IndoorAtlas
IndoorAtlas provides a patented 6-layer sensor fusion indoor positioning SDK and modular enterprise products (wayfinding, geofencing, AR, analytics) that enable precise indoor localization without beacon infrastructure. The Finland-based company serves airports, retailers, hospitals, trade fair operators, and corporate campuses globally.
- Company typePrivate
- Founded2012
- HeadquartersOulu, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What IndoorAtlas does
IndoorAtlas is a Finnish indoor positioning platform company founded in 2012 as a spin-off from the University of Oulu. The company offers a developer-facing cross-platform SDK and a suite of modular enterprise products that enable precise indoor localization on smartphones, IoT devices, and wearables without requiring dedicated beacon infrastructure. Its patented 6-layer sensor fusion engine combines GPS, Wi-Fi/BLE/RTT, geomagnetic fields, inertial sensors, visual inertial odometry, and barometric pressure to deliver positioning in GPS-denied environments; the company pioneered geomagnetic-based indoor positioning commercially in 2013 and holds 15 patents on the technology stack.
IndoorAtlas runs a dual go-to-market that combines product-led growth through a self-serve developer portal (free 30-day trial, Develop Lite at €59/month, Develop at €400/month, Pro at €349/venue/month) with enterprise field sales and a five-tier Partner Program (Technology, Solution, Co-development, OEM, Sales). Add-on modules cover Wayfinding, Geofencing, Heatmap, Augmented Reality (ARKit/ARCore-fused), Dwell Time, Device Tracker, GroundSage crowd monitoring, and a Positioning REST API for IoT plus a Data REST API and Mapping API for programmatic management. The named customer base spans airports (San Diego International, Hamburg), trade fair venues (Jaarbeurs, Koelnmesse), retail (Sands Macao), corporate campuses (Hong Kong Science and Technology Park), healthcare (Siriraj Hospital), and software platforms (ServiceNow, Yahoo! JAPAN, WeChat), with technology integrations into Aruba (HPE), Zebra Technologies, Apple ARKit, Google ARCore, LocusLabs, and Firebase.
The company is venture-backed, having raised approximately $29 million across rounds since 2013, with strategic anchors Baidu (Series A, 2014) and Yahoo! JAPAN (Series B 2017, Series D 2019), plus investment from Digital Ventures/SCB and a Horizon 2020 European Commission grant (2016). Headquartered in Oulu with offices in Helsinki and a Hong Kong subsidiary established in 2020, IndoorAtlas reports deployments in 130+ countries, 10M+ monthly navigation sessions, and 1M+ monthly active users. Leadership comprises CEO Erik Piehl, founder Janne Haverinen, and Chairman Petteri Koponen (also Chairman of Supercell).
IndoorAtlas firmographics
Firmographics- Name
- IndoorAtlas
- Legal name
- IndoorAtlas Ltd.
- Website
- https://indooratlas.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IndoorAtlas provides a patented 6-layer sensor fusion indoor positioning SDK and modular enterprise products (wayfinding, geofencing, AR, analytics) that enable precise indoor localization without beacon infrastructure. The Finland-based company serves airports, retailers, hospitals, trade fair operators, and corporate campuses globally.
- Ownership category
- akta.pro rank
IndoorAtlas industry classification
Industry- Product category
- Indoor Positioning Software
- NAICS
- Elevator and Moving Stairway Manufacturing (333921)
- SIC
- Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Indoor Mapping & Wayfinding Platforms (BPAMANAG)
Keywords
Where IndoorAtlas is headquartered
LocationHeadquarters
- HQ city
- Oulu
- HQ country
- Finland
- HQ region
- Europe
Offices3 records
Markets served
IndoorAtlas business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans (SDK Platform): Tiered subscription model for indoor positioning platform access: Develop Lite (59€/month) for basic access, Develop (400€/month) for full-featured development with integration support, Pro (349€/venue/month) for production deployments up to 10,000m², and Enterprise (volume-based pricing) for large-scale commercial deployments with SLA and technical support. All tiers include access to core positioning SDK with feature add-ons available.
- Feature Add-ons: Additional modules available on top of base subscriptions: Augmented Reality (+50€/month), Heatmap (+25€/month), Data Retention (max 2 years), Device Tracker, Recommendation SDK, and Deployment Service available as optional add-ons.
