Blindspot
Blindspot (TPS Engage Inc) is a self-serve programmatic DOOH advertising platform that aggregates 2.5M+ digital screens across 50+ countries, serving both SMBs and enterprise brands with pay-per-play pricing, AI media planning, and foot-traffic attribution.
- Company typePrivate
- Founded2018
- HeadquartersBrooklyn, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Blindspot does
Blindspot (legally TPS Engage Inc, incorporated in the British Virgin Islands with affiliated entities in Delaware and Romania) operates a programmatic digital out-of-home (DOOH) advertising platform that aggregates 2.5M+ digital billboard screens across 50+ countries through integrations with leading supply-side platforms (Vistar, Broadsign, New Tradition). The platform is delivered as a fully self-serve web portal and mobile app, enabling advertisers to browse inventory by location, upload creatives, set targeting parameters, and launch campaigns in roughly 15 minutes without sales interaction. Its core differentiators include an agentic AI media planner ('Blinky') that converts plain-English briefs into launch-ready plans, 70+ contextual triggers (weather, traffic, time-of-day, air quality, live events) for dynamic creative optimization, hourly scheduling/dayparting to reduce waste on 24/7 schedules, and an exposed-vs-control attribution methodology for foot-traffic and web-lift measurement.
Blindspot firmographics
Firmographics- Name
- Blindspot
- Legal name
- TPS Engage Inc
- Website
- https://seeblindspot.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Blindspot (TPS Engage Inc) is a self-serve programmatic DOOH advertising platform that aggregates 2.5M+ digital screens across 50+ countries, serving both SMBs and enterprise brands with pay-per-play pricing, AI media planning, and foot-traffic attribution.
- Ownership category
- akta.pro rank
Blindspot industry classification
Industry- Product category
- Programmatic Digital Out-of-Home Advertising
- NAICS
- Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
- akta.pro secondary industry
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
Keywords
Where Blindspot is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Blindspot business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Pay-Per-Play DOOH Advertising: Blindspot charges advertisers for each time their ad is displayed on a digital screen. Pricing varies by screen location, size, quality, potential reach, time of day (peak hours cost more, overnight cheaper), and geographic market. Advertisers set budgets and are only charged for actual plays delivered.
- Platform Access Fees: No platform fees for using the Blindspot platform. No minimum spend requirements, no long-term contracts. Credit/debit card payments with no hidden fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Self-serve access with no minimums |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Blindspot product offering
Product offeringCore offering
Blindspot is a programmatic Digital Out-of-Home (DOOH) advertising platform that lets advertisers plan, buy, and manage digital billboard campaigns through a self-serve web portal and mobile app. The platform aggregates 2.5M+ digital screens across 50+ countries via integrations with third-party SSPs (Vistar, Broadsign, New Tradition) and enables pay-per-play campaign launches in as little as 15 minutes, with no minimum spend and no contracts. Core capabilities include AI-assisted planning via Blinky, contextual triggers, dynamic creative optimization, foot traffic attribution, exposed-vs-control analysis, and QR code engagement tracking.
Product overview
Blindspot is a programmatic DOOH (Digital Out of Home) advertising platform that provides a self-serve marketplace for digital billboard advertising. The core product is the Blindspot Platform, a programmatic DSP that enables advertisers to access 2.5M+ digital screens across 50+ countries with features including real-time bidding, dynamic creative optimization, and contextual targeting based on 70+ real-world signals. The platform is complemented by Blinky, an AI media planner that autonomously generates campaign plans from plain-English briefs. Blindspot Mobile App provides mobile access for campaign management. The platform supports pay-per-play pricing with no minimum spend requirements, hourly scheduling, and delivers attribution analytics including foot traffic lift and web-lift measurement.
Differentiator
Problem solved
Functional benefit
Products and services
- Blindspot Programmatic DOOH Platform Self-serve programmatic digital out-of-home advertising platform that aggregates 2.5M+ digital screens across 50+ countries via integrations with Vistar, Broadsign, and New Tradition, enabling advertisers to plan, buy, and manage digital billboard campaigns with pay-per-play pricing and 15-minute campaign launches.
- Blinky AI Media Planner AI-powered campaign planning assistant built into Blindspot that helps advertisers design campaigns, recommend screens and budgets, and accelerate campaign creation without manual media planning expertise.
- Blindspot Mobile App Mobile companion application to the Blindspot platform that allows advertisers to manage and monitor programmatic DOOH campaigns on the go.
