What Oriient does

Oriient is an Israel-based software company, founded in 2017 in Tel Aviv, that provides indoor positioning technology for retailers and smart building operators. The company's core product is a software-only indoor GPS SDK that uses Earth's magnetic field, standard smartphone sensors (magnetometer, accelerometer, gyro, barometer, proximity, brightness), and proprietary deep learning to deliver 1-meter (3-foot) accuracy positioning on iOS and Android devices without requiring Wi-Fi, beacons, or any installed hardware. The core method is protected by US Patent No. 10,584,972. Surrounding the SDK, Oriient has built a platform including Product Location AI (PLAI) for automated realogram maintenance, Oriient 3D Wayfinding, Oriient Analytics Suite for foot traffic and space utilization, Oriient Live Monitor for real-time operations, and a Location-based Actions Platform for proximity marketing and notifications.

Oriient monetizes its technology as a cloud-based SaaS subscription, licensing the SDK to enterprise customers who embed it into their existing mobile applications; the SDK is also available on Google Cloud Marketplace. The company sells primarily into retail (grocery chains, hypermarkets, big-box, DIY, and grocery delivery platforms) as the primary vertical and smart buildings (offices, hospitals, campuses, airports) as a secondary vertical. Named enterprise customers include Instacart, one of the largest retailers in the world with over 2,200 US stores, a leading US grocery delivery service, a leading German retailer valued above $10 billion, and toom Baumarkt (REWE Group). The company has raised approximately $16 million in total funding, including an $11 million Series A in May 2022 led by OurCrowd with Regal Four, F2 Venture Capital, NGN Partners, and Future Energy Ventures. Distribution combines direct enterprise field sales, OEM/embedded SDK integration into retailer apps, and channel partnerships (Google Cloud, MapsPeople, VisioGlobe, Mappedin, ESRI).

Name

Oriient

Legal name

Oriient New Media Ltd.

Website

https://oriient.me

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Oriient provides a software-only indoor GPS SDK that uses Earth's magnetic field, smartphone sensors, and proprietary deep learning to deliver 1-meter positioning without hardware. It serves enterprise retailers (grocery, big-box, grocery delivery) and smart-building operators via SaaS and Google Cloud Marketplace.

Ownership category

akta.pro rank

Product category

Indoor Positioning Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB)

Keywords

• Indoor positioning systems
• Geomagnetic location technology
• Indoor navigation SDK
• Retail wayfinding software
• Smart building analytics

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription (SDK Licensing): Oriient provides its indoor positioning technology as a cloud-based SaaS service. Retailers and building operators integrate Oriient's SDK into their existing mobile applications and pay a recurring subscription fee. The model is OPEX-based (no CAPEX for hardware installation), making it cost-effective and scalable. Pricing is not publicly disclosed and appears to be quote-based / enterprise negotiated.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Oriient provides a software-only indoor GPS SDK that uses Earth's magnetic field, smartphone sensors, and proprietary deep learning AI to deliver 1-meter (3-foot) accuracy positioning without any hardware installation such as Wi-Fi, beacons, or BLE. The cloud-based SaaS SDK is embedded into enterprise retailer mobile applications and smart building platforms to enable in-store navigation, product finding, foot-traffic analytics, realogram maintenance, and proximity marketing.

Product overview

Oriient offers a comprehensive indoor positioning platform with its core Indoor GPS SDK at the center, complemented by analytics, monitoring, and wayfinding products. The platform uses geomagnetic technology and deep learning to provide 1-meter accuracy positioning without hardware installation. Key modules include Product Location AI (PLAI) for automated retail shelf mapping, Oriient Analytics Suite for traffic insights, Live Monitor for real-time operations, and Location-based Actions Platform for proximity marketing. All services are delivered via cloud-based SaaS model.

Differentiator

Problem solved

Functional benefit

Products and services

• Oriient Indoor GPS SDK Cloud-based SaaS SDK that provides hardware-free indoor positioning at 1-meter (3-foot) accuracy by leveraging Earth's magnetic field and smartphone sensors with proprietary deep learning AI. Designed to be embedded into existing enterprise retailer mobile apps and smart building platforms via OEM/embedded integration or purchased through Google Cloud Marketplace.
• Product Location AI (PLAI) AI-powered product that automatically learns and maintains product shelf locations in retail stores by aggregating barcode scans tagged with accurate Oriient indoor location data, eliminating manual store mapping and continuously updating realograms for retailers such as toom Baumarkt (REWE Group).
• Oriient 3D Wayfinding 3D indoor navigation product that guides users through multi-floor buildings with optimized routes, supporting complex venues such as retail stores, offices, hospitals, campuses, and airports.
• Oriient Analytics Suite Analytics platform delivering foot traffic pattern insights, space utilization data, and shopper behavior analytics to building operators and retailers, enabling data-driven decisions on layout, marketing, and operations.
• Oriient Live Monitor Real-time monitoring dashboard providing command-and-control visibility over people's locations within a building, enabling facility managers and security teams to track, dispatch, and coordinate personnel and operations.
• Location-based Actions Platform Platform that triggers notifications, alerts, contextualized promotions, and system actions based on a user's real-time location within a building, enabling proximity marketing and automated in-venue engagement.

