SaaS Alerts

What SaaS Alerts does

SaaS Alerts is a cloud security platform purpose-built for Managed Service Providers (MSPs) and internal IT teams to monitor, detect, and remediate threats across customer SaaS environments such as Microsoft 365, Google Workspace, Salesforce, Slack, Dropbox, and Okta. Founded in 2020 and headquartered in Allentown, Pennsylvania, the company addresses the security blind spot created by SaaS applications where traditional endpoint and network tools have limited visibility. The platform analyzes user behavior across 465+ MSP partners protecting 0.8M+ end users, using machine learning pattern detection to flag anomalous events such as logins from unauthorized locations, MFA disabled, excessive file downloads, and admin access grants.

The product set is modular: the core SaaS Alerts Platform provides continuous monitoring with 360-day log retention and text-formatted severity-tiered alerts; Fortify (launched 2023) automates Microsoft 365 security policy configuration across all tenants and benchmarks Microsoft Secure Score; Respond auto-locks accounts, terminates sessions, and resets passwords within seconds of detecting compromise without human intervention; and Unify (launched 2024) reconciles SaaS identities with managed devices via RMM agent integration. In 2024 SaaS Alerts added Managed SaaS Alerts, a 24/7 SOC-as-a-service offering that lets smaller MSPs deliver white-glove SaaS security without internal headcount expansion. The platform integrates natively with the major RMM and PSA tools that MSPs already operate, including ConnectWise, Datto, Kaseya, NinjaOne, Syncro, N-able, Autotask, and HaloPSA.

SaaS Alerts sells exclusively through the MSP channel on a quote-based subscription, with partners typically adding $2-$6 per user per month at up to 91% gross margin when reselling to their end clients. Go-to-market is reinforced by a 14-day self-serve free trial, an MSP sales toolkit, the Saa$y MSP Community, recurring Office Hours, and industry content marketing. The company raised $22 million from Insight Partners in September 2022 to fund channel expansion and continued product development.

Name

SaaS Alerts

Legal name

SaaS Alerts

Website

https://saasalerts.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

SaaS Alerts is a cloud security platform that enables Managed Service Providers to monitor, detect, and automatically remediate SaaS threats across Microsoft 365, Google Workspace, Salesforce, and related applications, serving 465+ MSP partners protecting 0.8M+ end users.

Ownership category

akta.pro rank

Product category

Cloud SaaS Security Monitoring

NAICS

Software Publishers (513210), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

SaaS Security Posture Management (SSPM) (HDADADAI)

akta.pro secondary industries

SaaS Security Posture Management (SSPM) (HDABAHAE), Managed Security Services (MSSP) & 24/7 SOC Operations (BPAKAHAA)

Keywords

• SaaS security monitoring
• Cloud application protection
• MSP security platform
• Automated threat remediation
• SaaS posture management

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Security Platform Subscription: Subscription-based pricing model for MSPs to access the SaaS security platform. MSPs can increase MRR by $2 to $6 USD per user per month at up to 91% gross margin. Pricing is typically quote-based and tailored to MSP requirements and scale.
2. Managed SaaS Alerts: Managed service offering where SaaS Alerts provides 24/7/365 monitoring, incident analysis and triage, proactive security enhancements, and monthly reporting. MSPs can offer white-glove security services to their clients without expanding their own team.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

SaaS Alerts is a cloud security platform built for Managed Service Providers (MSPs) that monitors SaaS applications for anomalous user behavior, data exfiltration, and account compromise, and provides automated remediation workflows. The platform consolidates visibility across a tenant's SaaS estate and enables MSPs to deliver managed detection, response, and SaaS security posture management as a service to their SMB and mid-market clients.

Product overview

SaaS Alerts is a cloud-based SaaS security platform designed for Managed Service Providers (MSPs) and IT departments. The platform employs a modular architecture centered on the core SaaS Alerts Platform, which provides continuous monitoring, machine learning-based threat detection, and automated incident response. The platform integrates with the Fortify module for automated security policy configuration, the Respond module for automated threat remediation, and the Unify module for enhanced user identity validation through device reconciliation. Additional capabilities include SaaS Application Monitoring with 360-day log retention, categorized Security Alerts, and Cyber Risk Assessment tools. The company also offers a managed service option called Managed SaaS Alerts for MSPs seeking to outsource their SaaS security operations. The platform monitors critical SaaS applications including Microsoft 365, Google Workspace, Salesforce, Slack, Dropbox, Okta, and Duo, and integrates with major RMM and PSA tools.

