What PRISM+ does

PRISM+ is a Singapore-based direct-to-consumer consumer electronics and smart home brand, founded in 2017 and headquartered in Singapore, that designs, sources and sells its own-label products across televisions, gaming and productivity monitors, air conditioners, ceiling fans, refrigerators, laundry appliances, robot and cordless vacuums, smart locks, soundbars, and air purifiers. The portfolio spans entry to flagship tiers — from the S$239 S-Series DLED TV up to the S$4,499 U65 Ultra QD Mini-LED TV and S$3,549 aircon systems — and is technically anchored on Google TV (with Apple AirPlay 2 and HomeKit), Quantum Dot Mini-LED, OLED and QD-OLED panel technologies, the proprietary PRISM+ Connect smart home app with DuoSync 2-way lock synchronization, and AI-driven image processing and adaptive washing features. The company monetizes primarily through hardware sales (unit pricing on its own e-commerce site and 8 physical retail showrooms in Singapore plus 10 in Malaysia) and secondarily through extended warranties up to 12 years, accessories, aircon installation and quarterly maintenance services, and accessories such as monitor arms. Its customer base is entirely B2C residential — described as Singaporean and Malaysian homeowners and first-time buyers — served through owned DTC channels plus Shopee, Lazada and TikTok Shop, with payment friction reduced via GrabPayLater, Atome and Pace BNPL integrations and demand stimulated through Singapore's NEA Climate Voucher program. The brand positions itself as a value-priced local alternative to incumbent CE brands, claiming savings of up to 67% versus retail, 800,000+ lifetime customers and #1 Smart Home Brand status in Singapore.

Name

PRISM+

Legal name

PRISM+ Singapore

Website

https://prismplus.sg

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

PRISM+ is a Singapore-based direct-to-consumer smart home electronics brand selling own-label TVs, monitors, air conditioners, appliances and smart locks across Singapore (8 retail stores) and Malaysia (10 retail stores) to residential consumers via owned e-commerce, Shopee, Lazada and TikTok Shop.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Electronics Hardware Sales: PRISM+ generates revenue primarily through direct sales of consumer electronics and home appliances including TVs (Google TV with QLED, OLED, Mini-LED technologies), gaming monitors, air conditioners, ceiling fans, refrigerators, washing machines, dryers, vacuum cleaners, smart locks, and soundbars. The DTC model allows passing savings to customers (up to 67% off compared to retail stores).
2. Accessories and Add-ons: Sales of complementary products including TV accessories (stands, mounts, remotes), monitor arms, vacuum accessories, laundry accessories, and smart lock accessories. Extended warranties are also offered as add-on purchases.
3. Installation and Maintenance Services: Air conditioning installation services with standard and priority options, plus ongoing maintenance services including waterjet servicing, chemical overhaul, and gas top-ups. Quarterly servicing required for extended warranty eligibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

PRISM+ designs, sells and supports a portfolio of consumer electronics and smart home appliances — including TVs, gaming and productivity monitors, smart air conditioners, ceiling fans, refrigerators, washing machines and dryers, smart locks, vacuums, soundbars and air purifiers — sold directly to consumers through its own e-commerce site, retail experience centres, and major marketplaces like Shopee, Lazada and TikTok. The company also offers installation and maintenance services, accessories, and extended warranty products, with all connected devices unified through the proprietary PRISM+ Connect App.

Product overview

PRISM+ is a Singapore-based consumer electronics brand offering a comprehensive smart home ecosystem. The product portfolio spans multiple categories: TVs (Google TV platform with QLED, Mini-LED, OLED, and DLED technologies in various series), Gaming Monitors (curved and flat with QD-OLED and QD Mini-LED options), Air Conditioners (smart 5-tick Neo series with purification), Smart Ceiling Fans (Oasis series), Laundry Appliances (Cyclone, Monsoon, Typhoon washers/dryers with AI Smart Wash), Refrigerators (PureFresh four-door series), Smart Locks (Sentinel/Spectre/Sentry/Sentra 2026 series with DuoSync), Robot/Cordless Vacuums (NanoBot/EvoSonic), Soundbars (Symphony/Ripple/Rhythm/Flow with Dolby Atmos), Air Purifiers, and Lifestyle Displays (Roam touchscreen series). Products are managed via the PRISM+ Connect mobile app with Google Assistant voice control integration. The company operates on a direct-to-consumer model with retail stores across Singapore and expansion into Malaysia.

Differentiator

Problem solved

Functional benefit

Products and services

• PRISM+ Q Series Ultra QLED+ 2026 Google TV Premium 4K AI Google TV with QLED+ panel, 120Hz DLG refresh rate, Dolby Vision, Dolby Atmos, and an AI visual processor (4K upscaling, scene/face detection), sold to consumers seeking high-end home entertainment at direct-to-consumer pricing.
• PRISM+ Q Series QE 2026 Google TV Mid-range 4K AI Google TV with VA panel, 60Hz refresh rate, HDR10, and dbx-tv audio, available in 43" to 75" sizes for value-oriented consumers.
• PRISM+ U Series Mini-LED 2026 Google TV High-end 4K AI Google TV with Quantum Dot Mini-LED panel, full-array local dimming, 900 nits peak brightness, 1,000,000:1 contrast ratio, and 2.1ch Dolby Atmos speakers for premium home cinema buyers.
• PRISM+ U Ultra Series QD Mini-LED Google TV Flagship 4K AI Google TV with Quantum Dot Mini-LED, 144Hz refresh rate, ultra-slim design, and premium audio-visual processing for flagship-tier home cinema and console gaming.
• PRISM+ S Series DLED Google TV Entry-level Google TV with Direct LED display, HD/FHD resolution, and basic smart features, priced from $239 for the 32" model for budget-conscious buyers.
• PRISM+ AL Series OLED Google TV Premium OLED TV with 4K AI Google TV and 120Hz refresh rate, offering excellent contrast and color accuracy in 55" and 65" sizes for home cinema enthusiasts.
• PRISM+ X Series Gaming Curved Monitors Gaming curved monitors (X240, X270, X270 PRO, X300, X315 PRO, X340 PRO, X340 PRO Evo) featuring VA panels, 1500R curvature, AMD FreeSync Premium, and 1ms response time for PC and console gamers.
• PRISM+ PG Series QD Mini-LED Gaming Monitors High-end gaming monitors with Quantum Dot Mini-LED technology (PG25X PRO, PG27X PRO, PG27F Ultra, PG34F PRO) for immersive high-brightness, high-color-accuracy gaming.
• PRISM+ G1 Series QD-OLED Gaming Monitors Premium OLED gaming monitors using Quantum Dot OLED technology: 27G1X Ultra, 32G1X Ultra, 34G1X PRO, 49AL, and 49AL 240Hz ultrawide monitors for enthusiast gamers.
• PRISM+ W / C / F Series Monitors Productivity and mainstream monitors including W Series (W220v, W250, W270, W270 PRO, W270 Ultra, W270c PRO, W270c Ultra), C Series (C240, C270, C315 MAX, C340c PRO), and F Series (F250i, F250i 300Hz, F270i, F270i PRO, F270i Ultra) for office and home productivity buyers.
• PRISM+ Neo Smart Air Conditioner First-local 5-tick energy-rated smart air conditioner with R32 eco-friendly refrigerant, 5-step air purification, inverter technology, 17.1dB whisper-quiet operation, and remote control via the PRISM+ Connect App, available in 9K to 24K BTU configurations.
• PRISM+ Oasis / Oasis Pro Smart Ceiling Fans Smart ceiling fans with customizable designs and integrated LED lighting, controllable via the PRISM+ Connect app, including Oasis (175-195cmm, 20W LED) and Oasis Pro (190-235cmm, 24W LED, Hugger/Downrod) variants.
• PRISM+ Sentinel / Sentry / Spectre / Sentra Smart Lock Series Smart door and gate locks (Sentinel, Sentry, Spectre, Sentra 2026 series) with DuoSync 2-way synchronization, multiple unlock methods (keypad, fingerprint, card, sticker, key, remote), 5000 mAh rechargeable batteries, and fire/military-grade durability certifications.
• PRISM+ NanoBot Robot Vacuum Cleaners Robot vacuum cleaners (NanoBot Elite AI, NanoBot Pro, NanoBot) with smart navigation and multiple cleaning modes for automated home floor cleaning.
• PRISM+ EvoSonic Cordless Vacuums Cordless stick vacuum cleaners (EvoSonic Ultra Detect, EvoSonic Ultra Detect AquaMarine, EvoSonic Pro 2) offering high suction with cordless convenience for household cleaning.
• PRISM+ Symphony / Ripple / Rhythm / Flow Soundbars Premium soundbars (Symphony 5.1.2ch/960W, Ripple 3.1.2ch/790W, Rhythm 2.1ch/420W, Flow 3.1ch/350W) with Dolby Atmos/Audio and wireless subwoofers for TV audio enhancement.
• PRISM+ PureFresh FDR 570 Refrigerator 569L four-door refrigerator with inverter compressor, R600a refrigerant, True Total No-Frost, Multi-Zone Cooling, activated carbon anti-odour filter, and 3-tick energy efficiency rating.
• PRISM+ Cyclone / Monsoon / Typhoon / SPIN Laundry Appliances Full laundry suite including Cyclone (11.5-13.5kg front-load washers, heat pump dryers, combos), Monsoon (8.5-10.5kg washers/dryers/combos with AI Smart Wash), Typhoon top-load washers, SPIN mini washer-dryer, and Solaris/Solaris Pro smart laundry racks.
• PRISM+ Roam Lifestyle Displays Movable touchscreen lifestyle displays (Roam 27 FHD, Roam Ultra 27 4K, Roam Ultra 32) for flexible home entertainment and smart-home control.
• PRISM+ Smart Air Purifiers Smart air purifiers with HEPA filtration and smart connectivity for residential air quality management.
• PRISM+ Air Conditioner Installation and Maintenance Services Standard and priority air conditioner installation, plus ongoing maintenance services including waterjet servicing, chemical overhaul, and gas top-ups delivered by PRISM+'s in-house maintenance team.

