Year13
Year13 is a Sydney-headquartered digital platform serving Australian Gen Z (ages 13-27) with free school-to-work transition support via Virtual Work Experience, Academy courses, editorial content, gamified Rewards, and the Anyway AI career coach, monetised primarily through brand sponsorships with enterprises such as Westpac, Commonwealth Bank, Microsoft, and Coca-Cola.
- Company typePrivate
- Founded2011
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Year13 does
Year13 (legal entity Year 13 Pty Ltd, ABN 93 606 583 706) is a Sydney-headquartered digital platform founded in 2011 by Saxon Phipps and William Stubley that serves young Australians aged 13-27 (peak 17-19) with school-to-work transition support, career exploration, and life-skills education. The core platform (year13.com.au) combines Virtual Work Experience modules co-developed with industry employers, Year13 Academy short courses (financial literacy, AI, investing, moving out), a gamified XP/PayPal Rewards system, and thousands of editorial articles. CareerTools (careertools.com.au) provides a parallel planning surface for schools, and Anyway AI, launched April 2026, extends the offering into AI-powered conversational career coaching for ages 14-24.
The business monetises primarily through brand partnerships and content sponsorships with enterprise clients including Westpac (FinLit), Commonwealth Bank, Microsoft and KPMG (AI Amplified), Coca-Cola Europacific Partners, Engineers Australia, Department of Education Victoria, Chartered Accountants ANZ, NBN, Babcock, ADF, and Bakers Delight, supplemented by subscription-based paid services and a freemium consumer layer. Distribution combines digital self-serve acquisition (1.6M users annually, 3.5M monthly social reach, reaching 1 in 3 Australian Gen Zs) with a B2B channel of 1,100+ school partnerships and reseller-like employer content collaborations.
The company operates across Australia and New Zealand domestically with a soft US market entry in late 2025 anchored by the Anyway AI product. It has executed two strategic acquisitions (Good Education Media in November 2023 and Student Edge in August 2025) and raised approximately $9.7M across disclosed funding rounds in 2020 ($2.0M) and 2021 ($7.7M Series led by Future Now Capital). The team has grown to 51-100 employees with formal leadership including CFO Chris Adams, and the company is recognised by Deloitte Fast 500 (2020) and ANZ Top 50 EdTech (2021).
Year13 firmographics
Firmographics- Name
- Year13
- Legal name
- Year 13 Pty Ltd
- Website
- https://year13.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Year13 is a Sydney-headquartered digital platform serving Australian Gen Z (ages 13-27) with free school-to-work transition support via Virtual Work Experience, Academy courses, editorial content, gamified Rewards, and the Anyway AI career coach, monetised primarily through brand sponsorships with enterprises such as Westpac, Commonwealth Bank, Microsoft, and Coca-Cola.
- Ownership category
- akta.pro rank
Year13 industry classification
Industry- Product category
- Youth Career Education Platform
- NAICS
- Professional and Management Development Training (61143), Computer Training (61142), Business and Secretarial Schools (61141)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)
- akta.pro secondary industries
- AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD), Financial Data, Analytics & FinTech Tools (BI, ERP, Automation) (EDABAJAM), Data Science, Machine Learning & AI (Modeling, MLOps, GenAI) (EDABAFAE)
Keywords
Where Year13 is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Year13 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Brand Partnerships and Sponsorships: Year13 monetizes through brand partnerships where companies like Westpac, Commonwealth Bank, Coca-Cola, Microsoft sponsor Academy courses and content. Partners pay for brand awareness, increased consideration, and active engagement with the Gen Z audience.
- Paid Services: The company offers paid services including recurring services with automatic renewal. Some free services are provided to access platform features, with free trials available for certain paid services.
- B2B Platform Access for Schools: Year13 provides technology and insights to schools (1100+ partnerships) to help prepare students for the future, suggesting a B2B revenue component through educational institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Services - Access to core platform features |
| Subscription | Annual | Paid Services - Premium recurring access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Year13 product offering
Product offeringCore offering
Year13 is a digital platform serving young Australians aged 13-27 with free career exploration, Virtual Work Experience modules co-built with employers, an Academy of short life- and career-skills courses, editorial content, and a gamified XP rewards system. The company monetises through brand partnerships and sponsorships (e.g., Westpac, Microsoft, Coca-Cola) and B2B school access, and in April 2026 launched Anyway AI, a generative-AI career coach for ages 14-24.
Product overview
Year13 is a platform-plus-modules architecture serving as Australia's largest online platform for young people (ages 13-27), focused on improving wellbeing through fixing the school-to-work transition. The core Year13 Platform (year13.com.au) serves as the central hub, supported by distinct modules including Virtual Work Experience (interactive career simulations with industry employers), Year13 Academy (skill-building courses), Year13 Rewards (gamified XP system for engagement), and Articles & Content (editorial guidance). The portfolio also includes Anyway AI (AI-powered career coaching launched April 2026) and CareerTools (student career planning). Key Academy programs include FinLit (financial literacy, Westpac-sponsored), AI Amplified (AI skills, Microsoft/KPMG), Get InvestEd (micro-investing, Raiz), Business Class (accounting, Chartered Accountants ANZ), and Be Influential (leadership, CCEP). Year13 for Business provides enterprise partnership solutions, and Research Reports publishes Gen Z insight publications.
