Maro
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Maro firmographics
Firmographics- Name
- Maro
- Legal name
- Cyberlume, Inc.
- Website
- https://seekmaro.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Maro industry classification
Industry- Product category
- Human Risk Management Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
- akta.pro secondary industries
- LLM/GenAI Guardrails & Safety Controls (policy, filtering, routing) (HDAAAKAD), Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE), Model Governance, Risk & Compliance (GRC) Platforms (HDAAAKAA)
Keywords
Where Maro is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS: Customer purchases Maro products and services through a valid Order Form. Fees must be agreed upon and documented on an Order Form. Auto-renewal for subsequent one-year renewal periods unless terminated 30 days prior. Subscription model with annual billing cadence implied.
- Managed Services (Maro FLARE): Maro FLARE experts work alongside customers on AI governance and secure adoption - professional services add-on to core subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Order Form based pricing - no public tier structure |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Maro product offering
Product offeringCore offering
Maro sells a cognitive security platform delivered as a browser extension (Guardian Agent) that observes employee behavior across AI and SaaS tools, classifies intent against adaptive security policies, and intervenes in real time to prevent human-risk security incidents. The platform runs a four-stage Observe, Understand, Guide, Adapt loop using local Small Language Models (SLMs), semantic DLP, and a behavioral policy engine, and is augmented by an optional Shadow AI Assessment, MakePolicy.ai policy builder, BYOLLM support, and Maro FLARE managed services.
Product overview
Maro is a cognitive security platform built around a single unified core product — the Guardian Agent browser extension — augmented by a modular suite of governance and assessment tools. The platform is architected as a four-stage loop: Observe (browser-based behavioral monitoring), Understand (context classification against policies), Guide (real-time intervention and behavioral guidance), and Adapt (continuous policy optimization and reporting). Key supporting modules include the Shadow AI Assessment for discovery and governance scoping, the Policy Configuration Builder for granular policy authoring, MakePolicy.ai as a standalone free policy creation tool, BYOLLM and Local Policy Analysis with SLMs for privacy-forward enforcement, and Maro FLARE managed services for guided deployment. The platform is designed to address human risk across social engineering, insider threats, AI governance, and policy non-compliance through behavioral rather than punitive controls.
Differentiator
Problem solved
Functional benefit
Products and services
- Maro Cognitive Security Platform (Guardian Agent) A cognitive security platform delivered as a browser-based Guardian Agent that runs a four-stage Observe, Understand, Guide, Adapt loop to manage human risk across AI and SaaS usage. Designed for enterprise security teams (CISOs, CIOs, GRC) to govern AI usage and prevent human-driven security incidents in real time.
- Shadow AI Assessment A 14-day discovery and governance assessment that uses browser extension monitoring to identify where generative AI is being used across the workforce, where governance gaps exist, and where enforceable guardrails would have the greatest impact. For enterprise security teams scoping AI governance rollouts.
- MakePolicy.ai A free standalone tool that helps organizations build comprehensive, audit-ready AI usage policies in minutes using guided prompts. Complements the Maro platform by enabling policy creation before deployment of enforcement guardrails.
- Maro FLARE Managed Services A managed service offering where Maro FLARE experts work alongside customer organizations on AI governance and secure adoption, providing hands-on guidance for deploying and optimizing the cognitive security platform.
Quantifiable outcome
- AI adoption grew from 5% to 20% after implementing Maro
- +3 more outcomes
Companies that use Maro
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Maro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
Maro partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Goliath Cyber Security GroupcorePartnership to deliver cognitive security solutions targeting the human attack surface. Integrates Maro's behavioral policy engine, social engineering safeguards, and browser-level protections into Goliath's managed security services, enabling real-time behavioral controls and AI-powered threat interception. Positions partnership as shift from static compliance-based cybersecurity toward adaptive security.
- Jim Brennan (CPTO at GetReal)minorAdvisory board member bringing cybersecurity expertise and product strategy guidance to Maro's cognitive security platform development.
- Debasish Biswas (former CTO of Aware, acquired by Mimecast)minorAdvisory board member bringing deep technical expertise from successful exit (Aware acquired by Mimecast) and CTO experience to guide product development.
- Or Polaczek (Director of Engineering Operations at Forter)minorAdvisory board member contributing engineering operations expertise from Forter to help scale Maro's technical infrastructure.
- Gabe Zichermann (Founder of Center for Engagement Science)minorAdvisory board member bringing behavioral design and engagement science expertise to shape Maro's approach to user behavior change and security culture.
- Dr. Matthew Canham (Former FBI Agent)minorFeatured speaker in Maro's 'Securing Minds: The Behavioral Science of Cognitive Security' webinar, discussing evolving cybersecurity threats targeting human psychology.
