Netrisk Group

What Netrisk Group does

Netrisk Group, operating as Netrisk Magyarország Kft., is Hungary's first and longest-running online insurance broker (alkusz), founded in 1994 and headquartered in Budapest. The company operates the netrisk.hu platform, an independent online comparison engine that aggregates quotes from 22 insurance partners (including Aegon, Allianz, Generali, Uniqa, Genertel, K&H, AXA Assistance, Signal Iduna, Union, Posta Biztosító, and Mapfre) across mandatory vehicle liability, casco, travel, home, accident, and unemployment insurance lines. The platform serves Hungarian retail consumers and small businesses free of charge, earning revenue through affiliate commissions paid by the partner insurers for policies bound through the platform.

The company's underlying technology combines an online comparison and brokerage platform with AI-assisted document processing: OpenAI services are used for text extraction and interpretation, Microsoft Azure for cloud storage and character recognition (OCR), and SentiSquare/Geomant for call-center transcription and quality assurance. A mobile app extends policy management, parking payments, and fuel-station lookup into a daily-utility product, and the subsidiary Netrisk Bankkalkulátor Kft. (MNB license H-EN-I-191/2025) layers personal-loan and bank-account comparison onto the same engine. Through 2021 acquisitions (durchblicker.at, Porovnej24.cz, Netfinancie) and the telenet.hu telecommunications comparison portal, Netrisk has expanded into Austria, the Czech Republic, and adjacent verticals.

Netrisk's go-to-market is product-led growth: SEO-optimized calculator pages drive organic demand, with phone-based sales support, content marketing, social media, and a mobile app providing additional engagement channels. The company has served over 1 million returning customers and accumulated 41,859 verified customer ratings across its 30-year operating history. As of the available data, no institutional PE/VC stake beyond TA Associates (2020) and MCI Capital/Accession Capital Partners (2017) is disclosed, and revenue is not publicly reported.

Name

Netrisk Group

Legal name

Netrisk Magyarország Első Online Biztosítási Alkusz Korlátolt Felelősségű Társaság

Website

https://netrisk.hu

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Netrisk Group operates Hungary's leading online insurance comparison platform (netrisk.hu), aggregating quotes from 22 insurer partners across motor, home, travel, and personal lines for over one million Hungarian retail consumers, earning revenue through broker commissions. The group has expanded into Austria and the Czech Republic via 2021 acquisitions and into banking and telecom comparison through its subsidiary and telenet.hu portal.

Ownership category

akta.pro rank

Product category

Online Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)

Keywords

• Online insurance brokerage
• Insurance comparison platform
• Insurance aggregator Hungary
• Banking product comparison
• Digital insurance broker

Headquarters

HQ city

Pécs

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Netrisk acts as an independent insurance broker (alkusz) and earns commissions from insurance companies for policies sold through its platform. All services to customers are free; costs are covered by commissions received from insurer partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Netrisk Group operates Hungary's leading online insurance and financial services comparison platform (netrisk.hu), functioning as an independent insurance broker (alkusz) licensed by the MNB since 1994. The platform enables consumers to compare and bind insurance contracts (mandatory vehicle liability, CASCO, home, travel, accident, unemployment, health fund) from 22 partner insurers, as well as compare personal loans and bank accounts, all free of charge to customers with revenue earned through commissions from insurer partners.

Product overview

Netrisk Group operates Hungary's leading online insurance and financial services comparison ecosystem comprising three primary brands: netrisk.hu (insurance intermediary platform), netriskauto.hu (used car advertising), and telenet.hu (telecommunications comparison). The core netrisk.hu platform offers free consumer-facing insurance calculators and policy purchase capabilities across 22 partner insurers, functioning as an independent insurance broker (alkusz) licensed by the MNB since 1994. The product portfolio spans vehicle insurance (MTPL, Casco, vehicle assistance, registration tax calculators), property insurance (homeowners, condominiums), travel insurance (standard and personalized including ski coverage), personal insurance (accident, unemployment), and financial products (personal loans, bank accounts). A mobile app extends access to policies, parking payments, and document management. The group includes Netrisk Bankkalkulátor Kft. as a subsidiary providing financial intermediary services.

Differentiator

Problem solved

Functional benefit

Brands

• Netrisk applikáció: Mobile application for managing insurance policies, parking services, and accessing insurance certificates.
• Netrisk KGFB-index
• Netrisk bankszámla kalkulátor

Products and services

• Netrisk.hu Online Insurance Brokerage Platform Hungary's leading online insurance and financial services comparison platform enabling consumers to compare and purchase insurance products (mandatory vehicle liability/KGFB, CASCO, home, condo, travel, ski, accident, unemployment, health fund) and banking products (personal loans, bank accounts) from 22 partner insurers and banks. Services are free to customers; Netrisk earns commissions from partner insurers.
• Netrisk Mobile Application Mobile application allowing customers to access their insurance policies, manage documents, pay for parking through integration with Nemzeti Mobilfizetési Zrt., and locate nearby fuel stations. Extends the self-serve digital experience to on-the-go policy management.
• Telenet.hu Telecommunications Comparison Platform Telecommunications services comparison platform enabling users to find available internet, phone, and TV providers at their address. Operated by Netrisk as an extension of its comparison marketplace into telecom services.
• Netrisk Bankkalkulátor Financial Services Comparison Financial services intermediary subsidiary (Netrisk Bankkalkulátor Kft., wholly-owned) operating under MNB license H-EN-I-191/2025 as a multi-agency and mortgage broker. Provides comparison of personal loans (Személyi Kölcsön Kalkulátor) and bank accounts (Bankszámla Kalkulátor / Folyószámla) on the netrisk.hu platform.