Differentiator
Problem solved
Functional benefit
Products and services
- Anyway AI AI-powered career coaching platform that delivers personalised, conversational career guidance for people aged 14 to 24, marking Year13's expansion into generative-AI-driven school-to-work support.
- Year13 Platform Australia's largest online platform for young people aged 13-27, providing free career exploration, life-skills education, Academy courses, articles, Virtual Work Experience and gamified rewards.
- Virtual Work Experience Interactive online work experiences co-built with leading industry employers, letting users explore careers, complete tasks and earn XP and certificates without entering a physical workplace.
- Year13 Academy Online learning platform offering free short courses on life and career skills (financial literacy, AI usage, investing, moving out, career planning), with XP rewards for completion; often delivered as sponsored programs with brand partners.
- CareerTools Separate career-planning platform that helps students plan for life after school, gain important skills, and apply for further education, training and employment; targeted at schools and educators.
- Year13 for Business Enterprise partnership offering for brands wanting to reach Gen Z audiences through sponsored Academy courses, branded Virtual Work Experiences, and data-informed campaign recommendations.
- Year13 Research Reports Annual research publications covering Gen Z behaviour, wellbeing, education and employment trends, providing first-party insights used by brand partners and the wider industry.
- FinLit (Academy Program) Sponsored financial literacy program on earning, spending and saving money, including modules on moving out, savings goals, investing and tax, sponsored by Westpac.
- AI Amplified (Academy Program) Sponsored course on using AI in work, study and personal life, co-developed with Microsoft and KPMG; covers AI basics, job hunting, assessments and life organisation using AI tools.
Quantifiable outcome
- Reaches 1.6M young Australians online annually
- +4 more outcomes
Companies that use Year13
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Year13 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature4 records
Year13 partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core, supportive and flagship.
- WestpaccoreWestpac sponsors the FinLit Academy program covering money management topics including earning, spending, and saving. This includes FinLit, FinLit First Gear, FinLit Ready For Take-Off, and FinFirsts modules. Westpac also sponsors promotions like the $500 Petrol Gift Card giveaway.
- MicrosoftcoreMicrosoft partnered with KPMG to develop the AI Amplified Academy program teaching young people how to use AI. Microsoft also backs the Tech for Transition Industry Pledge supporting the Anyway AI launch. Microsoft logo appears in Cyber Security Specialist Virtual Work Experience.
- KPMGcoreKPMG partnered with Microsoft to develop the AI Amplified Academy program, bringing professional services expertise to the AI education content for young people.
- Tech Council of AustraliasupportiveBacker of the Tech for Transition Industry Pledge that supports the launch of Anyway AI career coach in Australia, along with Microsoft Australia and New Zealand and Future Skills Organisation.
- Future Skills OrganisationsupportiveBacker of the Tech for Transition Industry Pledge supporting the Anyway AI career coach launch in Australia.
- University of New EnglandflagshipExclusive launch partner for Anyway AI career coach in Australia. Anchors the rollout of the AI-powered career coaching platform for people aged 14 to 24.
- Commonwealth BankcoreCommonwealth Bank provides Virtual Work Experience opportunities in banking careers including Business Banker, UX/UI Designer, Platform Engineer, Software Engineer, Data Scientist roles. Multiple programs developed with the bank.
- Coca-Cola Europacific PartnerscoreCoca-Cola Europacific Partners provides Virtual Work Experience programs in sustainability careers including Sustainable Purchasing Manager, Circular Economy Manager, Supply Chain Manager, Eco-Future Investor, Water and Nature Manager, Sustainable Packaging Designer.
- Department of Education - VictoriacoreDepartment of Education Victoria partnered on Early Childhood Teacher Virtual Work Experience, providing insight into teaching careers in early childhood education.
- Construction PathwayscoreConstruction Pathways provides multiple Virtual Work Experience programs in construction trades including Work Health and Safety Officer, Site Engineer, Plumber, Labourer, Design Manager, Pipelayer, Draftsperson, and Carpenter.
- Chartered Accountants Australia and New ZealandcoreChartered Accountants ANZ co-developed the Business Class Academy program and Entrepreneur Virtual Work Experience, showcasing careers in accounting and business.
- Engineers AustraliacoreEngineers Australia partnered on Forge Your Future Academy program (defence industry careers) and Mechatronics Engineer Virtual Work Experience.
- National Broadband Network (nbn)coreNBN provides Network Engineer & Customer Field Technician Virtual Work Experience, showcasing careers in telecommunications infrastructure.
- Bakers DelightcoreBakers Delight provides Baking Apprentice Virtual Work Experience, offering insight into careers in the baking and food production industry.
- Gelato MessinacoreGelato Messina provides Virtual Work Experience programs for Food Scientist/QA Manager and Head Chef roles, showcasing careers in the food industry.