- Dr. Karen Renaud (Academic Researcher)minorFeatured speaker in Maro's cognitive security webinar series, contributing academic perspective on cognitive security and human decision-making in cybersecurity contexts.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Maro competitors and assessment
Company assessmentBroad incumbents
- Netskope: Netskope is a leading SSE/SASE platform with deep inline DLP and cloud app visibility capabilities. Comparable to Maro as both aim to prevent sensitive data exposure in cloud and SaaS usage, though Netskope operates at the network layer while Maro operates at the browser/behavioral layer.
- Zscaler: Zscaler is the dominant zero-trust SSE platform with DLP, inline inspection, and increasingly AI workload protection. Comparable to Maro in addressing enterprise data protection in SaaS and AI tool usage, but Zscaler is a broad incumbent offering rather than a human-risk specialist.
- Microsoft Purview: Microsoft Purview provides enterprise data governance, DLP, and AI governance including Copilot compliance. Comparable to Maro for AI policy enforcement and sensitive data protection, but bundled into the broader Microsoft ecosystem rather than a behavior-focused specialist.
Direct peers
- Abnormal Security: Abnormal Security uses behavioral AI to detect and prevent human-targeted email threats like phishing and social engineering. Comparable to Maro in addressing the human risk attack surface through behavioral analysis, though focused on email rather than browser/AI workflow protection.
- Nudge Security: Nudge Security discovers and governs SaaS and AI tool usage across workforces, similar to Maro's Shadow AI Assessment capability. Comparable as an emerging SaaS/AI governance platform focused on employee-driven adoption patterns and shadow IT discovery.
- Tessian (Proofpoint): Tessian used behavioral AI to prevent human-targeted email threats like misdirected emails and data exfiltration. Comparable to Maro in the behavioral human-risk space, with the key difference being Maro's focus on AI governance and real-time browser intervention rather than email.
- Reco: Reco is an AI-powered SaaS security posture management (SSPM) platform that discovers shadow SaaS and AI usage, similar to Maro's Shadow AI Assessment. Comparable as an emerging player in SaaS/AI usage discovery and governance for enterprise security teams.
Emerging players
- KnowBe4: KnowBe4 is the leading security awareness and phishing simulation platform addressing human risk through training. Comparable to Maro in targeting the human-element breach vector, but via periodic training rather than real-time behavioral intervention.
- Material Security: Material Security protects email and SaaS accounts from human-targeted attacks using behavioral signals and adaptive response. Comparable to Maro in protecting against human risk in enterprise workflows, though focused on email/identity attack vectors rather than AI governance and browser-level intervention.
- Hoxhunt: Hoxhunt combines AI-driven phishing simulations with personalized security behavior change. Comparable to Maro in the human risk reduction category, though Hoxhunt focuses on training-driven behavior modification rather than real-time intervention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Maro social profiles
Digital presenceMaro compliance and trust
Trust signalCompliance2 records
Maro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maro leadership team
Management profileNumber of profiles
Profiles3 records
Maro funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maro
What does Maro do?
Maro sells a cognitive security platform delivered as a browser extension (Guardian Agent) that observes employee behavior across AI and SaaS tools, classifies intent against adaptive security policies, and intervenes in real time to prevent human-risk security incidents. The platform runs a four-stage Observe, Understand, Guide, Adapt loop using local Small Language Models (SLMs), semantic DLP, and a behavioral policy engine, and is augmented by an optional Shadow AI Assessment, MakePolicy.ai policy builder, BYOLLM support, and Maro FLARE managed services.
Is Maro a public or private company?
Maro is a private company. It is classified as venture growth investor backed and is currently operating.
When was Maro founded?
Maro was founded in 2024. It employs 1 to 10 people.
Where is Maro based?
Maro is headquartered in New York, United States, in the North America region.
How does Maro make money?
Two revenue lines are on record. Subscription-based SaaS are the primary driver. The others are managed Services (Maro FLARE).
Who are Maro's main competitors?
Broad incumbents on record are Netskope, Zscaler and Microsoft Purview. Direct peers are Abnormal Security, Nudge Security, Tessian (Proofpoint) and Reco. Emerging players are KnowBe4, Material Security and Hoxhunt.
Does Maro have an API?
No public API is recorded for Maro.
What industry is Maro in?
Maro's product category is Human Risk Management Software. Its primary akta.pro industry code is HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII), with a secondary code of HDAAAKAD, LLM/GenAI Guardrails & Safety Controls (policy, filtering, routing). Its NAICS code is 5132 and its SIC code is 7372.