Touchtech
Touchtech is a Swedish FashionTech SaaS company that sells the InStore touchscreen platform to fashion retailers, providing endless-aisle access, AI-powered styling recommendations, and real-time POS/e-commerce integration. It serves fashion enterprises including Jack & Jones and is publicly listed on Spotlight Stock Market.
- Company typePublic
- Founded2008
- HeadquartersGothenburg, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Touchtech does
Touchtech AB is a Swedish FashionTech SaaS company founded in 2008 and headquartered in Gothenburg, publicly listed on Spotlight Stock Market under ticker TOUCH since November 2017. The company develops the InStore platform, a browser-based application that runs on large touchscreens, iPads, or existing POS systems in physical fashion retail stores. InStore connects to e-commerce platforms (Shopify, WooCommerce, Magento) and POS systems via API to synchronize products, stock, and checkout in real-time, enabling an "endless aisle" of 4,000+ styles, AI-powered styling recommendations via the proprietary "Touchtech Fashion DNA" engine, barcode-driven product discovery, flexible checkout, and digital signage.
The company sells primarily to fashion retail enterprises with both physical and online operations. Its flagship customer, Jack & Jones, has deployed InStore across 600+ stores in more than ten markets, citing an average 5% sales uplift (8% in top markets, 15% in top stores). Touchtech monetizes through monthly SaaS subscriptions scaled by store count, supplemented by implementation consultation; pricing is not publicly disclosed and is delivered via a pilot-first direct sales motion, supplemented by a partnership program targeting e-commerce platforms and technology providers. The company reports a small headcount (1–10 employees per firmographics), operates with a board-led governance structure, and in March 2026 announced a strategic partnership with Nosto to integrate real-time behavioral and transactional personalization into its in-store experience.
Touchtech firmographics
Firmographics- Name
- Touchtech
- Legal name
- Touchtech AB
- Website
- https://touchtech.com
- Company type
- Public
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Touchtech is a Swedish FashionTech SaaS company that sells the InStore touchscreen platform to fashion retailers, providing endless-aisle access, AI-powered styling recommendations, and real-time POS/e-commerce integration. It serves fashion enterprises including Jack & Jones and is publicly listed on Spotlight Stock Market.
- Ownership category
- akta.pro rank
Touchtech industry classification
Industry- Product category
- Retail Technology / Fashion Retail SaaS
- akta.pro primary industry
- Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)
- akta.pro secondary industry
- OEM & Device-Embedded App Stores (BPAMADAD)
Keywords
Where Touchtech is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Touchtech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- InStore SaaS Subscription: Subscription-based SaaS pricing that scales with the number of stores. The subscription model is tailored to specific retail needs and delivers measurable ROI from month one. Touchtech also offers consultation services to help customers optimally implement the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based pricing scaled by store count |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Touchtech product offering
Product offeringCore offering
Touchtech sells InStore, a browser-based SaaS application that runs on large touchscreens, iPads, and POS systems in fashion retail stores. The platform provides endless-aisle access to full product assortments, AI-powered styling recommendations through the proprietary Fashion DNA engine, barcode-based product discovery, and flexible checkout options, all synchronized in real time with eCommerce backends and POS systems via API.
Product overview
Touchtech is a Swedish FashionTech SaaS company that provides the InStore platform for physical retail, featuring a modular architecture centered on the core InStore touchscreen/ordering solution. InStore is a browser-based SaaS app that runs on large touchscreens, tablets, and POS systems, integrating with eCommerce platforms (Shopify, WooCommerce, Magento) via API. The platform includes add-on modules: InStore Mobile for staff mobility, and Touchtech Fashion DNA AI engine for personalized styling recommendations. The platform enables endless-aisle functionality, AI-powered upselling, digital signage, and flexible checkout options, all synchronized in real-time with existing retail systems.
Differentiator
Problem solved
Functional benefit
Brands
- InStore: Browser-based SaaS application for physical retail that runs on large touchscreens, tablets, and POS systems. InStore provides endless aisle capabilities, AI-powered styling recommendations, scan & discover features, and flexible checkout options to help retailers increase sales and average order value.
Products and services
- Touchtech InStore Browser-based SaaS application for physical fashion retail that runs on large touchscreens, iPads, and POS systems, providing endless-aisle access to the full product assortment, AI-powered styling recommendations, Scan & Discover barcode lookup, digital signage, and flexible checkout options (in-store pickup or home delivery), all synchronized in real time with eCommerce backends via API. Sold on a subscription basis to enterprise fashion retailers.
