What TOOLBX does

TOOLBX is a North American B2B SaaS company that provides an AI and digital experience platform built specifically for independent building material suppliers, lumber yards, and home improvement dealers. Founded in 2017 and headquartered in Santa Monica, California (with Canadian founding roots in Toronto), the company targets a vertical that has historically underinvested in digital tooling, offering a unified solution for online ordering, accounts receivable management, payments, and customer communication, all integrated with customers' existing ERP systems. The platform spans twelve modules: Customer Portal, AR Management, Forge AI, Storefront, Orders, Quotes, Messages (text-enabled landline), Products catalog, ERP Integrations, Payments, and a lightweight CRM, with 'Against The Grain' as an industry content sub-brand.

The technology stack integrates with Adyen for payment processing and ML-based fraud detection (trained on billions of transactions), Avalara for state sales tax compliance (quarterly rate updates), Gverify for ACH account verification, and AWS for cloud infrastructure. Core differentiators include domain-tuned product search, pro contractor accounts, multi-store support, real-time ERP inventory synchronization, and a dedicated implementation team that handles onboarding from catalog setup through store optimization. PCI DSS compliance is supported via 3D Secure and tokenized online payments.

TOOLBX operates a sales-led, demo-based go-to-market with custom enterprise pricing set per Order Form. Revenue is recurring SaaS subscription billed monthly, with termination fees and 6% annual late-payment interest specified in Terms of Service. The customer base is a long tail of SMB independent suppliers (Hiwassee Builders Supply, New Canadians Lumber, Downtown Lumber, DB&S Lumber, Peacock Lumber, Stine, Arnold Lumber, US Lumber, Hamilton Supply, Guido Materials, Schillings, Ashby Lumber) anchored by one notable enterprise customer, Nation's Best Holdings, which deployed TOOLBX across 64 locations in 18 states. Total disclosed funding is approximately $3M across three rounds (2018, 2020, 2021) with investors including Index Ventures, FJ Labs, GroundBreak Ventures, Interplay, Karman Ventures, Superseed Ventures, Team Ignite Ventures, Bossa Invest, Malex Enterprises, Overton Venture Capital, and Alpaca VC.

Name

TOOLBX

Legal name

Toolbx Inc.

Website

https://toolbx.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

TOOLBX is a North American B2B SaaS company providing an AI-powered digital experience platform for independent building material suppliers and lumber yards, integrating e-commerce, AR management, payments, and ERP synchronization into a single vertical-specific platform.

Ownership category

akta.pro rank

Product category

Vertical SaaS for Building Supply

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Building supply software
• Lumber yard ecommerce
• Construction payments platform
• AR management software
• Building materials platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription / Platform Fees: SaaS subscription model with fees based on features selected for the Portal, payable per Order Form. Late payment interest accrues at 6% per annum. Termination fees apply if canceling before contract anniversary date.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

TOOLBX is an AI and Digital Experience Platform designed for independent building suppliers and lumber yards. The platform combines a customer portal, accounts receivable (AR) management with online payments, an e-commerce storefront with industry-tuned features, and an AI engine (Forge AI) to automate sales, operations, and reporting. All modules integrate with the supplier's existing ERP system to provide real-time inventory data and streamlined order management.

Product overview

TOOLBX is an AI and Digital Experience Platform for Modern Building Suppliers, offered as a unified platform with integrated modules. The core platform enables independent building suppliers to streamline payments, simplify AR, grow online sales, and improve customer experience—all integrated with their ERP. The platform consists of Customer Portal (for customer self-service), AR Management (for accounts receivable and payments), TOOLBX Forge AI (for AI-powered automation), and E-Commerce (with sub-modules: Storefront, Orders, Quotes, Messages, Products, Integrations, Payments, and Customers CRM). Additional offerings include Against The Grain newsletter for industry insights.

Differentiator

Problem solved

Functional benefit

Brands

• TOOLBX Forge AI: AI engine powering the platform to automate sales, operations, and reporting for building supply businesses.