Differentiator

Problem solved

Functional benefit

Products and services

• SaaS Alerts Platform Core SaaS security monitoring and automated remediation platform that allows MSPs to detect anomalous user behavior, compromised accounts, and data risk events across customer SaaS environments.
• Fortify SaaS Security Posture Management (SSPM) module that continuously assesses the security configuration of customer SaaS applications and surfaces misconfigurations and compliance gaps.
• Respond Automated incident response and remediation module that enables MSPs to take action against detected threats inside SaaS applications, including suspending users, revoking sessions, and enforcing policies.
• Unify Multi-tenant management console designed for MSPs and MSSPs to centrally administer large numbers of end-customer tenants, apply policies at scale, and deliver managed services efficiently.
• Managed SaaS Alerts Fully managed service offering through which SaaS Alerts' security analysts monitor customer SaaS environments on behalf of MSPs and their end clients, providing outsourced detection and response.

Quantifiable outcome

• Reduces incident response time by 95-98%, enabling action within minutes instead of hours or days
• +7 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability4 records

Feature6 records

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• BetterCloud: BetterCloud is a SaaS management and security platform with strong MSP distribution for M365/Google Workspace. Highly comparable to SaaS Alerts' SaaS application monitoring, alerting, and policy automation capabilities, with overlapping target customers and use cases.
• CoreView: CoreView is a Microsoft 365 management and security platform purpose-built for MSPs and IT teams. It directly competes on M365 monitoring, alerting, and automated administration—the same primary use case SaaS Alerts monetizes through its platform and Fortify module.
• Adaptive Shield: Adaptive Shield (acquired by CrowdStrike) is a leading SaaS Security Posture Management (SSPM) vendor focused on misconfiguration and identity threat detection across SaaS stacks. It competes head-to-head with SaaS Alerts on automated detection and remediation, though it skews more direct-enterprise and broader app coverage.
• AppOmni: AppOmni is an SSPM platform that monitors SaaS applications for misconfigurations, excessive permissions, and threat activity. It is a direct competitor addressing the same SaaS application monitoring and policy enforcement use cases as SaaS Alerts, typically sold into enterprise security teams.
• Augmentt: Augmentt is a SaaS security and management platform specifically built for MSPs, focused on M365 and Google Workspace. It is one of the closest peers in the MSP-channel security segment with overlapping product scope and target customer.

Emerging players

• Reco: Reco is an emerging SSPM player focused on SaaS security posture, identity, and data exposure detection. It overlaps materially with SaaS Alerts on continuous monitoring and anomaly detection across M365, Google Workspace, Slack, and similar SaaS apps.
• NinjaOne: NinjaOne is an RMM and endpoint management platform with strong MSP distribution and a growing security portfolio. While not a direct SSPM, it competes for the same MSP security budget slot and represents both an integration partner and adjacent competitor as it expands into SaaS monitoring.

Broad incumbents

• Microsoft Defender for Cloud Apps: Microsoft Defender for Cloud Apps is Microsoft's native CASB/SSPM offering within the M365 ecosystem. It is the largest competitive incumbent as Microsoft increasingly bundles similar SaaS monitoring, policy, and remediation capabilities directly into the platform SaaS Alerts monitors.
• Palo Alto Prisma SaaS: Prisma SaaS (formerly Redlock/CASB) is Palo Alto Networks' SaaS security offering, part of a broader security platform. It targets the same SSPM/CASB use cases for enterprise customers but lacks SaaS Alerts' MSP-first distribution model.

Others

• Keeper Security (Behavioral Analytics): Keeper Security and similar password/IAM vendors increasingly add behavioral analytics and session monitoring for SaaS-protected credentials. They are adjacent to SaaS Alerts' identity-event monitoring (Okta, Duo integrations) and could expand into SaaS anomaly detection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SaaSAlerts_
• Facebookfacebook.com/SaasAlerts
• LinkedInlinkedin.com/company/saas-alerts

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SaaS Alerts