- Professional Services: Deployment Service for end-to-end implementation support, onboarding assistance, and dedicated expert guidance for seamless indoor positioning deployment. Included in Enterprise tier, available as add-on for other tiers.
- Partnership Licensing: Technology partnerships with integrators and solution partners who embed IndoorAtlas SDK into their products and solutions, generating licensing revenue through the partner ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 30-day trial for non-production evaluation |
| Subscription | Monthly | Basic development access for app developers |
| Subscription | Monthly | Full-featured development plan with integration support |
| Subscription | Monthly | Production deployments for commercial use |
| Subscription | Multi-year contract | Large-scale commercial deployments with custom pricing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
IndoorAtlas product offering
Product offeringCore offering
IndoorAtlas provides a patented indoor positioning platform delivered through a cross-platform Positioning SDK built on 6-layer sensor fusion (GPS, Wi-Fi/BLE/RTT, geomagnetic, inertial, VIO, barometric). The platform enables accurate indoor positioning without requiring additional beacon infrastructure, and is sold alongside add-on modules for wayfinding, geofencing, AR, heatmaps, dwell-time analytics, device tracking, REST APIs, and a professional Deployment Service.
Product overview
IndoorAtlas is an indoor location-based platform company offering a modular portfolio organized around a core Positioning SDK (the foundational product) with a suite of add-on modules and REST APIs that extend its capabilities. The core IndoorAtlas Positioning SDK is powered by a patented 6-layer sensor fusion engine combining GPS, Wi-Fi/BLE/RTT, geomagnetic, inertial, VIO, and barometric sensors, delivering accurate indoor positioning without additional infrastructure hardware. Add-on modules include Wayfinding (turn-by-turn indoor navigation), Geofence (location-triggered actions), Heatmap (device movement visualization), Augmented Reality (geolocation-aware AR navigation), and Dwell Time (visitor dwell analytics). Supporting API products include the Positioning REST API (for IoT/cloud device positioning) and Data REST API (for accessing session/analytics data). The platform is complemented by Device Tracker (cross-platform indoor device tracking), Mapping API (programmatic deployment management), GroundSage (crowd monitoring), and developer tools including MapCreator and Beacon Planner. Pricing is structured across four tiers: a free 30-day trial, Develop Lite (59€/month), Develop (400€/month), Pro (349€/venue/month for production), and Enterprise (volume-based). The platform is trusted by over 1 million monthly active users across 130+ countries, with deployments in airports, hospitals, retail venues, event spaces, corporate campuses, and smart buildings.
Differentiator
Problem solved
Functional benefit
Products and services
- Positioning SDK Core cross-platform indoor positioning SDK powered by patented 6-layer sensor fusion (GPS, Wi-Fi/BLE/RTT, geomagnetic, inertial, VIO, barometric). Targets mobile app developers and enterprises building location-aware applications across iOS, Android, Unity, Cordova, Xamarin, React Native, and Flutter without requiring additional beacon infrastructure.
- Wayfinding Turn-by-turn indoor navigation product for complex venues such as airports, hospitals, shopping malls, and large office buildings, with customizable visualization, optional AR extension, and offline navigation support.
- Geofence Location-triggered actions that enable apps to respond to user movements with notifications, broadcast/recommendation/arrival messages, and workflow automation. Geofences can be imported via JSON files.
- Heatmap Visual analytics product that generates dynamic heatmaps of device movement within indoor spaces, supporting historical data analysis for trend identification, space utilization optimization, and operational decisions.
- Augmented Reality (AR) Geolocation-aware AR experience layer integrating positioning data with ARKit and ARCore, enabling AR-enhanced indoor navigation with turn-by-turn directions, interactive POIs, and customizable 3D brand-aligned overlays.
- Dwell Time Visitor count and dwell-time analytics within predefined geofences, including an analytics dashboard, heatmaps, and GDPR-compliant data handling for venue performance optimization.
- Positioning REST API Cloud-based indoor positioning REST API that tracks IoT devices indoors via Wi-Fi or BLE radio observations, compatible with all Wi-Fi access points and iBeacons and suited for resource-limited devices such as IoT and wearables.
- Data REST API REST API exposing IndoorAtlas session identifiers, metadata, and geolocation data for venue visit patterns, user behavior analysis, engagement metrics, and location-based business intelligence.
