iFood

What iFood does

iFood is Brazil's dominant online food delivery marketplace, founded in 2011 and headquartered in Osasco, São Paulo. It connects approximately 60 million consumers with over 500,000 restaurant establishments and 500,000+ delivery workers across more than 1,500 Brazilian cities, processing roughly 100 million orders per month and holding more than 80% market share in Brazil's $20 billion food delivery market. The company has systematically expanded beyond restaurant delivery into adjacent verticals including grocery (iFood Mercado), pharmacy (iFood Farmácia), pet supplies (iFood Pet), and quick commerce (iFood Shop), plus consumer-facing fintech through iFood Pago and Zoop, employee meal benefits through iFood Benefícios (serving 1 million beneficiaries), and the Clube iFood loyalty subscription. It is a wholly-owned subsidiary of Prosus N.V. (Naspers-controlled), with revenue of approximately R$10 billion annualized and a 19% EBITDA margin.

The platform is built on an AI-first technology architecture. iFood operates more than 170 AI models in production for personalization, logistics optimization, fraud detection, and demand forecasting, and has co-developed a proprietary Large Commerce Model with Prosus trained on billions of commerce interactions. Customer-facing AI includes Ailo, a generative conversational ordering assistant on the iFood app and WhatsApp that has demonstrated 48% higher cart conversion and 33% faster order completion. Internally, the Toqan platform deploys over 9,000 AI agents for operational automation, while ML Go! (built on AWS SageMaker and Databricks) bridges data science and engineering for rapid model deployment. Last-mile innovation includes the proprietary ADA autonomous electric delivery robot and drone delivery partnerships with Speedbird Aero and Synkar. Reported AI-driven delivery time reduction is 35%.

Revenue is generated through five primary streams: restaurant commissions (15-30% of order value), consumer delivery fees, iFood Ads (advertising, with Advolve-acquired AI marketing targeting fivefold growth by 2030), Clube iFood subscriptions, and financial services (iFood Pago, iFood Benefícios, Zoop-powered payment infrastructure). Go-to-market is a multi-sided marketplace augmented by direct B2B sales for corporate benefits and a strategic Uber cross-platform integration announced in mid-2025. Geographic expansion is underway into Colombia, Argentina, and Mexico, and the company has committed $3.2 billion in investment through 2026 versus $1.9 billion over the prior three years.

Name

iFood

Legal name

iFood com Agência de Restaurantes Online S.A.

Website

https://carreiras.ifood.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

iFood is Brazil's dominant online food delivery marketplace, connecting 60 million consumers with 500,000+ restaurants and 500,000+ delivery workers across 1,500+ cities. It operates an AI-first platform spanning food, grocery, pharmacy, fintech, and logistics as a Prosus-owned subsidiary.

Ownership category

akta.pro rank

Product category

Online Food Delivery Marketplace

NAICS

Restaurants and Other Eating Places (72251), Restaurants and Other Eating Places (7225), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)

akta.pro secondary industries

Restaurant Meal & Prepared Food Delivery (CRAFAFAB), Food Delivery (Restaurant Meals) (TLAAADAC), Food Delivery & Restaurant Logistics Platforms (BPAMAHAB), On-Demand Grocery Delivery Marketplaces (AFAIAMAB), Corporate & Catering Online Ordering/Delivery (AFAIAMAK)

Keywords

• Food delivery platform
• Online restaurant marketplace
• Delivery logistics services
• Quick commerce delivery
• Meal voucher benefits

Headquarters

HQ city

Osasco

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Commissions: Primary revenue stream from commissions paid by restaurants (15-30% of order value). iFood maintains 80%+ market share in Brazil's $20 billion food delivery market.
2. Delivery Fees: Fees charged to consumers for delivery services, supplemented by driver partnerships.
3. iFood Ads: Advertising platform for brands and restaurants to promote products. Enhanced by Advolve AI acquisition for performance marketing optimization with goal of fivefold growth by 2030.
4. iFood Pago / Zoop Payments: Financial services division including iFood Benefícios (meal vouchers serving 1 million beneficiaries), Zoop payment infrastructure, and credit services. Zoop Holding acquired to expand B2B payment services.
5. Clube iFood Subscription: Loyalty program with membership benefits to drive customer frequency and retention. Part of Latin American loyalty market projected to reach $8.7 billion by 2030.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

iFood operates Brazil's dominant multi-sided online food delivery marketplace, connecting 500,000+ restaurants with 60 million consumers across 1,500+ cities via mobile app and web, and fulfilling orders through 500,000+ independent delivery workers. Beyond restaurant food delivery, the platform extends into grocery (Mercado), pharmacy, and pet supply verticals, and monetizes via restaurant commissions (15–30%), delivery fees, advertising (iFood Ads), subscription loyalty (Clube iFood), and B2B financial services (iFood Benefícios, Zoop-powered iFood Pago).

Product overview

iFood is a multi-category super-app and Brazil's dominant food delivery platform, built as a platform-plus-modules architecture anchored by its core food delivery marketplace. The ecosystem is organized around the main iFood app (covering food, grocery, pharmacy, and pet verticals), supplemented by financial services through iFood Pago (including Zoop-powered payment processing and iFood Benefícios meal vouchers), the Clube iFood loyalty program, and iFood Ads for brand advertising. Technology offerings include the generative AI assistant Ailo, proprietary AI platform Toqan, drone delivery via Speedbird Aero/Synkar partnerships, and the autonomous electric robot ADA. iFood has expanded through acquisitions including Zoop Holding (payments), Advolve (AI marketing), CRMBonus (loyalty technology), and Shopper (quick commerce), all integrated into the unified platform.

