What HD does

HD is a Thai healthtech company founded in 2019 that operates an AI-native healthcare marketplace and navigation platform serving patients, providers, insurers, and pharmaceutical partners across emerging Southeast Asia. The platform is structured as three integrated components: Jib AI, a proprietary AI navigation layer that uses natural language processing and multi-modal guidance to convert patient symptoms and intent into ranked care recommendations; HDmall, a marketplace connecting patients to over 3,000 in-network healthcare providers with transparent pricing and online booking across 30,000+ procedures; and HDcare, a human-led, AI-copiloted surgery concierge that helps high-acuity patients navigate elective procedures at up to 20% lower cost than standard market rates. To date, HD reports having navigated more than 500,000 patients to care, with primary markets in Thailand and Indonesia and an explicit mission to reach 350 million people in the broader region.

HD generates revenue primarily through marketplace commissions and transaction fees paid by healthcare providers on bookings completed through HDmall, supplemented by HDcare service fees on surgical concierge cases. The company distributes through a direct-to-consumer model via the HDmall app and website, layered with B2B channel partnerships — most notably Pacific Prime, which routes its $1B-premium individual and corporate client base into HD's platforms — and ecosystem partnerships with major pharmaceutical companies including MSD, Takeda, Sanofi, Pfizer, and Johnson & Johnson. The company has raised approximately US$19.4 million across funding rounds in January 2023, April 2024, and February 2025, is backed by investors including Partech Partners, SBI Ven Capital, FEBE Ventures, AC Ventures, M Venture Partners, and Merck Sharp & Dohme, and has offices in Bangkok (Thailand headquarters) and Jakarta (Indonesia regional headquarters).

Name

HD

Legal name

HD

Website

https://hd.care

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

HD is an AI-native healthcare marketplace and navigation platform in Southeast Asia that connects patients in Thailand and Indonesia to over 3,000 providers, 30,000+ procedures, and 100+ surgeons via its Jib AI, HDmall, and HDcare stack, and has navigated more than 500,000 patients to care.

Ownership category

akta.pro rank

Product category

Healthcare Marketplace

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Prepackaged Software (7372)

akta.pro primary industry

Home Health & In-Home Care Referral Marketplaces (HLALALAH)

akta.pro secondary industries

AI Triage & Clinical Decision Support (CDS) Platforms (HLALAJAD), Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways) (HLACAFAO)

Keywords

• Healthcare marketplace
• AI healthcare navigation
• Surgery concierge services
• Medical procedure booking
• Healthcare fintech platform

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Transaction Revenue: HDmall marketplace likely earns commissions or transaction fees from healthcare providers (clinics and hospitals) when patients book and complete procedures through the platform. The marketplace model connects over 3,000 providers offering 30,000+ services with transparent pricing.
2. Surgery Concierge / HDcare: HDcare platform provides surgery concierge services for high-acuity cases, likely generating revenue through service fees or provider partnerships. The platform offers procedures at up to 20% lower costs, suggesting a value-based or commission-based model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

HD operates an AI-native healthcare marketplace and navigation platform for emerging Southeast Asia, built as an integrated three-component stack: (1) Jib AI, a proprietary AI navigation layer that converts patient symptoms and intent into personalized next-step recommendations with safety guardrails; (2) HDmall, Southeast Asia's largest healthcare marketplace connecting patients to 3,000+ in-network providers across 30,000+ bookable procedures with transparent pricing and online booking; and (3) HDcare, a human-led, AI-copiloted surgery concierge service for high-acuity elective procedures offered at up to 20% lower costs than standard market rates. The company monetizes through marketplace commissions on completed procedures and concierge service fees.

Product overview

HD is an AI-native healthcare marketplace and navigation platform for emerging Southeast Asia, built as a three-component stack: (1) Jib AI — the proprietary AI layer providing personalized, multi-modal navigation that guides patients from symptoms to recommendations; (2) HDmall — SEA's largest healthcare marketplace connecting patients to 3,000+ in-network providers across 30,000+ procedures with transparent pricing and online booking; and (3) HDcare — a human-led, AI-copiloted surgery concierge service for high-acuity cases offering procedures at up to 20% lower costs. The platform serves as the front door to healthcare for patients in Thailand and Indonesia, addressing the navigation gap where 500k+ patients have been guided to appropriate care.