- Device Tracker Cross-platform indoor tracking solution for smartphones, handheld devices, computers, IoT devices, and wearables, available on Android, macOS, Windows, and Linux, with a visualization dashboard, location history storage, and REST API integration.
- Deployment Service Professional service where IndoorAtlas experts handle end-to-end technical installation and onboarding of indoor positioning deployments, with dedicated support tailored to each venue.
- Mapping API REST API that programmatically manages indoor positioning deployments at scale using GeoJSON floor plans, including venue creation, floor plan upload, fingerprinting management, mapping analytics monitoring, and wayfinding graph/geofence/POI configuration.
- GroundSage Crowd-monitoring solution built on the Data API, providing real-time and historical crowd density analytics for venue operators to manage safety, occupancy, and flow in large venues and event spaces.
Quantifiable outcome
- 90% of smart cart users reported easier shopping and wayfinding experience
- +4 more outcomes
Companies that use IndoorAtlas
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles3 records
IndoorAtlas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability3 records
Feature13 records
IndoorAtlas partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, core and flagship.
- CorussoftminorPartnership announced April 2025 for delivering indoor positioning event apps in Germany. Combines Corussoft's event application platform with IndoorAtlas indoor location technology, serving as market leader in German event segment.
- Zebra TechnologiescoreValidation achieved October 2022. IndoorAtlas Positioning SDK tested by Zebra's Global Enablement Center for accurate and cost-effective Zebra mobile device indoor positioning. SDK compatible with Zebra devices for location-aware applications.
- Intelligent TrackSystemscoreCopenhagen-based company integrating IndoorAtlas SDK into smart cart solution for airports. Deployed at San Diego International Airport with 90% user satisfaction. Partnership enables indoor positioning and navigation for retail and wayfinding functionality in airport terminals.
- Aruba (HPE)coreArubaEdge Technology Partnership established 2021. IndoorAtlas extends Aruba customers' existing access point infrastructure for high-accuracy, low-cost indoor location capabilities. Enables wayfinding, location-based advertising, asset tracking, and AR experiences by leveraging Aruba's customer infrastructure.
- CherrypicksflagshipCollaboration announced May 2020 to raise benchmark for indoor navigation, proximity messaging, and location intelligence in Asia. Cherrypicks integrated IndoorAtlas SDK into suite of location-based products for Sands Macao, Hong Kong International Airport, MTR Corporation, HKSTP, and WeChat ecosystem.
- Samsung SDSflagshipJoint collaboration announced March 2020 to provide indoor location-based services for global exhibition market. First solution delivered to Koelnmesse (third-largest trade fair venue in Germany) for digital transformation of trade show processes.
- LocusLabscorePartnership announced January 2018 to bring end-to-end digital wayfinding and map management solution. Combined IndoorAtlas location platform with LocusLabs suite of products for campuses, airports, rail stations, and city-scale initiatives. LocusLabs serves hundreds of millions of mobile users through partnerships with American Airlines, United, Delta, Lufthansa, TripIt, Priority Pass.
- Siam Commercial Bank (SCB)coreStrategic partnership through Digital Ventures for indoor positioning in financial sector and healthcare digital transformation in Thailand. Faculty of Medicine Siriraj Hospital launched digital health services using IndoorAtlas technology.
- LogicJunctionminorPartnership signed in 2017 for indoor navigation solutions distribution.
- SK PlanetminorPartnership signed in 2015 for indoor location services deployment in South Korea market.
Scale indicators14 records
Recent moves7 records
Expansion highlights5 records
IndoorAtlas competitors and assessment
Company assessmentDirect peers
- MapsPeople: MapsPeople offers an indoor mapping and wayfinding platform (MapsIndoors) integrated with Microsoft and workplace tools, serving corporate campuses, hospitals, airports, and malls — overlapping heavily with IndoorAtlas's venue footprint.
- Mapiq: Mapiq focuses on indoor wayfinding and desk/room booking for corporate offices and campuses, addressing the same 'corporate offices & campuses' segment as IndoorAtlas and partnering with similar workplace software stacks.
- Navigine: Navigine delivers indoor positioning, navigation, and asset tracking solutions via SDKs and APIs for retail, logistics, healthcare, and events. It is a direct competitor to IndoorAtlas across similar verticals and with comparable technology architecture.