Quantifiable outcome
- 15-minute campaign launch capability
- +7 more outcomes
Companies that use Blindspot
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles4 records
Blindspot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature7 records
Blindspot partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- VistarcoreLeading SSP connecting Blindspot to digital screen inventory. Vistar aggregates available ad inventory and enables programmatic buying through the Blindspot platform.
- BroadsigncoreLeading SSP connecting Blindspot to digital screen inventory. Broadsign aggregates available ad inventory and enables programmatic buying through the Blindspot platform.
- New TraditioncoreSSP connecting Blindspot to digital screen inventory. New Tradition aggregates available ad inventory and enables programmatic buying through the Blindspot platform.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Blindspot competitors and assessment
Company assessmentDirect peers
- Hivestack: Global programmatic DOOH adtech company providing supply- and demand-side platforms. Direct competitor to Blindspot in programmatic DOOH media buying, recently acquired by T-Mobile and integrated with StackAdapt.
- Place Exchange: Programmatic DOOH supply-side platform offering real-time bidding and omnichannel activation across digital out-of-home inventory. Competes directly with Blindspot for enterprise DOOH budgets and supply partnerships.
- Broadsign: DOOH SSP and content management system powering many of the screens Blindspot accesses. Operates both as an inventory source for Blindspot and as a competing programmatic DOOH platform.
- Vistar Media: Leading programmatic DOOH SSP that Blindspot depends on for inventory. Vistar competes head-to-head with Blindspot on supply-side aggregation and increasingly on demand-side buying, making it both a partner and a direct competitor.
- AdQuick: Self-serve outdoor advertising platform that simplifies OOH and DOOH buying for brands and agencies. Closest peer to Blindspot on the SMB-friendly, self-serve, no-minimum positioning.
Broad incumbents
- JCDecaux: Global leader in street furniture and OOH advertising with substantial DOOH operations across Europe, Asia, and the Americas. Operates its own programmatic DOOH stack (VIOOH) that overlaps with Blindspot's offering.
- OUTFRONT Media: Major U.S. OOH media owner transitioning aggressively into DOOH and programmatic. Competes with Blindspot for enterprise DOOH dollars while also controlling significant premium inventory.
- Lamar Advertising: One of the largest traditional OOH advertising operators in North America with a growing DOOH footprint. Incumbent media owner competing for the same advertiser budgets while increasingly offering programmatic capabilities.
- Ströer: Major German-headquartered OOH and DOOH operator with significant European inventory and digital billboard presence. Competes with Blindspot for cross-market enterprise campaigns across the EU.
Emerging players
- Firefly: DOOH platform specializing in taxi-top and rideshare advertising with programmatic capabilities. Overlaps with Blindspot's vertical of urban digital screens but focuses on a specific transit format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Blindspot social profiles
Digital presenceBlindspot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blindspot leadership team
Management profileNumber of profiles
Profiles5 records
Blindspot funding detail
Funding detailFunding overview
Funding rounds8 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blindspot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blindspot
What does Blindspot do?
Blindspot is a programmatic Digital Out-of-Home (DOOH) advertising platform that lets advertisers plan, buy, and manage digital billboard campaigns through a self-serve web portal and mobile app. The platform aggregates 2.5M+ digital screens across 50+ countries via integrations with third-party SSPs (Vistar, Broadsign, New Tradition) and enables pay-per-play campaign launches in as little as 15 minutes, with no minimum spend and no contracts. Core capabilities include AI-assisted planning via Blinky, contextual triggers, dynamic creative optimization, foot traffic attribution, exposed-vs-control analysis, and QR code engagement tracking.
Is Blindspot a public or private company?
Blindspot is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blindspot founded?
Blindspot was founded in 2018. It employs 51 to 100 people.
Where is Blindspot based?
Blindspot is headquartered in Brooklyn, United States, in the North America region.
How does Blindspot make money?
Two revenue lines are on record. Pay-Per-Play DOOH Advertising is the primary driver. The others are platform Access Fees.
Who are Blindspot's main competitors?
Direct peers on record are Hivestack, Place Exchange, Broadsign, Vistar Media and AdQuick. Broad incumbents are JCDecaux, OUTFRONT Media, Lamar Advertising and Ströer. Firefly is listed as an emerging player.
Does Blindspot have an API?
No public API is recorded for Blindspot.
What industry is Blindspot in?
Blindspot's product category is Programmatic Digital Out-of-Home Advertising. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising, with a secondary code of BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks. Its NAICS code is 541830 and its SIC code is 7310.