What RABO does

RABO, Inc. is a Tokyo-based pet technology company founded in February 2018 that builds IoT health-monitoring hardware and cloud AI analytics for companion animals, primarily cats. Its flagship product line, Catlog, combines a collar-mounted accelerometer pendant (Catlog 2), a smart litter mat (Catlog Board 2) that measures weight and toileting data, and a smartphone app that delivers AI-classified activity logs, stress scoring, and health anomaly alerts. The underlying AI activity-recognition technology is covered by Japanese Patent 6873526 and was trained on behavioral data from an installed base of approximately 60,000 cats across Japan, the United States, and Australia. In February 2026 RABO extended the same model into dogs with the launch of Pawlinq, a dog-specific collar health monitor.

RABO operates a hardware-plus-subscription business model: customers purchase Catlog or Pawlinq devices and accessories one time, then pay a Catlog Membership fee of ¥980 per cat per month (with annual and two-year plans at ¥10,780 and ¥19,600) for AI analysis, cloud data storage, app notifications, and vet-consultation reports; the sixth and additional cats on the same account are free, encouraging multi-pet households to consolidate. The company has layered consumables onto the hardware base — Catlog Care Probiotics (a personalized lactic acid bacteria supplement co-developed with Noken Wellness) and the JAMES MYARTIN deodorizing spray — both now sold without membership requirements through the owned rabo.cat storefront, Amazon Japan, Rakuten, and planned Don Quijote retail. Go-to-market combines product-led self-serve e-commerce, a community-led content strategy (the 猫様のいる暮らし / Life with Cats web magazine and active TikTok, X, Instagram, YouTube, and LINE accounts), event-driven product launches (e.g., Pawlinq world premiere at Daikanyama T-SITE), and strategic partnerships with Unicharm (capital and business alliance, 2022), Noken Wellness (joint research), and Pet Doctor (veterinary escalation). Total disclosed funding is approximately ¥2.17 billion across rounds including a 2022 Series B led by Unicharm and a February 2025 round led by Canon Marketing Japan MIRAI Fund with Global Brain, Moon Creative Ventures, and UNITED.

Name

RABO

Legal name

株式会社RABO

Website

https://rabo.cat/

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

RABO is a Tokyo-based pet technology company that builds IoT collar and litter-mat hardware plus AI analytics to monitor cats' and dogs' activity, stress, weight, and health, selling devices and ¥980/month-per-cat subscriptions to pet owners across Japan, the US, and Australia.

Ownership category

akta.pro rank

Product category

Pet Health Monitoring Technology

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)

akta.pro secondary industries

Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage) (HLAMAGAB), Senior & Cognitive Support Supplements (HLAMALAJ), Pet Technology & Smart Devices Distribution (Trackers, Feeders) (CRAOAKAI)

Keywords

• Pet health monitoring
• IoT pet devices
• Cat activity tracking
• Smart litter box
• Pet wearable technology

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Device Sales (Hardware): One-time hardware sales of Catlog series devices (Catlog 2 collar device, Catlog Board 2 smart litter mat, Pawlinq for dogs) and accessories (belts, replacement parts). Prices vary by device model.
2. Catlog Membership Subscription: Monthly or annual subscription fee (¥980/month per cat; ¥10,780/year; ¥19,600/2-year) required for AI analysis, data cloud storage, app notifications, and ongoing support. 6th cat onwards is free. Provides recurring revenue with land-and-expand potential as customers add more cats.
3. Catlog Care Products: Supplements and care products including Catlog Care Probiotics (personalized lactic acid bacteria supplement) and JAMES MYARTIN (non-alcohol deodorizing spray). Sold as one-time purchases or subscription through own store and Amazon/Rakuten.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

RABO designs, sells and operates IoT pet health monitoring hardware — the Catlog 2 cat collar sensor, the Catlog Board 2 smart litter mat, and the Pawlinq dog collar monitor — paired with a paid Catlog Membership subscription that delivers cloud-based AI analytics, 24/7 activity classification, health anomaly alerts, stress scoring, and multi-cat identification via a smartphone app. The company also sells Catlog Care Probiotics supplements and JAMES MYARTIN deodorizing spray as consumables tied to the monitored-pet ecosystem.

Product overview

RABO operates a multi-product pet tech ecosystem under the Catlog and Pawlinq brands. The core offering consists of collar-type (Catlog 2, Pawlinq) and toilet-mat-type (Catlog Board 2) IoT health monitoring devices that track pet activities 24/7 and provide AI-powered health anomaly detection and personalized insights via smartphone apps. A subscription membership (Catlog メンバーシップ) is required per pet for cloud data storage and AI analysis. The company has expanded into the Catlog Care sub-brand offering pet health supplements (Catlog Care Probiotics) and care products (JAMES MYARTIN deodorizing spray), all integrated with data from core monitoring devices. Pawlinq extends the monitoring concept to dogs, while Catlog remains focused on cats.

