What Degree Analytics does

Degree Analytics, operating commercially as CampusIQ and legally organized as MF Genius, Corp, is a behavioral analytics company that provides facility operations and space utilization solutions to higher education institutions in the United States. Founded in 2014 and headquartered in Austin, Texas, the company serves over 50 U.S. universities with a real-time space analytics platform that combines occupancy detection sensors, privacy-first anonymization technology (anonymizing data both on-site and during processing), and a dashboard interface that surfaces utilization insights to facilities and IT leaders. CampusIQ integrates natively with Building Automation Systems via a BACNet server, ERP systems, and campus scheduling platforms, and exposes an API for custom integrations into institutional technology stacks. The company is FERPA-compliant and cites 95%+ occupancy detection accuracy, with deployment cycles typically spanning 2–8 weeks and initial insights delivered within 30 days.

The platform is paired with an Insights & Strategy team staffed by higher-education specialists who work with institutional leadership to translate analytics into facilities decisions around right-sizing, lease optimization, and construction avoidance. Documented customer outcomes include $104M in construction costs avoided through space reallocation, $4.5M+ in lease savings through smarter scheduling, and a 99% rate of facilities improvement from aligning schedules with traffic patterns.

Degree Analytics generates revenue primarily through enterprise software subscriptions priced on the Gross Square Footage (GSF) of monitored campus facilities, billed annually, with installation and professional services bundled into deployment. The company goes to market through a consultative direct enterprise sales motion targeting VP-level administration, facilities directors, and IT leadership at colleges and universities, supported by thought-leadership content such as the annual State of Space Management in Higher Education report, case studies, and a multi-channel social presence. To date the company has raised approximately $8.57M across three funding rounds (2018, 2020, January 2025), with the most recent $5M round led by LiveOak Ventures.

Name

Degree Analytics

Legal name

MF Genius, Corp

Website

https://degreeanalytics.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Degree Analytics (CampusIQ) provides real-time space analytics and occupancy detection for U.S. higher education institutions, helping universities optimize facility utilization, reduce construction and lease costs, and improve student experiences through FERPA-compliant sensor data and dedicated strategy services.

Ownership category

akta.pro rank

Product category

Higher Education Space Analytics Software

NAICS

Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Facilities Support Management Services (8744)

akta.pro primary industry

On-Campus University Housing Management (BPAJAJAA)

Keywords

• Space analytics software
• Higher education facilities
• Occupancy detection sensors
• Campus space planning
• Building automation integration

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription Licensing: Core platform subscription based on Gross Square Footage (GSF) of campus facilities being monitored. Includes software licensing and ongoing platform access.
2. Installation & Professional Services: Installation, configuration, training, and ongoing support services bundled with the platform deployment. Deployment typically ranges from 2-8 weeks for full implementation.
3. Platform Development & Expansion: Revenue generated from continuous development and expansion of facilities optimization platform for educational institutions, supported by $5M funding round.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Degree Analytics sells CampusIQ, a subscription-based Higher Education Space Analytics & Planning Platform that combines occupancy sensors, FERPA-compliant anonymization technology, and a dashboard interface to deliver real-time campus space utilization insights. Customers are U.S. colleges and universities that use the platform to right-size facilities, reduce construction and lease costs, and improve student experiences. Pricing is based on monitored Gross Square Footage and includes software licensing, installation, training, and ongoing support, with deployments typically completed in 2-8 weeks.

Product overview

Degree Analytics offers CampusIQ, a unified Higher Education Space Analytics & Planning Platform. The platform delivers real-time campus space analytics and expert insights to help universities improve utilization, right-size facilities, and optimize space occupancy. CampusIQ uses occupancy sensors and anonymization technology to capture data without identifying individuals, achieving 95%+ accuracy in occupancy detection. The platform includes a dashboard interface for visualizing space data, BACNet server integration for building automation, and an API for custom integrations. Deployment typically ranges from 2-8 weeks with initial insights within 30 days.

Differentiator

Problem solved

Functional benefit

Products and services

• CampusIQ Platform Subscription-based Higher Education Space Analytics & Planning Platform that combines occupancy sensors, FERPA-compliant anonymization technology, and a dashboard to deliver real-time campus space utilization analytics and expert insights for U.S. colleges and universities. Includes BACNet server integration for Building Automation Systems and an API for ERP, scheduling, and BAS integrations, with deployment typically completed in 2-8 weeks.
• Installation, Training, and Professional Services Professional services bundled with the CampusIQ subscription that cover sensor installation, configuration, customer training, and ongoing support to enable 2-8 week deployments with initial insights within 30 days for college and university clients.
• Insights & Strategy Engagement Higher-education specialist advisory offering in which CampusIQ's Insights & Strategy team works with institutional leaders to convert real-time space analytics into actionable facility planning, right-sizing, and student-experience strategies.

Quantifiable outcome

• $104M in construction costs avoided through space reallocation
• +4 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• VergeSense: VergeSense is an occupancy analytics and space management platform using sensors and AI to deliver real-time workplace insights. It is the closest direct competitor to CampusIQ, extending the same sensor-to-dashboard approach from corporate offices into hybrid workplaces and increasingly campus environments.
• Density: Density builds people-counting sensors and an analytics platform that measures how spaces are used in real time. Its privacy-first, sensor-based occupancy model and API-first integrations overlap directly with CampusIQ's core architecture, including higher-education deployments.
• SpaceIQ: SpaceIQ provides workplace and space management software that combines floorplan, occupancy, and utilization data to optimize real estate. It targets higher education and enterprise CRE with overlapping analytics and planning functionality versus CampusIQ.
• FM:Systems: FM:Systems is a facilities management and space analytics platform with an explicit higher-education vertical focus, offering space utilization, planning, and capital project tools. It competes for the same campus facilities budgets that CampusIQ targets.
• iOFFICE: iOFFICE (now part of Eptura) delivers workplace, space, and asset management software with sensor-driven utilization analytics. Its space management and occupancy modules directly overlap CampusIQ's value proposition for campus and corporate customers.
• Accruent: Accruent offers facilities and real estate management software, including space planning and utilization analytics used in higher education and healthcare. It is a broader platform competitor that overlaps with CampusIQ on space optimization and capital planning.

Broad incumbents

• Cisco: Cisco's networking-led smart-building portfolio (e.g., Cisco Spaces) provides occupancy and space analytics for campuses at scale. As a broad incumbent with deep IT relationships in higher education, it competes for the same analytics budget as CampusIQ.
• Honeywell: Honeywell Forge bundles occupancy, energy, and building management into a single platform with strong higher-ed and large-campus penetration. It competes with CampusIQ by offering occupancy analytics as part of an integrated BAS suite.
• Siemens Smart Infrastructure: Siemens Smart Infrastructure combines building automation, occupancy sensing, and digital twin analytics for large institutional campuses. It is a broad incumbent alternative to CampusIQ where buyers prefer a single-vendor BMS-led approach.
• IBM TRIRIGA: IBM TRIRIGA is an enterprise workplace and facilities management platform with space utilization and real estate analytics modules. As a broad incumbent, it overlaps with CampusIQ in higher-education and large-institution facilities teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/degreeanalytics
• YouTubeyoutube.com/@elevateCampusIQ
• LinkedInlinkedin.com/company/elevatecampusiq/?viewAsMember=true

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Degree Analytics