What Star Stable Entertainment does

Star Stable Entertainment AB is a Swedish game development company founded in 2005 and headquartered in Stockholm. The company develops and operates Star Stable Online, a multiplayer online role-playing game set on the fictional island of Jorvik, centered on equestrian fantasy gameplay with over 80 authentic horse breeds, open-world exploration, questing, horse care and bonding mechanics, social multiplayer features, and a continuous narrative storyline. The product is available on PC, Mac, iOS, and Android with seamless cross-platform synchronization of character, inventory, and horse state, supported by an infrastructure of 100+ named servers distributed across 20+ countries including Sweden, the United States, Germany, Brazil, and South Korea. A companion app, Star Stable Horses, extends the ecosystem into mobile foal-raising mechanics that feed back into the main game.

The company operates a freemium-to-subscription business model. New players receive free access up to level 5; full access to the world map, quests, and content updates requires a Star Rider membership available as a $8.49 monthly subscription, a $20.99 quarterly subscription, or a $79.99 lifetime one-time purchase. A secondary monetization layer consists of Star Coins, an in-game virtual currency sold in bundles ranging from 100 coins ($5.99) to 6,500 coins ($79.99), used to purchase horses, pets, clothing, and cosmetic items. Star Stable also deploys a proprietary AI-based real-time chat moderation system that semantically analyzes player text for safety violations, supported by human moderator review, and holds PRIVO COPPA Safe Harbor and PRIVO GDPRkids certifications to address child data protection compliance.

The company's primary customer segment is children and teenagers aged 8-18, with a strong skew toward girls interested in horses, fantasy, and social gaming; parents function as the financial gatekeeper. Go-to-market is product-led through direct desktop download from starstable.com, the Apple App Store, and Google Play, with no traditional sales motion. The studio employs 101-250 people, has raised approximately $18.1M in disclosed equity funding from Kima Ventures and Nordisk Games, and operates with active weekly content updates and seasonal events.

Name

Star Stable Entertainment

Legal name

Star Stable Entertainment AB

Website

https://starstable.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Star Stable Entertainment develops and operates Star Stable Online, a subscription-based multiplayer horse adventure MMORPG available on PC, Mac, iOS, and Android, primarily serving children and teenagers interested in equestrian fantasy gameplay globally.

Ownership category

akta.pro rank

Product category

Online Gaming

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Game Subscription & Membership Services (BPAMAKAD)

akta.pro secondary industry

Gaming & Virtual World Social Platforms (MPACAJAG)

Keywords

• Online horse games
• Multiplayer role-playing
• Children gaming subscription
• Virtual horse simulation
• Mobile gaming apps

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Star Rider Membership Subscription: The primary revenue stream. Players can subscribe on a monthly ($8.49/month) or quarterly ($20.99/quarter) basis with automatic renewal, or make a one-time lifetime purchase ($79.99). Subscribers gain access to full game content beyond level 5, including additional world areas, quests, events, and regular game updates.
2. Star Coins (In-Game Currency): Star Coins are purchasable with real money and used to buy virtual items within the game including horses, pets, clothing, supplies, and amenities. Pricing tiers range from 100 SC ($5.99) up to 6500 SC ($79.99), with price-per-coin improving at higher tiers. Some items are exclusively available for Star Coins and cannot be obtained through in-game activities.
3. Lifetime Star Rider (Pay Once): A one-time purchase option ($79.99) that provides permanent Star Rider access for as long as Star Stable Online operates. This tier includes 1200 bonus Star Coins and weekly Star Coin bonuses. Lifetime members can also access exclusive Bonus Shop items in Moorland.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Star Stable Entertainment develops and operates Star Stable Online, a multiplayer online role-playing game centered on horse simulation, equestrian fantasy quests, and social multiplayer features set on the fictional island of Jorvik. The game is available across PC, Mac, iOS, and Android with seamless cross-platform synchronization, monetized through a freemium Star Rider subscription tier and purchasable Star Coins in-game currency.

Product overview

Star Stable Entertainment operates Star Stable Online, a subscription-based multiplayer online horse game set on the fictional island of Jorvik, available on PC, Mac, iOS, and Android with seamless cross-platform sync. The core experience is free up to level 5, with full access unlocked via the Star Rider paid membership (monthly, quarterly, or lifetime Pay Once options). Star Coins is an in-game virtual currency sold in bundles from 100 to 6500 coins, used for purchasing horses, pets, clothing, and accessories. The ecosystem also includes two companion mobile apps (Star Stable Horses for iOS and Android) focused on foal-raising mechanics. The game features seasonal content events such as the Summer Daze festival, regular weekly game updates, a Champion Ranks competitive racing season, and new horse breed introductions (e.g., Brabant).

Differentiator

Problem solved

Functional benefit

Brands

• Star Stable Online: Multiplayer online horse adventure game set in the fictional island of Jorvik, featuring quests, horse breeding, and social features.
• Star Stable Horses

Products and services

• Star Stable Online A multiplayer online role-playing horse game set on the fictional island of Jorvik, combining equestrian fantasy gameplay with quests, horse bonding across 80+ breeds, customization, open-world exploration, and social multiplayer features. Free trial up to level 5; full access requires Star Rider membership. Available on PC, Mac, iOS, and Android with cross-platform synchronization.
• Star Rider Membership A paid membership tier for Star Stable Online that unlocks access beyond the level 5 trial area. Available as a 1-month subscription ($8.49/month), 3-month subscription ($20.99/quarter), or a one-time Pay Once lifetime option ($79.99). Members receive 100 weekly Star Coins plus bonus Star Coins on purchase.
• Star Coins In-game virtual currency purchasable with real money, used to buy horses, pets, clothing, supplies, and amenities. Available in bundles ranging from 100 Star Coins ($5.99) up to 6500 Star Coins ($79.99), with per-coin price improving at higher tiers. Some items are exclusive to Star Coins and cannot be earned through gameplay.
• Star Stable Horses (Mobile App) A companion mobile application for iOS and Android focused on horse care, where players can raise a baby foal into a healthy adult horse and bring it into Star Stable Online. Available on the Apple App Store and Google Play Store.

Quantifiable outcome

• Players can access thousands of quests and all game updates with Star Rider membership
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Howrse: Ubisoft-operated online horse simulation game with breeding, training, and competitive events. Closest direct competitor in the online horse-game category, sharing the freemium-to-subscription model and equestrian-only positioning.
• Wildworks (Animal Jam): Subscription-based multiplayer online game for children featuring animals, similar safety certifications, and a comparable tween audience. Strongly comparable in business model, demographic, and live operations approach.
• KingsIsle Entertainment (Wizard101): Subscription-based kid/family MMORPG with monthly, annual, and lifetime membership tiers. Closely analogous on subscription structure, target demographic, and long-running live operations model.

Broad incumbents

• Roblox Corporation: Dominant user-generated content gaming platform for the same 8-18 demographic. Competes for time and spend share through user-created horse games and broader social gameplay experiences.
• Mojang Studios (Minecraft): Cross-platform sandbox game with massive reach among the same tween/teen audience. Captures significant time share from kids and offers cross-platform play and progression like Star Stable.
• Habbo Hotel (Sulake): Long-running subscription-based social MMO targeting teens with virtual world mechanics. Comparable in subscription monetization, community features, and multi-year live operations track record.

Emerging players

• Pony Town: Browser-based multiplayer pony/horse social game with avatar customization and roleplay. Overlaps with Star Stable's equestrian fantasy niche and young female demographic but with much smaller scope.
• Wild River (My Horse Stories): Mobile horse-care and story-driven game for similar female-skewing younger audience. Competes for the same demographic's mobile time and spend but at much smaller scale.

Others

• Nordisk Games: Lead investor in Star Stable (2018 round) and Nordic gaming-focused private equity firm. Relevant as the institutional sponsor with influence over the company's strategic direction and exit trajectory.
• PRIVO: Third-party children's privacy and identity verification provider that has certified Star Stable for COPPA and GDPR compliance. Adjacent ecosystem participant relevant to child-safety positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/StarStable
• Facebookfacebook.com/starstable
• LinkedInlinkedin.com/company/world-of-horsecraft-ab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Stable Entertainment