Quantifiable outcome

• Up to 67% savings compared to retail stores through direct-to-consumer model
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature12 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• GooglecoreTechnology or IntegrationPRISM+ TVs run Google TV operating system with Google Play Store, Google Assistant voice control, and Chromecast built-in. Partnership enables access to over 5,000+ apps and hands-free convenience.
• ApplecoreTechnology or IntegrationPRISM+ TVs feature Apple AirPlay 2 and HomeKit integration, allowing iPhone, iPad, and Mac users to stream content and control their TV through the Apple Home app or Siri.
• GrabmajorGTM or Marketing PartnerGrabPayLater integration allowing customers to pay in 4 interest-free installments with up to $55 discount on checkout. Partnership extends PRISM+'s payment options and customer reach.
• AtomemajorGTM or Marketing PartnerSplit payment partner allowing 3 interest-free installments, making higher-priced items more accessible to customers.
• PaceminorGTM or Marketing PartnerAdditional BNPL (Buy Now Pay Later) partner offering 3 interest-free installments for customer convenience.
• National Environment Agency (NEA)majorOthersGovernment partnership enabling customers to use $400 NEA Climate Vouchers on eligible PRISM+ products (aircons, ceiling fans, washers, dryers, refrigerators) to promote eco-friendly choices.
• LazadamajorChannel Partner/ Reseller/ DistributorE-commerce marketplace partner where PRISM+ is recognized as #1 Top-Seller in Electronics category.
• ShopeemajorChannel Partner/ Reseller/ DistributorE-commerce marketplace partner in Singapore and Malaysia for online sales.
• TikTok ShopminorChannel Partner/ Reseller/ DistributorSocial commerce partner enabling sales through TikTok platform.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Xiaomi: Global smart-home ecosystem player with a DTC-heavy model, broad portfolio (TVs, appliances, smart devices) and aggressive pricing. Closely comparable to PRISM+ on category breadth, channel strategy, and ecosystem ambition.
• TCL: TV and appliance manufacturer with a value-oriented DTC and retail hybrid model. Directly competes with PRISM+ on TVs, ACs, and washing machines at accessible price points.
• Hisense: Chinese TV and home appliance brand with strong presence in Southeast Asia, competing across TVs, refrigerators, and ACs at similar mid-market price points. Comparable on portfolio overlap and price-band positioning.

Emerging players

• Dyson: Premium cordless vacuums, air purifiers, and smart home devices with strong brand pricing power. Comparable to PRISM+ in the vacuum and air purifier categories where it competes with NanoBot and EvoSonic lines.

Broad incumbents

• LG: Premium consumer electronics and home appliance incumbent with strong smart-home integrations (ThinQ). Overlaps with PRISM+ across TVs, monitors, ACs, and laundry but at higher price points.
• Sony: Premium TV and audio incumbent (BRAVIA, soundbars). Competes with PRISM+ in the premium TV tier and adjacent audio categories where PRISM+'s Q-Series and U-Series Mini-LED are positioned.
• Sharp: Japanese home electronics and appliance brand with deep presence across Asia. Comparable to PRISM+ on product breadth and regional retail footprint, particularly in ACs and TVs.
• Panasonic: Diversified appliance and electronics manufacturer with strong Southeast Asia distribution. Competes with PRISM+ on ACs, refrigerators, washing machines, and small appliances.
• Samsung: Global leader across TVs, monitors, appliances, and smart home (SmartThings). Competes with PRISM+ in every category but operates at vastly larger scale with proprietary panels, chipsets, and ecosystem.

Regional players

• Midea: Chinese home appliance giant (ACs, laundry, refrigerators) with growing Southeast Asia distribution. Comparable to PRISM+ on appliance breadth and value-tier positioning, though primarily wholesale-distributed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Prismplusdisplays
• Instagraminstagram.com/prismplus
• TikToktiktok.com/@prismplus?lang=en
• LinkedInlinkedin.com/company/prismplus

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRISM+