Pimcore

What Pimcore does

Pimcore GmbH is an Austrian enterprise software company headquartered in Salzburg, founded in 2013. It develops an open-source platform marketed as Product Experience Management (PXM) that unifies six traditionally separate enterprise software categories — Product Information Management (PIM), Master Data Management (MDM), Digital Asset Management (DAM), Customer Data Platform (CDP), Digital Experience Platform (DXP), and Digital Commerce — on a single data backbone called the Data Spine. The platform is built on a PHP/Symfony architecture with a headless, API-first design, and supports deployment as on-premise, private cloud, or cloud PaaS. It distributes through four commercial tiers — Community (free under GPLv3), Professional, Enterprise (starting at €25,200/year), and Enterprise PaaS — using a hybrid direct enterprise sales motion combined with a global partner ecosystem of system integrators including CAG Ateles, twocream, and Happiestminds.

Pimcore reports that over 118,000 companies use the platform, though the free Community Edition accounts for the vast majority of that base. Named enterprise customers span retail and fashion (GANT, KiK Textilien, Gabor Shoes, Intersport Austria), automotive (Audi, Vespa), telecommunications (T-Mobile), food and beverage (Burger King), and tools and industrial (Stanley Black & Decker). Documented outcomes from customer deployments include 40% faster data creation at KiK, management of 1,800 product attributes and 29,150 data objects, and productivity gains at GANT across 70+ countries. The company has raised approximately $15.5M in venture funding to date, including a $12M Series B led by Nordwind Growth in September 2022 and a $3.5M round led by AUCTUS Capital Partners in December 2018.

The business model is open-core commercial software: free Community Edition drives adoption and developer mindshare, while paid editions monetize through annual subscriptions plus professional services and partner-led implementation. The company has 51-100 employees, holds GDPR compliance certifications, and has earned analyst recognition including a Niche Player placement in the 2026 Gartner Magic Quadrant for Master Data Management, a 2024 Gartner Cool Vendor designation, IDC Customers' Choice for PIM for Commerce, and FeaturedCustomers Market Leader for MDM in Winter 2026. Customer reviews show 5/5 on G2 (80+ reviews) and 4.4/5 on Gartner Peer Insights (130+ reviews). Recent strategic activity includes the 2025.2 platform release, dedicated DXP and PIM product launches in 2025, and a Global Partner designation for Happiestminds in February 2026.

Name

Pimcore

Legal name

Pimcore GmbH

Website

https://pimcore.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Pimcore is an Austrian open-source enterprise software company providing a unified PIM, MDM, DAM, CDP, DXP, and commerce platform on a single Data Spine architecture, serving 118,000+ companies globally through open-core editions from free community to enterprise.

Ownership category

akta.pro rank

Product category

Enterprise Data and Experience Management Software

NAICS

Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)

Keywords

• Product information management
• Master data management
• Digital asset management
• Customer data platform
• Digital experience platform

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Edition Licenses: Annual subscription licensing for Enterprise Edition with full ownership and control for on-premise or private cloud deployment. Pricing starts at €25,200/year for enterprise tier.
2. PaaS Edition Subscriptions: Cloud-hosted Platform-as-a-Service subscription with quick setup, secure and reliable infrastructure, 24/7 support, and multi-cloud/region options.
3. Professional Edition Licenses: Secured and license-compliant Pimcore for commercial use, providing a middle tier between free Community and full Enterprise editions.
4. Community Edition (Freemium): Free Community Edition under GPLv3 serves as top-of-funnel acquisition, with conversion paths to commercial editions for enterprise features, support, and SLA guarantees.
5. Professional Services & Support: Pimcore Services including implementation support, training, and 24/7 enterprise support bundled with commercial editions or available as add-on services.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Pimcore sells an enterprise open-source software platform that unifies Product Information Management (PIM), Master Data Management (MDM), Digital Asset Management (DAM), Customer Data Platform (CDP), Digital Experience Platform (DXP), and Digital Commerce capabilities into a single Best-of-Suite system. It is delivered via an open-core model with Community (free), Professional, Enterprise (on-premise/private cloud), and Enterprise PaaS (cloud-hosted) editions, and is licensed primarily through annual subscriptions.