Products and services

• TOOLBX Platform AI and Digital Experience Platform for Modern Building Suppliers. Enables independent building suppliers to streamline payments, simplify AR, grow online sales, and improve customer experience—all integrated with their ERP.
• Customer Portal Customer-facing portal enabling professional contractors and DIY customers to access their orders, invoices, quotes, and account information online. Provides 24/7 access to account services for pro contractors.
• AR Management Accounts Receivable management solution enabling building suppliers to streamline collections, manage payment processing, and accelerate cash flow. Includes online payments, AR automation tools, and payment link functionality.
• TOOLBX Forge AI AI engine powering the TOOLBX platform, designed to automate sales, operations, and reporting for building supply businesses from the ground up.
• E-Commerce Storefront Digital storefront tailored for the building supply industry, enabling secure online ordering with industry-tuned product search, pro customer accounts, multi-store support, and custom content pages. Comprises sub-modules for Orders, Quotes, Messages, Products (catalog management), ERP Integrations, and Customers (CRM).
• Orders Order management module enabling building suppliers to view, manage, and track orders for their online store. Includes integration with ERP for streamlined order processing.
• Quotes Digital quoting tool enabling building suppliers to receive and manage customer quotes online, streamlining the quote-to-order process.
• Messages Web-based messaging solution that text-enables existing landline phone numbers, allowing customers to text orders, photos, and questions to their building supply store.
• Products (Catalog Management) Product catalog management module enabling building suppliers to add, edit, and manage products on their online store, including support for bulk CSV import.
• ERP Integrations ERP integration module enabling building suppliers to sync existing ERP systems with their online store, providing real-time inventory data and streamlined order management.
• Customers (CRM) Simple CRM for building supply businesses, providing customer dashboard, marketing opt-in collection from registrations, and seamless customer account sync with existing databases.

Quantifiable outcome

• Cash sales more than doubled for single-location building supplier (Hiwassee Builders Supply)
• +5 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• AdyencoreTechnology or IntegrationTOOLBX uses Adyen as its payment processing platform. Adyen provides the global payments infrastructure powering TOOLBX's fraud prevention with machine learning trained on billions of transactions. Adyen also offers automatic dispute defense for certain chargebacks.
• AWS (Amazon Web Services)coreTechnology or IntegrationTOOLBX's platform and customer portals are hosted through AWS or comparable hosting services, providing cloud infrastructure for the SaaS platform.
• AvalaracoreTechnology or IntegrationTOOLBX uses Avalara to maintain up-to-date state sales tax rates, pulling the latest rate tables quarterly to help dealers stay compliant with tax regulations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ECI Software Solutions (Spruce ERP): ECI's Spruce platform is an ERP and ecommerce suite purpose-built for lumber yards, building material suppliers, and hardware retailers. Directly comparable to TOOLBX as a vertical software provider for the same customer base, with overlapping modules for POS, ecommerce, and AR.
• DDI System (LumberCat): DDI System provides LumberCat ERP software for lumber and building materials dealers, including POS, inventory, and ecommerce functionality. Operates in the same vertical with a similar end-customer focus as TOOLBX's e-commerce and AR management modules.

Broad incumbents

• Epicor Software: Epicor offers Prophet 21 and related ERP suites tailored to distribution and lumber/building supply. Larger, established ERP vendor with overlapping commerce and AR capabilities that compete for the same systems-of-record integration points TOOLBX leverages.
• Lightspeed Commerce: Lightspeed provides cloud POS and commerce platforms for retail and certain supply verticals, including hardware and specialty trade. While broader than TOOLBX, it competes for the same digital storefront, payments, and AR use cases among independent suppliers.
• BigCommerce: BigCommerce is a general-purpose SaaS ecommerce platform used by building supply and trade-distribution merchants. While not vertical-specific, it competes head-to-head with TOOLBX's E-Commerce Storefront module on store-building and online ordering.
• Shopify: Shopify is the dominant general-purpose commerce platform and an alternative some independent building suppliers may choose over TOOLBX for storefront and payments, especially where deep ERP integration is not required.

Regional players

• Storbie: Storbie is an ecommerce platform popular with independent retailers in New Zealand and Australia, including trade and hardware stores. Comparable as a vertical-tilted commerce platform for SMB suppliers, but geographically focused on Oceania rather than North America.

Others

• Adyen: Adyen is TOOLBX's core payments infrastructure partner, providing global payment processing and the ML fraud engine that powers TOOLBX's risk detection. Not a competitor, but a key enabling layer whose roadmap, pricing, and dispute features directly shape TOOLBX's payments economics.
• Avalara: Avalara provides automated sales tax compliance that TOOLBX embeds into its storefront and checkout. An enabling partner rather than competitor; relevant for understanding TOOLBX's compliance value proposition to multi-state dealers.
• Stripe: Stripe is a payments platform commonly embedded in B2B ecommerce platforms. Not directly used by TOOLBX today, but represents a competitive alternative payments infrastructure that could be swapped in or used by competing commerce platforms targeting the same vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/toolbxapp
• YouTubeyoutube.com/@toolbx
• Facebookfacebook.com/TOOLBXAPP
• LinkedInlinkedin.com/company/toolbx-inc
• Instagraminstagram.com/toolbxapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOOLBX