Gallup

What Gallup does

Gallup is a privately held analytics and advisory firm founded in 1935 and headquartered in Washington, D.C., with additional major offices in Omaha, Berlin, London, and Mumbai. The company operates a global research and advisory platform built on proprietary survey methodologies — most notably the Q12 Employee Engagement Survey (12-item instrument), the CliftonStrengths assessment (34 talent themes across 4 domains with 37M+ completions), and the Gallup World Poll (covering 98%+ of the world's population across 160+ countries). Its technology stack runs on multi-cloud infrastructure (AWS, Azure, Snowflake) with ISO 27001, ISO 27701, SOC 2 Type 2, SOC 3, and EU-U.S. Data Privacy Framework certifications, and includes emerging AI capabilities such as generative AI in the Gallup Access platform and AI-enabled phone interviewing piloted at 500,000+ calls across 4 continents and 7 languages.

Gallup generates revenue through five primary streams: enterprise subscription access to Gallup Access and Q12 surveys (serving 4,000+ organizations), individual and enterprise licensing of CliftonStrengths and related assessments via the Gallup Store, custom survey research for governments and institutions, instructor-led and digital certification programs (e.g., Gallup Global Strengths Coach, Manager Development), and published research products including the State of the Global Workplace and World Happiness Report. Go-to-market blends direct enterprise field sales for large accounts, self-service PLG via the Gallup Access platform for mid-market customers, and D2C e-commerce through the Gallup Store for individuals and SMBs.

The company serves a horizontally diversified customer base across enterprises (banking, retail, healthcare, food service), governments and public sector institutions, educational organizations, nonprofits, and individual consumers. Named enterprise customers include Regions Bank (12 consecutive Exceptional Workplace Awards), Jollibee Group, Credit Union of Southern California, First Financial Bank, Exact Sciences, and Alimentation Couche-Tard, indicating deep multi-year account stickiness. Gallup is led by CEO Jon Clifton and Chairman/CEO Jim Clifton, with Jim Krieger as Vice Chairman/CFO and an executive team spanning Marketing, Information, HR, and Workplace Science functions.

Name

Gallup

Legal name

Gallup, Inc.

Website

https://gallup.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gallup is a 90+ year-old analytics and advisory firm providing employee engagement (Q12), strengths assessment (CliftonStrengths), and global public opinion polling across 160+ countries to 4,000+ enterprises, governments, educational institutions, and individuals.

Ownership category

akta.pro rank

Product category

Management Consulting & Workplace Analytics

NAICS

Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

akta.pro secondary industries

Data Analytics & Business Intelligence Services (BPAHALAC), Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), Assessment Analytics & Item/Question Intelligence (IRT, Item Banks, Diagnostic Insights) (EDAFAFAG)

Keywords

• Employee engagement surveys
• Workplace analytics platform
• Public opinion polling
• Leadership development consulting
• Strengths-based assessment

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Employee Engagement Solutions: Subscription-based access to Gallup Access platform including Q12 surveys, analytics, and consulting services for organizational workplace improvement. Serves 4,000+ organizations worldwide.
2. CliftonStrengths Assessments: Individual and organizational access codes for strengths assessment products including CliftonStrengths, Clifton Youth StrengthsExplorer, and BP10 tools. Both individual purchase and enterprise licensing models.
3. Custom Survey Research: Bespoke polling and research services for government, corporate, and nonprofit clients including the Gallup World Poll and regional/national surveys.
4. Learning & Certification Programs: Instructor-led and digital courses including Gallup Global Strengths Coach certification, Manager Development programs, and Engagement Champions training.
5. Publishing & Reports: Sale of published reports including State of the Global Workplace, World Happiness Report, and other research publications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gallup fundamentally sells employee engagement measurement, strengths-based talent development, and public opinion research through its Gallup Access cloud platform, Q12 surveys, and CliftonStrengths assessments. It monetizes recurring enterprise subscriptions, custom consulting engagements, and direct sales of individual assessment access codes, certifications, and published research reports. Adjacent offerings include custom survey research, global polling data products (Gallup World Poll, Gallup U.S. Pulse), leadership and manager development courses, AI adoption advisory services, and the State of the Global Workplace and World Happiness Report publications.

Product overview

Gallup is a global analytics and advisory organization offering a platform-plus-services model. The core Gallup Access Platform delivers employee engagement measurement via the Q12 Survey and talent development through CliftonStrengths assessments, supported by AI-powered tools. Research products include the annual State of the Global Workplace Report, World Happiness Report, and ongoing Gallup World Poll and Gallup U.S. Pulse polling programs. The West Health-Gallup Center focuses on healthcare affordability research. Gallup complements its platform with learning products (Gallup Courses, CliftonStrengths Coach Certification) and advisory services (AI Adoption Solutions, Science of Teams, Leadership Development, Customer Centricity).

