What HiJiffy does

HiJiffy is a Portugal-based (Braga) B2B SaaS company founded in 2015 that provides an AI-powered Guest Communications Hub for the hospitality industry. The platform automates and centralizes guest interactions across the full booking journey (pre-stay, arrival, in-stay, departure, post-stay) via omnichannel touchpoints including website webchat, WhatsApp, Facebook Messenger, Instagram, Telegram, SMS, email, Booking.com, and Expedia. Its proprietary technology, Aplysia, is a conversational AI engine trained on 200+ hospitality-specific topics with self-learning NLP, generative AI integration (GPT-4) with hallucination prevention, sentiment analysis, and voice processing capabilities supporting 130+ languages.

The product architecture is platform-plus-modules: Console serves as the centralized omnichannel inbox and management interface; Booking Assistant AI drives direct reservations; Virtual Concierge AI manages 24/7 in-stay guest requests; and Campaigns Manager automates personalized guest engagement. The platform integrates with 80+ third-party hotel systems including PMS providers (Apaleo, Cloudbeds), booking engines (BookOnlineNow, D-EDGE), OTAs (Booking.com, Expedia), CRM, and payment gateways. The company sells through a hybrid go-to-market motion combining enterprise field sales for hotel groups (Leonardo Hotels, GHT Hotels, Macdonald Hotels, AutoCamp, AX Hotels) with inside sales and product-led self-serve for independent and mid-market properties.

The business operates on tiered SaaS subscription pricing (Basic, Pro, Premium) with monthly billing and channel-specific add-ons. Revenue mechanics are recurring subscription-based with documented client outcomes including up to 85% automation rates, 80%+ CSAT scores, 70% reductions in incoming calls, and ROI multiples up to 7.9x. The company has raised approximately $5.8M total across equity rounds (Portugal Ventures, Caixa Capital, Lince Capital, MOBILE WORLD CAPITAL, NUMA) and non-dilutive EU grants (Horizon 2020, European Commission). Customer base spans 2,600+ hotels across 50+ countries.

Name

HiJiffy

Legal name

HiJiffy

Website

https://hijiffy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

HiJiffy is a Portugal-based B2B SaaS company that provides an AI-powered Guest Communications Hub for hotels and hospitality businesses, automating guest interactions across 130+ languages and 80+ integrations to drive direct bookings and reduce front-desk workload.

Ownership category

akta.pro rank

Product category

Hospitality AI Guest Communications Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industries

Lodging & Vacation Rental Booking Platforms (BPAMAIAC), Enterprise Case Management & Request Fulfillment Platforms (HDAEALAJ)

Keywords

• Hospitality guest communications
• Conversational AI hotels
• Hotel booking automation
• Guest messaging platform
• Hotel chatbot software

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Booking Assistant: AI-powered booking assistant solution enabling hotels to automate pre-booking questions, guide users through booking, and drive direct bookings. Offered as a cloud-based SaaS subscription with tiered plans (Basic, Pro, Premium).
2. SaaS Subscription - Virtual Concierge: AI-powered virtual concierge for in-stay guest communications, handling requests, digital check-in/out, and upselling. Available 24/7 on WhatsApp and other channels.
3. SaaS Subscription - Console: Centralized guest communications management platform with omnichannel inbox, performance reports, and team management features.
4. Channel-specific Add-ons: Additional revenue from premium channel integrations such as WhatsApp (add-on for Pro plan, included in Premium), email (Premium only), and app embedding (Premium only).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

HiJiffy provides an AI-powered Guest Communications Hub that centralizes, automates, and measures all hotel guest service interactions across webchat, WhatsApp, social media, SMS, email, Booking.com, and Expedia. The platform is powered by proprietary conversational AI (Aplysia) trained on 200+ hospitality topics and 130+ languages, delivering modules for booking automation, 24/7 virtual concierge service, omnichannel inbox management, and automated guest journey campaigns to increase direct bookings and reduce front-desk workload.

