Kith + Kin

What Kith + Kin does

Kith + Kin is a U.S.-based digital health company that built and operated KinKeeper, a consumer-facing mobile and web application designed to help individuals and families organize, store, and selectively share personal health information. The platform enabled users to create profiles for themselves and family members, import medical records from a database of over 27,000 healthcare institutions, organize health data into custom topics, store documents and photos, and share selected information with caregivers, family members, and medical providers through granular permissions. Technical features included HIPAA-verified compliance, 2048-bit SSL encryption, detailed ACL permissions, password-free one-time passcode authentication, an Emergency Access QR code, temporary share links, and biometric login.

The company pursued a horizontal segmentation strategy targeting parents of young children, parents of children with special needs, caregivers of aging parents, young adults transitioning to self-managed care, individuals with chronic conditions, and pet owners, and operated a secondary B2B channel offering KinKeeper as an employer wellness benefit. Revenue derived from a freemium model with an undisclosed-price premium subscription providing enhanced EMR import and PDF export functionality, plus in-app purchases. Kith + Kin was founded in 2020 (registered as Kith and Kin, LLC in Pennsylvania), was based in Collegeville, PA, operated with a 1-10 person team led by co-founders Jill Michal (CEO) and Amanda Havard (CXO), and raised a $1 million seed round in November 2022 from MHS, Archetype Growth, Expert Dojo, and other investors. In 2024, the company announced that KinKeeper would be discontinued effective May 1, 2026, citing an inability to sustain resources amid healthcare and broader economic challenges.

Name

Kith + Kin

Legal name

Kith and Kin, LLC

Website

https://kithandkin.app

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Kith + Kin built and operated KinKeeper, a HIPAA-verified consumer mobile and web app that enabled individuals and families to organize, store, and selectively share personal health records with caregivers and providers. The company, founded in 2020 and based in Collegeville, PA, is discontinuing the app effective May 1, 2026.

Ownership category

akta.pro rank

Product category

Personal Health Information Management

NAICS

Information (51)

akta.pro primary industry

Family/Caregiver Engagement & Proxy Access Management (HLACAEAL)

Keywords

• Health information management
• Personal health records
• Family health platform
• Caregiver coordination app
• Medical record storage

Headquarters

HQ city

Collegeville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription: The app offers a premium subscription model with features including enhanced EMR import functionality. Users can subscribe on a monthly or annual basis with automatic renewal at the end of subscription periods.
2. In-App Purchases: Users can purchase premium features, enhancements, or add-ons within the application, including one-time or subscription-based purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Kith + Kin operates KinKeeper, a direct-to-consumer mobile and web application that enables individuals and families to create profiles, organize, and securely share health information. The platform allows users to search and import medical records from a database of over 27,000 institutions, store documents, photos, medications, appointments, and conditions into customizable topics, and share selected information with family members, caregivers, and healthcare providers. Key features include an Emergency Access QR code for medical providers, biometric authentication, and granular sharing controls.

Product overview

Kith + Kin offers KinKeeper as its primary product — a unified health information management platform delivered as a mobile app (iOS and Android) and web application. The platform serves as a personal and family health wallet, enabling users to create profiles, import medical records from over 27,000 institutions, organize medications, appointments, conditions, allergies, documents, and photos into customizable topics, and share selected information with family members, caregivers, and healthcare providers. Key features include an Emergency Access QR code for emergency responders, biometric authentication (FaceID/TouchID), temporary sharing access controls, and PDF export capabilities. The platform targets family caregivers, parents of young children, those managing aging parents, individuals with chronic conditions, and pet owners. Note: KinKeeper is scheduled to be discontinued effective May 1, 2026.

Differentiator

Problem solved

Functional benefit

Brands

• KinKeeper: A mobile and web application for securely creating, storing, organizing and sharing health information. The app allows users to manage profiles for family members, organize health records, track medications, store documents, and collaborate with caregivers.

Products and services

• KinKeeper

Quantifiable outcome

• Saved over $1,000 for an MRI by having previous imaging records readily available
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CHIMEcoreOthersKith + Kin was named an honoree in the CHIME Patient Engagement Challenge for Best Patient Managed Health Record, recognizing the company's innovation in helping patients manage their health information.
• Caregivers Action NetworkcoreStrategic or Co-development PartnerCaregivers Action Network partnered with Kith + Kin and Probably Genetic to offer free genetic testing for rare and hard-to-diagnose conditions. Results can be stored in KinKeeper app.
• Probably GeneticminorStrategic or Co-development PartnerProbably Genetic partnered with Caregivers Action Network to offer free at-home genetic testing. Results can be stored in KinKeeper for secure organization and doctor sharing.
• National Association of Veterans & Families (NAVF)minorGTM or Marketing PartnerNAVF is recommended as a partner for veterans and their caregivers. KinKeeper promotes NAVF as a resource for those supporting veterans in navigating benefits.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Apple Health Records: Apple Health Records is a built-in iOS feature that aggregates patient medical records from connected health systems. It competes directly with Kith + Kin's consumer-facing personal health records aggregation and sharing, but is bundled into the iPhone ecosystem and free to users.
• Epic MyChart: MyChart is Epic's patient portal, used by hundreds of hospitals and health systems to give patients access to medical records, appointment scheduling, and caregiver proxy access. It overlaps with Kith + Kin on patient-managed records, granular sharing, and family/caregiver proxy access, but is tethered to Epic's installed EHR base.
• Microsoft HealthVault: Microsoft HealthVault was a personal health record platform for storing, organizing, and sharing health information between patients, caregivers, and providers. It is the closest historical precedent to Kith + Kin's personal health record aggregation model, before Microsoft discontinued the service in 2019.

Direct peers

• FollowMyHealth: FollowMyHealth is a patient portal and personal health record aggregator operated by Veradigm (formerly Allscripts). It allows patients to combine records from multiple providers in one account and share with caregivers, putting it in direct competition with Kith + Kin's KinKeeper app for the same patient-facing record-management use case.
• CareZone: CareZone was a caregiver-focused mobile app for organizing medications, health records, and sharing with family members. It was one of the closest direct competitors to Kith + Kin's caregiver collaboration model before its acquisition by Walmart; conceptually comparable as a freemium caregiver health organizer.
• Ciitizen: Ciitizen is a patient-mediated health records platform that allows individuals to gather and share their medical records. Like KinKeeper, it targets caregivers and patients managing complex conditions, making it a directly comparable product; the company was acquired by Invitae.

Emerging players

• PicnicHealth: PicnicHealth helps patients collect, organize, and share their full medical records, particularly for chronic and rare conditions. It overlaps with Kith + Kin's medical-records retrieval feature (records from thousands of institutions) but focuses more on longitudinal condition-specific research and pharma use cases.
• Medisafe: Medisafe is a medication management platform with caregiver sharing features that help family members track adherence and health data for loved ones. It competes partially with Kith + Kin's medication-tracking and caregiver-sharing functionality within health information organization.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kithandkinapp
• LinkedInlinkedin.com/company/kithandkinapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kith + Kin