Differentiator

Problem solved

Functional benefit

Brands

• iFood Pago: Financial services and fintech division of iFood, including payment processing and banking services for restaurants
• iFood Benefícios
• iFood Mercado
• iFood Shop
• Zoop
• iFood Clube
• iFuture
• Elas são Tech
• GenAI

Products and services

• iFood (Core Food Delivery Platform)
• iFood Mercado
• iFood Farmácia
• iFood Pet
• iFood Benefícios
• iFood Pago
• Clube iFood
• iFood Ads
• Zoop Holding
• Shopper
• CRMBonus
• Drone Delivery
• Ailo (AI Conversational Ordering Assistant)

Quantifiable outcome

• 35% reduction in average delivery time through AI optimization
• +5 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Speedbird AerocoreStrategic or Co-development Partner · 24 February 2026Strategic investment from iFood to expand drone delivery operations in Brazil. Partnership aims to develop long-distance and urban drone delivery routes. iFood invested nearly USD 6 million from iFood and six other investors. Completed approximately 2,000 deliveries with Speedbird in 2026.
• AdvolvеcoreStrategic or Co-development Partner · 12 November 2025iFood acquired Advolve, a Brazilian AI company specializing in performance marketing. Integration aims to enhance iFood's advertising platform by improving campaign targeting, measurement, and expansion to external channels. Goal of fivefold growth in Ads division by 2030.
• Despegar (Decolar)minorStrategic or Co-development Partner · 25 June 2025Prosus acquired Despegar for $1.7 billion. Decolar (Despegar's Brazilian operation) derives 14% of its revenue through a loyalty program partnership with iFood.
• UbercoreStrategic or Co-development Partner · 30 May 2025Strategic cross-platform integration announced June 2025 combining ride-hailing, food, grocery, pharmacy, and convenience deliveries. Uber ended Uber Eats service in Brazil in March 2022. Integration allows users to access both services through each other's apps.
• Box DeliverycoreStrategic or Co-development Partner · 25 May 2025iFood acquired full ownership of Box Delivery in May 2025 to transform the food and last-mile delivery competitive landscape in Brazil.
• Zoop HoldingcoreStrategic or Co-development Partner · 1 June 2024iFood acquired Zoop Holding to expand into B2B payment services and financial infrastructure. Zoop provides payment technology for enterprise accounts.
• AWS (Amazon Web Services)coreTechnology or IntegrationiFood built ML platform using Amazon SageMaker, achieving 50% reduction in foundation model deployment costs and 20% reduction in latency. Partnership includes collaboration on new SageMaker features.
• DatabrickscoreTechnology or IntegrationPartnership with Databricks for data processing and lakehouse architecture. iFood uses Databricks for conversational analytics and business intelligence optimization.

Scale indicators11 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• DoorDash: DoorDash is the dominant US food delivery marketplace with similar take-rate economics, restaurant commission structure, and consumer subscription (DashPass) mechanics that mirror iFood's Clube iFood loyalty model.
• Uber Eats (Uber): Uber Eats operated in Brazil until 2022 and now has a strategic cross-platform integration with iFood. Comparable marketplace dynamics, gig delivery model, and consumer app experience, though Uber now partners rather than competes in Brazil.
• Delivery Hero: Delivery Hero operates food delivery marketplaces globally with similar restaurant commission and delivery fee economics, providing a direct comp on international expansion playbook and multi-vertical (Domicilios, Foodora) operating model.
• Mercado Libre: Mercado Libre operates the dominant Latin American e-commerce and payments (Mercado Pago) super-app; its logistics network and embedded finance ecosystem overlap with iFood's grocery (Mercado) and fintech (iFood Pago/Zoop) extensions.
• Just Eat Takeaway.com: Just Eat Takeaway.com is a former iFood investor and global food delivery operator; Prosus's acquisition of Just Eat Takeaway makes it a sibling asset under the same parent, sharing marketplace mechanics and Prosus portfolio synergies.

Emerging players

• Daki: Daki is Brazil's leading online grocery quick-commerce platform, approaching R$1B in annualized revenue with 50%+ YoY growth; iFood holds a minority stake and an operational partnership, making it a direct comp in iFood Mercado's core market.

Direct peers

• Glovo: Glovo is a multi-category on-demand delivery platform operating across Southern Europe, Eastern Europe, and Latin America, comparable to iFood on restaurant marketplace model and expansion into grocery and retail delivery.
• Rappi: Rappi is a Latin American on-demand delivery super-app operating across Brazil, Mexico, Colombia, and Argentina, offering restaurant delivery, grocery, pharmacy, and fintech — directly comparable to iFood's marketplace model and multi-vertical expansion.
• Meituan (Keeta): Meituan is the world's largest food delivery operator through its Keeta brand, now expanding into Brazil. It is iFood's most direct and well-capitalized global competitor, with comparable marketplace, AI optimization, and last-mile logistics capabilities.
• 99Food (DiDi): DiDi's 99Food is a Brazilian food delivery entrant backed by the global ride-hailing giant, directly competing with iFood on restaurant commissions and consumer pricing in the same Brazilian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGS5HOYSwHvxE_R8Swmfskg
• LinkedInlinkedin.com/company/ifood-
• Instagraminstagram.com/ifooduniverso
• Xx.com/ifood
• Facebookfacebook.com/iFood

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries7 records

Funding overview

Funding rounds8 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A13 records

Investments10 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iFood