REalyse

What REalyse does

REalyse is a London-based property data technology company that aggregates over 100 UK residential property data sources — including HM Land Registry, Office for National Statistics, HMRC, Companies House, the Valuation Office Agency, UK Finance, and Glenigan — into a unified geospatial data analysis platform. The company operates two primary product lines: REalyse Core, an enterprise platform serving developers, lenders, investors, and consultants with modules for Land & Ownership, Planning & Policy, Markets, Comparables, Demographics, Points of Interest, and Custom Reports; and REalyse Pulse, a consumer-facing AI-powered valuation and market intelligence platform with chatbot functionality targeting homeowners, buyers, sellers, agents, and landlords. Underlying both products is a proprietary Automated Valuation Model (AVM) with a stated 4.38% average valuation deviation — outperforming a -7.58% benchmark for competing AVMs — and a proprietary Achieved Rents dataset covering approximately 45% of the UK rental market.

REalyse monetizes through a multi-stream model: enterprise subscriptions for REalyse Core, freemium and tiered subscriptions for REalyse Pulse, usage-based API access for institutional data consumers (planning, demographics, market, land, amenities), and one-time fees for REalyse Market Intelligence PDF reports. The go-to-market combines product-led growth via free first valuations on Pulse, enterprise field sales for Core with demo requests and trial sign-ups, API-first distribution for institutional clients including funds and developers, and channel partnerships such as the AnyVan removal-services integration. The platform claims over 200,000 UK homeowners using REalyse Pulse alongside a roster of named enterprise customers that includes British Land, Lendlease, Cushman & Wakefield, Colliers, Greystar, LandSecurities, Legal & General, Invesco, Avison Young, and Places for People. The company was founded in 2015, operates under the legal entity Treex, and has raised approximately $4.5M across two disclosed rounds (2017 seed, 2019 Series) from Anthemis, Pi Labs, Round Hill Ventures, and XTX Ventures.

Name

REalyse

Legal name

Treex

Website

https://realyse.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

REalyse is a UK property data technology company that aggregates 100+ residential data sources into an enterprise geospatial platform (REalyse Core) and an AI-powered consumer valuation platform (REalyse Pulse), serving developers, lenders, investors, consultants, agents, and homeowners.

Ownership category

akta.pro rank

Product category

Residential Property Data & Analytics

NAICS

Offices of Real Estate Appraisers (53132), Web Search Portals and All Other Information Services (51929)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)

akta.pro secondary industries

Geocoding, Search & Place Data Platforms (BPAMANAC), Real Estate Valuation & Appraisal (commercial/residential) (FSAEAHAJ)

Keywords

• Residential property data
• Property valuation platform
• Geospatial data analytics
• Real estate intelligence
• Automated valuation model

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. REalyse Core Platform Subscription: Subscription-based access to the comprehensive geospatial data analysis platform with land, planning, markets, comparables, and demographics modules. Targets enterprise users including developers, lenders, investors, and consultants.
2. REalyse Pulse Subscription: Subscription model for consumer-facing AI valuation platform with tiered access for homeowners, agents, mortgage brokers, and landlords. First valuation is free with premium subscriptions for ongoing access.
3. API Access: Programmatic API access for institutions and funds requiring constant feed of UK residential property data. Billed based on data consumption and integration requirements.
4. Market Intelligence Reports: Enterprise-grade development and site appraisal reports delivered as professional PDFs, powered by REalyse data. Targets enterprise clients requiring due diligence reports.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels4 records

Core offering

REalyse aggregates over 100 UK residential property data sources (HM Land Registry, ONS, HMRC, Companies House, Census, VOA, UK Finance, Glenigan, government departments) into a geospatial analytics platform. It sells two flagship products: REalyse Core (an enterprise due diligence platform with Land, Planning, Markets, Comparables and Demographics modules) and REalyse Pulse (a consumer-facing AI valuation and chatbot platform), plus an institutional API and an enterprise PDF Market Intelligence reporting service.

Product overview

REalyse is a UK residential property data company offering a platform-plus-modules architecture with two primary products: REalyse Core (geospatial data analysis platform) and REalyse Pulse (AI-powered valuation and market reports). The company also provides a dedicated API product for institutional data feeds, Market Intelligence reports for enterprise due diligence, and PULSE AI PLATFORM for consumer-facing AI valuation services. REalyse Core serves developers, lenders, investors, and consultants with land, planning, markets, comparables, and demographics modules, while REalyse Pulse targets homeowners, agents, buyers, sellers, and landlords with instant property valuations powered by an Automated Valuation Model. The products share underlying data infrastructure including 100+ data sources spanning planning, policy, land information, achieved rents, market data, demographics, and comparables.

Differentiator

Problem solved

Functional benefit

Brands

• REalyse Core: All in one Geospatial Data Analysis Platform - The ultimate due diligence platform with Land, Planning, Markets, Comparables and Demographics.
• REalyse Pulse
• REalyse Market Intelligence

Products and services

• REalyse Core All-in-one geospatial data analysis platform providing due diligence capabilities across land, planning, markets, comparables and demographics for developers, lenders, investors and consultants.
• REalyse Pulse AI-powered property valuation and market report platform with chatbot functionality that generates valuations, rental and market reports, and provides nationwide listings and comparables for homeowners, agents, buyers, sellers, landlords and investors.
• REalyse API API providing programmatic access to UK residential property data for institutions and funds requiring constant data feeds across planning and policy, demographics, market, land and ownership, and amenities.
• REalyse Market Intelligence Enterprise-grade development, site appraisal, rental and sales reports powered by REalyse data and delivered as professional PDF reports for due diligence.

Quantifiable outcome

• 4.38% Average valuation deviation vs -7.58% for competing AVMs
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• AnyVanminorGTM or Marketing PartnerPartner service provider for removals and moving services, integrated into REalyse Pulse buyer/seller platform to provide convenient moving services to property transaction customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hometrack: Hometrack is a UK residential property data and AVM provider, owned by Zoopla. It is the closest direct competitor to REalyse, offering automated valuations, market analytics, and data feeds to lenders and investors in the same UK residential market.
• Searchland (formerly LandInsight): Searchland is a UK land and development site data platform targeting developers and housebuilders. It overlaps directly with REalyse's Land Ownership and Planning & Policy modules in serving development due-diligence workflows.
• Dataloft: Dataloft provides UK residential property market intelligence, data, and insights to housebuilders, lenders, and agents. It competes directly with REalyse in delivering market analytics, price indices, and bespoke research to enterprise property clients.
• PropertyData: PropertyData is a UK residential market data and analytics platform offering asking/sold prices, yields, and rental data to investors, agents, and developers. It overlaps with REalyse's market analytics and comparable-property modules in serving UK property professionals.
• Sprift: Sprift provides UK property market data, comparable evidence packs, and valuations to estate agents, mortgage brokers, and conveyancers. It overlaps with REalyse Pulse's consumer/agent-focused valuation and market report functionality.

Broad incumbents

• Rightmove: Rightmove is the UK's largest property portal with massive listing traffic, agent/advertising relationships, and an expanding data and market insight offering. It is a broader incumbent whose portal-driven data assets compete with REalyse's analytics layer for enterprise attention.
• Zoopla: Zoopla is a major UK property portal that owns Hometrack, giving it both consumer traffic and the leading residential AVM. As a broad incumbent with deep property data assets, it competes with REalyse across consumer, enterprise, and valuation use cases.
• CoreLogic (ICE): CoreLogic is a global property data, analytics, and AVM provider serving lenders, investors, and governments. While primarily US-focused, it competes with REalyse as a broader incumbent offering enterprise property intelligence at scale across multiple geographies.
• Zillow Group: Zillow is a US property portal and data/analytics company whose Zillow Offers (historical) and Zestimate AVM provide a comparable model of combining consumer traffic, proprietary valuation models, and enterprise data products—offering a benchmark for how REalyse's strategy could scale.

Regional players

• ATTOM Data Solutions: ATTOM is a US-focused property data platform offering AVMs, market analytics, and parcel-level data. It is comparable in product architecture to REalyse but operates in a different geography and does not directly compete for UK customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/REalyseUK
• LinkedInlinkedin.com/company/realyse-uk-
• Xx.com/realyse_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REalyse