- BabcockcoreBabcock provides Virtual Work Experience in Mechanical Engineer and Systems Engineer roles in the defence industry.
- VERTOcoreVERTO provides Electrician Virtual Work Experience, showcasing careers in the electrical trade.
- TynbellcoreTynbell provides Submarine Fabricator Virtual Work Experience in the defence industry.
- StarkecoreStarke provides Defence Project Manager Virtual Work Experience in the defence industry.
- QPE Advanced MachiningcoreQPE Advanced Machining provides Machinist Virtual Work Experience in the defence industry.
- Australian Defence Force (ADF)supportiveADF is listed as a partner on the Year13 website, supporting content related to defence industry careers.
- ANU (Australian National University)supportiveANU is listed as a partner on the Year13 website, supporting higher education content.
- VisasupportiveVisa is listed as a partner on the Year13 website and collaborated on the PlayOn: Youth in Sport 2023 report.
- ScapecoreScape is a student accommodation provider that collaborated on the Gen Z Wellbeing Index reports for 2023 and 2024, and leverages Year13's Gen Z research for student recruitment.
- CeraVesupportiveCeraVe is listed as a partner on the Year13 website.
- Electronic Arts (EA)supportiveEA is listed as a partner on the Year13 website.
- Victorian GovernmentsupportiveVictorian Government is listed as a partner, with collaborations on early childhood education content and Free Kinder programs.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Year13 competitors and assessment
Company assessmentDirect peers
- Prosple: Prosple is an Australian career platform helping students and graduates discover jobs, internships, and graduate programs. It targets the same Australian student demographic as Year13 and overlaps on career exploration content.
- The Forage: The Forage provides virtual work experience programs for students, partnering with major employers to deliver job simulations. It is the most direct competitor to Year13's Virtual Work Experience module, addressing the same school-to-work transition use case.
- GradConnection: GradConnection is an Australian graduate recruitment and career platform connecting students with employers. It competes directly with Year13 for the attention of Australian school leavers and university students exploring career pathways.
- CareerOne: CareerOne is an Australian job search and career resources platform owned by News Corp. It overlaps with Year13 on Australian career exploration content and competes for the same advertiser and employer sponsorship budgets.
Regional players
- JobTeaser: JobTeaser is a European career platform embedded directly in universities to help students transition from education to employment. It offers comparable school-to-work transition functionality in a different geography.
- Riipen: Riipen is a Canadian work-integrated learning platform connecting students with companies for project-based experiences. It overlaps with Year13's Virtual Work Experience model but primarily serves Canadian post-secondary institutions.
Broad incumbents
- Coursera: Coursera is a global online learning platform offering professional certificates, career skills, and university-credentialed courses. It serves the same career-development learner segment as Year13 but at significantly larger scale and broader scope.
- Handshake: Handshake is the largest US career platform for university students, connecting 14M+ students with employers and jobs. It is a broader incumbent offering more comprehensive career services than Year13's school-leaver-focused platform.
- LinkedIn Learning: LinkedIn Learning offers professional skills courses and career development content as part of LinkedIn's broader career ecosystem. It competes for the same professional upskilling use case as Year13 Academy, with much larger reach and a global library.
Emerging players
- YouScience: YouScience provides AI-driven career matching and aptitude assessment tools for high school students in the US. It addresses a similar school-to-career use case to Year13 but with a stronger aptitude assessment and matching technology angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Year13 social profiles
Digital presenceYear13 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Year13 leadership team
Management profileNumber of profiles
Profiles6 records
Year13 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Year13 funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Year13 M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Year13
What does Year13 do?
Year13 is a digital platform serving young Australians aged 13-27 with free career exploration, Virtual Work Experience modules co-built with employers, an Academy of short life- and career-skills courses, editorial content, and a gamified XP rewards system. The company monetises through brand partnerships and sponsorships (e.g., Westpac, Microsoft, Coca-Cola) and B2B school access, and in April 2026 launched Anyway AI, a generative-AI career coach for ages 14-24.
Is Year13 a public or private company?
Year13 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Year13 founded?
Year13 was founded in 2011. It employs 51 to 100 people.
Where is Year13 based?
Year13 is headquartered in Sydney, Australia, in the Oceania region.
How does Year13 make money?
Three revenue lines are on record. Brand Partnerships and Sponsorships are the primary driver. The others are paid Services and B2B Platform Access for Schools.
Who are Year13's main competitors?
Direct peers on record are Prosple, The Forage, GradConnection and CareerOne. Regional players are JobTeaser and Riipen. Broad incumbents are Coursera, Handshake and LinkedIn Learning. YouScience is listed as an emerging player.
Does Year13 have an API?
No public API is recorded for Year13.
What industry is Year13 in?
Year13's product category is Youth Career Education Platform. Its primary akta.pro industry code is EDAAAFAN, Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills), with a secondary code of EDANAGAD, AI-Powered Tutoring & Study Assistant Platforms. Its NAICS code is 61143 and its SIC code is 7372.