Differentiator

Problem solved

Functional benefit

Brands

• HDmall: SEA's largest healthcare marketplace connecting patients to clinics and hospitals with transparent pricing and online booking across 30,000+ services.
• HDcare
• Jib AI

Products and services

• HDmall Southeast Asia's largest healthcare marketplace connecting patients to clinics and hospitals with transparent pricing and online booking across 30,000+ services, driving conversion from patient intent to completed care. Serves consumers in Thailand and Indonesia directly.
• HDcare Human-led and AI-copiloted surgery concierge platform for high-acuity elective cases, helping patients navigate surgical care and improving operating room utilization for providers. Offers procedures at up to 20% lower costs than standard market rates, with 100+ surgeon partners.
• HDmall App Mobile application (iOS and Android) providing on-the-go access to the HDmall healthcare marketplace, enabling patients to discover providers, compare transparent pricing and book appointments across 30,000+ procedures in Thailand and Indonesia.

Quantifiable outcome

• 500,000+ patients navigated through the platform
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pacific PrimecoreGTM or Marketing Partner · 21 January 2026HD partnered with Pacific Prime, one of the world's largest international health insurance brokerage firms managing USD 1 billion in premiums, to pioneer AI-native healthcare navigation and hybrid access models across emerging Southeast Asia. Pacific Prime's individual and corporate clients gain access to HDmall (over 3,000 providers, 30,000 procedures) and HDcare (surgical care at up to 20% lower costs), powered by HD's AI layer Jib AI. The partnership addresses structural shifts in healthcare financing including rising medical inflation and self-funded care demand, with out-of-pocket spending accounting for roughly 40% of total healthcare expenditure.
• TakedaminorOthersTakeda is listed as an ecosystem partner on HD's website, indicating a collaborative relationship in the healthcare ecosystem in Southeast Asia.
• SanofiminorOthersSanofi is listed as an ecosystem partner on HD's website, indicating a collaborative relationship in the healthcare ecosystem in Southeast Asia.
• PfizerminorOthersPfizer is listed as an ecosystem partner on HD's website, indicating a collaborative relationship in the healthcare ecosystem in Southeast Asia.
• Johnson & JohnsonminorOthersJohnson & Johnson is listed as an ecosystem partner on HD's website, indicating a collaborative relationship in the healthcare ecosystem in Southeast Asia.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zocdoc: US healthcare marketplace that lets patients search providers, compare availability, and book appointments online — directly analogous to HDmall's core D2C marketplace + booking motion, though Zocdoc is appointment-led rather than procedure/SKU-led.
• Practo: India-headquartered digital health platform offering online doctor consultations, appointment booking, and a healthcare provider marketplace — closely comparable to HD on geography-adjacent emerging Asia model and patient navigation use case.
• Halodoc: Indonesia-based telehealth and healthcare platform offering teleconsultations, medicine delivery, and provider booking — directly competes with HD in Indonesia on patient-side navigation and booking, with deep local provider relationships.
• Doctor Anywhere: Southeast Asia-headquartered telehealth and digital health platform operating across Singapore, Thailand, Malaysia, Indonesia, Vietnam and the Philippines — overlapping with HD's SEA footprint and offering teleconsult, booking, and chronic care management.
• Alodokter: Indonesia-focused health platform combining a doctor directory, content-led navigation, teleconsultations, and bookings — directly comparable to HDmall's marketplace-plus-content model inside HD's second-largest market.

Regional players

• Ping An Good Doctor (Ping An Healthcare and Technology): China's largest online healthcare platform with AI-assisted triage, in-person booking, and a vast provider network — a regional analog demonstrating both the AI-navigation category HD is targeting and the scale that a well-capitalized incumbent can achieve.

Broad incumbents

• WebMD (Internet Brands Health): Long-standing US healthcare information and provider directory site with content-led navigation and booking partnerships — illustrates the 'front door' thesis a16z references for HD's Jib AI and validates a content + navigation + booking monetization wedge.
• Ant Group (AI Health app): Operates Alipay-affiliated healthcare services in China and, per 2025 coverage, has launched an AI-powered healthcare app with stated global expansion ambitions — most consequential emerging competitive threat to HD's AI-navigation wedge given its capital and distribution.

Emerging players

• DocOn: India-focused digital health platform serving doctors and patients with practice management and patient engagement — adjacent overlap with HD's provider-network thesis but with a B2B-first angle rather than consumer marketplace.
• Doccla: Europe-based virtual ward and remote patient monitoring provider — adjacent to HD's HDcare high-acuity routing concept in that both route and supervise non-acute care outside traditional hospital settings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hdmallth
• Facebookfacebook.com/hdmallth
• LinkedInlinkedin.com/company/hd-hdmall-hdcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HD