Quantifiable outcome
- 15% additional sales in top-performing stores
- +3 more outcomes
Companies that use Touchtech
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles1 record
Touchtech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature6 records
Touchtech partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NostocoreStrategic partnership to merge Nosto's real-time behavioral and transactional data processing with Touchtech's in-store touchscreen solutions. Aims to enable unified commerce experiences across online and physical channels, helping enterprise retailers consolidate omnichannel operations and create personalized, consistent shopping experiences.
- ShopifycoreIntegration partnership with Shopify POS enabling Touchtech InStore to synchronize with Shopify-powered retail operations. The partnership enables seamless product, inventory, and checkout integration for Shopify merchants using Touchtech's in-store digital solutions.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Touchtech competitors and assessment
Company assessmentBroad incumbents
- Shopify POS: POS offering within the Shopify commerce platform — a named integration partner of Touchtech that could also natively bundle in-store ordering features, posing a partner-competitor dynamic.
- Lightspeed Retail: Cloud POS and commerce platform serving specialty retail including fashion and apparel — provides broader retail-management capabilities with overlapping in-store selling features.
- Cegid: Large European retail and ERP software provider offering POS, clienteling, and unified commerce for fashion — broader portfolio but overlapping in-store digital capabilities.
- Aptos: Enterprise retail technology suite (POS, OMS, CRM, planning) used by specialty and fashion retailers — provides overlapping in-store technology as part of a wider platform.
Direct peers
- NewStore: Omnichannel mobile commerce platform purpose-built for fashion and luxury retailers, offering endless-aisle, clienteling, and POS integrations — the closest direct analogue to Touchtech InStore.
- Tulip Retail: Mobile-first clienteling and in-store selling platform for retailers (owned by Panasonic), with comparable in-store ordering, product lookup, and customer-engagement capabilities for fashion and specialty retail.
- OneStock: Order management system specializing in endless-aisle and unified inventory for fashion and sporting-goods retailers — directly comparable in the unified-omni-stock value proposition.
- Salesfloor: Clienteling and AI-driven customer engagement platform for specialty and fashion retailers, overlapping with Touchtech's in-store mobile app and styling-recommendation capabilities.
- LS Retail: Retail management solution (POS + ERP) widely deployed in fashion, apparel, and footwear retail — competes in the same end-of-sale stack and serves overlapping customer profiles.
- Centric Software: PLM, PIM, and digital shopping tools purpose-built for fashion, apparel, and luxury brands — overlaps in the fashion-vertical SaaS stack and shares the same buyer personas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Touchtech social profiles
Digital presenceTouchtech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Touchtech leadership team
Management profileNumber of profiles
Profiles5 records
Touchtech funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Touchtech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Touchtech
What does Touchtech do?
Touchtech sells InStore, a browser-based SaaS application that runs on large touchscreens, iPads, and POS systems in fashion retail stores. The platform provides endless-aisle access to full product assortments, AI-powered styling recommendations through the proprietary Fashion DNA engine, barcode-based product discovery, and flexible checkout options, all synchronized in real time with eCommerce backends and POS systems via API.
Is Touchtech a public or private company?
Touchtech is a public company. It is classified as public and is currently operating.
When was Touchtech founded?
Touchtech was founded in 2008. It employs 1 to 10 people.
Where is Touchtech based?
Touchtech is headquartered in Gothenburg, Sweden, in the Europe region.
How does Touchtech make money?
One revenue line is on record: inStore SaaS Subscription.
Who are Touchtech's main competitors?
Broad incumbents on record are Shopify POS, Lightspeed Retail, Cegid and Aptos. Direct peers are NewStore, Tulip Retail, OneStock, Salesfloor, LS Retail and Centric Software.
Does Touchtech have an API?
Yes. InStore connects to eCommerce platforms and POS via API to synchronize products, stock, and checkout options in real-time. Integration typically takes a few weeks depending on the platform (Shopify, WooCommerce, Magento, etc.). Orders placed in InStore are fulfilled exactly as if they came from existing order flows. Touchtech also uses oauth 2.0 for secure access to the platform. Developer documentation is at touchtech.com/en.
What industry is Touchtech in?
Touchtech's product category is Retail Technology / Fashion Retail SaaS. Its primary akta.pro industry code is HDACAKAF, Customer-Facing Displays & Digital Signage for Checkout, with a secondary code of BPAMADAD, OEM & Device-Embedded App Stores.