Olyv
Olyv is a Bengaluru-based digital lending marketplace that uses AI-driven alternative-data credit scoring to connect underserved Indian borrowers with six RBI-registered NBFC partners, offering personal loans from Rs 500 to Rs 5 lakh via a mobile app across 19,000+ pin codes.
- Company typePrivate
- Founded2015
- HeadquartersBangalore, India
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Olyv firmographics
Firmographics- Name
- Olyv
- Legal name
- SmartCoin Financials Private Limited
- Website
- https://olyv.co.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Olyv is a Bengaluru-based digital lending marketplace that uses AI-driven alternative-data credit scoring to connect underserved Indian borrowers with six RBI-registered NBFC partners, offering personal loans from Rs 500 to Rs 5 lakh via a mobile app across 19,000+ pin codes.
- Ownership category
- akta.pro rank
Olyv industry classification
Industry- Product category
- Digital Lending Platform
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)
- akta.pro secondary industry
- Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH)
Keywords
Where Olyv is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Olyv business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Lending Marketplace Facilitation Fees: Olyv operates as a digital lending marketplace connecting borrowers with RBI-registered NBFC lending partners. Revenue is generated through facilitation fees charged to lender partners for customer acquisition and loan origination. The platform does not lend directly but earns referral and processing fees from partnered financial institutions.
- Processing Fees from Borrowers: Platform charges processing fees ranging from 2% to 15% of loan amount from borrowers, as disclosed in terms and conditions. Additional fees include pre-closure/foreclosure charges up to 4% plus GST and penalty interest up to 36% per annum for late payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Interest rates starting at 1.5% per month for personal loans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Olyv product offering
Product offeringCore offering
Olyv operates a mobile-first digital lending marketplace that connects individual borrowers in India with a panel of RBI-registered NBFC lending partners. The platform underwrites personal loans ranging from ₹500 to ₹5,00,000 using proprietary AI/ML-based alternative credit assessment that analyzes SMS metadata, social account signals, installed app metadata, and bank transaction data, delivering paperless approvals in minutes with interest rates starting at 1.5% per month and no collateral.
Product overview
Olyv is a Bengaluru-based digital lending marketplace (formerly SmartCoin Financials Pvt Ltd) operating as a platform that connects borrowers with RBI-registered NBFC lending partners. The core product is the Olyv Personal Loan platform, which facilitates unsecured personal loans ranging from ₹500 to ₹5,00,000 with interest rates starting at 1.5% per month through a 100% digital, paperless process. The platform operates a platform-plus-modules architecture with core lending services enhanced by supplementary offerings including Credit Score monitoring, Gold Savings (24K digital gold investment), and a Personal Loan EMI Calculator. The company is expanding into insurance distribution and UPI-based credit products. The platform serves diverse borrower segments including salaried individuals, self-employed professionals, micro-merchants, and those with low credit scores, with a target to reach 100 million users and $1 billion AUM by FY29.
Differentiator
Problem solved
Functional benefit
Brands
- Olyv Plus: Premium lending product offering under the Olyv brand
Products and services
- Olyv Personal Loan Unsecured personal loans ranging from Rs 500 to Rs 5,00,000 for Indian consumers, originated through the Olyv mobile app, underwritten by proprietary AI/ML models, and disbursed by RBI-registered NBFC partners. Interest rates start at 1.5% per month with no collateral, paperless approval in minutes, and flexible tenures.
- Instant Personal Loan A variant of the Olyv Personal Loan aimed at same-day or within-minutes disbursal for eligible borrowers who need quick access to funds, processed entirely through the mobile app with paperless KYC.
- Flexi Personal Loan A flexible-tenure personal loan variant offered under the Olyv Personal Loan umbrella, allowing borrowers to choose repayment schedules suited to their cash flows.
- Emergency Loan A personal loan variant tailored for urgent, unplanned expenses such as medical, travel, or household emergencies, designed for fast approval and rapid disbursal via the Olyv app.
- Small Personal Loan A small-ticket personal loan variant under the Olyv umbrella designed for thin-file and first-time borrowers who need modest loan amounts, often starting at low ticket sizes such as Rs 500.
- Olyv Plus A premium membership program within the Olyv app that unlocks higher loan eligibility, exclusive rewards, and additional financial benefits for engaged, high-value users.
- Gold Savings A digital gold-savings product within the Olyv app that lets users accumulate and save digital gold as a savings or investment vehicle alongside their lending relationship.
- Credit Score Monitoring A credit-score monitoring service within the Olyv app that lets users track their CIBIL score and credit profile over time, supporting their borrowing journey and financial awareness.
- Personal Loan EMI Calculator An in-app financial calculator that lets prospective borrowers compute equated monthly instalments (EMIs) for different personal loan amounts, tenures, and interest rates.
Quantifiable outcome
- 11 consecutive quarters of PAT profitability demonstrating sustainable unit economics
- +3 more outcomes
Companies that use Olyv
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Olyv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature3 records
Olyv partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- Experian Credit Information Company of India LtdcoreCredit information company providing credit information reports and credit scores. Olyv shares customer data (Name, Mobile, Email, PAN, DoB, Gender, Pincode) to fetch credit information reports for underwriting.
- TransUnion CIBIL LtdcoreCredit information company providing CIBIL credit scores and reports. Olyv accesses credit data for borrower assessment and loan underwriting decisions.
- Hyperverge Technologies Private LimitedcoreKYC technology partner providing selfie verification, PAN verification, Aadhaar verification, and utility bill verification services for digital onboarding.
- Razorpay Software Pvt LtdcorePayment gateway partner handling financial transactions including fund transfers, UPI payments, and card payment processing. Receives name, email, phone, bank account details, UPI ID, and card details.
- AWS (Amazon Web Services)coreCloud infrastructure provider using AWS Rekognition and AWS Neptune for fraud detection and user identification services.
- Bajaj Finserv Direct LimitedmajorDigital lead generation partner driving customer acquisition for Olyv's lending products.
- Buddy LoanmajorDigital lead generation partner driving customer acquisition for Olyv's lending products.
- IndiaLendsmajorDigital lead generation partner driving customer acquisition for Olyv's lending products.
- GromomajorDigital lead generation partner driving customer acquisition for Olyv's lending products.
- MyMoneyMantramajorDigital lead generation partner driving customer acquisition for Olyv's lending products.
Scale indicators14 records
Recent moves6 records
Expansion highlights7 records
Olyv competitors and assessment
Company assessmentDirect peers
- KreditBee: KreditBee is a Bengaluru-based digital lending marketplace offering small-ticket personal loans to salaried and self-employed borrowers in Tier 2/3 cities — directly comparable business model, customer segment, and product range to Olyv.
- MoneyView: MoneyView operates a digital personal loan comparison and origination platform partnering with multiple NBFCs, targeting similar middle-income borrowers — same D2C marketplace model and product offering as Olyv.
- Fibe (formerly EarlySalary): Fibe offers salary advances and personal loans through NBFC partnerships to young salaried professionals — same digital marketplace intermediation model and overlapping borrower segment as Olyv.
- CASHe: CASHe provides small-ticket, short-tenure personal loans to salaried millennials via AI-based credit scoring — directly overlaps with Olyv on product type, customer profile, and use of alternative data for underwriting.
- mPokket: mPokket lends small personal loans to students and young professionals via a mobile app with minimal documentation — closely comparable to Olyv's mobile-first, small-ticket, underbanked-borrower focus.
- MoneyTap: MoneyTap offers a flexible personal credit line through NBFC partnerships via a mobile app — same marketplace model, mobile distribution, and unsecured personal loan product as Olyv.
- LazyPay: LazyPay (owned by PayU) offers instant credit and pay-later products through NBFC partnerships to digital consumers — comparable digital-first model and lender-intermediation structure, with overlap in target segment.
- PaySense: PaySense (merged with LazyPay) provides digital personal loans through NBFC partnerships targeting middle-income borrowers — direct overlap with Olyv's product, customer, and marketplace intermediation model.
Emerging players
- NIRA Finance: NIRA provides small-ticket digital personal loans to salaried borrowers through NBFC partnerships — overlapping product type and distribution but focused on a narrower salaried segment than Olyv.
Broad incumbents
- Bajaj Finserv: Bajaj Finserv is a large, established NBFC offering personal loans, consumer finance, and EMI cards across India — both a competitor in digital personal loans and a partner/leads source for Olyv; broadly comparable customer with much larger scale.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Olyv social profiles
Digital presenceOlyv compliance and trust
Trust signalCompliance2 records
Olyv financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olyv leadership team
Management profileNumber of profiles
Profiles4 records
Olyv funding detail
Funding detailFunding overview
Funding rounds8 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olyv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olyv
What does Olyv do?
Olyv operates a mobile-first digital lending marketplace that connects individual borrowers in India with a panel of RBI-registered NBFC lending partners. The platform underwrites personal loans ranging from ₹500 to ₹5,00,000 using proprietary AI/ML-based alternative credit assessment that analyzes SMS metadata, social account signals, installed app metadata, and bank transaction data, delivering paperless approvals in minutes with interest rates starting at 1.5% per month and no collateral.
Is Olyv a public or private company?
Olyv is a private company. It is classified as venture growth investor backed and is currently operating.
When was Olyv founded?
Olyv was founded in 2015. It employs 1 to 10 people.
Where is Olyv based?
Olyv is headquartered in Bangalore, India, in the Asia region.
How does Olyv make money?
Two revenue lines are on record. Lending Marketplace Facilitation Fees are the primary driver. The others are processing Fees from Borrowers.
Who are Olyv's main competitors?
Direct peers on record are KreditBee, MoneyView, Fibe (formerly EarlySalary), CASHe, mPokket, MoneyTap, LazyPay and PaySense. NIRA Finance is listed as an emerging player. Bajaj Finserv is listed as a broad incumbent.
Does Olyv have an API?
No public API is recorded for Olyv.
What industry is Olyv in?
Olyv's product category is Digital Lending Platform. Its primary akta.pro industry code is FSAKAAAK, Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment), with a secondary code of FSAKAAAH, Emergency & Short-Term Installment Personal Loans (Unsecured). Its NAICS code is 522 and its SIC code is 6141.