Differentiator

Problem solved

Functional benefit

Brands

• CliftonStrengths: A strengths-based assessment and development program formerly known as Clifton StrengthsFinder, helping individuals discover and develop their natural talents.
• Q12
• Gallup Access
• Gallup World Poll

Products and services

• Gallup Access Platform Central cloud-based subscription platform giving organizations access to Gallup's workplace analytics, employee engagement surveys, CliftonStrengths assessments, and AI-powered tools. Integrates survey administration, reporting dashboards, and learning resources for HR and leadership teams.
• Q12 Employee Engagement Survey Proprietary 12-item employee engagement survey measuring key workplace outcomes. Used by organizations to benchmark engagement and track progress over time via Gallup Access.
• CliftonStrengths Assessment Strengths-based assessment identifying an individual's top talent themes from Gallup's 34-theme framework across four domains. Available to organizations, coaches, students, and individuals to drive personal and professional development.
• Gallup Analytics Platform Subscription platform providing access to Gallup's polling data, trend analysis, and global indicators on economics, wellbeing, leadership, and social issues for researchers and analysts.
• Gallup World Poll Ongoing international survey research program spanning 160+ countries, collecting nationally representative data on wellbeing, economic conditions, politics, and social attitudes.
• Gallup U.S. Pulse Frequent polling product tracking American attitudes on current events, economy, politics, and social issues in near-real-time.
• Custom Survey Research Bespoke polling and research services for government, corporate, and nonprofit clients, including the Gallup World Poll and regional or national survey engagements.
• State of the Global Workplace Report Annual global report providing insights on employee engagement, wellbeing, AI adoption, and job market perceptions, derived from Gallup's World Poll data across 160+ countries.
• World Happiness Report Annual report ranking countries by happiness levels, produced with the University of Oxford Wellbeing Research Centre and UN SDSN, tracking wellbeing across 136+ countries.
• Gallup Courses Instructor-led and digital learning programs including Gallup Global Strengths Coach, Gallup Manager Program, and Engagement Champions courses for professional development and certification.
• CliftonStrengths Coach Certification Professional certification program for coaches seeking to become Gallup-Certified Strengths Coaches, with courses, credentialing, and ongoing development resources.
• AI Adoption Advisory Services Advisory services helping organizations integrate AI tools into workplace workflows, including adoption strategies, manager training, and change management support.
• Science of Teams Consulting Research-backed consulting and assessment services helping organizations build and optimize high-performing teams using Gallup's team effectiveness frameworks.

Quantifiable outcome

• Organizations with engaged employees outperform peers on customer ratings, profitability, productivity, and turnover
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

22 partnerships are on record, tiered core.