Differentiator

Problem solved

Functional benefit

Brands

• Catlog®: Cat collar-type IoT device and app for monitoring cat activities, health, and behavior. Includes Catlog Pendant, Catlog Home, and Catlog 2.
• Pawlinq™
• Catlog Board / Catlog Board 2
• Catlog Care
• JAMES MYARTIN

Products and services

• Catlog (Catlog 2 collar device) Collar-attached IoT sensor for cats that tracks 24/7 activity (eating, drinking, exercise, sleep, grooming) and feeds data to the Catlog smartphone app for AI-powered health insights and anomaly alerts. Sold to individual cat owners via rabo.cat and third-party channels; requires a paid Catlog Membership subscription per cat.
• Catlog Board 2 (smart litter mat) Toilet mat-type device placed under a cat's litter box that automatically records the cat's weight and excretion data. Uses on-device AI to identify which cat in a multi-cat household is using the toilet, removing the need to put a collar on each cat. Sold direct to cat owners.
• Pawlinq (dog collar health monitor) Collar-attached IoT sensor and companion app for dogs that records daily activity and provides health monitoring similar to Catlog. Sold to individual dog owners via the rabo.cat official store.
• Catlog Care Probiotics Cat-specific lactic acid bacteria (probiotic) supplement sold as 7.5 g (0.25 g x 30 packets) of powder. Personalized formula selection is recommended based on each cat's Catlog behavioral and stress data to support immune function and stress reduction. Sold through the rabo.cat official store, Amazon Japan and Rakuten.
• JAMES MYARTIN deodorizing spray 500 mL alcohol-free deodorizing and sanitizing spray made from high-purity electrolyzed water, safe for cats and dogs to lick. Used by pet owners for cleaning accidents, litter areas, food dishes, toys and pet body care. Sold through the rabo.cat official store without membership requirement.
• Catlog Membership subscription Recurring subscription required per cat (or dog for Pawlinq) that unlocks AI analytics, cloud data storage, app notifications, vet consultation reports, ongoing feature updates and customer support. Sold direct via rabo.cat.

Quantifiable outcome

• Over 33,000 servings sold of Catlog Care Probiotics supplement
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• JETRO (Japan External Trade Organization)minorGTM or Marketing Partner · 26 December 2025Selected as a target company for JETRO's 'New Export Powerhouse Consortium' expert support program for overseas expansion assistance.
• 農研ワンヘルス株式会社 (Noken Wellness Co., Ltd.)coreStrategic or Co-development Partner · 24 September 2025Joint research partnership for cat stress reduction using lactic acid bacteria and monitoring technology. Noken Wellness provides access to approximately 6,000 strains of lactic acid bacteria from their agricultural research collection. Research results presented at the 12th Japanese Society for Time Nutrition Academic Conference (September 2025).
• UnicharmcoreStrategic or Co-development Partner · 5 April 2022Capital and business alliance announced with Unicharm, a major consumer products company. This partnership combines RABO's pet tech expertise with Unicharm's consumer products capabilities and distribution network.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tabcat: Tabcat is a cat-specific locator/activity tracker using small lightweight tags, directly comparable to the Catlog Pendant's cat-focused design philosophy. It competes in the same niche of indoor cat monitoring.
• PetPace: PetPace provides a smart collar with continuous health monitoring (temperature, pulse, respiration, activity) for dogs and cats, marketed primarily through veterinary channels. Overlaps directly with Catlog's AI health anomaly detection positioning.
• Pawtrack: Pawtrack is a cat-specific GPS collar using cellular technology, directly comparable to Catlog's cat-focused collar strategy. It is a niche European competitor targeting the same indoor/outdoor cat monitoring use case.
• Fi: Fi is a venture-backed smart dog collar with GPS and activity/health tracking, comparable to RABO's Pawlinq. Both target pet owners who want 24/7 monitoring and offer subscription-based AI insights via a mobile app.
• Whistle (Mars Petcare): Whistle is the leading US-based smart pet collar brand offering GPS tracking and health monitoring, now owned by Mars Petcare. It is the most direct global competitor to RABO's Catlog/Pawlinq concept, with deep marketing budgets, retail distribution, and a Mars-backed product roadmap.
• Tractive: Tractive is a European (Austrian) GPS and activity tracker for cats and dogs, with a global subscription model. It is a direct competitor to Catlog in the connected pet collar category, with established presence in the US and Europe.

Emerging players

• PETKIT: PETKIT is a fast-growing Chinese smart pet products company offering feeders, water fountains, litter boxes, and activity monitors. It competes in the same IoT pet care category as RABO and has expanded internationally, posing a cross-border threat.
• Felcana: Felcana is a UK-based pet health technology company offering a smart collar and digital health platform. It targets similar cat and dog owner segments with health monitoring and telemedicine integration, overlapping with RABO's Catlog AI consultation approach.

Broad incumbents

• Whisker (Litter-Robot): Whisker is the US leader in self-cleaning smart litter boxes (Litter-Robot) and connected pet feeders. Its Litter-Robot is a direct adjacent device to RABO's Catlog Board 2 smart litter mat, and both target tech-forward cat owners with premium connected pet products.
• SureFlap (PetSafe): SureFlap (owned by PetSafe/Radio Systems) makes microchip-connected cat doors, feeders, and pet monitoring products. It is a broader incumbent in connected cat care with deeper distribution and a multi-product portfolio similar in shape to RABO's expanding ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Catlog_RABO
• YouTubeyoutube.com/@CatlogJapan
• Instagraminstagram.com/catlog_rabo
• Facebookfacebook.com/RABOinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RABO