and wellness programming for employers. It competes most directly with YuMuuv in the SaaS wellness-challenge category and serves a similar mid-market and enterprise HR buyer.
- Vantage Fit: Vantage Fit is an employee wellness and engagement platform with corporate step challenges, fitness tracking, and rewards, serving HR teams globally. Comparable to YuMuuv on enterprise wellness challenges, wearable integration, and challenge-based engagement.
Emerging players
- FitOn: FitOn offers consumer and corporate fitness content with workout challenges. It intersects YuMuuv on the corporate fitness/challenge category but is primarily a content platform rather than a wearable-data aggregator.
- Challengespot: Challengespot is a workplace engagement platform focused on wellness, step, and habit-based challenges. It targets a similar buyer (HR/wellness coordinators) but is smaller in scale and feature breadth than YuMuuv.
Broad incumbents
- Limeade: Limeade is an established employee experience platform offering wellness, engagement, and inclusion programs to large enterprises. It overlaps YuMuuv on wellness challenge functionality but operates at broader scope (engagement surveys, communications) and targets the same Fortune 500 buyers.
- Calm Business: Calm Business offers meditation, sleep, and mental wellness benefits to enterprises. Comparable to YuMuuv's mindfulness and sleep challenge components, with broader consumer brand reach and similar HR-buyer targeting.
- Personify Health (formerly Virgin Pulse): Personify Health is a leading global corporate wellness and benefits navigation platform used by large multinational employers. It competes with YuMuuv on the corporate wellness layer but bundles incentives, navigation, and clinical programs.
- Headspace for Business: Headspace for Business sells mindfulness, meditation, and mental wellness subscriptions to employers. It overlaps YuMuuv's mindfulness challenge functionality and targets the same HR buyers, but with a stronger mental-health positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
YuMuuv compliance and trust
Trust signalCompliance3 records
YuMuuv financial estimates
Financial estimateRevenue estimate
Valuation estimate
YuMuuv leadership team
Management profileNumber of profiles
Profiles4 records
YuMuuv funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YuMuuv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YuMuuv
What does YuMuuv do?
YuMuuv is a cloud-based corporate wellness challenge platform that aggregates activity data from multiple wearable devices (Apple Health, Google Fit, Garmin, Fitbit, Polar, Suunto, Health Connect, Wear OS) into a unified system where organizations can run team-based wellness competitions. The platform offers 19+ challenge types — including step, sleep, plank, yoga, running, mindfulness, water, distance, cycling, activity (via proprietary Activity Index formula), book reading, swimming, wellness points, finance tracking, car-free days, and custom challenges — billed per registered participant. It targets HR departments and wellness program administrators at organizations ranging from small teams to Fortune 500 enterprises across 100+ countries.
Is YuMuuv a public or private company?
YuMuuv is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YuMuuv founded?
YuMuuv was founded in 2019. It employs 1 to 10 people.
Where is YuMuuv based?
YuMuuv is headquartered in Tallinn, Estonia, in the Europe region.
How does YuMuuv make money?
Two revenue lines are on record. Subscription-based Platform Access are the primary driver. The others are enterprise Custom Plans.
Who are YuMuuv's main competitors?
Direct peers on record are Wellbeats, MoveSpring, Wellable and Vantage Fit. Emerging players are FitOn and Challengespot. Broad incumbents are Limeade, Calm Business, Personify Health (formerly Virgin Pulse) and Headspace for Business.
Does YuMuuv have an API?
No public API is recorded for YuMuuv.
What industry is YuMuuv in?
YuMuuv's product category is Corporate Wellness Software. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 51 and its SIC code is 7372.