- Pointr: Pointr offers an indoor positioning and wayfinding platform with a similar SDK + cloud architecture, serving airports, retail, and healthcare. It is one of the closest direct competitors to IndoorAtlas, with overlapping customer verticals and an analogous PLG-to-enterprise motion.
- Quuppa: Quuppa provides a BLE-based real-time locating system (RTLS) and indoor positioning platform, competing in the same venues as IndoorAtlas but with a more hardware-led (BLE anchors) approach rather than infrastructure-free sensor fusion.
- Estimote: Estimote builds Bluetooth beacons and an indoor location platform for retail, healthcare, and venues. It competes with IndoorAtlas in the BLE-beacon-enabled segment and in the same physical-location customer base.
- Situm: Situm provides a smartphone-based indoor positioning SDK and wayfinding platform for hospitals, airports, malls, and industrial sites. It competes directly with IndoorAtlas on multi-sensor indoor positioning without dedicated infrastructure.
Broad incumbents
- Aruba (HPE) Meridian: Aruba (an HPE company) offers Wi-Fi-based indoor location services (Meridian) as part of its enterprise networking portfolio. As both a partner (ArubaEdge) and a broad incumbent, Aruba is comparable through overlapping positioning capability delivered via a much larger enterprise networking franchise.
- Cisco (DNA Spaces): Cisco DNA Spaces (formerly CMX) provides indoor location and analytics on top of Cisco wireless infrastructure, serving venues and enterprises with Wi-Fi-led positioning. It is comparable as a broader incumbent offering indoor positioning within a networking-anchored portfolio.
Others
- LocusLabs: LocusLabs provides indoor map management and digital wayfinding for airports, transit, and campuses (American Airlines, Delta, Lufthansa, Priority Pass). It is both a partner of IndoorAtlas (combined offering) and an adjacent ecosystem participant competing for map-management layer of the same venues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
IndoorAtlas social profiles
Digital presenceIndoorAtlas compliance and trust
Trust signalCompliance2 records
IndoorAtlas financial estimates
Financial estimateRevenue estimate
Valuation estimate
IndoorAtlas leadership team
Management profileNumber of profiles
Profiles2 records
IndoorAtlas subsidiaries and ownership
Company hierarchySubsidiaries1 record
IndoorAtlas funding detail
Funding detailFunding overview
Funding rounds7 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IndoorAtlas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IndoorAtlas
What does IndoorAtlas do?
IndoorAtlas provides a patented indoor positioning platform delivered through a cross-platform Positioning SDK built on 6-layer sensor fusion (GPS, Wi-Fi/BLE/RTT, geomagnetic, inertial, VIO, barometric). The platform enables accurate indoor positioning without requiring additional beacon infrastructure, and is sold alongside add-on modules for wayfinding, geofencing, AR, heatmaps, dwell-time analytics, device tracking, REST APIs, and a professional Deployment Service.
Is IndoorAtlas a public or private company?
IndoorAtlas is a private company. It is classified as venture growth investor backed and is currently operating.
When was IndoorAtlas founded?
IndoorAtlas was founded in 2012. It employs 11 to 50 people.
Where is IndoorAtlas based?
IndoorAtlas is headquartered in Oulu, Finland, in the Europe region.
How does IndoorAtlas make money?
Four revenue lines are on record. Subscription Plans (SDK Platform) is the primary driver. The others are feature Add-ons, professional Services and partnership Licensing.
Who are IndoorAtlas's main competitors?
Direct peers on record are MapsPeople, Mapiq, Navigine, Pointr, Quuppa, Estimote and Situm. Broad incumbents are Aruba (HPE) Meridian and Cisco (DNA Spaces). LocusLabs is listed as an others.
Does IndoorAtlas have an API?
Yes. IndoorAtlas offers two public REST APIs: the Positioning REST API enables on-demand radio-based positioning (Wi-Fi/BLE) of devices with internet connectivity, particularly suited for resource-limited platforms such as IoT devices; the Data REST API provides access to positioning session data (device locations, sensor inputs) for building analytics and business intelligence solutions. Both are documented at docs.indooratlas.com and accessible via API keys generated through the IndoorAtlas web tool. Developer documentation is at docs.indooratlas.com.
What industry is IndoorAtlas in?
IndoorAtlas's product category is Indoor Positioning Software. Its primary akta.pro industry code is BPAMANAG, Indoor Mapping & Wayfinding Platforms. Its NAICS code is 333921 and its SIC code is 3577.