Product overview

Pimcore is an enterprise open-source software platform for unified data and experience management, combining four core products in a Best-of-Suite approach: Product Information Management (PIM), Digital Asset Management (DAM), Master Data Management (MDM), and Customer Data Platform (CDP) for data management, alongside Digital Experience Platform (DXP), Digital Commerce Framework, Experience Portals, and Data Syndication & Delivery for experience management. The platform is built around the concept of a 'Data Spine' that connects structured and unstructured data, enabling AI-ready governance, workflow automation, and consistent distribution across every market channel. Available in four editions: Community (free), Professional (commercial), Enterprise (on-premise/private cloud), and Enterprise PaaS (cloud), with pricing starting at €25,200/year for Enterprise Edition. Trusted by over 118,000 companies globally including GANT, KiK, Audi, Burger King, and T-Mobile.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Information Management (PIM) Enterprise-grade product information management software that centralizes product data, attributes, and workflows to deliver consistent product stories across all sales and marketing channels. Built for retail, manufacturing, wholesale, CPG, and other data-intensive organizations.
• Digital Asset Management (DAM) Digital asset management solution for organizing, tagging, distributing, and governing brand media (images, videos, documents, InDesign/PDF) with metadata workflows and rights management. Used by brand and marketing teams in mid-market and enterprise organizations.
• Master Data Management (MDM) Master data management software providing a 360-degree, single source of truth for an organization's core business entities (products, customers, suppliers, assets) with structured data governance and quality controls. Designed for enterprises with complex data domains.
• Customer Data Platform (CDP) Customer data platform that centralizes customer profiles from multiple sources to enable personalized marketing, segmentation, and unified customer experiences across touchpoints. Used by enterprise marketing and e-commerce teams.
• Digital Experience Platform (DXP) Omnichannel digital experience platform for delivering personalized content and experiences across web, mobile, and other channels, supporting both B2C and B2B commerce with sophisticated content management. Targeted at marketing, content, and digital teams in mid-market and enterprise organizations.
• Digital Commerce Framework Channel-agnostic, modular e-commerce framework enabling B2B and B2C shopping experiences, built on the Pimcore platform and integrated with PIM, DAM, and DXP. Designed for retailers, brands, and wholesalers needing flexible commerce front-ends.
• Product & Digital Asset Experience Portals Configurable PIM portals that deliver real-time product information, assets, and data to partners, dealers, and customers. Built for organizations needing to expose curated product data to external stakeholders.
• Data Syndication & Delivery Data syndication, delivery, and headless content distribution product providing APIs to syndicate product and asset data across multiple channels and systems. Targeted at developers and integration architects building composable commerce stacks.

Quantifiable outcome

• 40% faster data creation and significantly increased data quality (KiK case study)
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature8 records

Partnerships

Three partnerships are on record, tiered global and core.

• HappiestmindsglobalImplementation/ SI/ Consulting Partner · 1 February 2026Happiestminds became a Pimcore Global Partner in February 2026, indicating a strategic consulting partnership for implementing Pimcore solutions globally.
• CAG Ateles ABcoreImplementation/ SI/ Consulting PartnerCAG Ateles developed and implemented the Pimcore PIM solution for GANT, focusing on streamlining their global IT infrastructure. The solution allowed GANT to manage product information globally, adapt to market changes, and efficiently update and distribute product data across their global network.
• twocreamcoreImplementation/ SI/ Consulting Partnertwocream implemented Pimcore's PIM/MDM/DAM system for KiK Textilien, replacing their old PIM system. The implementation managed ~8,000 products and ~25,000 SKUs across 4,000+ stores, with automated translation via DeepL integration.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Akeneo: Pure-play Product Information Management (PIM) vendor serving retailers, manufacturers, and brands with similar enterprise and mid-market focus. Directly competes with Pimcore's PIM core offering across overlapping verticals like retail and CPG.
• Stibo Systems: Enterprise PIM and Master Data Management (MDM) platform with deep retail, manufacturing, and distribution customer base. Directly competes with Pimcore's PIM/MDM modules and is named alongside Pimcore in MDM analyst rankings.
• Salsify: Product Experience Management (PXM) platform focused on brand manufacturers and retailers for syndication of product content across digital channels. Directly comparable to Pimcore's PIM and PXM modules targeting similar commerce use cases.
• Reltio: Cloud-native Master Data Management (MDM) and Customer Data Platform (CDP) vendor serving enterprise customers. Directly competes with Pimcore's MDM and CDP modules and is named alongside Pimcore in the FeaturedCustomers MDM leaders list.
• inRiver: Product Information Management (PIM) vendor focused on manufacturing, retail, and distribution verticals with similar mid-market and enterprise positioning. Directly competes with Pimcore's PIM offering for product data management.
• Contentserv: Product Information Management and Product Experience Management vendor serving retail, manufacturing, and brand owners. Directly comparable to Pimcore's PIM and PXM modules with similar enterprise customer profiles.

Broad incumbents

• Informatica: Large established data integration and MDM vendor with a broad portfolio spanning data quality, integration, governance, and MDM. Competes with Pimcore's MDM module as part of a much wider enterprise data management platform offering.
• Boomi: Cloud-native integration platform-as-a-service (iPaaS) provider with expanding MDM capabilities. Competes with Pimcore's data integration and MDM modules as part of a broader integration and data management portfolio.
• Adobe (Experience Manager / Commerce): Large enterprise software incumbent offering Digital Experience Platform, DAM, and Commerce capabilities via Adobe Experience Manager. Competes with Pimcore's DXP and DAM modules as part of a much broader customer experience portfolio.

Emerging players

• Aprimo: Digital asset management (DAM) and marketing operations platform with overlap to Pimcore's DAM module. Competes on enterprise digital asset management and brand content workflows rather than full PXM suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/pimcore
• GitHubgithub.com/pimcore
• Facebookfacebook.com/pimcore
• LinkedInlinkedin.com/company/pimcore

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pimcore