International Cruise & Excursions (ICE)

What International Cruise & Excursions (ICE) does

International Cruise & Excursions (ICE), now operating as arrivia, is a Scottsdale, Arizona-based travel loyalty platform provider founded in the late 1990s and serving enterprises for over 25 years. The company delivers a white-label travel booking and loyalty platform that financial institutions, hospitality brands, membership organizations, and other enterprises deploy under their own brands to attract, engage, and retain customers, members, or employees through exclusive travel benefits.

The platform aggregates access to approximately 30,000 cruise itineraries, 700 global airlines, 1M+ hotels and vacation homes, 200,000+ curated resorts, 30,000 car rental pick-up locations, and 150,000 activities and tours. It is delivered through two core white-label modules — branded Travel Portals and back-end Travel Booking Engines — layered over a central Travel Loyalty Platform that supports API and Single Sign-On integration, real-time points/miles redemption, and configurable loyalty currency processing. Named partners include American Express, USAA, Bank of America, Morgan Stanley, Marriott Vacation Club, Hilton Grand Vacations, Alaska Airlines, T-Mobile, and Vidanta, with deployments typically completed in 30-90 days.

Arrivia monetizes through subscription-based platform licensing to enterprise partners, with quote-based pricing tied to platform configuration, usage volume, and service levels, typically structured as multi-year contracts. The company maintains a direct enterprise field-sales motion, supported by content marketing, email, and industry events, and operates across the Americas, Latin America, the Caribbean, APAC, and EMEA through a dedicated International Operations division. The company is privately held following a 2018 growth-equity investment of approximately $232.5M led by 3i Group, and acquired WMPH Vacations in 2019.

Name

International Cruise & Excursions (ICE)

Legal name

Arrivia

Website

https://iceenterprise.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

International Cruise & Excursions (ICE), operating as arrivia, provides a white-label travel loyalty platform to enterprises in financial services, hospitality, and membership organizations, enabling branded booking portals backed by aggregated cruise, air, hotel, and activity inventory under multi-year subscription contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Licensing & Subscription: White-label platform licensing to enterprise partners including financial institutions, hospitality brands, and membership organizations. Pricing is tailored based on platform configuration, usage, and service levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

International Cruise & Excursions (ICE), doing business as arrivia, provides a white-label travel loyalty platform that lets financial institutions, hospitality brands, cruise lines, resorts, and membership organizations launch fully branded travel booking portals and rewards programs. The platform aggregates cruises, flights, hotels, car rentals, resorts, and activities, integrating with partners' loyalty currencies via APIs and SSO to enable member redemption.

Product overview

Arrivia operates as a travel loyalty platform provider offering a unified platform-plus-modules architecture. The core Travel Loyalty Platform serves as the foundation, which is then delivered through two primary white-label product modules: White Label Travel Portals (branded booking interfaces) and White Label Travel Booking Engines (back-end reservation technology). Together, these products enable partner brands to attract, engage, and retain customers through exclusive travel benefits, with the platform managing 30,000+ cruise itineraries, 700 airlines, 1M+ hotels, and 150,000 activities.

Differentiator

Problem solved

Functional benefit

Products and services

• White Label Travel Portals

Quantifiable outcome

• Partners can launch in as little as 30-90 days
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• American ExpresscoreOEM/ Whitelabel/ Licensing PartnerAmerican Express uses arrivia's travel loyalty platform to power travel rewards for card members. Arrivia provides exclusive travel benefits and booking capabilities under the American Express brand.
• USAAcoreOEM/ Whitelabel/ Licensing PartnerUSAA leverages arrivia's platform to provide military family travel benefits, offering exclusive travel deals and rewards to USAA members.
• Marriott Vacation ClubcoreOEM/ Whitelabel/ Licensing PartnerMarriott Vacation Club offers luxury vacation options through arrivia's booking platform, providing members with access to cruises, hotels, and vacation packages.
• Hilton Grand VacationscoreOEM/ Whitelabel/ Licensing PartnerHilton Grand Vacations provides premium vacation options with arrivia's travel services, enhancing member travel experiences.
• Bank of AmericacoreOEM/ Whitelabel/ Licensing PartnerBank of America offers travel rewards and benefits powered by arrivia for their banking customers.
• Morgan StanleycoreOEM/ Whitelabel/ Licensing PartnerMorgan Stanley provides premium financial services with travel perks provided by arrivia to their clients.
• Alaska AirlinesminorOEM/ Whitelabel/ Licensing PartnerAlaska Airlines has a travel rewards partnership with arrivia providing exclusive travel deals to their customers.
• T-MobileminorOEM/ Whitelabel/ Licensing PartnerT-Mobile partnership provides exclusive travel deals and rewards for T-Mobile customers through arrivia's platform.
• VidantacoreOEM/ Whitelabel/ Licensing PartnerVidanta provides exclusive travel offers to members through arrivia's platform, including resort accommodations and experiences.
• GVRcoreOEM/ Whitelabel/ Licensing PartnerGVR (luxury vacation ownership brand) provides seamless booking through arrivia's platform for their members.
• WG Cruise and TravelminorOEM/ Whitelabel/ Licensing PartnerWG Cruise and Travel offers tailored cruise experiences in partnership with arrivia.
• NEAMBminorOEM/ Whitelabel/ Licensing PartnerNEAMB provides exclusive travel options for members through arrivia's platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plusgrade: Plusgrade provides ancillary revenue and travel merchandising solutions to airlines, hotels, cruise lines, and OTAs through white-label platforms. Highly comparable B2B travel loyalty model serving similar enterprise customer segments as arrivia.
• Points.com (Points International): Points.com operates the Points Loyalty Wallet and manages loyalty currency transactions for major travel and financial programs. Operates a similar B2B loyalty infrastructure business powering partner-branded currency ecosystems comparable to arrivia.
• Rocketmiles: Rocketmiles is a hotel booking platform that partners with loyalty programs to enable miles/points redemption for hotel stays. Now part of Booking Holdings but operates as a B2B rewards channel highly comparable to arrivia's white-label booking model.

Broad incumbents

• Booking Holdings: World's largest OTA conglomerate operating Booking.com, Priceline, Agoda, and KAYAK, with B2B services and growing loyalty capabilities. Provides both competition and partnership opportunities for arrivia's enterprise loyalty clients.
• Expedia Group: Major OTA with B2B services (Expedia Partner Solutions) and the One Key unified loyalty program. Competes with arrivia for enterprise travel and loyalty partnerships across financial services and hospitality.
• Sabre Corporation: Global travel technology platform providing GDS, distribution, and retailing solutions to airlines, hotels, and agencies. Comparable B2B travel technology infrastructure and scale to arrivia, though broader in scope.
• Amadeus IT Group: Travel technology platform serving airlines, hotels, and agencies with reservations, distribution, and IT solutions. Comparable B2B scale and enterprise technology infrastructure to arrivia's travel loyalty platform business.
• Travelport: Travel commerce platform providing distribution, retailing, and technology solutions across air, hotel, and beyond. Comparable B2B travel technology infrastructure serving enterprise customers similar to arrivia's financial services and hospitality clients.

Emerging players

• Hopper: Travel app offering flights, hotels, and cars with AI-driven pricing, fintech products, and a growing B2B (Hopper Cloud) white-label offering. Emerging competitor in travel loyalty and B2B platform services adjacent to arrivia.
• TravelPerk: Business travel and expense management platform serving SMEs and enterprises globally. Emerging player in B2B travel technology with rewards and policy management features adjacent to arrivia's enterprise focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ICEEnterprise
• Facebookfacebook.com/ICECareers

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Cruise & Excursions (ICE)