Quantifiable outcome

• Thousands of insurance contracts bound daily through the platform
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• AegoncoreChannel Partner/ Reseller/ DistributorInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners whose quotes are available on the platform.
• AllianzcoreChannel Partner/ Reseller/ DistributorInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners.
• GeneralicoreChannel Partner/ Reseller/ DistributorInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners.
• UniqacoreChannel Partner/ Reseller/ DistributorInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners.
• GenertelcoreChannel Partner/ Reseller/ DistributorInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners.
• K&H (Kandh)coreChannel Partner/ Reseller/ DistributorInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners.
• AXA AssistancecoreChannel Partner/ Reseller/ DistributorInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners.
• Signal IdunacoreChannel Partner/ Reseller/ DistributorInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners.
• UnioncoreChannel Partner/ Reseller/ DistributorInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners.
• Posta BiztosítócoreChannel Partner/ Reseller/ DistributorInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners.
• MapfrecoreChannel Partner/ Reseller/ DistributorInsurance company whose products are offered through Netrisk's comparison platform. One of the 22 insurer partners.
• Barion Payment Zrt.coreTechnology or IntegrationPayment service provider enabling secure credit/debit card payments on the Netrisk platform. Operates under MNB supervision as an e-money issuer (license H-EN-I-1064/2013). Supports Mastercard, Visa, Amex, and Maestro cards.
• Microsoft Ireland Operations LimitedcoreTechnology or IntegrationCloud infrastructure provider (MS Azure) used for cloud storage and character recognition (OCR) services in the insurance application process.
• OpenAI Ireland LimitedcoreTechnology or IntegrationAI service provider for text extraction and text interpretation in the insurance application process, including document scanning functionality.
• Netrisk Bankkalkulátor Kft.coreStrategic or Co-development PartnerSubsidiary company (100% owned) of Netrisk Magyarország Kft., operating under MNB license H-EN-I-191/2025 as a multi-agency mortgage and financial services intermediary. Provides banking product comparison (personal loans, bank accounts) on the netrisk.hu platform.
• Telenet.huminorChannel Partner/ Reseller/ DistributorTelecommunications comparison portal operated by Netrisk, allowing comparison of internet, phone, and TV services by address. Extends Netrisk's comparison model to telecom.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Rastreator: Leading Spanish online insurance comparison platform (part of RVU group). Comparable to Netrisk as a multi-carrier insurance broker serving a single national consumer market, though operating in a different geography.
• LeLynx.fr: Leading French insurance comparison platform owned by Covéa. Operates the same online multi-carrier brokerage model as Netrisk, but serves the French consumer market rather than Hungary/CEE.
• GoCompare (GoCo Group): UK-based insurance and financial services comparison website. Comparable to Netrisk as a consumer-facing multi-carrier comparison and acquisition funnel, though operating in a more mature UK market.
• Pr comparación (Spain) / SegurGuru: Spanish digital insurance broker and comparison platform. Comparable to Netrisk's online aggregator model focused on the Iberian market, offering direct policy purchase alongside comparison.

Direct peers

• durchblicker.at: Austrian online insurance and financial services comparison platform acquired by Netrisk Group in December 2021. Operates the same comparison-brokerage business model as Netrisk in the Austrian market, making it the closest direct peer.
• Porovnej24.cz: Czech Republic online insurance and finance comparison platform acquired by Netrisk Group in April 2021. Directly comparable to Netrisk as a multi-carrier insurance aggregator targeting Czech consumers.
• Telenet.hu: Hungarian telecommunications comparison portal operated as a Netrisk sub-brand. Directly comparable as a sister Netrisk asset applying the same comparison-brokerage model to the telecom vertical within Hungary.

Broad incumbents

• Check24: Germany's leading meta-comparison platform for insurance, banking, energy, travel, and telecom. Comparable to Netrisk in business model (commission-based online comparison across multiple providers) but at significantly greater scale and category breadth.
• Verivox: Germany's largest independent consumer comparison portal covering insurance, energy, telecom, and banking. Comparable to Netrisk as a multi-product online broker/aggregator, but operating at much larger scale across a broader category set.

Emerging players

• BankBazaar: Indian financial product comparison platform for credit cards, loans, and insurance. Comparable to Netrisk's expansion into banking products via Netrisk Bankkalkulátor, though operating in an emerging market with a different regulatory backdrop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/netrisk.hu
• LinkedInhu.linkedin.com/company/netriskhu
• Xx.com/netrisk_hu

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netrisk Group