Product overview

HiJiffy's Guest Communications Hub is a unified platform-plus-modules architecture designed specifically for hospitality. The core platform, powered by proprietary conversational AI called Aplysia, provides the foundational technology that drives three main product modules: Console (central management interface), Booking Assistant AI (drives direct bookings), and Virtual Concierge AI (handles guest-facing interactions 24/7). The platform integrates with 80+ third-party hotel systems (PMS, booking engines, CRM, OTA) and supports multiple communication channels (WhatsApp, webchat, social media, email, SMS). Additional capabilities include Campaigns Manager for automated personalised communications, Digital Check-in/Check-out, and Premium Support with dedicated customer success management. The solution targets hotels, resorts, hostels, and hospitality businesses seeking to automate guest communications, increase direct bookings, and reduce operational workload.

Differentiator

Problem solved

Functional benefit

Brands

• Aplysia: HiJiffy's proprietary conversational AI technology specialized for hospitality, featuring generative AI, NLP, sentiment analysis, and voice assistance capabilities.

Products and services

• Guest Communications Hub Unified SaaS platform that centralizes, automates, and measures all guest communications across webchat, WhatsApp, Messenger, Instagram, Telegram, SMS, email, Booking.com, and Expedia, integrating Console, Aplysia AI, Booking Assistant, and Virtual Concierge for hotels, resorts, and hostels.
• Aplysia Conversational AI Proprietary in-house conversational AI specialized for hospitality, combining LLMs (including GPT-4), NLP, generative AI, sentiment analysis, and voice assistance to power FAQ automation, booking guidance, and virtual concierge interactions across 130+ languages.
• Console Central management interface providing a unified omnichannel inbox consolidating messages from website chat, social media, messaging apps, SMS, email, Booking.com, and Expedia, with performance reports, agent management, canned responses, sentiment analysis, conversation filters, and automated translation in 130+ languages.
• Booking Assistant AI AI-powered booking assistant that drives direct bookings by guiding website visitors through the reservation process, answering pre-booking questions, and providing 24/7 instant support, integrating with hotel booking engines and PMS.
• Virtual Concierge AI AI-powered guest-facing virtual concierge available 24/7 via WhatsApp, SMS, and email, handling pre-stay welcome messages, in-stay digital check-in, room service, maintenance, upselling, satisfaction surveys, and post-stay review campaigns.
• Channels Module Multi-channel communication module supporting Website Webchat, Facebook Messenger, Instagram, WhatsApp, Telegram, SMS, Email, Booking.com, and Expedia, consolidating all messages into Console's unified inbox with AI-powered automation and routing.
• Campaigns Manager Automated campaign creation and management tool for personalised guest communications including welcome messages, check-in/check-out campaigns, upselling, cross-selling, satisfaction surveys, and guest review requests, targeted by behavior, preferences, and journey stage.
• WhatsApp Chatbot Specialised chatbot solution for WhatsApp Business API providing quick personalised communication for bookings, requests, and guest support, available on Premium plan and as a Pro add-on with hybrid and full automation options.
• Digital Check-in/Check-out Digital check-in and check-out solution integrating with hotel PMS to offer pre-check-in forms, digital keys for keyless entry via API, automatic WiFi code delivery, and electronic lock key access during check-in.
• Premium Support Service Award-winning premium customer success service including dedicated Onboarding Representative, guided setup, Help Centre with tutorials, dedicated Customer Success Manager, and regular strategic reviews, certified to Level III Global Customer Support Certification from Hotel Tech Report.

Quantifiable outcome

• Automates up to 85% of guest queries instantly
• +7 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability10 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core.

• ApaleocoreTechnology or IntegrationIntegration with Apaleo's cloud-based property management system enabling automated guest communications, booking data synchronization, and request management.
• CloudbedscoreTechnology or IntegrationIntegration with Cloudbeds' all-in-one PMS and booking engine platform for synchronized guest communications and booking automation.
• Booking.comcoreTechnology or IntegrationNative integration with Booking.com for managing booking-related guest communications directly within the OTA platform, ensuring timely responses and enhanced guest satisfaction. Available on Pro and Premium plans.
• Expedia GroupcoreTechnology or IntegrationIntegration enabling hoteliers to manage Expedia guest conversations from HiJiffy's Console without logging into Expedia Partner Central, streamlining multi-channel communications.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is used for hosting HiJiffy's services. Data centers located in Ireland. AWS provides cloud infrastructure for the Guest Communications Hub platform.
• Google Cloud EMEAcoreTechnology or IntegrationGoogle Cloud is used for hosting services and utilizing API services including Google Translate, LookerStudio, and Google BigQuery for analytics and translation capabilities.
• Twilio, Inc.coreTechnology or IntegrationTwilio is used as the provider for sending SMS and WhatsApp messages, enabling HiJiffy's multi-channel guest communications capabilities.
• OpenAIcoreTechnology or IntegrationOpenAI's GPT models are used for AI add-ons powering HiJiffy's conversational AI capabilities, specifically for generative AI features with hallucination prevention safeguards.

Scale indicators14 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Asksuite: Asksuite is a direct competitor offering AI-powered booking assistants and guest communication automation for hotels. Both companies target the same mid-market and independent hotel segments with AI chatbots that drive direct bookings and automate pre-stay/in-stay communication.
• Quicktext: Quicktext is a direct competitor providing AI and live-chat solutions for hotels, focused on direct booking conversion and guest messaging. Both companies compete head-to-head in hospitality AI chat, omnichannel messaging, and PMS integrations across European hotel markets.
• Whistle (TravelClick / Amadeus): Whistle, now part of Amadeus, provides a messaging platform for hotels to centralize guest communications across channels. Both companies address the same operational pain point of fragmented guest messaging and integrate with PMS systems to automate hotel workflows.

Broad incumbents

• Mews: Mews is a cloud-native PMS that has been expanding into guest messaging and AI-powered automation. As both a partner (PMS integration) and potential competitor, Mews is a broader platform that could bundle native AI communications, threatening HiJiffy's standalone position.
• Cloudbeds: Cloudbeds is an all-in-one PMS and booking engine platform with growing AI capabilities. It is a core HiJiffy integration partner but also a broad incumbent expanding into guest messaging and communication automation that overlaps with HiJiffy's feature set.
• LivePerson: LivePerson is an enterprise conversational AI and messaging platform serving multiple verticals including travel and hospitality. Comparable in its omnichannel messaging, AI automation, and CRM-style contact-center capabilities, though it does not specialize in hotels to HiJiffy's degree.
• Intercom: Intercom is an enterprise customer messaging platform with AI agent capabilities (Fin AI) that competes for the same conversational AI budget. While not hospitality-specific, it offers comparable chat, automation, and omnichannel inbox functionality that hotels could substitute for HiJiffy.

Emerging players

• TrustYou: TrustYou is a guest experience platform for hotels focused on reputation management, surveys, and review analytics. It is adjacent to HiJiffy's guest-journey automation and competes for the same hotel revenue manager / GM persona with overlapping post-stay communication features.
• Triptease: Triptease is a direct-booking platform for hotels with messaging, price-comparison, and guest-experience tools. It is a HiJiffy integration partner but also a partial competitor addressing the same Revenue Manager persona with overlapping direct-booking and on-site messaging features.
• HotelKit: HotelKit is an internal hotel operations and team-communication platform that competes for the same General Manager budget. It overlaps with HiJiffy's internal ticketing, task routing, and team coordination capabilities within the Console product.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjNTWDNTK_kUBrIOmuYuERA
• Facebookfacebook.com/hijiffy
• LinkedInlinkedin.com/company/hijiffy
• Xx.com/hijiffy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HiJiffy