Quantifiable outcome

• 3-5% revenue recovery from unfound products — retailers lose this amount of revenue when shoppers cannot locate in-stock items
• +5 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature14 records

Partnerships

Three partnerships are on record, tiered core.

• Google CloudcoreGTM or Marketing Partner · 10 May 2022Google Cloud partnered with Oriient to power in-store navigation and customer journey analytics for retail. Oriient's SDK is available on Google Cloud Marketplace as an SDK for retailers' mobile apps. Google Cloud chose Oriient for its scalability and accuracy, combining Google Cloud's online analytics engine with Oriient's hyper-accurate indoor location technology to deliver a digitized, optimized in-person shopping experience.
• InstacartcoreGTM or Marketing Partner · 10 May 2022Oriient powers in-store navigation for Instacart shoppers at hundreds of stores in North America. The partnership enables grocery delivery shoppers to efficiently find products using Oriient's indoor positioning within Instacart's platform, improving picking speed and accuracy.
• MapsPeoplecoreTechnology or Integration · 18 November 2019MapsPeople and Oriient announced a partnership combining MapsPeople's indoor navigation platform (built on Google Maps) with Oriient's indoor positioning. The combined solution makes convenient indoor GPS accessible to all types of buildings at a low cost, pairing MapsIndoors' navigation with Oriient's real-time positioning.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Esri: Esri's ArcGIS Indoors and ArcGIS IPS provide mapping, wayfinding, and indoor positioning integrated with Esri's enterprise GIS platform. Oriient is part of Esri's Startup Program, but Esri is a large incumbent that bundles indoor location into a broader geospatial stack for smart buildings and facilities.
• Aruba Networks (HPE): Aruba (an HPE company) provides Wi-Fi-based indoor location services bundled with its enterprise networking products. Competes with Oriient for smart-building and retail deployments where Wi-Fi infrastructure is already deployed, often displacing software-only newcomers.
• Zebra Technologies: Zebra is a broad incumbent in retail and asset-tracking technology, offering BLE, RFID, and UWB-based indoor location solutions as part of a much larger enterprise hardware/software portfolio. Overlaps with Oriient at grocery and large-retail customers but as part of a much broader stack.

Direct peers

• Pointr Maps: Pointr provides indoor positioning, wayfinding, and analytics using BLE beacons and Mapbox. Targets the same retail, airport, and smart building use cases as Oriient with a more hardware-heavy but well-validated approach.
• Mappedin: Mappedin offers an indoor mapping platform serving malls, retailers, and large venues. Listed as a partner on Oriient's site, it overlaps with Oriient's smart buildings and retail customer segments and competes for the same wayfinding and asset-mapping workloads.
• VisioGlobe: VisioGlobe provides indoor mapping and navigation software for venues and retailers. Listed as a partner on Oriient's site but also an independent competitor for indoor mapping RFPs.
• IndoorAtlas: IndoorAtlas is the most direct competitor: it also offers geomagnetic indoor positioning using Earth's magnetic field combined with smartphone sensors and AI. Comparable target market (retail, smart buildings), comparable SDK-based SaaS model, and the only other vendor with a similar hardware-free positioning thesis.
• Navigine: Navigine provides indoor positioning, wayfinding, and asset tracking via BLE, UWB, and AI, serving retail, logistics, healthcare, and smart buildings. Comparable technology stack and enterprise GTM motion to Oriient.
• MapsPeople: MapsPeople (MapsIndoors) provides an indoor mapping and navigation platform built on Google Maps. Oriient is already a technology partner of MapsPeople, but MapsPeople also bundles its own positioning and competes for the same enterprise indoor-navigation RFPs in retail and smart buildings.
• Situm: Situm delivers indoor positioning and wayfinding primarily for hospitals, airports, retail, and industrial facilities using a mix of BLE, Wi-Fi, and sensor fusion. Directly comparable enterprise SaaS model and vertical mix to Oriient.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oriient_me

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oriient