• Stop Scams AlliancecoreStrategic or Co-development Partner · 25 June 2026Collaboration with AP-NORC and Gallup conducting surveys on scam victimization and reporting behavior, finding 3 in 10 U.S. adults have lost money to scams with significant underreporting to authorities.
• With HonorcoreStrategic or Co-development Partner · 24 June 2026Partnership on national surveys examining political courage and leadership, releasing findings alongside the book 'Courage Can Save US' profiling elected officials who demonstrated principled stands.
• Singapore Institute of DirectorscoreStrategic or Co-development Partner · 22 June 2026Joint release of the Singapore Workplace Report 2026, examining employee engagement levels and manager effectiveness in Singapore. The inaugural report found only 14% of Singapore employees engaged at work.
• University of Oxford Wellbeing Research CentrecoreStrategic or Co-development Partner · 17 June 2026Collaboration on the World Happiness Report 2026 ranking 136 countries by happiness levels, with the Wellbeing Research Centre analyzing Gallup World Poll data to produce annual happiness rankings.
• Edward JonescoreStrategic or Co-development Partner · 1 June 2026Partnership on financial well-being research surveying over 5,000-5,075 American adults, categorizing respondents into financial well-being tiers. Studies revealed 51% of Americans are 'financially conflicted' and 83% experience financial stress.
• World Vision InternationalcoreStrategic or Co-development Partner · 1 June 2026Co-hosting the Global Summit 2026: Fostering Hope for Children in Rome, bringing together scholars, faith leaders, and policymakers to discuss pathways for children and families to flourish.
• Society for Global FlourishingcoreStrategic or Co-development Partner · 1 June 2026Co-host of Global Summit 2026 with founding partners including Harvard University, Baylor University, Claremont Graduate University, and Gallup.
• Ferring PharmaceuticalscoreStrategic or Co-development Partner · 16 April 2026Launching the Ferring Global Fertility Monitor in partnership with Gallup, to track factors influencing fertility choices across 70 countries through the Gallup World Poll starting in 2027.
• Lumina FoundationcoreStrategic or Co-development Partner · 1 April 2026Collaboration on the Lumina Foundation-Gallup State of Higher Education Study, surveying 3,801+ U.S. students on AI's impact on educational decisions, career planning, and institutional effectiveness.
• Walton Family FoundationcoreStrategic or Co-development Partner · 1 April 2026Joint research on Gen Z attitudes toward AI, surveying 1,500+ young people aged 14-29. Studies examined AI adoption patterns, emotional responses to AI, and concerns about AI's impact on education and careers.
• GSV VenturescoreStrategic or Co-development Partner · 1 April 2026Collaboration on research examining Gen Z's relationship with artificial intelligence, combining GSV Ventures' education technology expertise with Gallup's survey methodology.
• Harvard UniversitycoreStrategic or Co-development Partner · 26 March 2026Collaborating on the Global Flourishing Study involving over 200,000 people across 22 countries, with research informing practical guides on human flourishing published by the Trilith Foundation.
• Baylor UniversitycoreStrategic or Co-development Partner · 26 March 2026Partner in the Global Flourishing Study combining expertise in wellbeing research with Gallup's survey methodology and global reach.
• Claremont Graduate UniversitycoreStrategic or Co-development Partner · 26 March 2026Academic partner in the Global Flourishing Study contributing research methodology expertise to the multi-country wellbeing survey.
• The Allstate FoundationcoreStrategic or Co-development Partner · 9 March 2026Partnership establishing the Allstate Foundation-Gallup Youth Service Research Hub to study youth volunteering and community service patterns among Americans aged 12-25.
• Allstate FoundationcoreStrategic or Co-development Partner · 8 March 2026Partnership establishing the Allstate Foundation-Gallup Youth Service Research Hub to track youth engagement in community service and volunteering activities.
• Aon plccoreStrategic or Co-development Partner · 15 January 2026Development of the Resilience Quotient framework combining Aon's Risk Capital and Human Capital analytics with Gallup's World Poll sentiment data spanning 140 countries to analyze organizational resilience.
• Art of LivingcoreStrategic or Co-development Partner · 22 December 2025Partnership announced to incorporate meditation-related questions into the Gallup World Poll, with results expected December 2026 to inform public policy, education, and workplace wellbeing initiatives.
• West HealthcoreStrategic or Co-development Partner · 1 October 2025West Health and Gallup collaborate on healthcare affordability research, producing the West Health-Gallup Affordability Index tracking healthcare cost security among Americans. The partnership has generated multiple reports on healthcare affordability trends, medical debt, and AI use in healthcare.
• Amazon Web Services (AWS)coreTechnology or Integration · 7 December 2022Cloud infrastructure provider for Gallup Access platform (US and European instances), data storage, and services supporting survey and reporting platforms.
• Microsoft AzurecoreTechnology or Integration · 7 December 2022Data storage services supporting Gallup's non-European regions and European region operations.
• Snowflake, Inc.coreTechnology or Integration · 7 December 2022Data warehousing and ETL support services for the Gallup Access platform across US and European instances.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• SHL: SHL is a leading psychometric assessment and talent measurement provider selling to the same enterprise HR buyers as Gallup's CliftonStrengths and Q12 products, with comparable psychometrics-driven assessments and selection solutions.
• YouGov: YouGov is an online public opinion polling and market research firm with global panel coverage — the closest publicly traded competitor to Gallup's World Poll and U.S. Pulse polling business.
• Hogan Assessments: Hogan sells personality and leadership assessments used in executive selection, development, and coaching — squarely in the same psychometric/talent assessment category as CliftonStrengths.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with a major assessment, talent, and leadership development practice — directly overlapping Gallup's workplace advisory and CliftonStrengths-style talent consulting offerings to enterprise HR.
• The Myers-Briggs Company: The Myers-Briggs Company sells personality assessments (MBTI) into enterprise L&D, coaching, and education — directly comparable to CliftonStrengths as an established, branded psychometric platform with similar go-to-market.
• Culture Amp: Culture Amp is a SaaS employee engagement and performance platform competing for the same mid-market and enterprise HR buyers as Gallup Access and Q12, with transparent per-seat pricing — a notable direct rival.
• Wiley (DiSC / Everything DiSC): Wiley's Everything DiSC is a widely deployed personality/behavior assessment selling into HR, coaches, and educators — directly comparable to CliftonStrengths as an established, trademarked psychometric product.

Broad incumbents

• Ipsos: Ipsos is one of the largest global market and public opinion research firms, competing directly with Gallup on custom survey research, public opinion polling, and large multi-country studies across the same client base.
• SurveyMonkey: SurveyMonkey is a self-serve survey platform with an enterprise engagement product (acquired by Momentive/now part of STG); competes with Gallup Access on survey tooling and offers consumer polling — adjacent in both workplace and public-opinion research.
• Qualtrics: Qualtrics is an experience management platform covering employee engagement (EX), customer experience, and survey/research — competing with Gallup on employee engagement and broader survey analytics at enterprise scale, with broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gallup
• YouTubeyoutube.com/@gallupvideos
• LinkedInlinkedin.com/company/166373
• Instagraminstagram.com/gallup
• Facebookfacebook.com/gallup

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gallup